Rose sheet 9.27.10

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THE NEWS THIS WEEK Vol. 31, No. 39 September 27, 2010

Start Preparing For New California Regulation, Says Personal-Care Industry Attorney

Proposed California regulation could require product reformulation – Part of the state’s Green Chemistry Initiative, the proposed Regulation for Safer Consumer Products includes provision for chemicals of concern that seems to be widening in scope with new draft. Personal-care items could be among “priority products” California will assess for hazards, with authority to regulate as it deems necessary ...............................................3

Industry council, safe cosmetics group to push separate legislation in 2011 – Though consensus has it that

the controversial Safe Cosmetics Act of 2010 will not move forward this year, the bill “generated a lot of interest and passion,” says Campaign for Safe Cosmetics’ Stacy Malkan. The Personal Care Products Council says its own proposal for “modernized” cosmetics regulation could be part of larger FDA bill in 2011 .................5

Anxiety Mounts With Nov. 30 REACH Deadline In Sight

Firms facing REACH deadline seek leniency in cases of supplier negligence – Genevieve Hilgers, REACH team leader for Procter & Gamble, and Brussels-based attorney offer perspective on manufacturer concerns with first REACH registration deadline looming. Data sharing and the possibility of overly harsh sanctions for non-compliance are contributing to anxiety .....................................................................................................6

People In Brief – L’Oreal’s new Strategic Marketing department will be headed by Marc Menesguen, previously managing director of firm’s Luxury Products division. The Estee Lauder Companies puts Daniel M. Annese in charge of namesake brand’s six geographic regions. More personnel changes in the cosmetics sector..... 8

Webby awards open: Will male grooming sites continue to dominate? – Humorous, risk-taking websites targeted to men ages 18 to 25, and Unilever’s Axe sites in particular, have been favorites among Webby Award judges over the past five years, but sites featuring “real people” and addressing the “realities” of beauty also are having an impact, says Executive Director David-Michel Davies ..................................................9

Reckitt Benckiser launches recruitment game through Facebook to win fresh talent – Clearasil marketer’s PoweRBrands game, targeted to college students and young professionals, is designed to educate career-seekers about its unique corporate culture. Company also is taking steps to make RB as familiar a name as P&G and J&J ......................................................................................................................................................11

HelixLife offers brilliant customized skin care based on targeted DNA analysis – With a cheek swab test consumers can access information about key genetic markers as well as custom-made skin-care formulas and nutritional supplements to compensate for “disadvantaged genes.” Every skin serum is made with 30 base and 20 specially selected ingredients ......................................................................................................................... 12

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L’Oreal’s Terre Saharienne mark for cosmetics – Mark published Sept. 21 for third-party review by the Patent & Trademark Office in its official weekly gazette ................................................................................................................. 14

Marketing In Brief Not Your Mother’s: “A new, fun, creative hair-care line made for the cool girls,” Not Your Mother’s launches with six styling products offering salon-quality results at affordable prices, according to Sept. 15 release. Items include All Eyes On Me hairspray infused with lemongrass and orange flower, She’s A Tease volumizing hairspray enriched with apple blossom and bamboo, Beat The Heat thermal shield spray featuring sunflower and vitamins A and E, and Beach Babe texturizing spray with Dead Sea salt and sea kelp. A frizz-control cream made with coconut and silk extracts and a curl-defining cream containing grape seed and jasmine – Smooth Moves and Kinky Moves, respectively – round out the line. Not Your Mother’s products retail for $5.99 apiece in Walmart doors and more than 100 college bookstores, as well as online at NYMbrands.com. Company’s goal is to establish a relationship with “sassy and savvy customers,” it says, noting that additional products are in development for early 2011 launch.

Avon: Direct seller introduces new hybrid Pro Color & Gloss Lip Duo, the “first-ever lipstick with a built-in gloss core,” according to firm. A double-tipped wand allows user to twist one end for creamy color and squeeze the other for “luscious gloss.” To double the drama, consumers can “apply both for saturated color with high shine.” Product will retail for $10 starting next month and will be available in 10 shades including Pink Bouquet, Hot Lips, Twig and Foxy Brown. Company also launches Sonic Boost vibrating mascara, which “gives you the perfect red-carpet lash look by getting between the lashes and close to the roots,” says Avon Global Creative Color Director Jillian Dempsey. A micro-vibrating brush simulates “the wiggling action makeup artists use for ultimate coverage and definition” and provides 8,000 micro-pulse vibrations per minute for up to six times fuller lashes, according to firm. Battery-operated mascara will be available in November for $16 through Avon representatives.

E’shee Clinical Esthetic: Somerville, N.J.-based firm launches E’shee Cellular Repairing Night Cream for treatment of aging and photo-damaged skin. Formula contains peptide human acidic fibroblast growth factor (FGF-1) and human identical tissue inhibitor (PEPHA-TIMP2), which “works to increase firmness, protect fibers and cell membranes and restore the dermal tissue,” according to Sept. 23 release. Firm says researchers have found fibroblast stimulation can slow the aging process by promoting continued synthesis of collagen, elastin and hyaluronic acid. “This is where human fibroblast growth factors in topical application products can help,” says Nataly Giter, founder of E’shee. E’shee’s peptide-powered skin-care products deliver results by activating stem cells in the skin. In June, firm launched a six-ampoule set of products sold in spas and doctor’s offices featuring FGF-1. In a June 22 interview with “The Rose Sheet,” Giter acknowledged that “stem cells make some people nervous.” However, “the customer is more educated now. It is not about taking someone’s and applying them to yourself, it’s about repairing [damage to] your own cells from aging and pollution” (“The Rose Sheet” June 28, 2010).

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Proposed California Regulation Could Require Product Reformulation By possibly lengthening the list of chemicals California deems hazardous in consumer products, the newest version of a proposed regulation may have far-reaching implications for the personal-care industry.

Part of California’s Green Chemistry Initiative –signed into law in 2008 by Gov. Arnold Schwarzenegger – the Regulation for Safer Consumer Products will identify and prioritize chemicals of concern in consumer products and potentially require manufacturers to reformulate products to eliminate them.

The previous draft of the regulation limited chemicals of concern to those already identified as carcinogens or reproductive toxins under the state’s Proposition 65, or “The Safe Drinking Water and Toxic Enforcement Act of 1986.” However, the new iteration suggests including chemicals that have been flagged by the European Commission, the Environmental Protection Agency or other authorities.

“By expanding that [list], they’re actually expanding the universe of chemicals they are going to be regulating,” according to Thomas Myers, associate general counsel for the Personal Care Products Council.

The new proposal, released Sept. 14, reflects stakeholder feedback collected by California’s Department of Toxic Substances Control on an earlier version of the regulation.

The public now has until Nov. 1 to submit comments on the new version. The final regulation is slated to go into effect Jan. 1, 2011.

While certain product areas such as drugs, devices, food and pesticides are excluded from the regulation, it “generally affects anybody who makes, distributes or sells a consumer product in California,” according to John Epperson, an attorney who handles environmental and product law for Farella Braun & Martel in San Francisco.

Deadlines Set For Chemical & Product Lists

A number of other changes have been introduced from one draft to the next, including the setting of deadlines. Under the newest version, DTSC will not

only set forth a list of chemicals of concern by July 2012, but then will create a list of priority products – taking into account the use of chemicals of concern and public exposure elements – to be finalized by December 2013. Each step along the way will allow for public comment.

Firms manufacturing or distributing priority products will need to conduct “science-based” alternatives assessments to evaluate toxicity and identify options for making products safer.

After the assessments – which could include extensive product testing and analysis of end-of-life product impacts – the state will have the authority to regulate, potentially outlawing products, imposing chemical limits or requiring product redesign.

“If you are one of the unfortunate priority products that has to go

through this alternatives analysis, it is clearly going to be fairly burdensome,” Epperson said in a Sept. 22 interview with “The Rose Sheet.”

However, “if you’re a consumer product company and your product doesn’t have one of these priority chemicals, then you’re going to escape much of the impact,” the attorney said.

To decide which products are priority products, DTSC plans to start on products that affect “vulnerable populations,” such as children, the elderly and expectant mothers, Maziar Movassaghi, DTSC acting director, told “The Rose Sheet” Sept. 16.

“There are a huge number of consumer products out here that nobody’s really looking at to make sure that they’re safe,” he said. “We have much to do in an area where there are a lot of products that are untouched and unregulated.”

Movassaghi emphasized that the Regulation for Safer Consumer Products will not conflict with other state or federal regulations.

Industry, Activist Groups At Odds

Council lawyer Myers maintains that personal-care products are some of the safest consumer products

Under the new version of the regulation, DTSC can deny an exemption for chemicals used in

minute concentrations, which provides “no

regulatory certainty for our people because it can be denied on a

whim,” said Council attorney Thomas Myers.

4 “The Rose Sheet” September 27, 2010


on the market, but they could be among the priority products DTSC chooses to review, he suggested.

“I think that companies are going to have to start to create within their own companies a framework for dealing with [the regulation],” he said, noting the “exhaustive” data collection that could be required for an alternatives assessment. “Companies would do well to start to compile a lot of this information on their products and the chemicals they’re using.”

He indicated that industry was pleased with some of the changes made from the draft proposal, such as the clarification of deadlines and the promised opportunity for comment at each stage, while other changes are not as well-received.

The draft regulation had indicated an exemption for chemicals making up 0.1 percent or less of a consumer product by weight, which would have excused many personal-care products from the regulation.

The latest version states that DTSC can deny the exemption as it sees fit.

“This actually erodes the utility of the [exemption] by allowing DTSC to deny or rescind it for a whole host of reasons,” Myers said. “There’s no regulatory certainty for our people because it can be denied on a whim.”

Meanwhile, the draft regulation has not been improved with respect to trade secrets – which are “still at risk,” according to Myers.

Movassaghi is of a different opinion. Thanks to feedback from industry, he said, the proposed regulation has been revised to better protect confidential business information.

“We want businesses to innovate and identify safer solutions to known problems,” he said. “That means that we have to respect the proprietary information. Information to us is submitted in redacted and non-redacted versions, and we only make the redacted version publicly available.”

Activist group the Environmental Working Group believes the current version of the proposed regulation is superior to earlier drafts. “But we’re still hoping this can

be a lot better,” said Bill Allayaud, director of government affairs for California.

“Here we still see the real possibility that with a lot of consumer products we still won’t know what’s in them because of the presumed claim of a trade secret,” he said in a Sept. 22 interview with “The Rose Sheet.”

“We know and they know that there’s so much more now known by your competitor about your product through reverse engineering that very little is secret anymore,” Allayaud asserted.

He added that there are too many exemptions in the proposed regulation “and the timeframes are too long still to help us get safer products before consumers.”

Even with the deadlines, industry could still “slow the process down,” he suggested.

Program Funding In Question

When all is said and done, cash-strapped California may not have the resources to undertake the envisioned program. “If they’re not given the resources to adequately staff the program, they’re not going to start off with an overly aggressive list of products,” Epperson said.

Costs to fund the program could potentially fall to manufacturers, according to Myers.

EWG’s Allayaud says it may be worth passing on a piece of the cost to consumers. “Our take on it is: Would consumers be upset if it cost a penny or two more for a bottle of shampoo or lotion if they were sure they were getting safer products? ... I don’t think so,” he said. “We’re not talking about major increases here to fund a program. ... We think it’s critical that funding be established soon and if need be on products to have a program that’s workable.”

According to Movassaghi, discussions are ongoing to determine a long-term funding structure for the regulation.

– Lauren Nardella ([email protected])



Industry Council, Safe Cosmetics Group To Push Separate Legislation In 2011 With consensus that the game-changing Safe Cosmetics Act of 2010 will not move forward this year, industry stakeholders are readying for the next legislative session.

Activist group the Campaign for Safe Cosmetics is continuing its efforts behind the bill, which would dramatically increase cosmetics regulation in the U.S., while trade association the Personal Care Products Council is meeting with legislators to champion its own vision for the industry.

Introduced July 20 by Rep. Jan Schakowsky, D-Ill., The Safe Cosmetics Act (HR 5786) would require manufacturers to register their operations, supply FDA with a wealth of safety data and offer full ingredient disclosure on product labeling (“The Rose Sheet” July 26, 2010).

The bill has been referred to the Committee on Energy and Commerce and the Committee on Education and Labor.

It is not likely to move out of committee this year because of the limited time remaining in the Congressional session and the upcoming November elections.

Stacy Malkan, spokeswoman for the Campaign for Safe Cosmetics, called the bill “a huge endeavor” that has “generated a lot of interest and passion.”

“I think it’s certainly gotten a lot of attention and it’s really the first serious attempt in many decades to seriously overhaul the cosmetics regulations, so it’s understandable it would be generating such interest,” she told “The Rose Sheet” Sept. 21.

According to Malkan, the Campaign wants to ensure that the bill is “both meaningful to protect public health and also workable for small businesses.” She expects the Safe Cosmetics Act to be one of the first items taken up in the 112th Congress.

In July, the Campaign released a viral video to drum up public support for the legislation. “The Story of Cosmetics” has been viewed more than 350,000 times (“The Rose Sheet” July 19, 2010).

The Personal Care Products Council has condemned the “shockumentary” in a statement and features a “science-based” rebuttal video on its website.

Council Forges Ahead With Its Plan

The Council has been critical of the Safe Cosmetics Act as well, maintaining that it would overextend FDA and put an undue burden on industry.

The trade association has introduced its own proposal to modernize FDA’s oversight of the industry. Its plan would make mandatory some elements of FDA’s Voluntary Cosmetics Registration Program, establish Good Manufacturing Practices for industry and enlarge FDA’s role in evaluating the safety of cosmetic ingredients (“The Rose Sheet” July 19, 2010).

The Council is moving forward with its proposal and looks for related legislation to be introduced in 2011, according to John Hurson, the Council’s executive vice president of government affairs.

“We’re going to have to wait and see what happens in the November elections before we make any firm requests for introduction,” with the makeup of the next Congress yet undetermined, he told “The Rose Sheet” Sept. 22.

“I think that as we get closer to the convening of the next Congress in January, we’ll become more focused on exactly which members we will be hopefully working with to get our legislation enacted,” Hurson said.

In the meantime, the Council has been working with leadership from both parties “to get the positions that the Council has in legislative language into a moving vehicle,” the exec said.

Hurson acknowledged that the vehicle may not be its own bill. “We will probably be part of some sort of larger FDA bill” – he cited the FDA Globalization Act of 2009, introduced by Rep. John Dingell, D-Mich., as an example of that type – “but we are working with committee leadership in both parties to really try to make sure that when an FDA bill moves next year, we’re able to be part of that.”

The Council recently launched an advocacy website at CouncilPolicyCenter.org, which provides detail on its policy work. The site gives members and the public the opportunity to learn about the Council’s positions on cosmetics legislation and refers visitors to forms that can be used for contacting their state legislators or other Congressional members.

Furthermore, the Council is working with other trade associations including the Direct Sellers Association and the Professional Beauty Association “to get them interested in pursuing this legislation,” Hurson said.

– Lauren Nardella ([email protected])



Firms Facing REACH Deadline Seek Leniency In Cases Of Supplier Negligence With the Nov. 30 REACH deadline looming, cosmetic companies are urging the European Commission to spare downstream users from sanctions when a supplier fails to comply with Europe’s chemicals law.

“If suppliers have not done their job in ensuring compliance of substances, and the agency discovers it, they should give downstream users time” to act accordingly before levying sanctions on those firms, said Procter & Gamble’s Genevieve Hilgers.

During a Sept. 23 interview with “The Rose Sheet,” Hilgers discussed the most pressing issues firms are facing in anticipation of the Nov. 30 deadline set by the EU’s Registration, Evaluation, Authorisation & Restriction of Chemicals law.

With 30 manufacturing sites in the EU producing 200 consumer branded products, Cincinnati, Ohio-based P&G has from the beginning vowed to become a key player in defining the role of downstream users under REACH, in addition to registering substances the firm brings into the EU itself.

Hilgers, who serves as P&G’s REACH team leader, says the company is preparing to submit dossiers for about 30 substances by the end of November.

Under the chemicals law, manufacturers and importers of chemicals in volumes of 1 ton or more per year were required to pre-register their substance with the European Chemicals Agency by late 2008. Firms now must register their substances on a rolling schedule based largely on tonnage. The Nov. 30 deadline pertains to companies working with substances in volumes of more than 1,000 tons or those with known hazardous properties. Other deadlines are slated for 2013 and 2018.

Cosmetics firms and other downstream users must ensure that their suppliers have fulfilled pre-registration obligations and that they register by the deadline applicable to them.

Hilgers noted that a major problem for companies in the process is the fact that suppliers are not legally bound to provide their pre-registration numbers – which can indicate compliance – downstream. So companies purchasing those substances have only

safety sheets and the word of their suppliers that the material they sell is in compliance.

“Sometimes you just don’t know if your substance is registered or not, and you will be penalized even if you have written thousands of letters to suppliers beforehand,” Hilgers said.

P&G, along with the Coalition of Downstream Users, recently sent three letters to the European Commission urging it to find a solution to the issue of supplier transparency.

Among other requests, the group asked the EC to provide conditions under which an unregistered substance may still be used by downstreamers in cases where it can be demonstrated that attempts to obtain data from suppliers were unsuccessful.

Sanctions Too Harsh?

Exacerbating the sense of urgency is the “complexity” of the registration process and the heavy fines that can be exacted from companies that do not comply with REACH provisions, Hilgers said.

She noted that, on paper, the law covers more than 10,000 pages. “Typically, the more complex a regulation is to follow, the more time companies are given to adapt to everything, to have all their tools ready,” she said. However, the guidance has changed so much so close to deadline dates that “it is extremely challenging to adapt to it.”

Hilgers also questions what she sees as excessive sanctions for companies that miss deadlines. “These are huge sanctions which arrive immediately” after failing to meet a deadline or violating the law in some other way, she said.

European Member States impose various penalties for non-compliance, whether in the form of administrative fines or criminal sanctions, with levels highest in the U.K., Belgium, Ireland, Poland and Portugal.

In Belgium, for example, once a violation of REACH is identified, authorities can issue a warning letter within 30 days to the parties involved. In certain cases, companies might get no warning and instead find themselves facing an administrative fine, which ranges in Belgium from around €142 for minor violations to up to €2.75 million for

“Sometimes you just don’t know if your

substance is registered or not, and you will be

penalized even if you have written thousands of

letters to suppliers beforehand,” said P&G’s

REACH team leader Genevieve Hilgers.



serious violations, or criminal sanctions, which take the form of fines and/or incarceration. Entities who knowingly jeopardize human health or safety can be incarcerated for eight years, according to a report submitted in March to the EC by consulting firm Milieu LTD.

“Knowing the complexity of the guidance and the way it changes even within a couple of days before a deadline makes the sanctions for me unacceptable,” Hilgers said.

Challenges Of Collaboration

Hilgers suggested that Substance Information Exchange Forums (SIEFs) – groups of companies working together to avoid duplicating registration efforts and costs for the same substances – will in the long run help to streamline the REACH process.

However, data sharing creates its own set of challenges. “Sometimes what they are asking us to do with competition is share tons of information that is confidential, and that is one reason we have to involve a ton of lawyers” in the process, she said.

Hilgers says that P&G has protected its intellectual property by creating consortia with other companies within its SIEFs to collect, evaluate and share data according to their particular needs. “We have good contracts, we do not work with a massive amount of people, and the people we work with have good technical knowledge,” she said.

However, according to Hilgers, data sharing in the forums will become messier when companies come up against the 2013 and 2018 registration deadlines, as those deadlines will require dossiers for substances used in smaller tonnage levels per year and will bring entities into SIEFs with less technical knowledge.

While the REACH process is at times a “painful exercise,” Hilgers believes in its long-term payoff. “We fully support the objectives of REACH,” she said. “And all this data generated, all the methodologies, could have benefits that work throughout the world.”

Attorney Urges Last-Minute Due Diligence

The Brussels office of international law firm Covington & Burling LLP, which counsels cosmetic firms on REACH compliance, offered its perspective on manufacturer anxieties with the first REACH registration deadline rapidly approaching.

