RRDC - Extension
Transcript of RRDC - Extension
RRDC REGIONAL RURAL DEVELOPMENT CENTERS
Co-Sponsored by
You are Here!
Jenny Nixon and Connie Hancock UNL Extension Educators
• If you haven’t already done so, enter your name/email address into the chat box
• Session will be recorded
• Feel free to type questions/comments
• Evaluation @ http://tinyurl.com/ETCMar2011
YouAreHere!MapsforBusiness
Presentedby:
JennyNixon‐[email protected]‐[email protected]
UniversityofNebraska‐LincolnExtensionEducators
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LocalSearch?
• Morethan54%ofAmericansnowsearchonlineforbusinessinformaGonversustradiGonalphonebooks.(comScore)
• 82%ofonlinelocalsearchersfollowupviaanin‐storevisit.(TMP/comScore)
• 25%ofonlinebusinesslisGngsareinaccurate,makingitharderforconsumerstocontactandfindthem.(SearchEngineGuide)
RankingFactors
• LocaGon– Address– Proximity– BusinessProfile– Consistency
• Relevancy– Keywordinbusinessname– SEOFactors
• Prominence– CitaGons– ReviewsandRaGngs– MyMapsandUserContent
hZp://www.smallbusinesssem.com/10LikelyElementsofGoogle’sLocalSearchAlgorithm
CitaHon
• #of‘menGons’ofbusinesselsewhere– Blogs– Tweets– FacebookPosts– Otherwebsites– Etc.
• ValidaGonofbusinessname,addressandphonenumber
ClaimYour“Bubble”
**MusthaveaGoogleAccountYoudon’tneedagmailemailaccount
SearchforyourbusinessonGoogleMaps.
UseDashboardFeatures
• Status• Impressions
• AcGons• Topsearchqueries• SourceofdrivingdirecGonrequests• QRCode
QRCode
What'sthatbarcode?Thisuniquebarcode(knownasaQRcode)letscustomersinstantlylearnmoreaboutabusiness,byvisiGngamobileversionofthebusiness'PlacePageonanysupportedphone.
EditMap
• 3edittools– Hand‐selectandedityourmapdetails
– Balloon‐addaplacemark– Linetool‐drawaline
• Drawaline• Drawalinealongaroad• Drawashape
EmbedYourMap
• Selectthe“Link”intheupperrighthandcornerofyourmap.
• ChoosethelinkURLortheHTMLcodetoembedinyourwebsite.
Geotagging
• TheprocessofaddinggeographicalidenGficaGonmetadatatovariousmediasuchasphotographs,givinggeotaggedphotographs.Wikipedia.com
• FindsawidevarietyoflocaGon‐specificinformaGon.– ImagestakennearagivenlocaGon– LocaGon‐basednews,websites,orotherresources– LocaGonofagivenpictureorothermedia
ClaimYourBingMapBubble
• FirstsearchforyourbusinessatBingLocal.• Ifyourbusinessislisted,clickonit,thenclick“ChangeyourbusinesslisGng”undertheheading“UpdateThisLisGng”.
• Ifyourbusinessisnotlisted,justgototheBingLocalLisGngCentertocreatealisGng.
ClaimYourInformaHononExpressUpdate
• ExpressUpdateisthesourceofbusinessinformaGonforseveralsitesandproductsincludingMapQuest
• TochangeyourbusinessinformaGonyouwillneedtohaveanExpressUpdateaccount.
CorrectMapQuestMappingErrors
• Itispossible• YoumustsubmitaMapQuest“BusinessLocaGonMarkerForm”whichincludesscreenshotsofwhereyourbusinessmarkeriscurrentlyandwhereitshouldbelocated.