RoseWalshPortfolio_2015

Rose Walsh

Thank you...for taking the time to review my portfolio. For each project, I work hard to either blend with the existing brand or design a thoughtful, individual piece.

Contents

Contact:

Rose Walsh 916.768.3972

[email protected]

www.linkedin.com/in/rosewalsh247

Postcards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Presentation Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

4 5Rose Walsh | Portfolio

Postcards

When Nolte’s graphic designer left the firm, I was tasked with continuing Nolte’s quirky postcard brand. The imagery would intrigue the audience to ask the question, “Why would an engineering firm put a picture of a basset hound with his ears flapping in the fan on the front of their postcard?”

Nolte’s clients would turn over the card to read our message and, occasionally, put them on their refrigerators.

BLOWN AWAY.001 S.1029.08a

SMTBNDLTDNCRSCRRMRSLC


CHERRY ON TOP.001 S.0625.08a


MANITOU SPRINGS.001 S.1009.06a


The above image was developed for a postcard about a combined art show for William Ishmael and Meech Miyagi at the Blue Line Gallery. I worked at blending the two images on the left to best represent the show’s title “Spirit and Form”.

Spirit and Form

Source: William Ishmael

Source: Meech Miyagi


Layout

The challenge of producing (designing, writing, editing) a proposal is in the coordination of writers, short timeframe, and fitting all of the requested information into a page limited document. Most requests arrive less than three weeks before they are due.

By using Adobe InDesign’s page masters and paragraph styles to create a standard layout, formatting information becomes more focused on creating the final piece with graphics from Adobe Illustrator/Photoshop and AutoCAD as well as text from Microsoft Word and Excel.


Drake Haglan and Associates (DHA) has contracted with me to provide proposal support services (coordination, graphic design, and editing). As the outside consultant, my first responsibility is to maintain the firm’s brand.

Working closely with DHA’s Marketing Manager, Lesley Corcores, we have published the firm’s first Constant Contact email. I provided layout services in Constant Contact, developed the megaphone icon, and uploaded the email list from an Excel file.

I am also tasked with developing a project cut sheet.

BANNER STAND 3000-R - Shapes Collection - DyeSub Double Banner Hardware - 3 Wide Backwall Con�guration Grid#33496-528-528 - Three 32013-528-528 Hour Glass Front/Full Width Back Banner Stands, Three Halogen Lights, Four Connecting Rods and a Pkg Case 3 Panels Wide: 101.44" WIDE X 84" HIGH

Tag Name:____________________________________________________Dealer's Name:_________________________________________________Dealer's Number:_________ Artist's Name:_______________________________Ext:______ Rep:______________________Ext:______

NOTE: When these units are placed next to each other, there is a 3/4" gap between the actual banners. You can choose to setup each panel separately, or if you place artwork that spans across the gap, there will be 3/4" of image cut out and missing from the �nal product.

REFERENCELETTER

*Skyline is not responsible for typographical errors.

© 2009 Skyline Exhibits

DEALER & CUSTOMER USE ONLYElectronic Purchase Determines Final Production

CUSTOMER SIGNATURE*

Revision 9-8-09

COLOR SPECIFICATIONS #

#

#

#

DATE

Background of image should �ll entire grid to the crop marks.

Avoid putting critical art elements in the thin 1” borders that follow the pro�le cut shape. Also avoid putting critical art elements in the upper and lower 5” dark gray areas, or they could be hidden from view or trimmed o�.

This backwall grid is designed to be used for backwall graphics using the Double Banner Hardware 3000-R Shapes Collection. It can be used for either the front hour glass shape layer or the back full width layer.

PRODUCTION SPECIFICATIONS

ART REF

ART REF

SELECT WHICH GRAPHIC LAYER THIS GRID REPRESENTS. ALSO, FILL IN ART REFERENCES FOR ALL LAYERS USED.

CHECK ONE

SIDE 1 - FRONT SIDE OF FRONT BANNER

SIDE 2 - FRONT SIDE OF BACK BANNERFULL WIDTH - FACES TOWARDS VERTICAL POLE

SHAPE - FACES AWAY FROM VERTICAL POLE

YOU CAN TOGGLE THESESHAPE LAYERS ON AND OFF.

32013

32013

32013

PART #

528-528

528-528

528-528

DASH #

LIST HERE THE PART # AND DASH # OF THE BANNERS FROM LEFT TO RIGHT WITHIN YOUR BACKWALL

1

3

2

1 32

“We bring Safety and Risk Management

together to keep ourclients on the right track.”

“We leverage multi-billiondollar experience to

provide clients exceptional ROI.”

“We embrace the triplebottom line, People,

Planet and Profit, in ourevery decision.”