Counsel Candido Garcia Molyneux agreed with Hilgers that supplier transparency is an issue for many downstream users. Moreover, many suppliers

are not fully aware of their obligations under REACH. Some suppliers failed to pre-register “because they thought that the substance was not subject because of volume or they did not think it fell under the requirements” of REACH, according to Garcia Molyneux.

However, he maintains that cosmetic companies are not helpless or without options, even two months out from the deadline. “The good news here is that there may be ways around it. There are ways to fix it and benefit from the phase-in deadline,” he said.

Downstream users who have not yet drawn up a contract with suppliers should do so now, he said. The contract should direct suppliers to “comply with all REACH requirements” and have them pledge to never sell a non-compliant substance. If suppliers cannot give assurance that they will register their substance by Nov. 30, they should submit in writing “an explanation as to why they don’t have to register by that deadline,” Garcia Molyneux said.

Firms should be clear with suppliers that if those terms cannot be met, they will seek new sources for the material.

Regarding sanctions, Garcia Molyneux noted that there are discussions taking place between the Commission, industry and member States, and “though it is not clear yet, I do think the authorities will decide to be lenient” in certain cases, he said. He suggested that authorities may give leeway in cases where a firm purchases material from a supplier prior to a deadline, only to have the supplier fail to submit its dossier in time.

As for meeting deadlines, the attorney advises firms that it is better to submit an incomplete “but not inaccurate” dossier than to not submit any dossier at all.

Garcia Molyneux noted that compliance with the first registration deadline is one step in a larger process, and firms should keep their eye on the bigger picture and be mindful of the information they supply in their dossiers. “For key ingredients, companies should think about what is going to happen next, how that registration could trigger other requirements and how this could impact other” types of regulations pertaining to cosmetics and detergents. “Because of the stakes involved in the long run, companies need to participate in the process as much as possible,” he said.

– Eileen Francis



People In Brief L’Oreal strategic marketing: Firm appoints Marc Menesguen head of L’Oreal’s newly created Strategic Marketing department, “a result of the decision to anticipate worldwide evolutions in order to steer the group towards essential transformations in the areas of strategic watch, consumer understanding, marketing creativity, advertising creation, digital communication and distribution methods,” according to Sept. 21 release. He joined L’Oreal in 1985 and served in management positions overseeing L’Oreal Paris in the U.K. and France, Lancome and L’Oreal Japan before being named managing director of firm’s Luxury Products division in 2004, where he was integral in the post-acquisition integration of Yves Saint Laurent, among other accomplishments. Effective Jan. 1, 2011, Nicolas Hieronimus – credited with “creating the international L’Oreal Paris brand which he managed for nearly five years” – will replace Menesguen as managing director of luxury products, vacating his spot as managing director of professional products, which will be filled by An Verhulst-Santos. Verhulst-Santos is “a professional products expert,” having spent her whole L’Oreal career in the sector in management roles across Europe, in Brazil and in the U.S., company notes.

Promotions at Estee Lauder, Clinique: The Estee Lauder Companies promotes Daniel M. Annese to oversee its Estee Lauder brand’s six geographic regions and global education function in the newly created position of senior vice president, global general manager, market development. Annese – who joined the firm in 1994 – guided the brand’s international business through “five years of uninterrupted growth,” Global Brand President Jane Hertzmark Hudis says in Sept. 22 release. Simultaneously, Estee Lauder names Charisse Ford senior vice president, global marketing, in charge of Estee Lauder programs for skin care, fragrance and makeup. Ford led launch of Advanced Night Repair Synchronized Recovery Complex, “the biggest launch in the brand’s and the company’s history” and served in various marketing positions at Avon, Sara Lee and Kraft Foods before joining Estee Lauder in 2005. At Clinique, Ricardo Quintero has been tapped to head worldwide market development. Quintero – who previously oversaw Clinique’s business outside of America and held posts in firm’s Korea and Mexico offices – has “delivered strong growth and market share gains,” says Lynne Greene, global president of Clinique, Origins and Ojon.

Symrise cosmetic innovation: Gabriele Vielhaber will oversee the Cosmetic Ingredients & Innovation department in Paris within Symrise’s Life Essentials division, which was formerly designated as its “Cosmetics” business. Holzminden, Germany-based firm touts Vielhaber’s “extensive background in the field of cosmetic raw materials as well as solid knowledge of the international cosmetics market.” Previously, she was head of company’s Global Innovation program in its Scent & Care segment, which includes Fragrances, Aroma Molecules and Mint in addition to Life Essentials. Vielhaber “made major contributions to expanding the research program at Life Essentials and played an indispensable role in launching the innovation strategy of the Scent & Care division in 2008,” says Sept. 16 release.



Webby Awards Open: Will Male Grooming Sites Continue To Dominate? Entries are being accepted for the Webby Awards’ best beauty/cosmetics website, which in four of the last five years has gone to a male grooming brand, and more often than not one of Unilever’s.

Established in 1996 by a group of Internet aficionados from The Web magazine that would evolve into the International Academy of the Digital Arts and Sciences, the Webby Awards is now touted as “the leading international award [program] honoring excellence on the Internet.”

For its 14th Annual Webby Awards, celebrated in June, IADAS received nearly 10,000 entries from more than 60 countries and all 50 states and gave out more than 100 awards across industries in four categories – Website, Interactive Advertising, Online Film & Video and Mobile.

Among beauty/cosmetics website entries, five nominees were selected by executive academy members – “visionaries, evangelists and luminaries who have catalyzed great achievements on the Internet” – from a list pared down by associate academy members, who include former Webby winners and other industry experts, IADAS says.

Musicians Beck and David Bowie, Internet inventor Vint Cerf, “The Simpsons” creator Matt Groening and writers and editors from The New York Times and Wired, among other publications, are among academy members.

The five beauty/cosmetics website nominees this year were Henkel/Dial’s GetMagnetic.com, Make Up For Ever’s HD-Generation.com, Hearst Communications’ RealBeauty.com, Sephora’s SephoraClaus.com and the ultimate winner, Unilever/Axe’s The Fixers.com.

“The beauty and cosmetics industry is doing some of the most interesting and innovative work on the Internet today,” says David-Michel Davies, executive director of the Webby Awards, in a Sept. 14 release.

TheFixers.com takes the guise of a talk show, schooling guys, for example, on the importance of being alert in the morning for the chance encounter with a desirable woman. Axe shower gels – in Rise, Shock, Snakepeel and Fever variations – are recommended.

The show’s host, “The Fixer” – who has “been around a bit, and knows what’s what” – tackles such important issues as “questionable hookups” and “Latin party spirit” while running visitors through various pranks that can be

played on friends who need their “game” fixed. Scantily clad females are never far out of frame.

Unilever/Axe is no stranger to the Webby Awards. The prurient men’s brand won a Webby last year for its “100 Girls” site, which allowed users to upload a photo of their hair and be judged – seemingly live – by a roomful of women as part of its Hair Crisis Relief Campaign (“The Rose Sheet” March 23, 2009).

For the 2007 awards, Axe was nominated for two sites – Gamekillers.com and AxeLab.net – though Philips took home the prize for

its Norelco Bodygroom site ShaveEverywhere.com (“The Rose Sheet” April 16, 2007).

Axe’s overseas counterpart Lynx nabbed a Webby in 2008 for its “Lynx Effect” site and was nominated the year before for LynxBlow.com, which allowed Web users with sufficient lung capacity to blow the frost – and the clothes – off of beautiful women frozen in time.

Davies recognized in a Sept. 22 interview with “The Rose Sheet” that Unilever has “been very successful and aggressive about how they market on the Internet.”

He pointed out that the company’s target demographic for Axe – young men 18 to 25 years of age – is “a growing audience and a hard-to-reach audience, and it requires a lot of creativity because it’s a very cynical audience. So you see riskier campaigns and more outrageous campaigns than you might for some other audiences that are a little easier to reach,” Davies said.

Discussing Unilever’s Axe ads, Davies noted

that young men represent “a growing audience and a hard-

to-reach audience, and it requires a lot of creativity because

it’s a very cynical audience. So you see riskier campaigns.”



He noted also that humor generally “plays really well on the Internet – that’s just a fact.”

Sites Of A Different Theme Not Ineligible

Henkel/Dial’s “Get Magnetic” site, which was nominated for a 2010 Webby, also is designed to help men succeed with women, with a tutorial on the role of pheromones in sexual attraction, an “Ask the Sexperts” section and a “How Magnetic Are You?” Aptitude Test.

But not all Webby nominees focused on men and their mating objectives. Davies contrasted the “hyper male-oriented” TheFixers.com with RealBeauty.com, which features primarily editorial content and is “very female-oriented.”

The site bills itself as “the world’s premier source for everything that goes into making yourself beautiful – on the inside and out.” In addition to hairstyle and makeup tips, Real Beauty addresses physical fitness and keys to a healthy diet as well as the importance of mental health through stress relief and a positive self-image.

Make Up For Ever’s HD-Generation.com features zoomable photos of young women ranging from actresses and stylists to a Pilates instructor and a bank coordinator, along with the steps taken to achieve their makeup looks and links for purchasing products.

Davies noted that those sites and others in the beauty sector increasingly are focusing on “real people.”

RealBeauty.com often derives content from its readers, for example, using Twitter to collect their beauty tips, and the site features a section entitled “Real Beauties: What I Do.”

Internet Exposes “Realities” Of Beauty

The “realities” of beauty and “all the personal stuff that goes into looking your best” have been brought out with Internet advertising, Davies asserted.

He cited Unilever’s “Evolution” video, created for its Dove Campaign for Real Beauty and launched online in 2006, which uses time-lapse effects to show how a “normal” woman is transformed by makeup artists and stylists – and even digital “Photoshopping” manipulations – into the strikingly beautiful face that appears on a billboard.

The ad is accompanied by the tagline: “No wonder our perception of beauty is distorted.”

Davies maintains that the Internet has allowed advertisers to tell this kind of story in a way that the 30-second TV spot never did. In addition, in an environment where consumers can react to advertising and share their thoughts with others, “realness” becomes imperative.

“For so long we watched these advertisements on television that were really focused on the glitzy,” with “that hard shimmer of ‘Look Pretty Now!’” Davies said. However, “that sort of highly produced – I don’t want to say lie – but highly produced fiction just doesn’t play as well in a medium where people can talk.”

The early-entry deadline for the 15th Annual Webby Awards is Oct. 29. Nominees will be announced in April 2011, and winners will be honored at the gala ceremony in June.

According to Davies, recognition with a Webby “can symbolize that [a brand] is part of internet culture and that their marketing and the way they talk to their audience is new and modern, and when you’re trying to sell beauty products that’s actually pretty important.” Further, “it really differentiates them from their competitors in material ways.”

In addition, consumers vote online for their favorite nominated websites to determine the Webby’s “People’s Voice” winners. Last year, more than a million votes were cast, Davies said, “so it really can bring increased exposure to the site and a brand itself.”

– Ryan Nelson ([email protected])

“For so long we watched these ads on television that were

really focused on the glitzy,” with “that hard shimmer of

‘Look Pretty Now!’” However, “that sort of highly produced fiction just doesn’t

play as well in a medium where people

can talk.” – Webby Awards Director

David-Michel Davies



Reckitt Launches Recruitment Game Through Facebook To Win Fresh Talent In an effort to recruit executive talent and assert its corporate identity, Reckitt Benckiser has launched a social media recruitment game on Facebook and added an “RB” tag to its branded ad campaigns.

“On campus, we want to be thought of in the same breath as Procter & Gamble and SC Johnson, Kraft or Colgate-Palmolive,” RB Communications Manager Caroline Hey told “The Rose Sheet.”

Currently, when it comes time for college students to think about where to start their careers, “they don’t think of RB,” she said in a Sept. 17 interview.

Although in market research people tend to recognize the company’s brands – which include Clearasil, Veet, French’s Mustard and Mucinex – they typically are not familiar with the name of the parent company.

“We want people to come to us; we want our candidates to really know us,” Hey said.

The firm’s new social media game, called PoweRBrands, is available through Facebook and is designed to scoop “the cream of the crop” from college campuses, which would make RB less dependent on hiring individuals who have already worked for competing companies.

“Traditionally we would get very talented people, but it was not a true culture fit,” Hey said. “So we said, let’s find people at the beginning of their careers, bring them in and engage them in our culture right away.”

She added that the RB corporate culture is one where people can “move along quickly,” though that is not a fact well-known among career-seekers.

“We are a very forward-looking company with a vibrant culture and we give real opportunity very early,” she said. “If you show the aptitude and initiative and drive, within three months’ time of joining us you could already be moving up.”

Seeking Innovative Thinkers

PoweRBrands was beta-tested on Facebook in July and was officially launched in the U.S. market in early September, targeting “well-rounded,

ambitious” and “innovative” thinkers between the ages of 18 and 30 years of age.

The game is intended to mirror the real-life experience of being a marketing executive in a cutting-edge company such as Reckitt, the company explains in a Sept. 9 release promoting the official launch of the game.

Players are given tasks and assignments to complete via e-mail and phone calls, and “depending on how well you complete them, you will progress through the company getting a fancier office and a better view from your office window,” RB says.

The game aims to pull talent from “where they spend their time,” the company says. Viewers are informed about the site through friends on Facebook who recommend they join the game as an associate in their virtual office.

The game also is supported by a Facebook fan page and through ads on Facebook, Adknowledge, Yahoo!, Hotjobs and LinkedIn.

Finally, PoweRBrands is promoted on the recruitment page of Reckitt’s corporate website (RB.com). There, visitors are asked: “Are you a hidden gem of the business world? Do you have what it takes to outshine everyone else?”

The site acknowledges that PoweRBrands “is all a bit of fun, really, but it does have a serious purpose: RB wants potential future employees to know and understand what sort of career they can expect at RB.”

During its first month live, the site attracted 40,000 players, 120,000 visits and 5,800 Facebook fans, according to Reckitt.

From “Reckitt” to “RB”

The U.K.-based company also is taking its recruitment efforts into the consumer advertising realm, adding the tag “Discover RB” to the end of TV ads for brands including Clearasil and Veet.

The tag is intended to drive people to the company’s corporate recruitment page on its website, where they can learn more about Reckitt’s



brands and read about the opportunities available at the company and what current employees are saying on the “My RB Opportunity Blog.”

Using the “RB” acronym in promotional material could help it to catch on with consumers in the same way that Procter & Gamble is widely known as “P&G” and Johnson & Johnson as “J&J.”

Already with strong name recognition, P&G has built upon that equity recently with consumer ads that unite the firm’s major brands, including Crest, CoverGirl and Clairol, under the firm’s larger corporate banner.

Based on the success it had partnering with the U.S. Olympic committee during the Vancouver 2010 Winter Games to promote brands under the P&G umbrella, the firm has extended the arrangement through 2020 (“The Rose Sheet” Aug. 2, 1010, In Brief).

P&G has a recruitment section on its website at ExperiencePG.com and also touts its career opportunities on Facebook and LinkedIn.

Like Reckitt, French beauty company L’Oreal uses unique social media strategies to target college students. Through a recruitment page on Facebook, the firm promotes an annual competition that challenges marketing pupils to act as L’Oreal brand managers.

The competition, called “Brandstorm,” invites college students in groups of three to tackle a marketing challenge and develop a range of L’Oreal products. Students are invited to Paris for a final round of competition each year, where three teams are awarded prizes.

This year, Brandstorm – which has run since 1993 – drew participation from more than 43,000 students from 285 universities in 43 countries, L’Oreal says.

– Eileen Francis

HelixLife Offers Customized Skin Care Based On Targeted DNA Analysis HelixLife joins an elite pack fighting skin aging at the DNA level with a personalized skin-care solution designed to compensate for “disadvantaged genes.”

The fruit of its partnership with GeneLink Biosciences, Inc., HelixLife’s brilliant wellness system consists of nutritional supplements and topical skin care custom-formulated for optimum results, based on the user’s genetic profile, the Orlando, Fla.-based company says.

“When we design a product, we design it from the science side [based on] what your body needs, not what ingredients can we afford to put in the bottle,” Gary Beeman, CEO of GeneLink, told “The Rose Sheet” on Sept. 22. “The ingredients are dictated by what your DNA tells us,” he said.

The exec compared the system to “buying a dress or a suit and having it fitted exactly to you.”

To identify disadvantaged genes, or genes that make an individual more prone to skin damage, HelixLife/GeneLink collects a DNA sample from the customer via a cheek swab test. The swab is mailed to the company’s lab where the cells are opened to expose DNA, which is then amplified a million-fold so that specific genes can be identified.

“We have in our bodies a total of three billion units in our DNA,” said Dr. Robert Ricciardi, founder of GeneLink. “Our test will nail one out of the three billion – that is the degree of precision.”

The consumer receives a report after six core gene snips are analyzed for tiny variations in DNA called single nucleotide polymorphisms (SNPs) to determine how vulnerable he/she is to oxidative stress and skin aging.

For example, a person with an SNP in the SOD2 (Manganese Superoxide Dismutase) gene will not have the same enzyme levels as others and will “therefore have a weak first line of defense against free radicals,” whereas an SNP on the MMP1 (Matrix Metalloproteinase) gene could cause an individual to overproduce collagenase, which degrades collagen, resulting in fine lines and wrinkles.

Other gene snips targeted by HelixLife’s testing include GPX1 (Gluthione Peroxidase 1), EPHX (Microsomal Epoxide Hydrolase), TNF (Tumor Necrosis Factor) and NQ01 (Coenzyme Q10 Reductase).

“By measuring these SNPs through a DNA assessment, we can impact the expression of our genes through proper nutritional and lifestyle support,” the company explains online.



HelixLife’s report back to customers includes color-coded indications for where no additional support is needed (green), some additional support is needed (yellow) or maximum support is needed (red).

Consumers interested solely in having this “snapshot of elements of your genetic makeup” can purchase the company’s assess kit and analysis for $259.

Alternatively, on the basis of their genetic profile, HelixLife offers to provide customers “the right vitamin and mineral support your body needs to deal with oxidative stress, environmental pollutants, collagen breakdown and the lack of antioxidant-rich foods in your diet.”

Every brilliant skin serum consists of 50 ingredients, 30 of which form a base and 20 that are specially selected. For consumers susceptible to oxidative stress, for example, customized add-ins include spirulina powder, OxyPhyte green tea extract, OxyPhyte white tea extract, bilberry extract and vitamin B3.

“Customized products are designed to help your body get additional support where it needs it most without giving you more help than you need,” the firm explains on its website. “That’s really the problem with ordinary dietary supplements and skin-care products. No one seems to know exactly what the right amount is, which supplements are best or needed and how to create a regimen that meets the unique needs of your body.”

Ricciardi expanded on that concept. In other skin serums, he said, “if there’s too much of some things, then there’s less of something else. We try to optimize for you what is best for you based on something very rational. We hit areas that we think are extremely important to your skin health that we have found are better based on your DNA.”

HelixLife’s customized skin-care program is priced at $139 per month. To add customized supplements to the plan, the total per month cost is $239. Consumers are locked into the initial two months to cover the cost of the DNA test.

The company also sells its 30-ingredient base alone, branded as the glow anti-aging serum ($69). It contains aloe, vitamin B5, glycerin, rice bran oil, cabbage leaf extract, cat’s claw extract, copper peptide, glycine, soy protein and polyglyceryl-4 caprylate, among other natural and organic ingredients, the firm says.

HelixLife’s portfolio also includes a non-customized, benzoyl-peroxide-free anti-acne serum called clear. Its ingredients are delivered “via liposomal methods that are similar to a skin patch,” according to the HelixLife website.

The company plans to reach customers through Facebook and is developing online videos featuring interviews with doctors endorsing its products.

DNA Research Increasing Behind Skin-Care Scenes

La Jolla, Calif.-based DermTech International has patented technologies for the non-invasive collection of genetic material from skin as well as gene expression analyses. In February, the company’s CEO George Schwartz spoke with “The Rose Sheet” about the possibility of using its technology to fit consumers with personalized skin-care regimens.

Schwartz claimed that DermTech’s Epidermal Genetic Information Retrieval (EGIR) adhesive skin sampling technique – which uses a hand-held device with an adhesive on the end to collect cells from the upper layer of skin – is unique in that it does not require a biopsy and therefore could be used in a store setting to sample cells (“The Rose Sheet, Feb. 8, 2010).

