Royal Power of q10 Press Kit
3
press release For immediate release THE ROYAL POWER OF Q10 These days you do not expect to read good news in British or Irish morning papers. The economy in Ireland und UK is under intense pressure and everyone is trying to make ends meet. However, when Beiersdorf Ireland’s General Manager John McKeown recently opened the Irish People newspaper, a double page headline caught his eyes : KATE’S BEAUTY SECRET IS 5£ CREAM. The wife of Prince William, Kate Middleton, was spotted shopping at a Boots store just hours before dazzling at her first official engagement at the Ark Gala Dinner at Kensington Palace on June 9, 2011. The newspapers in Ireland and UK quickly picked it up and revealed that she was buying the NIVEA VISAGE Pure & Natural Day Cream for £5.10. The journalist quoted a friend of Kate: ”Kate is not someone who believes in spending a lot of money automatically guarantees quality. She has never been afraid of a bargain. NIVEA VISAGE Day Cream is now a real favourite with her. She’s been buying it for some time.” 1 And not just her. According to Ralph Gusko, General Manager of the Beiersdorf UK/Ireland Group, sales of NIVEA VISAGE Pure & Natural jumped up by 85% at Boots after release of the news. ”She is also quite a fan of NIVEA VISAGE Anti- Wrinkle Q10 Plus Night Cream, which is again very affordable at £10.20 a tub.” 2 , Kate’s friend added. Similar press coverage was given to Kate’s beauty choice by the UK’s “Mail Online” who has more than 34 million unique readers every month or “The Telegraph”. Nicolo Pome, Marketing Director of Beiersdorf UK, was very delighted with the good news. “We are 1 Swift, Nina. “Duchess Radiant After trip to Boots”, The People, June 12, 2011.
-
Upload
lizette-lanuzo -
Category
Documents
-
view
35 -
download
0
Transcript of Royal Power of q10 Press Kit
press releaseFor immediate release
THE ROYAL POWER OF Q10
These days you do not expect to read good news in British or Irish morning papers. The economy in Ireland und UK is under intense pressure and everyone is trying to make ends meet. However, when Beiersdorf Ireland’s General Manager John McKeown recently opened the Irish People newspaper, a double page headline caught his eyes : KATE’S BEAUTY SECRET IS 5£ CREAM.
The wife of Prince William, Kate Middleton, was spotted shopping at a Boots store just hours before dazzling at her first official engagement at the Ark Gala Dinner at Kensington Palace on June 9, 2011. The newspapers in Ireland and UK quickly picked it up and revealed that she was buying the NIVEA VISAGE Pure & Natural Day Cream for £5.10. The journalist quoted a friend of Kate: ”Kate is not someone who believes in spending a lot of money automatically guarantees quality. She has never been afraid of a bargain. NIVEA VISAGE Day Cream is now a real favourite with her. She’s been buying it for some time.”1 And not just her. According to Ralph Gusko, General Manager of the Beiersdorf UK/Ireland Group, sales of NIVEA VISAGE Pure & Natural jumped up by 85% at Boots after release of the news.
”She is also quite a fan of NIVEA VISAGE Anti-Wrinkle Q10 Plus Night Cream, which is again very affordable at £10.20 a tub.”2, Kate’s friend added. Similar press coverage was given to Kate’s beauty choice by the UK’s “Mail Online” who has more than 34 million unique readers every month or “The Telegraph”. Nicolo Pome, Marketing Director of Beiersdorf UK, was very delighted with the good news. “We are quite honoured that NIVEA is doing its part to make Kate & William “Feel Closer”. It confirms that NIVEA is delivering top quality at affordable prices. We all are very proud that she “swears by” NIVEA and that she won plaudits for her radiant look on her first public engagement with her husband.”
Now we know why Kate was applauded by her commentators during the ARK Gala charity dinner
1 Swift, Nina. “Duchess Radiant After trip to Boots”, The People, June 12, 2011.2 Ibid.
where she looked radiant and glamorous.3 One product she loves, NIVEA Q10+ Anti-wrinkle Night Care contains skin’s own coenzyme Q10. It provides long-lasting energy supply to support skin and thus reducing and preventing wrinkles from within. That makes it a natural choice to fight signs of skin aging.
To know more about Q10,
NIVEA Q10+ Anti-Wrinkle is available in leading supermarkets, department stores, drugstores and groceries at affordable prices: Light Day Care at Php 385.00; Night Care at Php 385.000; Eye Cream at Php 350.00 and Cleansing Milk at Php 200.00.
Many Thanks,
Michael "Mikki" GALANGBrand Executive - NIVEA VisageBeiersdorf Singapore Pte. Ltd.86 E. Rodriguez Jr. Avenue Libis, Quezon City Philippines 1110
Mobile: +639175748557|Phone: 582-1207Fax: 637-8702|Email: [email protected]
3 http://www.marieclaire.co.uk/news/beauty/528843/kate-middleton-s-5-beauty-secret-revealed.html
