Valerie L. Scanlan, PDG Rotary International Zone 25 Membership Coordinator Rotary Member Loyalty.
Rotary District 5320 Membership Seminar
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Transcript of Rotary District 5320 Membership Seminar
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District 5630 Membership Seminar
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Outline:
Question
How are “we” doing with membership in Rotary
Retention
A “Younger Rotary”
Resources
Comments and Questions
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Question
Is Rotary a business?
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If we are a business…..
What business are we in ?
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If we are a business…..
What is our Purpose / Goal / Mission ?
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How are “we” doing with Rotary Membership ?
As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members
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33,548 Clubs – 1,223,807 Rotarians
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How is Rotary growing (or staying even) ?
More Rotary clubs and less members per Rotary club
As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members
As of July 1, 2004 – 31,925 Clubs – 1,231,276 Members
Net new clubs 1,623 Clubs
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Approx. 424,000
Approx. 403,000
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Less than 1/3 of Rotary Membership
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Club Member Demographics
Rotary Worldwide
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Approx. 1,391
Approx. 1,339
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Retention…..
“The high turnover rate in existing clubs is the most pressing membership issues facing
Rotary today”
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Retention…..
Why do you stay with your club?
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Retention…..
Why do you stay with your club?
The opportunity to serve others:
Local Community
International
Fellowship / Fun
GREAT programs (Educational)
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Another Question
Can anyone NOT name the Rotarian that invited you to join Rotary?
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We were all given a very special gift…..
We were given the “Gift of Rotary”
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Retention
Percent of Membership (years in Rotary):
Less that 1 year 10%1 – 2 years 14%3 – 5 years 17%6 – 10 years 19%10 years or more 40%
41% have been a Rotarian for less than 5 years!
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Retention…..
Area of Rotary Existing Member
Retention Rate
New MemberRetention Rate
% Terminated with< 3 years of membership
Rotary Worldwide
73% 78% 50%
North America 70% 73% 50%
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Retention…..
Most Members Leave Rotary……
“Because they don’t know what they don’t know about the organization they joined”
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Retention – Seven Steps:
Identifying well – qualified members
Introducing prospective members to Rotary by informing them about RI programs and the club’s service efforts
Inviting prospective members to become club members Inducting new members in a dignified and meaningful manner Educating new members with a formal orientation program
Quickly involving new members in club committees, activities, fundraisers, board meetings, weekly club meetings, and social activities
Educating members on a continual basis through a formal continuing
education program
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A “younger Rotary”
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A “younger Rotary”
Percent of Membership: June 30
2009 2006
Age < 30 2% 1%Age 30 – 39 9% 10%Age 40 – 49 19% 23%Age 50 – 59 30% 30%Age 60 – 69 24% 22%Age 70 + 16% 14%
70% are over 50!
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A “younger Rotary”
I would like for you to meet someone…..
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A “younger Rotary”
Why do Young Adults not want to join our Rotary Club?
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It is not convenient
Don’t have the time
High cost of membership
Don’t like to “meet”….. I would rather be “hanging”
Different ways to communicate
Involved for educational and networking reasons
Global thinking
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Does all of Rotary have to change ?
How do we “add value” to our future generations ?
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Another Question…..
Why did General Motors Fail?
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So what is a possible answer?
Community Based Rotaract Clubs
Rotary-sponsored service club for young men and women ages 18 to 30.
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So what is another possible answer?
New Generation Rotary Clubs
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How about another possible answer?
E-Clubs
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Membership Resources
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Comments or Questions
Thank you for your GREAT participation !