Among other companies focused on DNA is clinical skin-care and medical laser company PhotoMedex, which recently launched its Neova DNA + Copper Combination Therapy Products to “address DNA damage by activating the skin’s natural recovery process after damage has occurred but before the inevitable consequences occur.”

Liposome-encapsulated DNA repair enzymes are delivered to the epidermis, while copper peptide complex restores the skin’s ability to repair itself, the company explains in its Sept. 15 release.

EliteSkin’s DNA Rejuvenation System combats aging by maintaining the length of telomeres, which are DNA strands that shorten as aging cells divide (“The Rose Sheet” Aug. 23, 2010).

CellCeuticals says its GFP Cellular Complex represents “the culmination of more than 15 years of protein and DNA research (“The Rose Sheet” Feb. 1, 2010).

– Suzanne Blecher ([email protected])



Weekly Trademark Review Issued Sept. 21, 2010[Class 3 (Cosmetics & Cleaning Preps) compiled by “The Rose Sheet” from Official Gazette of the U.S. Patent and Trademark Office]

Product Name Trademark No./ [Serial No.] Company

Filed Date [Published] Class Nos. First Use Date

Marks Registered – Class 3 Juicy Touch 3,849,138

[76-520,367] Lancôme Parfums Et Beauté 5-29-03

[5-11-04] 50, 51 & 52 – – –

Juicy & Fresh 3,849,139 [76-520,368]

Lancôme Parfums Et Beauté 5-29-03 [5-4-04]

50, 51 & 52 – – –

Juicy Style 3,849,140 [76-546,370]

Lancôme Parfums Et Beauté 9-8-2003. TM05 [1-18-05]

50, 51 & 52 – – –

Juicy Juice 3,849,141 [76-587,764]


50, 51 & 52 – – –

Juicyful 3,849,142 [76-587,766]


50, 51 & 52 – – –

Juicy Tubes Pop 3,849,143 [76-597,755]


50, 51 & 52 – – –

Nature’s Love in A Bottle 3,849,150 [76-696,920]

Liquid Love Products 4-17-09 [3-30-10]

50, 51 & 52 – – –

Organic Surge Men 3,849,271 [77-623,572]

Organic Surge 12-1-08 [6-1-10]

Int. 50, 51 & 52 – – –

Terra Dolce 3,849,317 [77-699,513]

The Estheticians Garden 3-26-09 [7-6-10]

50, 51 & 52 – – –

Vie At Home 3,849,319 [77-703,108]

Vie Cosmetics Group 3-31-09 [7-6-10]

Int. 50, 51, 52 – – –

Janegee 3,849,324 [77-710,792]

Jane Gee 4-9-09 [7-6-10]

50, 51 & 52 – – –

Gloves Off 3,849,325 [77-712,225]

Siamons Internatl. 4-13-09 [7-6-10]

50, 51 & 52 – – –

Gloriaven 3,849,389 [77-778,623]

Gloria Med Pharma 7-10-09 [5-18-10]

Int. 50, 51 & 52 – – –

Lano Lip 3,849,419 [77-790,963]

GDM Enterprises 7-28-09 [3-30-10]

50, 51 & 52 – – –

Lasiuly By Marco Radice (Stylized)

3,849,476 [77-804,872]

Radice, Marco 8-14-09 [7-6-10]

Int. 50, 51 & 52 – – –

Miscellaneous Design 3,849,500 [77-812,137]

Endochoice 8-25-09 [7-6-10]

Int. 50, 51 & 52 – – –

Canali 3,849,507 [77-814,230]

Canali Ireland 8-27-09 [7-6-10]

50, 51 & 52 – – –

Antonio Banderas The Secret (Stylized)

3,849,543 [77-826,405]

Antonio Banderas 9-15-09 [7-6-10]

50, 51 & 52 – – –

Thicker Fuller Hair (Standard Character)

3,849,582 [77-845,662]

Henkel Consumer Goods 10-9-09 [6-1-10]

50, 51 & 52 – – –

Genius Mother & Design 3,849,622 [77-866,147]

Svetlichnaya, Ninel, Svetlitchnyi, Stanislav & Chekhter, Yuliya

11-5-09 [7-6-10]

Int. 50, 51 & 52 – – –

Om-Alley & Design 3,849,627 [77-867,947]

O’Malley Aerin Alex 11-9-09 [7-6-10]

50, 51 & 52 – – –

Level Naturals 3,849,739 [77-910,094]

Dubuque, Jonathan 1-12-10 [7-6-10]

50, 51 & 52 – – –





Jojo Brooks 3,849,771 [77-915,217]

Ray D. Brooks & Josephine B. Brooks

1-19-10 [7-6-10]

50, 51 & 52 – – –

Menwe De Millie 3,849,772 [77-915,236]

Ray D. Brooks & Josephine B. Brooks

1-19-10 [7-6-10]

50, 51 & 52 – – –

Intense Rx 3,849,854 [77-929,024]

Copomon Enterprises 2-5-10 [7-6-10]

50, 51 & 52 – – –

Babiesrus 3,849,863 [77-931,308]

Geoffrey 2-9-10 [7-6-10]

Int. 50, 51 & 52 – – –

Bathgasm & Design 3,849,937 [77-935,472]

Blind Leap Productions 2-14-10 [7-6-10]

50, 51 & 52 – – –

White Smile Sensation 3,849,942 [77-935,547]

Tiffany & Associates 2-15-10 [7-6-10]

50, 51 & 52 – – –

Sugar Sharp 3,850,003 [77-936,633]

Tikki Stovall 2-16-10 [7-6-10]

50, 51 & 52 – – –

GG Granite Gold (Stylized) 3,850,057 [77-940,421]

PMC Stonecare Enterprises 2-19-10 [7-6-10]

50, 51 & 52 – – –

Fango Active Mud For Hair & Scalp

3,850,092 [77-958,793]

Borghese Trademarks 3-15-10 [7-6-10]

50, 51 & 52 – – –

My First 3,850,101 [77-967,167]

Colgate-Palmolive 3-24-10 [7-6-10]

50, 51 & 52 – – –

Juicy Wear 3,850,128 [79-000,781]


50, 51 & 52 – – –

AHR Armani Hotels & Resorts (Stylized)

3,850,129 [79-011,321]

Giorgio Armani S.P.A., Milan Swiss Branch Mendrisio

4-1-05 [7-6-10]

Int. 50, 51 & 52 – – –

Arrogance & Design 3,850,137 [79-048,294]

Pikenz the First 10-19-07 [7-6-10]

Int. 50, 51 & 52 – – –

Derfen & Design 3,850,149 [79-062,731]

Pansart Peggy 11-7-08 [3-30-10]

Int. 50, 51 & 52 – – –

Veq 3,850,161 [79-068,298]

Christiane Köppl 8-12-08 [7-6-10]

Int. 50, 51 & 52 – – –

Jasmin Raroque & Design 3,850,167 [79-069,920]

Son, Jong Hee 4-21-09 [7-6-10]

50, 51 & 52 – – –

Fusskraft 3,850,174 [79-070,602]

Eduard Gerlach Chemische Fabrik

2-27-09 [7-6-10]

50, 51 & 52 – – –

Vegetable(s) Skin Care & Design

3,850,202 [79-073,336]

Unipar Sarl 4-22-09 [7-6-10]

Int. 50, 51 & 52 – – –

Re-Code & Design 3,850,208 [79-073,596]

Marketing Dream Team 8-6-09 [7-6-10]

Int. 50, 51 & 52 – – –

Yuica 3,850,237 [79-075,732]

Sei Plus Kabushiki Kaisha 7-2-09 [7-6-10]

50, 51 & 52 – – –

Nat Select 3,850,247 [79-076,677]

Naturex 10-1-09 [7-6-10]

Int. 50, 51 & 52 – – –

ZZ (Stylized) 3,850,262 [79-079,492]

Börlind; Gesellschaft Für Kosmetische Erzeugnisse MBH

1-13-10 [7-6-10]

50, 51 & 52 – – –

Fontana Di Trebbia 3,850,275 [85-005,479]

Fontana Pelletterie S.P.A. 4-2-10 [7-6-10]

Int. 50, 51 & 52 – – –

F & Design 3,850,276 [85-007,538]

Fontana Pelletterie S.P.A. 4-6-10 [7-6-10]

50, 51 & 52 – – –





Marks Registered Under Section 1(d) – Class 3 The following marks have been registered on the principal register pursuant to the intent-to-use provisions of Section 1(d) of the Trademark Act of 1946, as amended. Select trademark lists have been condensed.

Vata 3,850,344 [77-016,321]

Posh Hair Salon 10-7-06 [4-29-08]

50, 51 & 52 7-28-2005

For personal care products. Tonight 3,850,364

[77-099,920] Donnelly, Bill 2-6-07

[8-7-07] 50, 51 & 52 5-20-2010

For perfumes and colognes. Melaboost 3,850,407

[77-202,874] Australian Gold 6-11-07

[10-9-07] 50, 51 & 52 11-1-2009

For skin care preparations, namely, nonmedicated indoor and outdoor tanning preparations. E•Volve 3,850,408

[77-208,186] Evolve Personal Care 6-18-07

[5-6-08] 50, 51 & 52 11-2007

The mark consists of the word “evolve” with a dot between the first “e” and first “v.” For body products, namely, body lotion; beauty care products, namely, beauty care cosmetics; skin care products, namely, skin cream; shampoo; conditioner; skin lotions; cosmetic oils; fragrances for personal use.

Enspri (Stylized) & Design 3,850,418 [77-235,224]

Kint & Associates 7-20-07 [1-8-08]

50, 51 & 52 9-1-2007

Owner of U.S. Reg. Nos. 3,102,307 and 3,157,733. The name(s), portrait(s) and/or signature(s) shown in the mark does not identify a particular living individual. The mark consists of three components 1. A round image, with stylized letter “e,” above which is a tri-floral/leaf arrangement; 2. The word “enspri” in English letters; 3. Four Chinese characters, which sound like “enspri.” The wording “enspri” has no meaning in a foreign language. The non-Latin characters in the mark transliterate to roughly “enspri” (with Chinese accent) and this means enspri in English. The non-Latin characters in the mark transliterate to enspri and this has no meaning in a foreign language. For cosmetic creams for skin care; cosmetic oils for the epidermis; cosmetic preparations for skin renewal.

L’bel 3,850,465 [77-342,911]

Ebel Internatl. 12-3-07 [10-28-08]

50, 51 & 52 2-2008

Owner of U.S. Reg. Nos. 3,270,380, 3,295,808 and others. For cosmetics, namely, astringents and toners for cosmetic purposes, beauty masks for the face and body, beauty scrubs for the face and body, blusher, cosmetic pencils for the face, eyes and lips, concealers, foundation, face powder, eyeliners, eyeshadow, mascara, lipstick, lip gloss, lip moisturizer and base lipstick; preparations for personal hygiene and beauty care, namely, hand and body lotions and creams, soaps for the face and body, bath and shower gels, bath oils and shaving gels and creams; fragrances for men and women, namely, eau-de-cologne, perfume, eau de toilette; body oils and essential oils for personal use; and hair care products, namely, shampoo, conditioner.

Leap Organics 3,850,531 [77-454,926]

Leap Organics 4-22-08 [9-23-08]

50, 51 & 52 7-1-2010

No claim is made to the exclusive right to use “organics” apart from the mark as shown. For organic skin care products, namely, facial and body soap, lip balm, shampoo, conditioner, body lotion and facial and body cleanser.

Chapfix+ 3,850,605 [77-506,860]

Lotta Luv 6-24-08 [11-18-08]

50, 51 & 52 8-13-2009

For lip balm. Toothbrush Tree 3,850,648

[77-538,631] The Aaah! Co. 8-4-08

[11-4-08] 50, 51 & 52 11-2009

No claim is made to the exclusive right to use “toothbrush” apart from the mark as shown. For dentifrice; mouthwash; skin cleansers; skin creams; skin lotions; skin moisturizer.

Weightless Bodybuilding 3,850,693 [77-578,382]

Procter & Gamble 9-25-08 [2-17-09]

50, 51 & 52 7-14-2010

For hair care preparations.





Flowing Body 3,850,695 [77-578,598]

Procter & Gamble 9-25-08 [2-17-09]

50, 51 & 52 7-14-2010

No claim is made to the exclusive right to use “body” apart from the mark as shown. For hair styling preparations.

Camo Fx 3,850,704 [77-586,006]

Gameface 10-6-08 [9-22-09]

50, 51 & 52 1-13-2009

No claim is made to the exclusive right to use “camo” apart from the mark as shown. For face and body glitter; face paint; makeup.

Touch-On Highlights 3,850,713 [77-592,939]

L’Oréal 10-15-08 [11-10-09]

50, 51 & 52 1-2010

No claim is made to the exclusive right to use “highlights” apart from the mark as shown. For hair highlighting kit, comprising of, after color conditioner, highlighting powder, highlighting developer, applicator tool, mixing tray and spatula, instruction sheet and colorist gloves.

Likewise 3,850,714 [77-593,086]

Pena, Julie 10-15-08 [3-3-09]

50, 51 & 52 – – –

For skin care products and sun protection products, namely, facial moisturizers and matifying balancers for oily skin with UVA/B blockers; facial moisturizers and toning balancers for normal skin with UVA/B blockers; facial moisturizers and calming balancers for dry and sensitive skin with UVA/B blockers; total body cleansers; moisturizing body lotions with UVA/B blockers.

Coveraid 3,850,808 [77-630,359]

DDP Enterprises 12-10-08 [4-21-09]

50, 51 & 52 7-1-2010

For therapeutic concealer for skin.

Gillette Fusion Proseries 3,850,836 [77-638,919]

Gillette 12-23-08 [11-17-09]

50, 51 & 52 6-6-2010

Owner of U.S. Reg. Nos. 2,757,416, 3,518,242 and others. No claim is made to the exclusive right to use “pro series” apart from the mark as shown. For preshave facial washes and scrubs; moisturizers; and aftershave lotions, balms and gels.

Charisma 3,850,855 [77-643,425]

Australian Gold 1-5-09 [10-20-09]

50, 51 & 52 11-1-2009

For nonmedicated indoor and outdoor skin tanning preparations.

Ifuro (Stylized) & Design 3,850,968 [77-700,290]

Lee, Chung-Ming 3-26-09 [1-19-10]

50, 51 & 52 7-15-2010

The mark consists of a fanciful cloudshaped design with the term “ifuro” in stylized font with the “o” in “furo” having a leaf design at the top. The wording “ifuro” or “furo” has no meaning in a foreign language. For bath soaps, facial cleansers, shower gels, shower gels for babies, nonmedicated bath salts, shampoos for babies, hair shampoo, hair conditioner, hand soaps.

Bad Monkey (Stylized) & Design

3,850,990 [77-712,497]

Dyno Manufacturing 4-13-09 [8-11-09]

50, 51 & 52 6-11-2009

The color(s) red, gray, white, light blue, dark blue, brown, tan and black is/are claimed as a feature of the mark. The mark consists of the words “bad monkey” with “bad” in large red block letters with a thin tan border, shadowed in black on the sides and gray on the top. The word “monkey” is in a smaller stylized tan font superimposed on the word “bad.” There is a design element consisting of a monkey in brown and tan, wearing a dark blue shirt with the word “bad” on the chest in red script, light blue pants and black sunglasses and squeezing a tube from which tan liquid is spurting with his left hand. There are shadows of the wording and the monkey in front of each in the color gray. For hand cleaners; hand cleaning preparations.





Gloria Vango New York (Stylized) & Design

3,851,009 [77-722,122]

American Health & Beauty Lab

4-24-09 [11-10-09]

50, 51 & 52 3-16-2010

No claim is made to the exclusive right to use “New York” apart from the mark as shown. The name “Gloria Vango” does not identify a living individual. The mark consists of the name “Gloria Vango” in capital letters, all above the centered term “New York,” with a line extending from each side of “New York.” For body and beauty care cosmetics; cleansing creams; colognes, perfumes and cosmetics; concealers; cosmetic creams; cosmetic creams for skin care; cosmetic oils; cosmetic preparations; cosmetic preparations for body care; cosmetic preparations for eyelashes; cosmetic preparations for skin renewal; cosmetic preparations for the hair and scalp; cosmetic rouges; cosmetic sun-protecting preparations; cosmetic suntanning preparations; cosmetics; cosmetics and cosmetic preparations; cosmetics and makeup; cosmetics in general, including perfumes; face and body beauty creams; face and body creams; face and body lotions; face creams and cleansers containing benzoyl peroxide for cosmetic purposes; face creams for cosmetic use; foams containing cosmetics and sunscreens; fragrances and perfumery; hair care creams; hair care lotions; lotions for cosmetic purposes; lotions for face and body care; makeup for the face and body; nail care preparations; nail grooming products, namely, tips, glue, lacquer and glitter; nail varnish for cosmetic purposes; nonmedicated cosmetic skin care preparations consisting of organic coconut virgin oil and coconut virgin oil; nonmedicated lip care preparations; nonmedicated preparations all for the care of skin, hair and scalp; nonmedicated skin creams; nutritional oils for cosmetic purposes; pencils for cosmetic purposes; perfumes and colognes; perfumes and toilet waters; perfumes, aftershaves and cologne s; perfumes, eau de colognes and aftershaves; perfumes, eaux de cologne and aftershaves; private label cosmetics; scented body lotions and creams; skin and body topical lotions, creams and oils for cosmetic use; skin bronzing creams; skin care preparations, namely, body balm; skin clarifiers; skin cleansers; skin cleansing cream; skin cleansing lotion; skin conditioners; skin conditioning creams for cosmetic purposes; skin creams; skin creams in liquid and solid form; skin emollients; skin fresheners; skin lotions; skin moisturizer; skin moisturizer masks; skin toners; soaps for body care; toners; toning lotion, for the face, body and hands; wrinkle-removing skin care preparations; wrinkle-minimizing cosmetic preparations for topical facial use.

Satin Hold 3,851,019 [77-727,049]

Procter & Gamble 5-1-09 [8-25-09]

50, 51 & 52 6-12-2010

No claim is made to the exclusive right to use “hold” apart from the mark as shown. For hair care preparations.

Fountain of Youthful Color 3,851,051 [77-738,451]

Blinc 5-15-09 [9-29-09]

50, 51 & 52 6-13-2009

No claim is made to the exclusive right to use “color” apart from the mark as shown. For cosmetics and makeup.

Slicksticks 3,851,146 [77-755,076]

Colleen Swan 6-9-09 [10-20-09]

50, 51 & 52 7-1-2010

For lip gloss.

Lasting Love 3,851,167 [77-758,392]

Susanne Lang Fragrance AKA Sula Beauty

6-12-09 [11-3-09]

50, 51 & 52 6-1-2009

For nail polish; nail polish base coat; nail polish top coat.

Boobie Food 3,851,204 [77-765,664]

Gnoza, Jane 6-22-09 [11-10-09]

50, 51 & 52 4-22-2010

For massage oils.

See Jane Wed 3,851,249 [77-774,266]

Lozano, Clare N. 7-3-09 [11-24-09]

50, 51 & 52 7-1-2010

For body and beauty care cosmetics.





Glamoxy 3,851,313 [77-792,054]

Rodial 7-29-09 [12-29-09]

50, 51 & 52 2-2010

For nonmedicated bath preparations; nonmedicated toiletries; cosmetic preparations; lotions, powders, creams and scrubs all for the skin; face moisturizers and toners; toilet articles, namely, toilet soap and toilet water; lip balm; skin masks and cosmetic masks for the hair; preparations for care of the hair; shampoos and hair conditioners; soaps; essential oils; massage preparations, namely, oils, lotions and creams; cosmetics for sunscreening; cotton wool and cotton buds for cosmetic and toiletry use; wipes, namely, premoistened cosmetic wipes and wipes impregnated with a skin cleanser.

All-In-One Refueling Wash 3,851,351 [77-803,804]

L’Oréal USA Creative 8-13-09 [10-6-09]

50, 51 & 52 6-1-2010

Owner of U.S. Reg. No. 2,877,752. No claim is made to the exclusive right to use “wash” apart from the mark as shown. For hair and body cleanser.

