INTRODUCING

• SKY • TURQUOISE

Elements, Royal Copenhagen’s first new complete

tableware collection for the 21st century, presents a

scintillating departure in porcelain style that is also

deeply rooted in our design legacy.

Tradition and the future meet and are fused together in

new ways, in this inspired collaboration between Danish

designer Louise Campbell and Royal Copenhagen.

Building on the modern trend of reappropriating the

past into the present, exquisite riches were borrowed

from Royal Copenhagen’s treasure chest. With a daring

yet respectful touch, the old virtues have been trans-

formed. Some are twisted inside out; some are

disrupted, while others take an unexpected turn. The

beautiful hand-painted chrysanthemums appear to

take on a life of their own in each piece.

Elements is available in a variety of items; in both pure

white or with hand-painted decoration in vivid colours

unique to each piece. With the white as the starting point,

you can subtly introduce a rainbow of different colours

to the table, with a light-hearted and relaxed touch.

INVITE IN COLOUR? INVITE IN WHITE?

• SKY • WATER • TURQUOISE

LAY THE TABLE IN UNTAINTED FRESH WHITES, OR ENHANCE IT WITH A DELICATE SPLASH OF COLOUR. WITH ITS ENDLESS POSSIBILITIES, ELEMENTS MAKES AN OCCASION OUT OF SETTING THE TABLE

LOUISE CAMPBELL is a member of the Danish design elite and a pacesetter for contemporary design. Born in Copenhagen in 1970 to a Danish mother and an English father, Campbell grew up with one foot in each culture. Having studied at the prestigious Danish Design school, she founded her own design studio in 1996. Louise Campbell has designed and created products for respected compa-nies such as Louis Poulsen, Zanotta, Muuto, Holmegaard, the Danish Ministry of Culture, Hay and most recently, Royal Copenhagen. Her design studio works from three clear rules; always start afresh; noth-ing is impossible until the opposite has been proven and there should be a rationale behind each decision made.

At Royal Copenhagen, true beauty and spirit can be found in the details: in the undulating, jagged edging of Flora Danica, the classic fluting, the delicate lace accents and the luxurious flowered motif. With a witty yet respectful approach to Royal Copenhagen’s two-century-old legacy, design elements have been appropriated, twisted and brought up to date, to give the Elements collection a modern take on old values. Elements is a fresh, modern and reverent approach to a Danish classic, reaching into elegant new territory.

DETAILS by LOUISE CAMPBELL

TANGERINE

THE COLOUR ORANGE STIMULATES THE APPETITE

SOURCE: ‘COLORS FOR YOUR EVERY MOOD’ BY LEATRICE EISEMAN

TEA FOR TWO?

• TANGERINE • APRICOT • CHESTNUT

NEED FRESH INSPIRATION FOR THE TEA PARTY? MAY WE RECOMMEND A SUBTLE MIX OF JUICY ORANGE TONES: TANGERINE, APRICOT AND CHESTNUT

IN THREE COLOURS?

• RIVER

In each piece of the Elements col-lection, there is a subtle variation on its central theme. Not just in the decorative elements, but also in the structure and form of each piece, so that the entire collection is both visually stimulating and satisfying. The cup and saucer, for instance, meet in a surprising way; the lace elements of the saucer provide the cradle for the cup itself. In each item, the normal and the unexpected join in harmony.

DETAILS by LOUISE CAMPBELL

IN WHITE?

FOR SIMPLICITY ITSELF, CHOOSE THE CLASSIC WHITE. HAVE A CRAVING FOR COLOUR? MIX A PALETTE OF HUES INTO YOUR COLLECTION. ELEMENTS THROWS OPEN THE DOORS OF THE TRADITIONAL CHINA CUPBOARD AND LETS YOUR PERSONALITY AND CREATIVITY RUN WILD

IN COLOUR?

