7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 1/6

Title: To devise a strategy to enhance the

sales of Royal Enfield Bikes

7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 2/6

Research Objectives 

• The Research is aimed at the study of 

attitudes of Bullet Riders

• The objective of the study is to understand

why are the sales or market share relatively

low

7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 3/6

 Objectives 

• To ascertain the factors that affect the choice of a Bullet asa motorcycle

• To find the barriers to purchasing a Bullet for a prospectivecustomer

• To derive the perception of Bullet as a motorcycle amongstrespondents vis-à-vis other brands

• To propose an effective Marketing & Sales Communicationplan for brand Royal Enfield

7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 4/6

Basic Information

• Eicher Motors reported a 51 % growth in its

consolidated net profit at Rs. 110 cr

• R E gained market share due to capacity

expansion.

• Sales: 1682 Cr over 1383 Cr – Q1 FY 2011-12

•

Profit: 109 Cr over 73 Cr –

Q1 FY 2011-2012• Operates in 40 countries, 3000+ employees, 300

Vendors

7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 5/6

• First in its segment – 350 - 500cc Class

• Overall Market Share - 0.57% in Two Wheeler

•

Premium Segment growing at 71%• New Plant launch , expected 150,000 units

Basic Information

7/28/2019 Royal Enfield.pptx

http://slidepdf.com/reader/full/royal-enfieldpptx 6/6

Competitors