Lucy Miller Pure (Stylized) & Design

3,851,364 [77-808,302]

Bodhi Essentials 8-19-09 [1-19-10]

50, 51 & 52 1-15-2009

The name(s), portrait(s) and/or signature(s) shown in the mark identifies “Lucile Capo Miller” A/K/A/ “Lucy Miller”, whose consent(s) to register is made of record. The mark consists of a stylized leaf design under which is centered the words “Lucy Miller pure” under which is centered a single dot. For aromatherapy oils; body oils; massage oils; natural essential oils; perfumed creams; perfumes.

Loki 3,851,389 [77-816,570]

Lloyd 8-31-09 [2-2-10]

50, 51 & 52 3-1-2010

For 3-in-1 hair conditioners; 3-in-1 hair shampoos; aftershave lotions; after suncreams; aftershave; antiperspirants and deodorants for personal use; beauty lotions; body and beauty care cosmetics; body lotion; body splash; body spray used as a personal deodorant and as fragrance; body wash; colognes, perfumes and cosmetics; coloring preparations for cosmetic purposes; cosmetic creams for skin care; cosmetic hair dressing preparations; cosmetic sun-protecting preparations; cosmetic suntanning preparations; cosmetic suntan lotions; cosmetics; deodorants and antiperspirants; deodorants for body care; face and body lotions; fragrances; fragrances and perfumery; hair balsam; hair bleaches; hair bleaching preparations; hair care creams; hair care lotions; hair color; hair color removers; hair colorants; hair colouring and dyes; hair conditioners; hair creams; hair dressings for men; hair dressings for women; hair frosts; hair gel; hair gel and hair mousse; hair gels; hair glaze; hair lacquers; hair lighteners; hair mousses; hair nourishers; hair oils; hair pomades; hair products, namely, thickening control creams; hair rinses; hair shampoo; hair shampoos and conditioners; hair sprays; hair sprays and hair gels; hair straightening preparations; hair styling preparations; hair styling spray; hair tonic; hair wax; perfumes, aftershaves and colognes.

Total Suncare 3,851,411 [77-825,026]

Dana, Joseph 9-11-09 [3-9-10]

50, 51 & 52 5-25-2010

No claim is made to the exclusive right to use “sun care” apart from the mark as shown. For lip balm; sunblock; suntan lotion; sunscreen cream.

Oeil Pour Oeil 3,851,417 [77-825,621]

Shiseido 9-14-09 [12-15-09]

50, 51 & 52 4-1-2010

The English translation of “oeil pour oeil” in the mark is an eye for an eye. For cosmetics and makeup.

Olives With A Texas Accent! 3,851,442 [77-832,183]

Sandy Oaks Olive Orchard 9-22-09 [2-23-10]

50, 51 & 52 9-11-2009

No claim is made to the exclusive right to use “olives” and “texas” apart from the mark as shown. For bath salts; beauty creams; body creams; body scrub; face and body beauty creams; skin creams; soaps.





Renew Naturals 3,851,467 [77-838,587]

Walgreen 9-30-09 [4-6-10]

50, 51 & 52 8-4-2009

No claim is made to the exclusive right to use “naturals” apart from the mark as shown. For baby wipes made from natural ingredients.

The Doctor’s Wife 3,851,483 [77-841,851]

The Doctor’s Wife 10-5-09 [3-2-10]

50, 51 & 52 7-1-2009

For face and body creams.

Luxury & Class (Stylized) & Design

3,851,508 [77-853,486]

Tupperware Products 10-21-09 [3-9-10]

50, 51 & 52 1-14-2010

Owner of U.S. Reg. Nos. 3,669,894 and 3,690,392. The mark consists of the stylized words “luxury and class” inscribed in a rectangle within a rectangle. For perfumery.

Coconut Passion 3,851,526 [77-860,192]

Victoria’s Secret Stores Brand Management

10-29-09 [3-23-10]

50, 51 & 52 12-24-2009

Owner of U.S. Reg. No. 3,585,781. No claim is made to the exclusive right to use “coconut” apart from the mark as shown. For body creams; body lotions; body sprays; eau de toilette; hand creams; nonmedicated skin care preparation, namely, body mist; shower creams; shower gel.

Mega Bronze 3,851,579 [77-877,517]

Victoria’s Secret Stores Brand Management

11-20-09 [4-13-10]

50, 51 & 52 6-30-2010

No claim is made to the exclusive right to use “bronze” apart from the mark as shown. For skin bronzer; skin bronzer with bronzing brush sold as a unit.

Sheer Physical UV Defense

3,851,585 [77-879,054]

L’Oréal USA Creative 11-23-09 [2-9-10]

50, 51 & 52 4-15-2010

Owner of U.S. Reg. No. 3,119,560. No claim is made to the exclusive right to use “UV” apart from the mark as shown. For sunscreen preparation.

Mist White 3,851,595 [77-881,258]

Alan Austin Creamer 11-25-09 [4-27-10]

50, 51 & 52 6-1-2010

No claim is made to the exclusive right to use “white” apart from the mark as shown. For tooth whitening gels.

Biocé 3,851,601 [77-884,583]

TTN 12-2-09 [4-27-10]

50, 51 & 52 3-5-2010

The mark consists of an upper case letter “b,” a lower case letter “i,” a lower case letter “o,” an upper case letter “c” and a lower case letter “e” with an accent. For cosmetics.

Pantene Pro V (Stylized) & Design

3,851,628 [77-894,335]

Procter & Gamble 12-16-09 [5-4-10]

50, 51 & 52 7-14-2010

Owner of U.S. Reg. Nos. 2,447,036, 3,131,092 and others. The color(s) black and gold is/are claimed as a feature of the mark. The mark consists of the word “pantene” in black letters is vertically placed beneath a gold square box containing the partial outline of a vitamin shape in which the words “pro-v” are written in white. For hair care preparations.





Fit 3,851,632 [77-895,850]

Beyond Dental & Health 12-17-09 [4-6-10]

50, 51 & 52 6-7-2010

For teeth whitening trays sold as a unit with teeth whitening preparation.

Spiritual Creations 3,851,642 [77-903,664]

Sedona Solutions 12-31-09 [5-18-10]

50, 51 & 52 1-1-2010

For bath oils; bath salts; essential oils; fragrances.

No Nasty Chemicals 3,851,661 [77-979,905]

Metro Investors IV 9-5-07 [5-6-08]

50, 51 & 52 6-2010

No claim is made to the exclusive right to use “chemicals” apart from the mark as shown. For housemark for a full line of personal cleaning products, namely, nonmedicated skin care preparations, namely, creams, cleaners and lotions; body washes.

Cosmopolitan 3,851,668 [77-979,954]

Hearst Communications 12-22-08 [9-22-09]

50, 51 & 52 6-1-2007

Owner of U.S. Reg. Nos. 46,028, 3,335,656 and others. For false nails.

Hampton Sun 3,851,704 [78-360,413]

Piazzolla, Salvatore R. & Wilfley, Grant S.

1-30-04 [12-6-05]

50, 51 & 52 5-1-2005

For tanning and sunscreen preparations; sunblock; sun care lotion; suncream; suntan gel; suntan lotion; suntan oil; cosmetics and skin care products, namely, cream for face, after sun moisture, after sun body cooling spray, sunless tanning gel, after suncream for face and body, face and body moisturizers, skin lotion and after sun lotion; hair and body care products, namely, body cream and body lotion; cosmetic preparations for body care; facial cream; facial lotion; bathing products, namely, bath soaps, bath gels, fragrances for personal use.

Delivered in V Versafoam-HF Hydroethanolic Formulation (Stylized) & Design

3,851,762 [78-919,400]

Stiefel Labs 6-28-06 [11-13-07]

50, 51 & 52 2-1-2007

Owner of U.S. Reg. Nos. 2,863,650, 2,912,687 and 2,947,653. No claim is made to the exclusive right to use “delivered in hydroethanolic formulation” apart from the mark as shown. For foams containing cosmetics used for the topical delivery to the consumers of cosmetics.

Marks Registered Under Section 1(d) In More Than One Class

The following marks have been registered on the principal register pursuant to the intent-to-use provisions of Section 1(d) of the Trademark Act of 1946, as amended. Select trademark lists have been condensed.

Neways Healthy Homes 3,850,494 [77-390,277]

Neways 2-6-08 [3-31-09]

50, 51 & 52 3-28-2008

For nail care preparations, namely, nail polish, cuticle creams, nail creams and lotions; cosmetic skin preparations, namely, soaps, skin and facial lotions and creams; cosmetics, namely, eye makeups, skin makeup; skin disinfectants, namely, skin toners; hair preparations, namely, shampoos, conditioners, gels, lotions and hair sprays; cosmetic preparations for bath, namely, soaps, gels and bubble bath personal deodorants; essential oils for personal use; suntanning preparations, sunblocking preparations; shaving gels and soaps; dental preparations, namely, toothpaste and mouthwash.





Gremed (Stylized) & Design

3,850,551 [77-469,978]

Gremed Holding 5-9-08 [10-20-09]

50, 51 & 52 2009

For non-medicated cleansing wash solution for hands and body.

Dandy A Handy Part of Your Life. (Stylized) & Design

3,850,552 [77-470,590]

JSL Partners 5-9-08 [4-21-09]

50, 51 & 52 5-5-2009

Owner of U.S. Reg. No. 2,895,320. The mark consists of the word mark “dandy” with the phrase below and a small flower above the letter “i.” For wet wipes, baby and adult.

W (Stylized) 3,850,791 [77-621,928]

Walgreen 11-25-08 [11-3-09]

50, 51 & 52 12-4-2007

Owner of U.S. Reg. Nos. 2,965,938 and 3,073,995. The mark consists of a scripted style of the letter “w.” For baby wipes; baby oil; baby lotions; baby powder; all purpose cotton swabs for general use; bath and hand soaps; bath powder; liquid soap; body wash; shower gel; hair conditioners; denture cream; dental whitening strips and preparations; toothpaste; denture cleanser; facial creams; facial cleansers; hand, face, body and skin lotions, creams; body and skin oils; mouthwashes; disposable wipes impregnated with cleansing chemicals for personal hygiene; hair shampoos and conditioners; baby shampoos and conditioners; aftershave lotions; facial and skin cleansers; antibacterial soaps; cotton swabs for cosmetic purposes; cotton balls for cosmetic purposes; cotton squares for cosmetic purposes; cotton puffs for cosmetic purposes; hair care preparations; soaps for body care; facial cleanser; nonmedicated feminine hygiene wash; breath fresheners, namely, drops; premoistened cosmetic towelettes.

Sultra 3,850,819 [77-632,423]

Story, Dana 12-12-08 [4-14-09]

50, 51 & 52 8-12-2009

For 3-in-1 hair conditioners; 3-in-1 hair shampoos; conditioners; hair balsam; hair care creams; hair care lotions; hair care preparations; hair cleaning preparations; hair conditioner; hair conditioners; hair creams; hair dressings for men; hair dressings for women; hair emollients; hair fixers; hair lotion; hair lotions; hair nourishers; hair products, namely, thickening control creams; hair rinses; hair rinses; hair shampoo; hair shampoos and conditioners; hair straightening preparations; hair styling preparations; hair styling spray; hair tonic; hair tonics; hair waving lotion; hair waving preparations; nonmedicated hair restoration lotions; nonmedicated hair treatment preparations for cosmetic purposes; nonmedicated preparations all for the care of skin, hair and scalp; preparations for setting hair.

Dermify 3,850,996 [77-715,706]

Dermify 4-16-09 [11-3-09]

50, 51 & 52 10-8-2009

For cleansing product for the treatment of acne, namely, nonmedicated cleansers, moisturizers and lotions for the body and face.

Miscellaneous Design 3,851,081 [77-744,771]

Sacred Waters 5-26-09 [10-6-09]

50, 51 & 52 1-28-2008

The color(s) green, blue, black, brown, purple is/are claimed as a feature of the mark. The mark consists of a peacock feather with a purplish, black and brown center, surrounded by a blue coloring with greenish, brownish coloring moving out from the center to more greenish, brownish coloring out to the tips of the feather. For bath herbs.

Live Green 3,851,154 [77-756,627]

Enchanté Accessories 6-10-09 [10-27-09]

50, 51 & 52 12-2007

For body butter lotion, hand cream, shampoo and hair conditioner.





Garth Fisher, M.D. 3,851,664 [77-979,928]

Garth Fisher Skin Care 12-15-07 [3-31-09]

50, 51 & 52 1-19-2009

No claim is made to the exclusive right to use “m.d.” apart from the mark as shown. The name(s), portrait(s) and/or signature(s) shown in the mark identifies “Garth Fisher,” whose consent(s) to register is made of record. For nonmedicated skin care products, namely, anti-aging creams, lotions, serums and gels; skin exfoliants; skin moisturizers; cosmetic sun-protecting preparations, namely, creams for the protection of the skin from ultraviolet radiation.

Marks Published For Opposition In One Class – Class 3

Select trademark lists have been condensed.

Moose Mills (Stylized) [77-425,190] Product Quest Manufacturing

3-18-08 50, 51 & 52 – – –

The mark consists of the stylized words “moose mills.” For sunscreen creams; body lotions; body washes; face and body lotions; face creams; face creams for cosmetic use; hand lotions; lip balm; nonmedicated foot cream; scented body lotions and creams; nonmedicated foot lotions; cuticle cream.

Denadeor [77-442,382] An, Mi Hyun 4-8-08 50, 51 & 52 – – –

Owner of Republic of Korea Reg. No. 0775909, dated 1-14-2009, expires 1-14-2019. The name shown in the mark does not identify a particular living individual. For natural essential oils; bath fizzies; bath oils for cosmetic purposes; cosmetics; oils for cosmetic purposes; perfumery; perfumes; shampoos; bar soap; bath soaps; oils for toiletry purposes; makeup preparations; nail care preparations; skin care preparations, namely, body balm.

Darcy’s Botanicals (Stylized) & Design

[77-591,138] Darcy’s Botanicals 10-13-08 50, 51 & 52 – – –

No claim is made to the exclusive right to use “botanicals” apart from the mark as shown. The name shown in the mark identifies a living individual whose consent is of record. The mark consists of a square with three leaves in the bottom left corner and the wording “Darcy’s botanicals” to the right of the square. For aftershave cologne; aftershave preparations; aromatherapy body care products, namely, body lotion, shower gel, cuticle cream, shampoo, conditioner, nonmedicated lip balm, soap, body polish, body and foot scrub and nonmedicated foot cream; aromatherapy oils; baby oils; bath and shower gels and salts not for medical purposes; bath crystals; bath fizzies; bath gels; bath herbs; bath oil; bath oils and bath salts; bath salts; bath soaps in liquid, solid or gel form; body and beauty care cosmetics; body butter; body creams; body lotion; body masks; body milks; body oils; body powder; body scrub; body splash; body spray used as a personal deodorant and as fragrance; body sprays; body washes; cocoa butter for cosmetic purposes; colognes, perfumes and cosmetics; conditioners; cosmetic olive oil for the face and body; cosmetic preparations for body care; cosmetic soaps; cosmetics in general, including perfumes; deodorant for personal use; eau de perfume; essential oils; essential oils for personal use; exfoliants for skin; face and body beauty creams; facial beauty masks; facial cleansers; facial cleansing grains; facial cleansing milk; facial creams; facial lotion; facial scrubs; facial washes; foot deodorant spray; gel for hair; hair care creams; hair care lotions; hair care preparations consisting of organic coconut virgin oil and coconut virgin oil; hair oils; hair pomades; hair rinses; hair rinses; hair shampoos and conditioners; hair sprays and hair gels; lip balm; liquid soaps for hands, face and body; lotions for face and body care; lotions for skin; massage oils; natural essential oils; nonmedicated preparations all for the care of skin, hair and scalp; oils for hair conditioning; oils for perfumes and scents; perfume; perfume oils; perfumed powders; perfumes and colognes; perfumes, aftershaves and colognes; perfumes, eau de colognes and aftershaves; perfuming sachets; shaving soap; shaving spritz in the nature of a moisturizing solution for shaving; skin toners; soaps for personal use; wax for removing body hair.

Lipowrap [77-595,615] Regina Blackmore 10-18-08 50, 51 & 52 10-26-2005

For cosmetic preparations for slimming purposes.

Implantpaste [77-696,288] Chen, Chun-Leon 3-21-09 50, 51 & 52 – – –

For tooth powder, nonmedicated mouthwashes.





Gioia [77-732,213] Giorgio Armani 5-8-09 50, 51 & 52 – – – Priority claimed under Sec. 44(d) on Switzerland Application No. 64493/2008, filed 11-26-2008, Reg. No. 583650, dated 3-2-2009, expires 11-26-2018. The English translation of “gioia” in the mark is joy, happiness, delight, playfulness, jewel, sweetheart, glee and mirth. For perfume, eau de toilette; gels, salts for the bath and shower, not for medicinal purposes; toilet soaps, body deodorants; cosmetics, namely, creams, milks, lotions, gels and powers for the face, body and hands; sun care preparations; makeup preparations; hair styling and hair care products, namely, shampoos, gels, sprays, mousses and balms; hair lacquers; hair coloring and hair de-colorant preparations; permanent waving and curling preparations; essential oils for personal use.

Coppertone Water Babies Sunscreen Lotion No. 1 Pediatrician Recommended Brand Extra UVA Protection Waterproof (Stylized) & Design

[77-755,201] Schering-Plough Healthcare Products

6-9-09 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 693,601, 1,452,809 and others. No claim is made to the exclusive right to use “babies sunscreen lotion no. 1 pediatrician recommended brand extra UVA protection waterproof” apart from the mark as shown. The color(s) pink, blue, white, dark blue, light blue, yellow, brown, purple, light tan and beige is/are claimed as a feature of the mark. The mark consists of the color blue applied to the cap of the container of the goods and a pink background applied to the rest of the container. There is a blue and white horizon in a semi-circle at the upper portion of the bottle with a little girl and dog in front of it. The girl is beige with blue shorts, blue bows, yellow hair, blue eyes and blue outlining. The dog is brown and white. The word “Coppertone” is underneath this image in white letters and outlined in dark blue. Just underneath this is a hazy white round sun with the terms “water babies” and “sunscreen lotion” in dark blue going across it. The middle portion of the front of the bottle has blue and light blue water in the distance with white and pink sand with light tan speckles on it. There is a blue beach towel on the sand with a brown and white teddy bear on it. There is a beach umbrella on the towel outlined in brown with a brown pole. The material of the beach umbrella is blue, yellow and pink. There is a purple rectangle with white lines across the top and bottom of it. The terms “no.1 pediatrician recommended brand” in white letters are across the rectangle. There is a small purple oval with a light pink outline overlapping the top left portion of the rectangle shape. The terms “extra UVA protection” and “waterproof” are in purple at the lower portion of the bottle. The dotted lines outlining the container and its cap indicate placement of the mark on the goods and are not part of the mark. For sunblock preparations; sunscreen preparations.

Coppertone Water Babies UVA/UVB Protection Sunblock Stick #1 Pediatrician Recommended Brand Ideal For Use On Baby’s Face (Stylized) & Design


6-10-09 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 693,601, 1,452,809 and others. No claim is made to the exclusive right to use “babies,” “UVA/UVB protection sunblock stick,” “#1 pediatrician recommended brand,” “ideal for use on baby’s face” and “waterproof” apart from the mark as shown. The color(s) pink, blue, brown, white, yellow, tan and beige is/are claimed as a feature of the mark. The mark consists of the color pink applied to the cap of the container of the goods, the color white applied to the ridged area along the bottom of the tube and a light pink background applied to the rest of the container with a white stripe just below the cap and just above the ridged area. The term “Coppertone” is brown at the upper portion of the tube. Just behind and underneath this is a hazy white round sun with the terms “water babies” in dark blue going across it. The terms “UVA/UVB protection” and “sunblock stick” are in pink across the white sun as well. The middle portion of the front of the stick tube has light blue water in the distance with white and pink sand. There is a short brown wavy line on the sand. There is a blue beach towel on the sand with a brown and white teddy bear on it. There is a beach umbrella on the towel outlined in brown with a brown pole. The material of the beach umbrella is blue, yellow and pink. There is a girl and dog standing on the sand. The girl is beige with blue shorts, blue bows, yellow hair and blue eyes. The girl is outlined in brown. The dog is brown and white. There is a pink sand bucket next to them outlined in brown. There is tan sand in the bucket with a brown sand shovel in it. The terms “#1 pediatrician recommended brand,” “ideal for use on baby’s face” and “waterproof” are in pink at the lower portion of the front of the stick tube. The dotted lines outlining the container and its cap indicate placement of the mark on the goods and are not part of the mark. For sunblock preparations; sunscreen preparations.





