ROUNDTABLE 2016: HART
-
Upload
leap-media-solutions-llc -
Category
Marketing
-
view
236 -
download
0
Transcript of ROUNDTABLE 2016: HART
![Page 1: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/1.jpg)
The Future of AdvertisingVail 2016
![Page 2: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/2.jpg)
![Page 3: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/3.jpg)
Customer
Car Phone
Store PhoneCall
Print RadioDirectMailTV
Outdoor
![Page 4: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/4.jpg)
“I know I’m wasting half my ad dollars…
John Wanamaker
![Page 5: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/5.jpg)
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
![Page 6: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/6.jpg)
What the heck
John Wanamaker
![Page 7: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/7.jpg)
![Page 8: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/8.jpg)
![Page 9: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/9.jpg)
= 3%
![Page 10: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/10.jpg)
![Page 11: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/11.jpg)
They leave as fast as you can bring them in
![Page 12: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/12.jpg)
![Page 13: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/13.jpg)
![Page 14: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/14.jpg)
You exist to help the right small businesses grow
![Page 15: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/15.jpg)
You exist to help the right small businesses grow
![Page 16: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/16.jpg)
You will continue to exist if you help the right small businesses grow
![Page 17: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/17.jpg)
Survival is Exhausting
![Page 18: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/18.jpg)
![Page 19: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/19.jpg)
How and What vs. Who and WHY
• ‘Needs Assessment’ = How and What?
• Strategy before Tactics, They need a WHY
• One-offs don’t help you if they don’t help the prospect
• Work to get yourself in front of a higher percentage of ‘the right prospects’ using lead generation
• Recognize entry level prospects and propose a solution
![Page 20: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/20.jpg)
Bundles of Tactics?
![Page 21: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/21.jpg)
Bundles of Tactics?
![Page 22: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/22.jpg)
Or, partner to create ROI
![Page 23: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/23.jpg)
Or, partner to create ROI
![Page 24: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/24.jpg)
‘Let’s throw some print in there…’
![Page 25: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/25.jpg)
• Use it to create awareness at the top of the funnel
• Geographically targeted
• Done right, you can bypass search for difficult to rank keywords
• Drive traffic to the store AND/OR to the clients website
![Page 26: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/26.jpg)
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
![Page 27: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/27.jpg)
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
![Page 28: ROUNDTABLE 2016: HART](https://reader031.fdocuments.us/reader031/viewer/2022030223/5882b6d01a28abd75a8b7579/html5/thumbnails/28.jpg)
Revenue Retention Roadmap
www.DMforNewspapers.com/analysis