download R&R

of 23

  • date post

  • Category


  • view

  • download


Embed Size (px)

Transcript of R&R

  • 1. GET SEEN Jennifer Aden Enterprise Sales Virool Jennifer@virool.com Direct: 415-403-2268 Cell: 213-864-2146

2. VIROO L.COM 2 | Why use online video? Shifting TV ad budgets to online video made campaign reach more effective by generating a lift in*: Brand recall (33%) Message recall (45%) Likability (40%) General recall (15%) 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM *Nielsen and IAB study December 2013 3. VIROO L.COM 3 | People Share Native Video, Not Pre-Rolls Generate 82% brand lift compared to 2.1% with pre-rolls. Viewers opt-in to watch native video (user initiated video) Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media) 4. VIROO L.COM 4 | Would you Rather Promote Your Video Just Here Or Here As Well? 5. VIROO L.COM 5 | BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM We will show your video to the people who fit your demographic AND are likely to share your content with their friends. 6. VIROO L.COM 6 | CONTEXTUAL TARGETING We time it perfectly by showing your video to people currently reading information related to your video. 7. VIROO L.COM 7 | RE-TARGETING Re-target the most engaged viewers w/offers for increased ROI! 8. VIROO L.COM 8 | Reports in real-time: impressions, views, shares, clicks, engagemen t, and geo-location. See who is watching your videos, from where and from what device. See who is sharing your video on Facebook, Twitter in real- time. REAL-TIME ANALYTICS 9. VIROO L.COM 9 | Creative Analysis Tools Learn which creative is most engaging Discover crucial drop-off points 10. VIROO L.COM 10 | Comprehensive Reports 11. VIROO L.COM 11 | 3-12-14 Proactive Channel Monitoring 12. VIROO L.COM 12 | Placement Examples 13. VIROO L.COM 13 | Blogs And Websites Videos will be displayed seamlessly on blogs and sites We work with over 10,000 leading sites to seamlessly display your video as part of their content Publishers include: 14. VIROO L.COM 14 | We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook Facebook Apps & In-Game Placement Publishers include: We only show 15. VIROO L.COM 15 | Publishers include: Mobile Placement We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients. 16. Overlay share buttons and custom calls to action Customize player for targeted engagement! 17. Want to include interactivity In the player? NO PROBLEM! We will work with your clients campaign needs to customize the player in any way we can. 18. VIROO L.COM 18 | Case Studies 19. VIROO L.COM 19 | Turkish Airlines - Kobe vs Messi 2.5M YouTube views in 24 hours 250k Paid views 25k Facebook shares, 10k Tweets 10x More Earned Media 20. VIROO L.COM 20 | Volvo Trucks The Epic Split 56.9M YouTube Views 8M Paid Views 815k FB shares, 68k Tweets 7x More Earned Media 21. VIROO L.COM 21 | Fiji Tourism- Where Happiness Finds You 915,000 total views 20,000 paid views 80% social engagement rate 47% share rate 22. VIROO L.COM 22 | Adobe- Jesse Watt #madethis Average engagement time: 1 min, 15 seconds 83% engaged longer than 30 seconds 52% Share Rate 7x More Earned Media 23. VIROO L.COM 23 | 35,000+ Customers Use Virool Over 100,000 Videos Promoted