RICH MEDIA FOR THE SOCIAL & MOBILE

REVOLUTION

THE PROBLEMS

1

2

3

The current rich media landscape is insufficient for today’s digital needs

4

Emergence of multi-screen world makes scaling difficult

Limited real-time capabilities that extend to all platforms

Creative production is costly and time consuming

5 Expensive hosting and serving

Develop a Platform that allows advertisers and publishers the flexibility to easily create and change campaigns to meet real-time needs of their consumers

THE SOLUTION

MEASUREMENT Total shares

Video completions

Interaction rates

SCALABILITY Real time trafficking and changes

CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and

iPad devices, social, mobile

TIME/COST Ad units and web apps

created in a matter of

hours, at a lower cost

VALUE PROPOSITION

Simple – easy to use, fully customizable, rich media creative units for everywhere

Videos Social About Merch Photos Theater Music

Key Differentiator #1

Videos / YouTube Player Integration

I

Key Differentiator # 2

Merchandise – Amazon Integration

1

Key Differentiator #3

Facebook / Twitter / Google Integrations

Users can post and share the entire experience via our RP social widget across all blogs and social news feeds

SOCIAL SHARING IS HOT!

Share from any platform and ad unit directly to your Facebook, Google+ & Twitter feeds

A

Live Stream across multiple platforms using Ustream and Google Hangouts

Key Differentiator #4

Live stream events/interviews directly to all instances of the units across platforms and social

Key Differentiator #5

Optimize Creative - RP has the ability to track and optimize creative within the unit, in real-time

Storytelling

Connect with consumers by telling engaging and entertaining stories they

want to hear. Our platform offers brands a unique opportunity:

•The RP platform is fluid and dynamic

•Images, video, message, ecommerce and more can change as often as you want—weekly, daily,

hourly—with just the click of a button and without having to re-traffic your tags or pause your

campaign

•Messaging can shift to reach the consumer you are targeting next

•It doesn’t cost a penny more

The Un-traditional Ad

Campaign Launch

Creative Update

Revised Campaign Objectives

Final Push to Sale

Full line up of units for all platforms

AD UNITS & AD FORMATS

DESKTOP & TABLETS 300x250, 728x90, 160x600,

400x350, 300x600

MOBILE PHONES: 300x50, 300x250, Mobile web pages and

full screen expandable

ANALYTICS TRACKING

ANALYTICS

Ustream

Share on Facebook

Share on Twitter

Embed Code

Video Playing

Share on Facebook

Share on Twitter

Photo Detail Twitter Official Feed,

Mentions &

Facebook Wall

Post to Twitter

Post to Facebook

Audio PlayingTrack

DetailBuy Link

Merch Detail

Buy Link

Product Info

Share

Event Detail

Zip Search

Buy Link

RSVP Link

Deep integration with Google

Analytics DoubleClick fro

advertisers (DFA)

Affordable Full Service Rich Media Solution for New Age

PRICING MODEL

Includes all creative for ad units, all ad serving, on a per campaign basis

$5,000 SaaS Model Social

$.50-$1

CPM model Pubs &Mobile

License Fee or CPM

How To Use Us!

1 CREATE YOUR CROSS-CHANNEL AD CREATIVE

Create your cross-channel ad designs based on predefined specifications of each of our FIREBLAZE™ rich media apps. Examples of creative would be intro video, custom tab visuals, header elements. Recommended formats for output of creative are: PNG, JPG, MP4 (for intro video)

2 BUY MOBILE AD PLACEMENTS & RUN CAMPAIGN

Buy mobile ad placements with our partner ad networks shown below and promote campaign 1-2x per day on social networks like Twitter for great results.

3 FREQUENTLY UPDATE YOUR AD CONTENT

Fresh content is crucial to your campaign’s success and this is where our FIREBLAZE™ technology shines. Update your ad unit content at least every other day and keep it fresh. This will make users keep sharing and buzzing about it.

4 ENJOY GREAT INTERACTION & ENGAGEMENT

Sit back and watch ad units wow your target audience. Our analytics and previous campaigns show dramatic increase in user engagement and interaction with our rich media apps. We have seen up to 5x interaction rates and up to 10x engagement rates on previously ran campaigns.