Source: www.Skyline.com

For Dansure Incorporated, I develop layered graphics for three Skyline 3000R banner stands as a graphic designer to the firm’s marketing consultant. The front piece is an hourglass shape which allows the back graphic to show. The banner stands may be used individually or as a set. All imagery was provided by Dansure.


Presentation Graphics

The challenge is to create a completed look that matches the proposal while communicating technical information. This is further challenged by the short time frame (usually one week) in which to develop the system.

By creating visual standards and graphics at the time of the proposal, the look can be easily translated to a large Adobe InDesign layout or standard Microsoft PowerPoint file. The focus then becomes communication by developing imagery such as flowcharts and aerials with AutoCAD linework. The boards (to the left) are 18 inches by 24 inches and are easily scalable to a variety of sizes.


Logos

brain

ener

gy

In 2009, I worked with Rob Aragon to develop a logo for his (then) new company. From his web site, “Aragon Solutions specializes in managing infrastructure, conservation and development opportunities for its clients.” Mr. Aragon wanted a logo which reflected a more global outlook on sustainable development projects.

This school assignment was to develop a logo and package design for a new energy drink.

To discover for whom the drink is designed, head to page 20.

In 2012, Scott Peters requested a logo to reflect a new service for his landscaping company. The service provides regular maintenance on landscape lighting.

This section includes logos from my independent graphic design work and school assignments.

This school assignment was to design a logo and business system for a new computer company which would build systems for the creative.

Leap is a creative’s computer company. The tagline is “Because the little red fox leaps”. See the whole package on page 22.


Ads

The challenge was to develop an ad template for Nolte which could easily be adjusted to various specifications such as size (full, half, quarter, business card), black/white, and color.

The ads communicated Nolte’s message while allowing me to quickly respond to requests.

Don’t get swept away by the new stormwater regulations.We’ve got the solutions to your engineering needs.

We are CRWA’s preferred provider. Give us a call.

800.21NOLTE www.NOLTE.com


Sustainable Solutions

for Civil Infrastructure

800.21Nolte www.nolte .com in [email protected]

David Gibson needed a advertisement for his support of a local non-profit. In his request, he asked that I use the small glyph on his original business card. The issue was he did not have the original art work.

Because I suspected this was a standard glyph included in my font list, my process included visually searching the lists. I was successful in my persistance and developed this simple ad.


Packaging

FRONT PANEL & CAN

Ginko BilobaSiberian GinsengAshwagandha

BRAIN ENERGY

16 FL OZ473 mL

Ginko BilobaSiberian GinsengAshwagandha

brain

ener

gy4 Pack

SIDE PANEL & BACK OF CAN

Siberian Ginseng

ENERGY SUPPLEMENT

©2009 Geek Beverage Company

Canned under the authority of the Geek Beverage Company,

1701-A Trek Street, Star, CA 91701, USA

Not recommended forchildren, pregnant or nursing Humans, Xyriliansand Wookies, or those sensitive to caffeine.

Contains Four Sixteen Ounce Cans

brain

ener

gy

©2009 Geek Beverage CompanyCanned under the authority of the Geek Beverage Company, 1701-A Trek Street, Star, CA 91701, USA

Not recommended for children, pregnant or nursing Humans, Xyrilians and Wookies, or those sensitive to caffeine.

PREMIUM FRONT PANEL & CAN

Ginko BilobaSiberian GinsengAshwagandhaCaffeine

BRAIN ENERGY

16 FL OZ473 mL

Ginko BilobaSiberian GinsengAshwagandhaCaffiene

brain

ener

gy

4 Pack

In this school assignment, the class was challenged to create an energy drink package design including an upscale version of the same drink. The design must consider package design parameters such as shelf impact, brand presence, and legibility.

After exploring the current and potential designs, I hit on the idea that there is no energy drink for the geeks of the world. To fully understand their needs, I researched the geek culture. I found that geeks celebrate their geekness. Unlike nerds, geeks understand human interaction and seek it through their chosen geek field.

Geek Juice is infused with brain-enhancing supplements. The premium drink, Geek Shot2, has caffeine. Both drinks would be marketed to intellectuals who need to stay up all night researching, gaming, or blogging. The background is a schematic design of a logic board. In the foreground, the glowing light of “Geek Juice” resembles a monitor in the dark. This design is different from the cans around it as geeks don’t need to be rock stars or monsters.

Relevance:This project was completely outside of my comfort zone. At the time, I knew nothing of energy drinks and their marketplace. By throwing myself into the research, I was able to design a product which had never before been seen.

This project helped me to solidify my process as a designer and reminds me that knowledge will always bring a solution.


System

For this school project, I was challenged to create a full system for a computer company geared toward the creative. The system had no limit on cost.

Leap is a creative’s computer company. The tagline is “Because the little red fox leaps”. The system includes the logo, packaging, marketing materials, toolkit, and stationary.

RoseWalshPortfolio_2015

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