Lotion Spray Coppertone Water Babies Sunscreen Quick Cover Lotion Spray #1 Pediatrician Recommended Brand Broad Spectrum UVA/UVB Protection Instant Waterproof Protection Sprays At Any Angle (Stylized) & Design


6-10-09 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 693,601, 1,452,809 and others. No claim is made to the exclusive right to use “lotion spray,” “babies,” “sunscreen,” “#1 pediatrician recommended brand,” “broad spectrum UVA/UVB protection,” “instant waterproof protection” and “sprays at any angle” apart from the mark as shown. The color(s) pink, light pink, white, light blue, dark blue, blue, yellow, purple, brown and beige is/are claimed as a feature of the mark. The mark consists of the color white applied to the cap of the container of the goods and a light pink background applied to the rest of the container. The upper portion of the bottle contains a white wavy banner outlined in light blue. There is a blue wavy line on the sides of the white part of the banner. The terms “lotion spray” in dark blue are across the white banner. Underneath this is a blue and white horizon in a semi-circle at the upper portion of the bottle with a little girl and dog in front of it. The girl is beige with dark blue shorts, dark blue bows, yellow hair and dark blue eyes. The girl is outlined in blue. The dog is brown and white. The word “Coppertone” is underneath this image in white letters and outlined in dark blue. Just underneath this is a hazy white round sun with the terms “water babies” and “sunscreen” in dark blue going across it. The middle portion of the front of the bottle has blue and light blue water in the distance with white and pink sand. There is a light blue beach towel on the sand. There is a beach umbrella on the towel outlined in brown with a brown pole. The material of the beach umbrella is blue and yellow. There is a girl with a dog standing on the sand. The girl is beige with blue eyes, yellow hair, blue bows and blue shorts and is outlined in brown. The dog is brown and white. Underneath this image are the terms “quick cover lotion spray” in dark blue. There is dark blue shading to the left of the word “quick.” There is a purple rectangle with white lines across the top and bottom of it. The terms “#1 pediatrician recommended brand” in white letters are across the rectangle. There is a small purple oval with a light pink partial outline overlapping the top left portion of the rectangle shape. The terms “broad spectrum UVA/ UVB protection,” “instant waterproof protection” and “sprays at any angle” are in purple at the lower portion of the bottle. The dotted lines outlining the container and its cap indicate placement of the mark on the goods and are not part of the mark. For sunblock preparations; sunscreen preparations.

Timeeraser [77-783,719] Dreamous 7-17-09 50, 51 & 52 1-2-2000

For cosmetic products in the form of aerosols for skin care.

Inferno [77-810,331] Joe Verdichizzi & Mathew P. Wattoff

8-21-09 50, 51 & 52 – – –

For breath freshener.

Organi Tan (Stylized) & Design

[77-844,198] Walsh, Molly P. 10-8-09 50, 51 & 52 – – –

The color(s) light green, dark green and brown is/are claimed as a feature of the mark. The mark consists of the wording “organitan” in brown, with the top of the letters “o” and “t” in dark green, above which appears a green leaf with a green drop at its tip that turns brown to form the dot in the letter “i.” For organic indoor suntanning preparations.





Prissy Pahley (Stylized) & Design

[77-847,760] Prissy Pahley 10-13-09 50, 51 & 52 – – –

The color(s) red, chocolate brown, light brown, cream, yellow, tan, white and black is/are claimed as a feature of the mark. The mark consists of a lady carrying a dog and walking a dog in front of city apartment buildings. The dress and shoes featured on the lady, outline of the sunglasses, earrings and lady’s lips are red; the dog leash is chocolate brown; the dog on the leash is light brown with chocolate brown shading, a white chest spot and a red collar; the eyes and eyebrows on the lady are black; the sunglasses, outline of the lady, dress, handbag, earrings, buildings, trees and wording “prissy pahley” are chocolate brown; the lady’s hair is yellow with chocolate brown lining; the handbag is cream and outlined in chocolate brown with a yellow buckle; and the lady’s skin tone is cream with tan shading. For skin moisturizer.

Peau Vierge [77-851,063] Metier Tribeca 10-16-09 50, 51 & 52 – – – No claim is made to the exclusive right to use “peau” apart from the mark as shown. The English translation of “peau de vierge” in the mark is virgin skin. For cosmetics and skin care products, namely, face concealer, skin moisturizer, treatment fluid in the form of anti-aging cosmetic foundation, liquid foundation and skin blemish concealer.

Idole D’Armani (Stylized) & Design

[77-853,642] Giorgio Armani 10-21-09 50, 51 & 52 – – –

Owner of Switzerland Reg. No. 591240, dated 5-29-2009, expires 5-29-2019. The mark consists of the configuration of a bottle for the goods with the phrase “idole d’armani” located on the front of said bottle. The English translation of “idole” is “idol.” For perfume, toilet water; gels, salts for the bath and the shower not for medical purposes; toilet soaps; body deodorants; cosmetics, namely, creams, milks, lotions, gels and powders for the face, the body and the hands; cosmetics, namely, sun care preparations;makeup preparations; shampoos; gels, sprays, mousses and balms for the hair styling and hair care; hair lacquers, hair coloring and hair decolorant preparations; permanent waving and curling preparations; essential oils for personal use.

Trish McEvoy Lash Enhancer Night Time Conditioning Treatment

[77-853,867] Trish McEvoy 10-21-09 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 3,469,354 and 3,558,992. No claim is made to the exclusive right to use “lash enhancer night time conditioning treatment” apart from the mark as shown. The name(s), portrait(s) and/or signature(s) shown in the mark identifies “Trish McEvoy,” whose consent(s) to register is made of record. For cosmetics, namely, skin care and eyelash conditioner.

Miscellaneous Design [77-856,912] Johnson & Johnson 10-26-09 50, 51 & 52 – – – The mark consists of the design of three cocoa nuts appearing over the design of two leaves. For body lotions and body creams.

Lovera [77-858,552] Kelley Holdings 10-27-09 50, 51 & 52 8-1-2009 For cosmetic preparations for skin renewal; nonmedicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels.

American Silky Straight [77-864,655] JF Labs 11-4-09 50, 51 & 52 6-1-2010 No claim is made to the exclusive right to use “American” and “straight” apart from the mark as shown. For hair products, namely, shampoos, conditioners, hair styling gels, hair sprays, hair relaxers and hair lotions.

Styletreats [77-868,471] Unilever Supply Chain 11-9-09 50, 51 & 52 – – – For soaps; perfumery; essential oils; deodorants and antiperspirants; hair care products, namely, hair colorants, hair dyes, hair lotions, hair waving preparations, shampoos, conditioners, hair sprays, hair powder, hair dressings, hair lacquers, hair mousses, hair glazes, hair gels, hair moisturizers, hair liquid, hair preservation treatments, hair desiccating treatments, namely, hair oils, hair tonic, hair creams, nonmedicated preparations for the bath and shower; nonmedicated toilet preparations; nonmedicated skin care preparations; cosmetics.

Aperio Natural (Stylized) & Design

[77-872,266] Wang, Kevin, Hung, Jung-Hung & Chen, Chih-Ying

11-13-09 50, 51 & 52 – – –

No claim is made to the exclusive right to use “natural” apart from the mark as shown. The mark consists of four leaves inside two circles and the stylized text “aperio natural.” For hand lotions; facial lotion; nonmedicated foot lotions; cosmetic eye cream; cosmetic eye pads; scented body spray; aromatherapy sprays; nail polish; nail hardeners; cuticle softeners; sachets; foaming facial wash; moisturizing facial masks; skin toners; nonmedicated body soaks; nonmedicated bath salts; bubble bath; hand soaps; skin soap.





Casa Aramara (Stylized) & Design

[77-856,773] Mantra Films 10-25-09 50, 51 & 52 – – –

The mark consists of a shaded circle with an uneven horizontal line below, with the wording, “casa” in small caps below the uneven horizontal line, with the word “aramara” in large caps below, “casa.” The English translation of the words “casa aramara” in the mark is “a sacred house by the ocean.” For personal care products, namely, aftershave, aftershave balm, age spot reducing cream lightener, antiperspirants for personal use, astringents for cosmetic purposes for the face and skin, bath beads, bath cream, bath soap cubes, bath fizzies, bath foam, bath milk, bath oil, bath salts, nonmedicated body soaks, blemish corrector, namely, facial concealers, blemish stick, namely, body concealer blush, skin care preparations, namely, body balm, body soap bar, body butter, body cream, body essence in the nature of a body spray with a fragrance, body gel, namely, beauty gels, body glitter, body lotion, body mask lotion, nonmedicated skin care preparation, namely, body mist, body oil, body paint, namely, face paint, body powder, body scrub, body soap, body splash, body wash for humans, bubble bath, buffing bar soap, cologne, cream body wash for humans, cream face cleanser for cosmetic purposes, cuticle cream, cuticle cream stick, cuticle oil pen, personal deodorants, essential oils, exfoliator for the feet, namely, foot exfoliating lotion, eye cream sunscreen block, eye cream, eye gel, gel eye masks, nonmedicated eye repair cream, nonmedicated face balm, face sunblock, facial cleansers, face cream, face gel, face lotion, facial masks, nonmedicated skin preparation, namely, face mist spray, face moisturizer, skin care preparation, namely, face polish, face powder, facial scrubs, face soap, face wash for humans, foam bath, nonmedicated foot creams, foot lotions, foot powder and foot soaks, foot scrubs, foot deodorant spray, gel face wash for humans, glycerin bar soap, hair conditioner, hair conditioner de-tangler, hair dye, hair gel, hair glitter for cosmetic purposes, hair inhibitor lotion, hair mascara, hair mist spray, hair pomade, hair reconstructing cream, hair removing cream, hair repair, namely, nonmedical hair restoration lotions, hair rinses, hair shampoo, nonmedicated hair shine serum, hair spray, hair straightening cream, hair styling mousse, nonmedicated hand balm, hand cream, hand exfoliator, namely, exfoliating hand skin cream, hand lotion, hand renewing lotion, hand soap, leg bronzing cream, leg refresher in the nature of leg spray; nonmedicated face line prevention cream concentrate, nonmedicated face line prevention serum, nonmedicated face line reducing cream concentrate and nonmedicated face line reducing serum, lip balm, lip sunblock, lip gloss, lip paint, nonmedicated lip protector balm, lip shine and lip tint for cosmetic purposes; massage creams, massage lotions, massage oil, mineral bath salts, nonmedicated mood enhancing massage ointment, nonmedicated cosmetic mood enhancing mist in the nature of fragranced spray and skin cream, nail corrector pen in the nature of nail polish remover in pen form, nail cream, nail polish, nail polish remover, nail stencils, night eye cream, night nourishing skin cream, cosmetic oil blotting paper sheets for the skin, body oil spray, nonmedicated skin cream penetrating rub, perfume, perfume oils, post-suntanning lotion for the body, nonmedicated powder for the feet, presuntanning lotion for the body, beauty creams, nonmedicated salt body scrub, nonmedicated sea salt exfoliating body oil, self suntanning lotion, shaving cream, shea butter hand cream and, shea butter cream treatment stick for cosmetic purposes, shower cream, shower foam, shower gel, shower body scrub, skin bronzing cream, nonmedicated skin cleansing wipes, skin cream, skin exfoliating cream, skin lotion, skin mattifier cream, skin moisturizer, skin care preparation, namely, skin polish, skin scrub, namely, body scrub, nonmedicated skin serum, cosmetic skin smoothing oil, skin soap, hair styling foam, sugar body scrub, sunscreen, sunblock for the body, sunblock for the face, sunless tanning cream, sunless tanning lotion for the body, sunless tanning lotion for the face, suntan lotion for the body, suntan lotion for the face, talcum powder.

Genifique Repair [77-884,034] Lancôme Parfums Et Beauté 12-2-09 50, 51 & 52 – – –

No claim is made to the exclusive right to use “repair” apart from the mark as shown. The wording “genifique” has no meaning in a foreign language. For cosmetics, namely, creams, milks, lotions, gels and powders for the face, the body and the hands; nonmedicated sun care preparations.

Bremenn Instant Super Moisturizer

[77-886,731] Bremenn IP Holdings 12-4-09 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,137,080. No claim is made to the exclusive right to use “super moisturizer” apart from the mark as shown. For cosmetics.





Bremenn 6 in 1 [77-886,782] Bremenn IP Holdings 12-4-09 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,137,080. No claim is made to the exclusive right to use “6 in 1” apart from the mark as shown. For cosmetics.

Fix Men By Quantum [77-895,676] Zotos Internatl. 12-17-09 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 1,175,731, 1,425,386 and others. For hair care preparations.

Axe Excite [77-909,878] Unilever Supply Chain 1-12-10 50, 51 & 52 – – –

For shampoo, conditioners, body cleaning washes, skin moisturizers, facial skin toner, facial cleansers, deodorants for personal use; antiperspirants.

JH4 Hair Solutions (Stylized) & Design

[77-913,338] Hammett, James R. 1-15-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “hair solutions” apart from the mark as shown. The color(s) silver and green is/are claimed as a feature of the mark. The mark consists of the letters “jh” in silver and the number “4” and wording “hair solutions” in green. For nonmedicated hair care preparations, namely, shampoos, conditioners, serums, styling cream, repair treatment for cosmetic purposes, finishing sprays for hair and scalp and nonmedicated preparations for skin care.

Uomini Black (Stylized) [77-913,865] Botica Comercial Farmaceutica

1-18-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 2,976,712 and 2,981,308. No claim is made to the exclusive right to use “uomini” apart from the mark as shown. The mark consists of the stylized words “uomini black.” The English translation of “uomini” in the mark is “men.” For eau de toilette.

Iceland By Dana [77-917,578] Financiera De Perfumeria 1-22-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 535,318, 580,767 and 1,626,590. For bath gels; bath soaps; body lotions; body sprays; body wash; cologne; fragrances; perfumes.

Verb [77-929,000] Verb Products 2-5-10 50, 51 & 52 – – –

For hair care products, namely, hair cleaning preparations and hair styling preparations.

Quantum +5 [77-930,530] Zotos Internatl. 2-8-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 1,175,731, 1,425,386 and others. For cold waving solutions; permanent wave preparations.

Pro-Emu [77-934,202] Progressive Emu 2-12-10 50, 51 & 52 12-1-2009

For cosmetics and health care products, namely, cosmetics and health care preparations, namely, soaps for body care, perfumery, essential oils, cosmetics, skin lotions, all containing ingredients derived from the emu.

Mybody [77-937,819] Mybody 2-17-10 50, 51 & 52 – – –

For body scrub; cosmetic creams; hair shampoos and conditioners; nonmedicated lip protectors; nonmedicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; soaps for body care.

Shape-Ups [77-943,564] Skechers U.S.A. 2-24-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 3,732,331, 3,782,718 and others. For nonmedicated foot cream, nonmedicated foot powder, body wash, shampoo and sunblock.





Keraway Hair Care Cosmetics & Spa Products (Stylized) & Design

[77-952,447] Arango, Maria 3-6-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “hair care cosmetics and spa products” apart from the mark as shown. The color(s) brown, yellow and beige is/are claimed as a feature of the mark. The mark consists of a shiny stylized sun depicted in hues of beige, yellow and brown, surrounded by wavy strands of hair depicted in same colors. The words “keraway” appear in brown underneath the design and the words “hair care -cosmetics and spa products” also appear in brown above the design. For body and beauty care cosmetics; cleansing creams; conditioners; cosmetic creams; cosmetic creams for skin care; cosmetic facial blotting papers; cosmetic hair dressing preparations; cosmetic preparations for body care; cosmetic preparations for the hair and scalp; cosmetic preparations, namely, firming creams; cosmetic preparations, namely, firming lotions; cosmetic preparations, namely, skin balsams; cosmetic soaps; cosmetics; cosmetics and makeup; face creams for cosmetic use; hair balsam; hair care creams; hair care lotions; hair care preparations; hair conditioner; hair conditioners; hair creams; hair curling preparations; hair dye; hair gel; hair gel and hair mousse; hair gels; hair lotion; hair lotions; hair mascara; hair relaxers; hair relaxing preparations; hair rinses; hair rinses; hair shampoo; hair shampoos and conditioners; hair straightening preparations; hair styling gel; hair styling preparations; hair waving lotion; skin and body topical lotions, creams and oils for cosmetic use.

There’s No Excuse For Hair Abuse.

[77-952,550] Embodi Internatl. 3-7-10 50, 51 & 52 3-28-2008

No claim is made to the exclusive right to use “’hair’” apart from the mark as shown. For baby hair conditioner; conditioners; hair care creams; hair care kits comprising nonmedicated hair care preparations, namely, conditioners, shampoos, moisturizers; hair care lotions; hair care preparations; hair cleaning preparations; hair conditioner; hair conditioners; hair conditioners for babies; hair creams; hair lotion; hair lotions; hair mousses; hair nourishers; hair oils; hair pomades; hair relaxers; hair relaxing preparations; hair rinses; hair shampoo; hair shampoos and conditioners; hair spray; hair sprays; hair sprays and hair gels; hair straightening preparations; hair styling gel; hair styling preparations; hair styling spray; hair tonic; hair tonics; hair waving lotion; nonmedicated hair restoration lotions; oils for hair conditioning.

Toothpaste Pearls [77-952,988] Hahn, Christian W. 3-8-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “toothpaste” apart from the mark as shown. For toothpaste and mouthwashes.

Zuii Organic [77-954,101] Havanah Gold Properties 3-9-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “organic” apart from the mark as shown. For cosmetics, namely, eyeliner, pencils for cosmetic purposes, eyeshadow, foundation, blush, lipstick, lip gloss, lip tint, mascara, concealer, body powder, skin lotion, skin cream, oils for cosmetic purposes, oils for toiletry purposes, body oil, bath oil, skin cleanser, skin toner and skin care preparations, all containing organic ingredients; hair gel and hair care preparations, all containing organic ingredients; liquid soap containing organic ingredients; nail care preparations containing organic ingredients; fragrances and perfumes, all containing organic ingredients.

Ghost Grip (Stylized) & Design

[77-957,233] Pure Clutch 3-11-10 50, 51 & 52 12-15-2006

The color(s) green and black is/are claimed as a feature of the mark. The mark consists of a stylized ghost or monster figure formed by an inverted hand print in green with cut out eyes and mouth. Beneath the figure are the words “ghost grip” in stylized font with “ghost” presented in black and “grip” in green. The color white is not a feature of the mark but merely denotes a transparent background. For antiperspirants for personal use; hand lotions.

Instant Effect [77-966,529] Atlantic Coast Media Group 3-23-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “instant” apart from the mark as shown. For nonmedicated anti-wrinkle skin care preparations; pH balancing skin toners; skin cleansers; exfoliating facial scrubs; antiwrinkle nonmedicated skin serums; moisturizing skin lotions; nonmedicated skin care creams; cosmetics; skin toners; skin lotions.