MARKET SIZE

$18.9B

$12B $1B

ANNUAL DIGITAL SPEND (WORLDWIDE)

Total Available Market Serviceable Available Market

DIGITAL SPEND (BRANDS, STUDIOS, LIVE

EVENTS)

<10% PENETRATION

Share of Market

MEASUREMENT Total shares

Video completions

Interaction rates

SCALABILITY Real time trafficking and changes

CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and

iPad devices, social, mobile.

TIME/COST Ad units and web apps

created in a matter of

hours, at a lower cost.

VALUE PROPOSITION

INVESTORS

500 Startups

MESA+ Ludlow Ventures

Venture51 SamStella, LLC

Google Ventures Founded in 2009, Google Ventures is the venture capital investment arm

of Google Inc. that invests in start-up technology companies in a variety

of fields ranging from internet, software and hardware to clean-tech, bio-

tech and healthcare.

Started by Founding Partner Dave McClure, 500 Startups is an early-

stage seed fund and incubator program that’s become a brand name

over the last few years. The group invests in primarily consumer and

small-to-medium-sized Internet startups as well as startups related to

web infrastructure services.

Ludlow Ventures is a family company consisting of three partners, and

the latest in a long line of philanthropic and entrepreneurial ventures.

They’re motto is “VC without ego.” They early-stage invest in hard-

working people from across the globe who get results and create

value with what they do and the things they make.

MESA+ is an early stage venture fund focused on e-commerce,

advertising technology and digital content. They co-invest in Seed

and Series A rounds alongside established early stage venture firms

concentrating in the digital media market.

Founded in 2011, SamStella was formed to promote and support

early stage growth and acceleration of innovative companies in

the rapidly expanding AdTech marketplace. Their portfolio

consists of companies ranging from e-commerce and content

creation, to Ad-networks and mobile initiatives, including

associated emerging technologies.

Venture51 is a seed-and early-stage venture fund built for

entrepreneurs by entrepreneurs. They partner with the best founders

who are forming at the earliest stages of the emerging Information

Technology market. .

TEAM

Because Experience and Knowledge Matters

AJ Vernet – CEO/Founder AJ Vernet has been responsible for the

incubation of numerous websites, most notably Sharkle and

Virtue.com (the latter was voted CNN top 25

hottest online companies to watch.) He is also CEO

and Chairman of the Board of Rey Interactive, a

global resource for outsourced digital and

traditional production work. Before that, Vernet was with Digital

Broadcasting Group as SVP of Sales where he was instrument in sales

and business development for the company that went from $1M in

annuals sales in 2008 to $40M in sales in 2011. Earlier in his career,

Vernet launched sales in the Western US as the Director of Sales

foKlipmart Corporation, which was acquired by DoubleClick.

Garrett Brodie – COO Garrett Brodie serves as the COO of

Republic Project. Prior to that, Brodie was

Executive Director, Business Development and

Distribution Strategy at The Walt Disney

Studios which came out of his recognized

achievement at Disney Studios Home

Entertainment where he served as Director,

Worldwide Digital Distribution. Brodie also was VP, Business Strategy &

Operations for Anonymous Content, a production and management

company in the entertainment and advertising industries.

Kevin “Skwerl”

Cogill – CTO Skwerl learned his first programming language

at age ten. A graphic artist by education, he

first worked for Universal Music & Video

Distribution and then joined a development

team shared by Atomic Online and Gorilla

Nation. He has is own music website,

Antiquiet, which has been mentioned by TIME Magazine, Wired

Magazine and Rolling Stone Magazine. He also has his own

contracting business, (Dot) Squirrels, LLC, specializing in developing

and executing big, innovative ideas. Cogill also serves as CTO for

Rey Interactive.

Boz Bundalo –

Product As a chief technology officer and user

experience architect, Boz has built his

reputation designing/developing some of the

richest web experiences for Hollywood and

Fortune 500 companies in the past 15 years.

with his award winning creative talent, in-depth

knowledge and experience in engaging front-end

interfaces, back-end coding as well as deep understanding of mobile

platforms, Bundalo brings important technological value to Republic

Project and gives ideas exemplary visual appeal. Bundalo is also

CTO of Venture51, venture fund for the Information Technology

market.

DIRECT CUSTOMER PIPE

Universal

ARTICLES

Ad Age Read Article Mobile Entertainment Read Article Marketing VOX Read Article

CNBC Read Article Yahoo! Finance Read Article TechCrunch Read Article

CEO - REPUBLIC PROJECT

aj@republicproject.com

310-404-6844

AJ VERNET