• RIVER • ROSE • THUNDER • MIDNIGHT • SEA • SAGE • SHORE

• CHESTNUT 2598353

• WATER 2598574

• APRICOT 2598442

• SHORE 2598572

• REEF 2598579

• MIDNIGHT 2598629

• SKY 2598625

• THUNDER 2598621

IN COLOUR?

IN WHITE?

DISH OBLONG23 CM 2597353

BOWL MEDIUM 50 CL2597574

JUG 70 CL 2597442

BOWL SMALL 6 CL2597572

BOWL LARGE 200 CL 2597579

PLATE 29 CM2597629

PLATE 25 CM 2597625

PLATE 21 CM2597621

• SEA 2598585

• TURQUOISE 2598583

• GRASS 2598584

• TANGERINE 2598094

• ROSE 2598495

• TANGERINE 2598092

• RIVER 2599094

• RIVER 2599092

• SAGE 2598604

ELEMENTS IS AVAILABLE IN BOTH PURE WHITE OR WITH HAND-PAINTED DETAILS IN VIVID COLOURS UNIQUE TO EACH PIECE. WITH THE WHITE AS THE STARTING POINT, YOU CAN SUBTLY INTRODUCE A RAINBOW OF DIFFERENT COLOURS TO THE TABLE, WITH A LIGHT-HEARTED AND RELAXED TOUCH

DEEP PLATE24 CM 2597604

DISH/BOARDLARGE 36 CM2597585

DISH/BOARDSMALL 18 CM2597583

DISH/BOARDMEDIUM 36 CM2597584

SAUCER/ ASSIETTE2597094

MUG 25 CL2597495

CUP&SAUCER25 CL2597092

ONE PIECE. ONE COLOUR.AND ALL IN PURE WHITE

• GRASS

LAY THE TABLE IN WHITE FOR THE GREAT OUTDOORS, WITH A SINGLE COLOUR SUCH AS GRASS AS YOUR SPECIAL GUEST

PICNIC?IN GREEN?

It is merely a sushi roll that looks beautiful on a square plate? The innovative nature of the Elements collection encourages your own brand of creativity in setting the table. With the soy sauce bowl, asiette dish, mug and square plate, it would seem obvious to serve Japanese. But wouldn’t a classic French straw-berry tart look just as delicious and inviting on a square dish?

DETAILS by LOUISE CAMPBELL

• GRASS

GRASS

THE COLOUR GREEN OFFERS A SENSE OF HARMONY ; SOOTHING AND RELAXING THE MIND

SOURCE: DAVERY 1998

TV-DINNER?

• SAGE • SHORE • TANGERINE

IN COLOUR?EVEN BY ONESELF, A SPECIAL MOMENT CAN BE CREATED WITH THE RIGHT SURROUNDINGS

IN APRICOT?

Elements embodies a new way of thinking; its intriguing, understated form asks more than it dictates.

IN WHITE?

DETAILS by LOUISE CAMPBELL

WATER

THE COLOUR BLUE CALMS THE SPIRIT AND ENCOURAGES INTUITION

SOURCE: ‘COLOR & HUMAN RESPONSE’ BY FABER BIRREN

• WATER

On close inspection, nothing is ever perfect. Elements creates perfection out of its difference or ‘imperfections’. Just when you notice a familiar detail, the experience takes a surprising turn. For instance, the flower motif spills over the traditional lace edging, bringing a playful note to the majestic, time-honoured design.

DETAILS by LOUISE CAMPBELL

• SHORE

WWW.ROYALCOPENHAGEN.COM

In the development of Elements, we pushed the boundaries of our design legacy and traditions. However, like everything from Royal Copenhagen, it was created with painstaking crafts-manship and artistry. Even when the decoration dances over the edge of an item such as the plates, it has been done with great respect; as an expression of how beautiful it can be when enthusiasm runs away with you.

TRADITION AND RENEWAL, HAND IN HAND

PAP

ER

BY

AR

CT

ICP

AP

ER

.CO

M

LI

QU

IDM

IND

S.D

K

DETAILS by LOUISE CAMPBELL