Dermadouce [79-072,078] Laboratoire Nuxe 4-9-09 50, 51 & 52 – – –

Priority date of 10-20-2008 is claimed. Owner of International Registration 1010870 dated 4-9-2009, expires 4-9-2019. For cosmetics; perfumes, toilet water, eau de cologne, body deodorants; essential oils for personal use; cleansing milk for toilet purposes; cosmetic creams for the skin, cosmetic gels for the skin, cosmetic milks for the skin, cosmetic lotions for the skin, cosmetic beauty masks for the skin, cosmetic pomades for the skin, powders for face and body and cosmetic preparations for skin care for nonmedical use; antiwrinkle cosmetics for nonmedical use in the form of creams, gels, milks, serums and adhesive patches for the skin; cosmetic products for lip care in the form of creams, balms, sticks and pomades; sunscreen products in the form of creams, gels, milks and oils; suntanning preparations in the form of creams, gels, milk and oils; after-sun products in the form of milks, creams, gels, oils and balms; cosmetic preparations for slimming purposes for nonmedical use; depilatories; hair products, namely, hair and scalp care preparations; cosmetic bath preparations for nonmedical use in the form of creams, gels, milks, oils, pearls and salts; face and body makeup products, makeup removing products in the form of mousses, gels, milks, oils and lotions.

Floxia [79-076,237] Floxia Internatl. 11-3-09 50, 51 & 52 – – –

Owner of International Registration 0953271 dated 1-16-2008, expires 1-16-2018. The word(s) “floxia” has no meaning in a foreign language. For cosmetic preparations for skin care; nonmedicated creams, milks, lotions, gels and powders for the face, body and hands; pomades for cosmetic use; tanning and after-sun creams, milks, gels and oils for cosmetic use; firming creams; cosmetic preparations for slimming purposes; moisturizing emulsions; emulsions for skin lightening; nonmedicated hair lotions.

White Soul [79-077,614] Parfums Ted Lapidus 10-1-09 50, 51 & 52 – – –

Priority date of 5-19-2009 is claimed. Owner of International Registration 1025714 dated 10-1-2009, expires 10-1-2019. For perfumery products, namely, perfumes and eau de toilette; beauty products, namely, blushes, eyeshadows, makeup foundations, face masks and beauty masks, lipsticks, nail polish, nail polish removers; lotions, creams and other preparations for removing makeup; toiletry products, namely; shampoos, bath salts, not for medical use, bath and shower gels, foam baths, essential oils, cosmetics, hair lotions; shaving soaps, creams and foams; aftershave lotions and balms; dentifrices; sun-care products, excluding sunburn products for pharmaceutical use, namely, sun-care preparations in the nature of oils, milks, lotions and creams for the body; self-tanning creams, products for tanning the skin, namely, tanning creams, tanning gels and tanning oils; nonmedical care preparations for the skin, body, face, eyes, lips, neck, bust, hands, legs and feet, anti-wrinkle creams; nonmedical energising and toning lotions and creams for the body, moisturising lotions and creams, cosmetic body scrubs in cream form; cosmetic lotions, creams, gels and fluids for slimming purposes; body deodorants.

Terre Saharienne [79-079,333] L’Oréal 12-14-09 50, 51 & 52 – – –

Priority date of 7-31-2009 is claimed. Owner of International Registration 1029910 dated 12-14-2009, expires 12-14-2019. The English translation of “terre saharienne” is “saharan land.” For makeup preparations; makeup foundations; blusher; makeup powders; compact powders, namely, face powders; makeup powders; cheek powders; eyeshadow.

Revidox [79-079,874] Feedback Trayer 1-19-10 50, 51 & 52 – – –

Owner of International Registration 1031361 dated 1-19-2010, expires 1-19-2020. Owner of U.S. Reg. No. 3,747,063. The wording “revidox” has no meaning in a foreign language. For perfumery and cosmetics, soaps, essential oils, hair lotions; dentifrices.

Beauvival (Stylized) [79-080,498] Shenzhen Team Youn Biology; Technology

10-26-09 50, 51 & 52 – – –

Priority date of 5-7-2009 is claimed. Owner of International Registration 1033055 dated 10-26-2009, expires 10-26-2019. The wording “beauvival” has no meaning in a foreign language. For cosmetic preparations for baths; beauty masks; cosmetics; oils for cosmetic purposes; lotions for cosmetic purposes; toiletries; sunscreen preparations; anti-wrinkle cream; whitening cream, namely, skin whitening cream; spots removing cream, namely, age spot removing cream and skin spot removing cream.





Minimizer [79-081,398] Philip Kingsley 2-20-10 50, 51 & 52 – – –

Priority date of 2-3-2010 is claimed. Owner of International Registration 1035572 dated 2-20-2010, expires 2-20-2020. For hair care preparations.

Versafoam-EF [85-001,096] Stiefel Labs 3-29-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 2,863,650, 3,443,093 and others. For foams containing cosmetics or sunscreens used for the topical delivery to the consumers of sunscreens and cosmetics.

Wet Wype (Stylized) & Design

[85-001,492] Shafiz, Reza & Shafiz, Aazam

3-30-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “wet wipe” apart from the mark as shown. The color(s) blue, gray, grayish blue and white is/are claimed as a feature of the mark. The mark consists of the word “wet” which is colored in blue and grayish blue and outlined in gray, with the top of the letters in the term “wet” consisting of a wave design with three lines. The word “wype” appears on the right hand side in white and outlined in gray. For cosmetics and cleaning products, namely, disposable wipes impregnated with cleansing chemicals or compounds for consumers for their personal hygiene, cleaning and cleansing.

Gum Hair (Stylized) & Design

[85-002,256] Gum Hair 3-30-10 50, 51 & 52 – – –

Owner of ERPN CMNTY TM OFC Reg. No. 4768867, dated 4-12-2007, expires 12-7-2015. Owner of U.S. Reg. No. 2,865,978. No claim is made to the exclusive right to use “hair” apart from the mark as shown. The mark consists of the word “gum” above the word “hair” on a rectangular background. For cosmetic preparations for the hair; hair lotions; hair care preparations; nonmedicated hair treatment preparations for cosmetic purposes.

Rizet White (Stylized) & Design

[85-007,291] Rizetwhite 4-6-10 50, 51 & 52 1-1-2010

No claim is made to the exclusive right to use “white” apart from the mark as shown. The color(s) black and various shades of blue (660c, 7460c, 298c, 2985c, 305, 636) is/are claimed as a feature of the mark. The mark consists of the black stylized wording “rizet” above the black stylized wording “white” with blue orbs to the left of the wording that start larger from the bottom and get smaller as they form a crescent around the wording. For teeth whitening kit; tooth whitening gels; tooth whitening preparations.

Grandma Love’s Natural Secret

[85-008,042] Product Quest Manufacturing

4-7-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “natural” apart from the mark as shown. The name(s), portrait(s) and/or signature(s) shown in the mark does not identify a particular living individual. For line of beauty care preparations, namely, hair care and cleaning preparations, nonmedicated preparation for the care of skin.

Natural Essentials [85-009,959] Alleghany Pharmacal 4-8-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use natural, apart from the mark as shown. For hair styling aids and fix-it products, namely, shampoos, conditioners, hair mousses, hair gels, hair sprays, hair curling preparations, hair straightening preparations, hair styling preparations for the purpose of hair control and hair shine and hair styling aids and fixatives, namely, styling paste, clay and foam.

Axe Music [85-010,113] Unilever Supply Chain 4-9-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 3,619,805, 3,635,756 and others. For shampoos.

Miscellaneous Design [85-010,997] Coast & Bay 4-9-10 50, 51 & 52 1-1-2010

The color(s) blue and gray is/are claimed as a feature of the mark. The mark consists of a blue wave and a gray sail. For nonmedicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels.





Absolute Minerals [85-011,043] Devita Internatl. DBA Absolute Minerals

4-9-10 50, 51 & 52 4-1-2003

Owner of U.S. Reg. No. 3,773,417. No claim is made to the exclusive right to use “minerals” apart from the mark as shown. For body and beauty care cosmetics; cleaner for cosmetic brushes; coloring preparations for cosmetic purposes; cosmetic creams for skin care; cosmetic masks; cosmetic pencils; cosmetic rouges; cosmetics; cosmetics and cosmetic preparations; cosmetics and makeup; cosmetics, namely, compacts; cosmetics, namely, lip primer; cosmetics, namely, lip repairers; eyebrow colors; eyebrow cosmetics; gift baskets containing nonmedicated bath preparations and cosmetic preparations; pencils for cosmetic purposes; private label cosmetics.

Nurse Jamie [85-014,081] Nurse Jamie 4-14-10 50, 51 & 52 – – –

For skin care products, namely, cleansing creams, moisturizers, skin tightening creams and nonmedicated lip plumpers.

Baby Waheenee [85-014,672] Pinkney, John; Pinkney, Carley; Byland, Timothy & Byland, Rebecca

4-15-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,811,495. No claim is made to the exclusive right to use “baby” apart from the mark as shown. The English translation of “waheenee” in the mark is “woman” or “female surfer.” For body oil; suntanning oil, skin and body topical oils for cosmetic use.

Mommy Waheenee [85-014,692] Pinkney, John; Pinkney, Carley; Byland, Timothy & Byland, Rebecca,

4-15-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,811,495. No claim is made to the exclusive right to use “mommy” apart from the mark as shown. The English translation of “waheenee” in the mark is “woman” or “female surfer.” For body oil; suntanning oil; skin and body topical oils for cosmetic use.

Bahama Breeze [85-015,374] Kamal Kumar 4-15-10 50, 51 & 52 4-20-2007

For cosmetics; perfumes; and skin care products, namely, hand, face and body creams; oils, namely, bath oils, body oils and massage oils; powders, namely, face powder and body powder; lotions, namely, hand lotion and body lotion; hair care preparations.

Lily Herbceutical [85-015,566] Bio-Nature Labs 4-16-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “herbaceutical” apart from the mark as shown. For skin care and cosmetic products, namely, body and facial lotions, facial creams, body creams, pre and aftershave gels, creams and lotions, bath gels, facial cleansers, body cleansers and body sprays, makeup, namely, foundation, facial masks, body sun protectors, namely, sunblock and suncreams and lotions; deodorants for personal use; and perfumes.

Engyty [85-017,179] Recare 4-19-10 50, 51 & 52 – – –

For hair care products, namely, shampoo, conditioner, relaxer, fixative, moisturizer, lotion and hair dressing.

Natures Gentle Touch (Stylized)

[85-017,313] Recare 4-19-10 50, 51 & 52 – – –

The mark consists of the word “natures” over the word “gentle”,with the word “touch” underneath. For hair care products, namely, shampoo, conditioner, relaxer, fixative, moisturizer, lotion and hair dressing.

Contagious [85-017,315] Coty Germany 4-19-10 50, 51 & 52 – – –

For cosmetics, perfumery, essential oils, soaps, hair lotions.





Earthistry [85-017,851] Carl Milkie 4-20-10 50, 51 & 52 7-1-2006

For liquid soaps for hands and face; soaps for body care.

Hot Ice [85-017,918] GlaxoSmithKline 4-20-10 50, 51 & 52 – – –

For toothpaste.

Miscellaneous Design [85-017,931] Scents & Senses 4-20-10 50, 51 & 52 – – –

Priority claimed under Sec. 44(d) on Spain Application No. 2897038, filed 10-21-2009, Reg. No. 2897038, dated 2-1-2010, expires 10-21-2019. The mark consists of a stylized letter “s.” For soaps for personal use, perfumery, nonmedicated skin care preparations, cosmetics, hair care preparations, deodorants for personal use, bath and shower gels, nonmedicated bath preparations.

Personal Blends [85-017,936] Aveda 4-20-10 50, 51 & 52 5-31-1996

Owner of U.S. Reg. No. 2,148,710. Sec. 2(f). For bath salts; body and beauty care cosmetics; hair care preparations; massage oils; perfumery; skin moisturizer; soaps for personal use.

Ri Ci [85-017,992] Emiliani Enterprises 4-20-10 50, 51 & 52 – – –

For hair conditioner; hair gel; hair shampoo; hair spray.

Peppernilla (Stylized) & Design

[85-018,151] Peppernilla 4-20-10 50, 51 & 52 – – –

The color(s) green, purple is/are claimed as a feature of the mark. The mark consists of “peppernilla” in purple stylized letters with a green pepper in the background. For bath oils and bath salts; beauty creams; body scrub; body sprays.

Gelac [85-018,850] American Internatl. 4-20-10 50, 51 & 52 – – –

For adhesives for artificial nails; false nails; nail care preparations; nail enamel; nail grooming products, namely, tips, glue, lacquer and glitter; nail polish; nail polish base coat; nail polish remover; nail polish top coat; nail strengtheners; nail-polish removers.

Photoblock [85-019,014] Cellceuticals Skin Care 4-21-10 50, 51 & 52 – – –

For nonmedicated sun care preparations.

Aphrodite [85-019,075] Konstantinos Bakalis 4-21-10 50, 51 & 52 – – –

For antiperspirants; bath foams; bath gels; bath oil; bath soaps in liquid, solid or gel form; cologne; cosmetic soaps; deodorant for personal use; deodorants for body care; makeup; moisturizing creams; perfume; skin cleansing cream; skin cleansing lotion; skin conditioners; skin creams; skin lotion; skin moisturizer.

Shemergency [85-019,152] Arlington Specialties 4-21-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,561,878. For kits comprising products of benefit to women, namely, clear nail polish, nail polish remover wipe being premoistened cosmetic wipes, emery board, nail clipper, lip balm, lotion for hands, body and hair, deodorant wipe being disposable wipes impregnated with deodorant, dental floss and hair spray.





Hemergency [85-019,157] Arlington Specialties 4-21-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,640,680. For kits comprising products of benefit to men, namely, lip balm, disposable wipes impregnated with chemicals for personal hygiene use, namely, deodorant; nonmedicated lotions for use on hands, body and hair, shaving cream.

Savon Des Belles [85-019,166] Tri-Coastal Design Group 4-21-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “savon” apart from the mark as shown. The English translation of “savon des belles” in the mark is “beautiful soap.” For bath soaps; cosmetic soaps.

Peacebaby [85-019,317] Borghese Trademarks 4-21-10 50, 51 & 52 – – –

For baby bubble bath; baby hair conditioner; baby hand soap; baby lotion; baby oil; baby oils; baby powder; baby powders; baby shampoo; baby wipes; hair conditioners for babies; nonmedicated diaper rash ointments and lotions; shampoos for babies.

Gold Bond Ultimate Sheer Ribbons

[85-019,587] Signal Investment & Management

4-21-10 50, 51 & 52 – – –

Owner of U.S. Reg. Nos. 1,209,453, 3,050,451 and others. For body lotions; hand lotions.

My Pretty Hair Is Parched! [85-019,689] Renpure 4-21-10 50, 51 & 52 – – –

For hair care preparations; hair shampoos and conditioners.

My Luscious Hair Needs Lift!

[85-019,699] Renpure 4-21-10 50, 51 & 52 – – –


My Limp Hair Needs Life! [85-019,705] Renpure 4-21-10 50, 51 & 52 – – –


My Lifeless Hair Needs Lift! [85-019,710] Renpure 4-21-10 50, 51 & 52 – – –


Ash Hopper [85-019,817] Chmielewski, Troy R.; Foote, Thena I., & Foote, Michael

4-21-10 50, 51 & 52 4-11-2010

For bar soap; bath salts; body butter; essential oils; lip balm; nonmedicated skin care preparations; pet shampoo; soaps.

Color Starts Here [85-020,343] Bonne Bell 4-22-10 50, 51 & 52 – – –

For cosmetics.

A (Stylized) & Design [85-020,570] Angelica Fuentes Tellez 4-22-10 50, 51 & 52 – – –

The mark consists of the letter “a” with a feather across it. For after-sun gels; anti-wrinkle creams; antibacterial skin soaps; body lotions; body oils; cleansing creams; colognes, perfumes and cosmetics; cosmetic creams; cosmetic creams for skin care; cosmetic hair dressing preparations; cosmetic oils; cosmetics and cosmetic preparations; creams for cellulite reduction; exfoliant creams; eye cream; face and body creams; face and body lotions; facial masks; facial moisturizer with SPF; facial scrubs; foam cleansers for personal use; gel for face and body; hair care lotions; hair creams; hair dyes; hair gel; hair lotions; hair shampoos and conditioners; hair sprays and hair gels; hand creams; makeup removing lotions; moisturizing creams; night cream; skin cleansing cream; skin creams; sunscreen cream; wipes impregnated with a skin cleanser; wrinkle-minimizing cosmetic preparations for topical facial use.





Bodilicious [85-019,383] Ukwu, Isaac N. 4-21-10 50, 51 & 52 – – –

For adhesives for cosmetic use; after suncreams; aftershave gel; after-sun milks; aftershave; aftershave cologne; aftershave preparations; age retardant lotion; age spot reducing creams; almond soaps; aloe vera gel for cosmetic purposes; antiaging cleanser; anti-aging cream; antiaging moisturizer; anti-aging toner; antifreckle creams; anti-wrinkle creams; antiperspirants and deodorants for personal use; aromatherapy lotions; aromatherapy oils; astringents for cosmetic purposes; baby oils; bath foams; bath gels; bath oils; beauty creams; beauty creams for body care; beauty gels; body butter; body cream soap; body creams; body lotions; body sprays; body wash; cleansing creams; cocoa butter for cosmetic purposes; cologne; cologne water; colognes, perfumes and cosmetics; cosmetic balls; cosmetic creams for skin care; cosmetic hair dressing preparations; cosmetic olive oil for the face and body; cosmetic preparations for the hair and scalp; cosmetic preparations, namely, firming creams; cosmetics; cosmetics and cosmetic preparations; cosmetics and makeup; cosmetics in general, including perfumes; cosmetics in the form of milks, lotions and emulsions; cotton for cosmetic purposes; cream soaps; deodorants and antiperspirants; deodorants and antiperspirants for personal use; deodorants for personal use; eau de colognes; eau de perfume; essential oils; essential oils for personal use; essential oils for use in the manufacture of scented products; eyeshadows; face and body creams; face and body lotions; face and body milk; face creams for cosmetic use; facial beauty masks; facial cleaning preparation, namely, salicylic acne cleanser not for medical purposes; facial cleansers; facial makeup; facial moisturizer with SPF; facial scrubs; facial washes; foams containing cosmetics and sunscreens; hair bleaches; hair bleaching preparations; hair care creams; hair care lotions; hair care preparations; hair color; hair color removers; hair colorants; hair coloring preparations; hair conditioners; hair curling preparations; hair decolorants; hair dressings for men; hair dressings for women; hair dyes; hair gel and hair mousse; hair mousse; hair oils; hair pomades; hair relaxers; hair relaxing preparations; hair rinses; hair shampoos and conditioners; hair sprays; hair styling gel; hair styling preparations; hair styling spray; hand creams; hand lotions; hand soaps; impregnated cleaning pads impregnated with cosmetics; jasmine oil for personal use; liquid bath soaps; liquid soap; lotions for cosmetic purposes; lotions for face and body care; makeup removing preparations; makeup; makeup for the face and body; makeup remover; natural cocoa butter-based personal care products, namely, body lotion, shower gel, soap, body polish, body and foot scrub and nonmedicated skin creams; nonmedicated cosmetic skin care preparations consisting of organic coconut virgin oil and coconut virgin oil; nonmedicated hair treatment preparations for cosmetic purposes; nonmedicated ointments for the prevention and treatment of sunburn; nonmedicated preparations all for the care of skin, hair and scalp; nonmedicated skin care preparation, namely, body mist; nonmedicated skin care preparations; nonmedicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; oils for cosmetic purposes; perfume; perfume oils; perfume oils for the manufacture of cosmetic preparations; perfumed powders; perfumed soaps; perfumed talcum powder; perfumes and colognes; premoistened cosmetic towelettes; premoistened cosmetic wipes; preparations for permanent hair waves; preparations for setting hair; rose oil for cosmetic purposes; scented body lotions and creams; scented body spray; sculpting gel; shampoo-conditioners; shaving creams; shaving foam; shaving gel; shaving lotion; shaving mousse; shaving preparations; shea butter for cosmetic purposes; shower and bath gel; skin and body topical lotions, creams and oils for cosmetic use; skin bronzer; skin clarifiers; skin cleansers; skin conditioners; skin emollients; skin fresheners; skin gels for accelerating, enhancing or extending tans; skin lighteners; skin lightening creams; skin whitening creams; skin whitening preparations; soaps for personal use; styling gels; styling mousse; sun creams; sunscreen; tooth bleaching preparations; tooth cleaning preparations; tooth whitening pastes; tooth whitening preparations; toothpaste; toothpaste and mouthwashes; topical skin sprays for cosmetic purposes; vanishing cream; wrinkle-removing skin care preparations; wrinkle-resistant cream.

