RPG Design & Build
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Transcript of RPG Design & Build
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WHO WE ARE:
RPG is a privately held firm dedicated to delivering excellence in all areas of
branding, merchandising and retail design. RPG designs, develops, and
manufactures displays, fixtures, and retail environments for mass market and
prestige clients among a variety of industries
With an integrated business that offers everything from a simple display to a full
retail store, our experience with marketers and retailers as well as our ability to
deliver innovation, customer experience and a point of difference to each
program we create sets RPG apart.
With offices in the USA and Asia, RPG is uniquely positioned to meet the global
needs of retail merchandisers and marketers.
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BARNES & NOBLE COLLEGE: THE GLOSSARY
A New Chapter for B&N College Design a new concept that provides college students with an immersive and experiential beauty
destination within Barnes & Noble bookstores on campus
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• Encourages beauty brand education and discovery while driving overall in-store traffic • Design reinforces Barnes & Noble’s unique brand heritage while reaffirming the philosophy of
selection, innovation, price competitiveness and quality
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• Shops are adaptable for a variety of footprints, store types, and brands with all planograms and graphics being modular and updateable
• Combination of gondolas, wall fixtures, floor stands and highlighters differentiate mass from prestige and provides an organized way of communicating and navigating brands and
categories
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• Engaging environment with bespoke illustrations, bright colors, and well-organized merchandising • Mirrors, tools, trash and lighting further enhances the shopping and sampling experience • Key experiences and features include clean well-stocked shelves, clear signage, displays and
the opportunity to test and sample products
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BEAUTY BRANDS
Prestige Retail Store Redesign
Complete visual and in-store identity reinvention including environmental design and fabrication, fixture design and installation, and strategic merchandising
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• Designed and elevated new store concept in collaboration with famed architect Kiku Obata • 4,000 square feet of luxury salon services among 6,000 square feet of prestige product offerings
for a total of 10,000 square feet • Innovative prestige retail solution that attracts premium brands and discerning consumers
• 30 national rollouts in process
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• Stores are bright and contemporary with a branded integration of materials including wood, lacquer, color core laminates, and powder-coated steel
• Fixture package includes cosmetics stations, gondolas, fragrance bars, perimeter wall fixtures, tester displays, and open-sell merchandise system
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BIRCHBOX
Bringing Birchbox from E-commerce to Brick and Mortar The first brick and mortar flagship store for the online-exclusive beauty subscription service including design, merchandising, production, and installation.
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• Over 4,200 sq. feet on two floors, an expansive loft space with 15-foot ceilings, a grand feature wall, a glass and stainless-steel staircase, and a BYOB (Build Your Own Box) area
• The personality of Birchbox is defined by unique design elements such as marquee letters, neon signs, the use of birch, and the strategic reinforcement of the iconic diamond pattern
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• RPG contributed its expertise in retail design, merchandising, and manufacturing to facilitate a brand-new shopping experience that introduces product by category, rather than by brand
• The store itself holds the same selection online of over 250 brands and 2,500 products, highlighting Birchbox’s point of difference as personalization and curated storytelling
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• Use of technology creates a distinctive omni-channel experience with interactive iPads and large video screens, as well as a rewards system that is connected to online subscriptions
• Extensive tester displays and stations, as well as a full salon, create a playful environment for customers to explore new brands and products with or without assistance
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WALGREENS
Masstige Expansion
Partnered with Walgreens to design and manufacture their most ambitious masstige launch of 2015
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• Rollout of over 4,000+ units for Colour Prevails by Nonie Creme and Circa by Eva Mendes • Developed four different modular display fixture configurations with updateable planograms and
graphics • Mirrors, testing units, and trash receptacles are included on all fixtures to enhance customer
experience
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• Fixtures are constructed of multiple materials including powder-coated steel, wood, and gloss laminate. There are16 unique product trays manufactured of injection molded and vacuum formed plastic
• RPG partnered with TPR and Nonie Creme to design and develop the full Colour Prevails product
line, conceptualizing the packaging vision for all 150+ SKUs
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COLUMBIA CARE
Brand, design, and build a groundbreaking concept in a burgeoning category, starting with a flagship location in Manhattan’s Union Square
Medical Marijuana Dispensary
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• Applied branding, retail design, manufacturing, and project management expertise to Columbia Care’s unique vision for ten dispensaries
• Contemporary, comfortable environment balances Columbia Care’s compassion, medical mission and connection with natural medicine
• Wood, marble, bronze and white finishes appeal to patients, pharmacists and consultants while satisfying DOH and NY state protocol and security mandates
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• Unexpected touches, such as soft lighting and a combination of 20th century modern and custom-designed furniture
• Central communal table provides a comfortable spot for one-on-one consultations • Large format photography conveys the beauty and wellness properties of various
cannabis plants • Education and information via integration of technology de-stigmatize medical
marijuana with the highest standards of professionalism and patient care
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MARC JACOBS
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ARMANI EXCHANGE
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CHAMILIA
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JUDITH RIPKA
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BENEFIT COSMETICS
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BURT’S BEES
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LIPSTICK QUEEN
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EVE LOM
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AMAZON KINDLE
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SAMSUNG GEAR
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JUICY COUTURE
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GUCCI
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CLARISONIC
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CHRISTIAN LOUBOUTIN
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BEAUTY RX BY DR. SCHULTZ
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PRADA
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BY KILIAN
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EB FLORALS
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SMASHBOX
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DOM PERIGNON
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BELVEDERE
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BELVEDERE
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DOM PERIGNON
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SUGARPOVA by Maria Sharapova
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DKNY PURE
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JUICE PRESS
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POLAROID FOTOBAR
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TORY BURCH
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LUXOTTICA
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MACY’S EYEWEAR SHOP
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BLISS SPA
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H20 PLUS
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MAKE F.A.O Schwartz
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COZY CUTS FOR KIDS
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BANDIER
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BENJAMIN MOORE
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VERA WANG
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VERA WANG
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KIMARA AHNERT
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CAROL’S DAUGHTER
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VMV HYPOALLERGENICS
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KIEHL’S
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Bruce Teitelbaum
Chief Executive Officer
RPG
119 West 57th Street
New York, NY 10019
(212) 246-3780
WWW.RPG57.COM
© 2016