A (Stylized) & Design [85-020,570] Angelica Fuentes Tellez 4-22-10 50, 51 & 52 – – – The mark consists of the letter “a” with a feather across it. For after-sun gels; anti-wrinkle creams; antibacterial skin soaps; body lotions; body oils; cleansing creams; colognes, perfumes and cosmetics; cosmetic creams; cosmetic creams for skin care; cosmetic hair dressing preparations; cosmetic oils; cosmetics and cosmetic preparations; creams for cellulite reduction; exfoliant creams; eye cream; face and body creams; face and body lotions; facial masks; facial moisturizer with SPF; facial scrubs; foam cleansers for personal use; gel for face and body; hair care lotions; hair creams; hair dyes; hair gel; hair lotions; hair shampoos and conditioners; hair sprays and hair gels; hand creams; makeup removing lotions; moisturizing creams; night cream; skin cleansing cream; skin creams; sunscreen cream; wipes impregnated with a skin cleanser; wrinkle-minimizing cosmetic preparations for topical facial use.





Skinny Minimergency Kit For Her (Stylized) & Design

[85-021,059] Arlington Specialties 4-22-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,732,328. No claim is made to the exclusive right to use “kit for her” apart from the mark as shown. The mark consists of the word “skinny” in italicized lower-case script above the words “mini-mergency kit” in blocked capital letters with the words “for her” below the blocked letters in italicized lower-case script. For novelty kits for women comprising hair spray, clear nail polish, nail polish remover wipe being premoistened cosmetic wipes, lip balm, deodorant wipe being disposable wipes impregnated with deodorant.

Stardel [85-021,248] Brian Park 4-22-10 50, 51 & 52 4-1-2010 For adhesives for artificial nails; adhesives for false eyelashes, hair and nails; nail buffing preparations; nail care preparations; nail enamel removers; nail grooming products, namely, tips, glue, lacquer and glitter; nail polish; nail polish base coat; nail polish remover; nail polish top coat; nail tips.

Purejon [85-021,550] Landow, Brian 4-23-10 50, 51 & 52 – – – For hair care preparations; nonmedicated skin care preparations; and skin soap.

Sponjet [85-021,612] Juan Juan Massaguer 4-23-10 50, 51 & 52 – – – Owner of Spain Reg. No. 2.823.301, dated 4-15-2008, expires 4-15-2018. The wording “sponjet” has no meaning in a foreign language. For soaps, namely, toilet soaps, soaps for personal use, deodorant soaps and antibacterial soaps; perfumes and colognes; essential oils; cosmetics; premoistened cosmetic towelettes; nonmedicated skin care preparations; astringents for cosmetic purposes; hair lotions; dentifrices; deodorants and antiperspirants for personal use.

Dermashine [85-022,135] Perfumeland of Orlando 4-23-10 50, 51 & 52 – – – For 3-in-1 hair conditioners; 3-in-1 hair shampoos; after suncreams; aftershave creams; age spot reducing creams; antiaging cream; anti-aging creams; anti-wrinkle cream; anti-wrinkle creams; aromatic body care products, namely, body lotion, shower gel, cuticle cream, shampoo, conditioner, nonmedicated lip balm, soap, body polish, body and foot scrub and nonmedicated foot cream; astringents for cosmetic purposes; baby hair conditioner; baby shampoo; bath and shower gels and salts not for medical purposes; bath beads; bath cream; bath foam; bath gel; beauty creams for body care; body cream; body creams; cosmetics and makeup; eye cream; eye gels; eye lotions; eye makeup; eye makeup remover; face and body beauty creams; face and body creams; face and body lotions; face and body milk; gel eye masks; hair care creams; hair care lotions; hair conditioner; hair conditioners; hair conditioners for babies; hair rinses; hair rinses; hair shampoo; hair shampoos and conditioners; liquid soaps for hands, face and body; lotions for face and body care; makeup for the face and body; toning lotion, for the face, body and hands.

Your Color Your Chemistry Your Image

[85-022,173] Novus Beauty 4-23-10 50, 51 & 52 11-3-2009

For body and beauty care cosmetics. Tempting Pomegranate [85-023,196] Victoria’s Secret Stores

Brand Management 4-26-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,484,383. No claim is made to the exclusive right to use “pomegranate” apart from the mark as shown. For body creams; body lotions; body sprays; nonmedicated skin care preparation, namely, body mist; shower and bath gel; shower creams.

Gelac (Stylized) [85-024,744] American International Industries

4-27-10 50, 51 & 52 – – –

The mark consists of the word “gelac” in a scripted, lower case font. For adhesives for artificial nails; false nails; nail care preparations; nail enamel; nail grooming products, namely, tips, glue, lacquer and glitter; nail polish; nail polish base coat; nail polish remover; nail polish top coat; nail strengtheners; nail-polish removers.

Your Moisture, Matched [85-025,359] Johnson & Johnson 4-28-10 50, 51 & 52 – – – For hand and body lotions; hand and body creams.

Aisle Survival [85-026,149] Arlington Specialties 4-29-10 50, 51 & 52 – – – For novelty kits for women comprising hair spray, clear nail polish, nail polish remover wipe being premoistened cosmetic wipes, lip balm, deodorant wipe being disposable wipes impregnated with deodorant.





Alexandros [85-028,040] Konstantinos Bakalis 5-1-10 50, 51 & 52 – – – The name(s), portrait(s) and/or signature(s) shown in the mark does not identify a particular living individual. For antiperspirants; bath foams; bath gels; bath oil; bath soaps in liquid, solid or gel form; cologne; cosmetic soaps; deodorant for personal use; deodorants for body care; makeup; moisturizing creams; perfume; skin cleansing cream; skin cleansing lotion; skin conditioners; skin creams; skin lotion; skin moisturizer.

Bedtime Sweet Sleep Set [85-028,314] Johnson & Johnson 5-3-10 50, 51 & 52 – – – Owner of U.S. Reg. Nos. 2,694,549, 2,743,179 and 2,998,010. No claim is made to the exclusive right to use “set” apart from the mark as shown. For hair and skin care products, namely, bath and body wash, bath and body lotion and disposable washcloths impregnated with cleaning compounds for personal hygiene.

Play It Sexy [85-032,104] Coty Germany 5-6-10 50, 51 & 52 – – – For cosmetics, perfumery, essential oIls, soaps.

Play It Rock [85-036,645] Coty Germany 5-12-10 50, 51 & 52 – – – For perfumery, cosmetics, essential oils, soaps and hair lotions.

Rose Bertin [85-043,422] Luvanis 5-20-10 50, 51 & 52 – – – The name(s), portrait(s) and/or signature(s) shown in the mark does not identify a particular living individual. For antiperspirants; bath salts; beauty masks; body lotions; body sprays; cleansing milk for toilet purposes; cosmetic creams; cosmetic preparations for body care; cosmetics; deodorants for body care; essential oils; fragrances; hair lotions; lipsticks; makeup preparations; makeup-removing preparations; oils for toiletry purposes; perfumery; pomades; shaving preparations; soaps for body care; suntanning preparations; talcum powder; toilet soaps; toilet waters.

Versafoam-HF [85-053,320] Stiefel Labs 6-2-10 50, 51 & 52 2-1-2010 Owner of U.S. Reg. Nos. 2,863,650, 3,726,767 and others. For foams containing cosmetics or sunscreens used for the topical delivery to the consumers of sunscreens and cosmetics.

Origins Plantscription [85-059,277] Origins Natural Resources 6-10-10 50, 51 & 52 – – – Owner of U.S. Reg. Nos. 1,520,421, 2,408,891 and others. For nonmedicated skin care preparations.

Blow Dry Addict [85-060,460] Zotos Internatl. 6-11-10 50, 51 & 52 – – – No claim is made to the exclusive right to use “blow dry” apart from the mark as shown. For hair care preparations.

Extreme Clarity [85-062,834] Cellceuticals Skin Care 6-15-10 50, 51 & 52 – – – For nonmedicated skin care preparations; skin lighteners; nonmedicated acne treatment preparations.

End Lift [85-062,844] Cellceuticals Skin Care 6-15-10 50, 51 & 52 – – – For nonmedicated skin care preparations for topical application to the face, body and de´ colletage.

Love Me Wild [85-064,364] Victoria’s Secret Stores Brand Management

6-16-10 50, 51 & 52 – – –

For body butter; body creams; body lotions; body splash; body sprays; body wash; eau de parfum; eau de toilette.

Love Bitten [85-064,372] Victoria’s Secret Stores Brand Management

6-16-10 50, 51 & 52 – – –

For body butter; body creams; body lotions; body splash; body sprays; body wash; eau de parfum; eau de toilette.

All My Heart [85-069,608] Victoria’s Secret Stores Brand Management

6-23-10 50, 51 & 52 – – –

For body lotions; body wash; eau de toilette; scented body spray. Disappearing Act [85-081,059] L’Oréal USA Creative 7-9-10 50, 51 & 52 – – –

For cuticle remover. Nectar of the Gods

(Stylized) & Design [85-082,619] Carlo Vailati 7-12-10 50, 51 & 52 8-1-2005

The color(s) blue, black and white is/are claimed as a feature of the mark. The mark consists of the head of a Greek god in white over a blue background and above the words “nectar of the goods” in black script with white outlining. The black/gray outer rectangle represents background and is not claimed as a feature of the mark. For hair care preparations, nonmedicated skin care preparations, makeup.





Grow Richer [85-083,512] L’Oréal USA Creative 7-13-10 50, 51 & 52 – – – For nail basecoat.

Optimum Advanced [85-083,525] L’Oréal USA Creative 7-13-10 50, 51 & 52 – – – Owner of U.S. Reg. Nos. 2,835,311, 2,926,578 and others. No claim is made to the exclusive right to use “advanced” apart from the mark as shown. For hair care preparations, hair styling preparations, nonmedicated hair treatment preparations, hair color and hair relaxers.

Dry Stops Here [85-085,447] L’Oréal USA Creative 7-15-10 50, 51 & 52 – – – For nail care preparation and cosmetic masks for nails.

Let It Shine [85-088,713] L’Oréal USA Creative 7-20-10 50, 51 & 52 – – – For nail polish top coat.

Grow Faster [85-088,825] L’Oréal USA Creative 7-20-10 50, 51 & 52 – – – For nail polish basecoat.

Rock Solid [85-088,859] L’Oréal USA Creative 7-20-10 50, 51 & 52 – – – For nail polish basecoat.

Smooth Trick [85-089,270] L’Oréal USA Creative 7-21-10 50, 51 & 52 – – – For nail care preparation, namely, cuticle oil.

Extreme Boost [85-090,705] L’Oréal USA Creative 7-22-10 50, 51 & 52 – – – Owner of U.S. Reg. Nos. 846,015 and 2,281,133. For hair care preparation.

Good To Go [85-094,096] L’Oréal USA Creative 7-27-10 50, 51 & 52 7-2006 For nail polish top coat.

Marks Published For Opposition In More Than One Class Select trademark lists have been condensed.

Gestalys [77-141,515] Pharmanutra 3-27-07 50, 51 & 52 – – – Priority claimed under Sec. 44(d) on Italy Application No. Mi2006c01013, filed 10-13-2006, Reg. No. 0001212922, dated 9-23-2009, expires 10-13-2016. For cosmetics in general; cosmetic preparations for skin care; suntanning preparations, suntanning creams, suntanning and after-sun cosmetic gels and oils; cosmetic suntanning preparations; soaps; essential oils, hair lotions, shampoo; dentifrices; toilet articles, namely, toilet soaps; perfumes, colognes; cosmetic concentrates for the skin; cosmetic preparations for slimming purposes, namely, lotions and creams for cellulite reduction; cosmetic creams; cleansing milk for toilet purposes, lotions, gels and powders for the face, body and hands; astringent for cosmetic purposes; cosmetic preparations for baths; creams and pomades for cosmetic use; all the aforesaid preparations also for use on babies and children.

Sun Vader [77-270,657] Wathne 9-4-07 50, 51 & 52 – – – No claim is made to the exclusive right to use “sun” apart from the mark as shown. For after suncreams; after-sun gels; after-sun lotions; cosmetic sun-protecting preparations; cosmetic suntanning preparations; sunblock; sunblock preparations; sun care lotions; suncreams; sunscreen; sunscreen preparations; suntan gel; suntan lotion; suntan oil; sunblock lotions; sunscreen cream; tanning and after-sun milks.

Genuine Health [77-414,351] Genuine Health 3-5-08 50, 51 & 52 – – – Owner of Canada Reg. No. TMA638111, dated 4-22-2005, expires 4-22-2020. Owner of U.S. Reg. Nos. 3,105,602, 3,248,989 and 3,365,814. No claim is made to the exclusive right to use “health” apart from the mark as shown. For cosmetic creams, namely, beauty creams, moisturizing creams, day creams, night creams, eye creams, anti-wrinkle creams, lotion and milks, all for the body, face and hands, body milks for cosmetic use, toning lotions, facial masks and gels; talcum powder, body powders and sprays; skin refreshers in the form of aerosols, perfumed soaps, deodorants for personal use, cosmetic products, namely, beauty creams, beauty serums, beauty milks, beauty lotions, tonic lotions, beauty masks, beauty gels, beauty oils; makeup, namely, facial, eye and lip makeup, makeup removing milks and tonics, cleansing milks and tonics, scrub creams, exfoliating preparations and toners for face and body, suntanning lotions, milks, creams and sprays, self-tanning lotions, milks, creams and sprays, hair lotions, shampoos, essential oils, shaving cream, nonmedicated topical preparations for use in the treatment of acne, pimple.

Pursonal [77-815,596] NFR Investments 8-28-09 50, 51 & 52 – – – Priority claimed under Sec. 44(d) on Australia Application No. 1316003, filed 8-25-2009, Reg. No. 1316003, dated 5-20-2010, expires 8-25-2019. For soaps; perfumery; essential oils; cosmetics; toilet water; hair lotions; premoistened wipes for cosmetic cleaning.





Nume [77-824,152] Buchbut, Vered 9-10-09 50, 51 & 52 – – – For shampoos, hair conditioners, hair gels, hair care preparations, hair color, hair sprays, hair wax, hair straightening liquids, hair masks.

Wilhelmina [77-852,108] Wilhelmina Licensing 10-19-09 50, 51 & 52 – – – For cosmetics, makeup, lipsticks, lip balms, lip glosses, eyeshadow, foundation cre‘ mes, blushes, face powder, eye pencils, lip pencils, mascaras, eyeshadows; nonmedicated hair care products, namely, hair shampoos, hair lotions, hair conditioners, hair creams, hair sprays, hair waxes, hair gels, color gels and conditioners, hair dyes, hair pomades, hair mousses, hair oils, hair care preparations and nonmedicated preparations all for the care of hair and scalp; nonmedicated skin care preparations and cosmetics, namely, creams, gels, milks, powders and lotions for moisturizing, toning, cleansing and exfoliating the face, body and hands in the nature of moisturizers, toners, skin cleansing preparations, skin exfoliants, lotions, masques and astringents for cosmetic purposes; eau de toilettes, perfumes and colognes, fragrances, body splashes, massage oils and lotions; skin creams, skin lotions, skin emollients, moisturizing body oils and lotions; nonmedicated sun care preparations, namely, tanning and after-sun milks, gels and oils; bath foams, bath salts, shower gels, moisturizing bath and body oils, bath soaps and moisturizing cream soaps; scented bath soaps; fragrance sachets.

Nature Babycare [77-853,649] Naty 10-21-09 50, 51 & 52 3-1-2008 Owner of U.S. Reg. No. 3,210,131. No claim is made to the exclusive right to use “babycare” apart from the mark as shown. For baby lotion; baby wipes; bubble bath; hair shampoo.

Amputee Essentials (Stylized) & Design

[77-876,334] Amputee Supplies 11-19-09 50, 51 & 52 10-1-2009

No claim is made to the exclusive right to use “amputee” apart from the mark as shown. The mark consists of the text “amputee essentials” in all in lower case letters. The “a” in “amputee” is an upside down “v” with an arrow at the end and a circle completing the inner part of the “a.” For personal skin care and beauty products, namely, skin lotion, skin moisturizers; talcum powder; skin cleansers; antiperspirants.

Phytoplex [77-900,563] Medline Industries 12-23-09 50, 51 & 52 – – – For nonmedicated skin care products, namely, body cleansers, lotions, moisturizers and creams; lip balms; disposable wipes impregnated with cleansing chemicals for personal hygiene; sunscreen creams; deodorants for personal use; hair cleansers; leave-in and rinse-off hair conditioners sold to health care professionals and institutional purchasing agents directly to the hospital and nursing home industry via applicant’s website and catalog, or through medical distributors.

Rbc Life [77-913,947] RBC Life Sciences 1-18-10 50, 51 & 52 8-1-2009 Owner of U.S. Reg. No. 3,370,455. No claim is made to the exclusive right to use “life” apart from the mark as shown. For face and body creams; face and body lotions.

Miscellaneous Design [77-919,475] Gold Thread 1-25-10 50, 51 & 52 – – – The mark consists of the design of a needle with a single strand of thread going through the eye of the needle. For cosmetic creams.

Miscellaneous Design [77-933,869] International Cryptomonadales Biotechnology

2-11-10 50, 51 & 52 – – –

Owner of U.S. Reg. No. 3,577,122. No claim is made to the exclusive right to use the Chinese character that transliterates to “zao” apart from the mark as shown. The mark consists of a Chinese character mark. The non-Latin characters in the mark transliterate to “yin” and “zao” and this means “pull” and “alga” in English. For beauty creams; bathing creams; facial cleaners; hair shampoos; cosmetics; skin care preparations; skin and hair care preparations; sunscreen preparations; body beauty lotions; skin whitening creams; wrinkle resistant creams; toothpastes, all containing in significant part algae.

Consolidated Skincare Products

[77-942,949] Consolidated Skincare Products

2-23-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “skin care products” apart from the mark as shown. For essential oils for cosmetics and pain relief.

Alonzo Bristol [77-970,133] Bristol, Alonzo, L. 3-26-10 50, 51 & 52 – – – The name “Alonzo Bristol” identifies a living individual whose consent is of record. For colognes, perfumes and cosmetics.





Raccoon [79-036,419] Racoon Internatl. 10-12-06 50, 51 & 52 – – – Owner of International Registration 0918544 dated 10-12-2006, expires 10-12-2016. For essential oils; soaps for hair and scalp; cosmetics; preparations for the hair and scalp, namely, shampoos, conditioners and deep conditioning masks; preparations for the hair and scalp, namely, nonmedicated serums; preparations for the hair and scalp, namely, hair conditioners and hair piece bonding glue; hair conditioners; hair lotions; hair colorants and hair dyes; hair styling preparations; hair gels; hair mousse; hair sprays; hair extension bonding glue within an applicator.

Love-Box [79-046,443] LRC Products 10-12-07 50, 51 & 52 – – – Priority date of 4-12-2007 is claimed. Owner of International Registration 0943991 dated 10-12-2007, expires 10-12-2017. For perfumery; cosmetics; soaps; hair care preparations; dentifrices; nonmedicated skin care preparations; beauty preparations, namely, beauty creams, beauty gels, beauty masks.

Design Desire [79-068,221] Braun 4-1-09 50, 51 & 52 – – – Priority date of 10-13-2008 is claimed. Owner of International Registration 1001229 dated 4-1-2009, expires 4-1-2019. No claim is made to the exclusive right to use “design” apart from the mark as shown. For depilatory wax, shaving preparations, cleaning preparations for razors and depilation appliances; creams, lotions, gels, emulsions, foam, milk, all the aforesaid products for skin-care purposes.

Absolution [79-074,749] Absolution 6-12-09 50, 51 & 52 – – – Owner of International Registration 1018309 dated 6-12-2009, expires 6-12-2019. For soaps; perfumes; essential oils; cosmetics; hair lotions; dentifrices; depilatories; makeup-removing preparations; lipsticks; beauty masks.

Ayurmeda [79-075,057] “Splat-Cosmetica” 9-9-09 50, 51 & 52 – – – Owner of International Registration 1019081 dated 9-9-2009, expires 9-9-2019. For aftershave lotions; antiperspirants; aromatics in the nature of essential oils; astringents for cosmetic purposes; bath salts, not for medical purposes; beauty masks; breath freshening sprays; cosmetic creams; cosmetic preparations for baths; cosmetic preparations for skin care; cosmetics; cotton sticks for cosmetic purposes; cotton wool for cosmetic purposes; dentifrices; denture polishes; deodorant soap; deodorants for personal use; depilatories; disinfectant soap; essential oils; greases for cosmetic purposes; hair colorants; hair lotions; hair spray; lipsticks; lotions for cosmetic purposes; medicated soap; mouthwashes, not for medical purposes; musk; nail polish; oils for cosmetic purposes; oils for toiletry purposes; perfumery; perfumes; petroleum jelly for cosmetic purposes; preparations for cleaning dentures; shampoos; skin whitening creams; soap, namely, bar and liquid soap; tissues impregnated with cosmetic lotions; toilet water; nonmedicated toiletries.

Offensif (Stylized) & Design [79-075,104] Plantier Sylvie & Monsieur Hervé Vallet

9-15-09 50, 51 & 52 – – –

Priority date of 3-31-2009 is claimed. Owner of International Registration 1019224 dated 9-15-2009, expires 9-15-2019. No claim is made to the exclusive right to use “fragrance sport” apart from the mark as shown. The color(s) black and white is/are claimed as a feature of the mark. The mark consists of the design of a soccer ball made up of black and white hexagons with the wording “offensif” in black on a white hexagon and a black pentagon is engraved fragrance sport. The English translation of the word “offensif” in the mark is “offensive.” For perfumes, soaps, essential oils, cosmetics, hair lotions, dentifrices, makeup removing preparations, beauty masks, shaving products.

Epil’ Minute (Stylized) & Design

[79-076,531] Diffulice Sarl C/O Etude FBT Avocats

6-8-09 50, 51 & 52 – – –

Owner of International Registration 0694871 dated 6-30-1998, expires 6-30-2018. Owner of U.S. Reg. No. 3,251,978. The color(s) blue, white is/are claimed as a feature of the mark. The mark consists of the wording “epil’ minute” in white lettering appearing on a blue shaded circle. For cosmetic depilatory preparations, nail care products, namely, nail care preparations, depilatory cream, depilatory wax, nail cream, nail polish, nail varnish, nail glitter, varnish removing preparations, nail-polish removers, false nails, adhesives for artificial nails, nail softeners, nail hardeners, nail repair products, namely, nail wraps.

Boss Orange (Stylized) & Design

[79-076,878] Hugo Boss; Trade Mark Management

9-9-09 50, 51 & 52 – – –

Priority date of 5-4-2009 is claimed. Owner of International Registration 1023719 dated 9-9-2009, expires 9-9-2019. Owner of U.S. Reg. Nos. 2,303,080, 3,654,846 and others. No claim is made to the exclusive right to use “orange” for classes 3, 9, 14, 18 and 25 only, apart from the mark as shown. The color(s) orange is/are claimed as a feature of the mark. The mark consists of a rectangular design in orange that is shaped into three separate pieces. In the upper left and bottom left quadrants are two curved polygon shapes in orange. In the right section is a larger curved polygon shape in orange. Below the design is the wording “boss orange,” also in orange. For perfumed sprays for personal use; perfumery, deodorants for personal use; soaps; body care and beauty products, namely, skin moisture lotion, emulsion and cream, skin, hand, face and body lotions and creams, spray talc, body emulsions, nonmedicated hand balm and massage cream, gel and oil.





L (Stylized) & Design [79-078,119] Laboratoires Lehning 12-3-09 50, 51 & 52 – – – Priority date of 6-5-2009 is claimed. Owner of International Registration 1026900 dated 12-3-2009, expires 12-3-2019. The color(s) green (pantone 362c) and blue (pantone 7459c) is/are claimed as a feature of the mark. The mark consists of an incomplete oval, with the left portion in blue and the right portion in green. The incomplete portion of the oval forms a stylized letter “l.” For soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices; cosmetic bath preparations, cosmetic creams, makeup preparations, makeup removing preparations, toilet water, perfumes, oils for cosmetic purposes, cleansing milk for toilet purposes, lotions for cosmetic purposes, shampoos, beauty masks.

Lehning Labs (Stylized) [79-078,120] Laboratoires Lehning 12-3-09 50, 51 & 52 – – – Priority date of 6-5-2009 is claimed. Owner of International Registration 1026901 dated 12-3-2009, expires 12-3-2019. Owner of U.S. Reg. No. 1,853,457. No claim is made to the exclusive right to use “laboratoires” apart from the mark as shown. The color(s) grey (coolgrey 10) is/are claimed as a feature of the mark. The mark consists of the terms “lehning laboratoires” in grey with the terms on separate lines. The English translation of “laboratoires” in the mark is “laboratories.” For soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices; cosmetic bath preparations, cosmetic creams, makeup preparations, makeup removing preparations, toilet water, perfumes, oils for cosmetic purposes, cleansing milk for toilet purposes, lotions for cosmetic purposes, shampoos, beauty masks.

Apartment C [79-078,780] Kenya Cretegny 12-18-09 50, 51 & 52 – – – Owner of International Registration 1028487 dated 12-18-2009, expires 12-18-2019. For soaps, perfumery, essential oils, cosmetics, hair lotions.

!ow Impact High Commitment (Stylized) & Design

[79-078,838] Low Impact 11-4-09 50, 51 & 52 – – –

Priority date of 5-5-2009 is claimed. Owner of International Registration 1028639 dated 11-4-2009, expires 11-4-2019. The color(s) red, gray and beige is/are claimed as a feature of the mark. The mark consists of the stylized wording “low” with the letter “l” being formed by a red exclamation point and the letters “ow” in gray appearing above the stylized wording “impact” in gray lettering with the dot of the letter “i” being the dot in the exclamation point appearing over the stylized wording “high commitment” in gray lettering all within a beige rectangle border. For soaps for body care; perfumery, essential oils, cosmetics, hair lotions; dentifrices.

4711 Nouveau Cologne [79-079,832] Mäurer & Wirtz 2-3-10 50, 51 & 52 – – – Priority date of 8-5-2009 is claimed. Owner of International Registration 1031246 dated 2-3-2010, expires 2-3-2020. Owner of U.S. Reg. Nos. 45,617, 1,228,075 and others. No claim is made to the exclusive right to use “cologne” apart from the mark as shown. For soaps; essential oils; cosmetics; skin soaps; tissues impregnated with an essence of perfume or eau de cologne; perfume, eau de toilette, eau de parfum, eau de cologne; antiperspirants; deodorants for personal use; preparations for the hair, namely, hair relaxers, hair conditioning sprays, hair gels, hair oil, hair lotion, hair shampoo, hair cream, hair conditioners, nonmedicated hair treatment preparations for cosmetic purposes; cosmetic preparations for body care, namely, body balm, body mist, body butter and body polish; pre-electric shave lotions; shaving lotions, shaving balms, shaving foams, shaving gels, shaving soap, aftershave, aftershave lotions, aftershave balms; shaving creams; nonmedicated bath preparations, namely, bath oils, bath crystals, bath salts, bath soaps, body scrubs, bath and shower gel, foam bath; body powders; hand and body lotions; face cream; nonmedicated toiletries; dentifrices; cosmetics, namely, cosmetic compacts and cases containing cosmetics.

4711 New Cologne [79-079,923] Mäurer & Wirtz 2-3-10 50, 51 & 52 – – – Priority date of 8-5-2009 is claimed. Owner of International Registration 1031516 dated 2-3-2010, expires 2-3-2020. Owner of U.S. Reg. Nos. 45,617, 1,228,075 and others. No claim is made to the exclusive right to use “cologne” apart from the mark as shown. For soaps; essential oils; cosmetics; skin soaps; cleaning, washing and polishing preparations; tissues impregnated with an essence of perfume or eau de cologne; perfume, eau de toilette, eau de parfum, eau de cologne; antiperspirants; deodorants for personal use; preparations for the hair, namely, hair relaxers, hair conditioning sprays, hair gels, hair oil, hair lotion, hair shampoo, hair cream, hair conditioners, nonmedicated hair treatment preparations for cosmetic purposes; cosmetic preparations for body care, namely, body balm, body mist, body butter and body polish; pre-electric shave lotions; shaving lotions, shaving balms, shaving foams, shaving gels, shaving soap, aftershave, aftershave lotions, aftershave balms; shaving creams; nonmedicated bath preparations, namely, bath oils, bath crystals, bath salts, bath soaps, body scrubs, bath and shower gel, foam bath; body powders; hand and body lotions; face cream; nonmedicated toiletries; dentifrices; cosmetics, namely, cosmetic compacts and cases containing cosmetics.





GroXL (Stylized) & Design [85-004,080] Fargo 4-1-10 1, 4, 6, 18, 44, 46, 50, 51 & 52

– – –

The mark consists of the letters “gro” in fanciful letters which increase in thickness from “g” to “o” followed by a period and the letters “xl” in superscript all of which appear in white letters on a black background. For hair care preparations; hair conditioners; hair gel; hair lotions; hair mousses; hair shampoos and conditioners. Cient labs |the mark consists of standard characters without claim to any particular font, style, size, or color. No claim is made to the exclusive right to use “labs” apart from the mark as shown. For nonmedicated skin care products, namely, skin cleanser, skin toner, skin moisturizer, hand lotion and nonmedicated professional skin care products, namely, age spot and pigment lightening gels, exfoliating creams, moisturizing and acne prone skin formula, namely, lotions, serums and moisturizers; lotions for body, face and hair; perfumery products, namely, perfumes, eau de cologne, perfumed water, skin lotions, soaps, bath and shower foaming compositions and gels; cosmetics, namely, creams, gels, milks, powders and lotions for the face, body and hands, makeup products, namely, mascara, eyeliner, eyeshadow, eyebrow pencil, lipsticks, nail polish, blush, foundation creams and powders; body deodorants; sun care preparations, namely, sunscreen, tanning and after-sun milks, gels and oils; essential oils for personal use; gels, sprays and balms for hair styling and hair care, hair lacquers, shampoos, conditioners, treatments, serums, masques and mousse for the hair.

Cient Labs [85-016,404] Cient Product Group 4-1-10 1, 4, 6, 18, 44, 46, 50, 51 & 52

– – –

No claim is made to the exclusive right to use “labs”, apart from the mark as shown. For non-medicated skin care products, namely, skin cleanser, skin toner, skin moisturizer, hand lotion, and non-medicated professional skin care products, namely, age spot and pigment lightening gels, exfoliating creams, moisturizing and acne prone skin formula, namely, lotions, serums, and moisturizers; lotions for body, face, and hair; perfumery products, namely, perfumes, eau de cologne, perfumed water, skin lotions, soaps, bath and shower foaming compositions and gels; cosmetics, namely, creams, gels, milks, powders and lotions for the face, body and hands, make-up products, namely, mascara, eye liner, eye shadow, eyebrow pencil, lipsticks, nail polish, blush, foundation creams and powders; body deodorants; sun care preparations, namely, sunscreen, tanning, and after-sun milks, gels, and oils; essential oils for personal use; gels, sprays and balms for hair styling and hair care, hair lacquers, shampoos, conditioners, treatments, serums, masques, and mousse for the hair.

Youthful Beauty [85-016,405] Cient Product Group 4-17-10 50, 51 & 52 – – – No claim is made to the exclusive right to use “beauty” apart from the mark as shown. For nonmedicated skin care products, namely, skin cleanser, skin toner, skin moisturizer, hand lotion and nonmedicated professional skin care products, namely, age spot and pigment lightening gels, exfoliating creams, moisturizing and acne prone skin formula, namely, lotions, serums and moisturizers; lotions for body, face and hair; perfumery products, namely, perfumes, eau de cologne, perfumed water, skin lotions, soaps, bath and shower foaming compositions and gels; cosmetics, namely, creams, gels, milks, powders and lotions for the face, body and hands, makeup products, namely, mascara, eyeliner, eyeshadow, eyebrow pencil, lipsticks, nail polish, blush, foundation creams and powders; body deodorants; sun care preparations, namely, sunscreen, tanning and after-sun milks, gels and oils; essential oils for personal use; gels, sprays and balms for hair styling and hair care, hair lacquers, shampoos, conditioners, treatments, serums, masques and mousse for the hair.

Cient Labs Beauty Through Innovation (Stylized) & Design

[85-016,408] Cient Product Group 4-17-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “labs” and “beauty” apart from the mark as shown. The mark consists of two squares next to each other; the left square contains a pattern made up of 12 complete and partial hexagons, the right square contains the stylized words “cient labs” and the words “beauty through innovation” is centered below the two squares. For nonmedicated skin care products, namely, skin cleanser, skin toner, skin moisturizer, hand lotion and nonmedicated professional skin care products, namely, age spot and pigment lightening gels, exfoliating creams, moisturizing and acne prone skin formula, namely, lotions, serums and moisturizers; lotions for body, face and hair; perfumery products, namely, perfumes, eau de cologne, perfumed water, skin lotions, soaps, bath and shower foaming compositions and gels; cosmetics, namely, creams, gels, milks, powders and lotions for the face, body and hands, makeup products, namely, mascara, eyeliner, eyeshadow, eyebrow pencil, lipsticks, nail polish, blush, foundation creams and powders; body deodorants; sun care preparations, namely, sunscreen, tanning and after-sun milks, gels and oils; essential oils for personal use; gels, sprays and balms for hair styling and hair care, hair lacquers, shampoos, conditioners, treatments, serums, masques and mousse for the hair.





Youthfulbeauty (Stylized) [85-016,424] Cient Product Group 4-17-10 50, 51 & 52 – – – The mark consists of the stylized word “youthfulbeauty.” For nonmedicated skin care products, namely, skin cleanser, skin toner, skin moisturizer, hand lotion and nonmedicated professional skin care products, namely, age spot and pigment lightening gels, exfoliating creams, moisturizing and acne prone skin formula, namely, lotions, serums and moisturizers; lotions for body, face and hair; perfumery products, namely, perfumes, eau de cologne, perfumed water, skin lotions, soaps, bath and shower foaming compositions and gels; cosmetics, namely, creams, gels, milks, powders and lotions for the face, body and hands, makeup products, namely, mascara, eyeliner, eyeshadow, eyebrow pencil, lipsticks, nail polish, blush, foundation creams and powders; body deodorants; sun care preparations, namely, sunscreen, tanning and after-sun milks, gels and oils; essential oils for personal use; gels, sprays and balms for hair styling and hair care, hair lacquers, shampoos, conditioners, treatments, serums, masques and mousse for the hair.

Daytrip [85-017,352] The Buckle 4-19-10 50, 51 & 52 – – – Owner of U.S. Reg. No. 3,752,011. For perfume; toilet water.

Lifeline [85-017,525] Lifeline Skin Care 4-19-10 50, 51 & 52 – – – For cosmetics, namely, day-and-night beauty serums and creams, anti-aging, moisturizing, rehydrating and sun-protecting serums and creams, skin cleansers and nonmedicated body serums.

Miscellaneous Design [85-017,542] Skinhealth Technology 4-19-10 50, 51 & 52 – – – The color(s) blue and green is/are claimed as a feature of the mark. The mark consists of a ball and stick molecule-like design forming a shape similar to the letter “s” with three balls connected by two sticks in blue on top of four balls connected by three sticks in green, with all of the balls having gradations of color simulating light reflection. For nonmedicated skin care preparations.

As Natural As Nature [85-017,601] Seven Oaks Ranch 4-19-10 50, 51 & 52 – – – For aloe vera gel for cosmetic purposes.

Natural As Nature [85-017,613] Seven Oaks Ranch 4-19-10 50, 51 & 52 – – – For aloe vera gel for cosmetic purposes.

Haspel (Stylized) & Design [85-018,517] Haspel 4-20-10 50, 51 & 52 – – – Owner of U.S. Reg. Nos. 727,756, 3,768,576 and others. The mark consists of a depiction of a fleur de lis in front of the word “haspel.” The word “haspel” is in a stylized format. For perfume, cologne, toilet water, aftershave; cosmetics and makeup for the face, eyes and lips; nonmedicated skin care and body care preparations; hair care preparations; nonmedicated bath preparations, shower gels and personal soaps; nail care preparations; sunscreen and cosmetic tanning preparations.

Smartlab [85-019,951] Kamins Dermatologics 4-21-10 50, 51 & 52 – – – For bath oils for cosmetic purposes; bath soaps; body and beauty care cosmetics; cocoa butter for cosmetic purposes; cosmetic creams; cosmetic creams for skin care; cosmetic oils; cosmetic oils for the epidermis; cosmetic pads; cosmetic preparations; cosmetic preparations against sunburn; cosmetic preparations for body care; cosmetic preparations for eyelashes; cosmetic preparations for skin renewal; cosmetic products in the form of aerosols for skin care; cosmetic soaps; cosmetic suntanning preparations; cosmetics; cosmetics and cosmetic preparations; essential oils; eye compresses for cosmetic purposes; eye cream; face creams for cosmetic use; foams containing cosmetics and sunscreens; fragrances; hair care preparations; hair conditioner; hair creams; hair lotions; hair shampoo; lotions for face and body care; natural essential oils; nonmedicated skin care preparations; nonmedicated skin creams; nonmedicated stimulating lotions for the skin; skin clarifiers; skin cleansers; skin cleansing cream; skin cleansing lotion; skin conditioners; skin creams; skin emollients; skin gels for accelerating, enhancing or extending tans; skin lotions; skin masks; skin moisturizer; skin soap; skin texturizers; skin toners; soaps; soaps for body care; toilet soap; topical skin sprays for cosmetic purposes; wrinkle removing skin care preparations.

Exotic•Skin Es (Stylized) & Design

[85-020,304] Adam & Eve Skin Care Internatl.

4-22-10 50, 51 & 52 – – –

No claim is made to the exclusive right to use “skin” apart from the mark as shown. The mark consists of the capitalized words “exotic skin” with a dot in between the words, with the bottom half of the letters shaded; to the right of these words is a circle outlining the letters “es”; the “s” is shaded darker than the “e”; above and below the entire literal element are horizontal lines that fade out at either end. For nonmedicated acne treatment preparations, exfoliant creams; facial cleaning preparation, namely, salicylic acne cleanser not for medical purposes; sunblock, hair shampoo, soaps for personal use, hair conditioner, cologne, perfume.

Malibubright [85-068,643] M&M 6-22-10 50, 51 & 52 3-1-2010 For breath freshener; nonmedicated mouthwash and rinse; toothpaste.

“The Rose Sheet” www.TheRoseSheet.com September 27, 2010

Elsevier Business Intelligence Sales & Reprint Services Contact Ken May at: 914-332-1419, or email: [email protected]

For subscription information, call customer service at 800-332-2181 or 1-908-547-2159.

In Brief Neutrogena probes cosmetic priorities: “Skin-related benefits were chosen ahead of more traditional cosmetic benefits” in survey commissioned by Johnson & Johnson’s Neutrogena unit and conducted in August by Harris Interactive. Flawless skin tone was identified by 58% of women as what they want most from a cosmetic product, and among older women (over the age of 55), just over half prioritized products that “minimize the look of fine lines and wrinkles.” As for more traditional makeup benefits, 8% of respondents were most interested in elongated lashes, 3% in full-looking lips and 2% in cheekbone definition, Neutrogena reports. Firm also notes that 56% of the 1,018 women polled rely on cosmetics with SPF to provide protection from harmful ultraviolet rays. “The survey confirmed the desires we hear from women to provide more advanced cosmetic solutions that improve their complexion.” Neutrogena points to its Healthy Skin and Mineral Sheers lines with antioxidant benefits and its SkinClearing line, which “doesn’t just cover breakouts [but] works quickly to treat them with salicylic acid enhanced by Microclear technology.” (“The Rose Sheet” Jan. 29, 2007). “Nearly all” Neutrogena products also contain SPF, company notes.

Unilever enters tech partnership: Dove marketer has entered into a five-year partnership with Silicon Valley-based Ampere Life Sciences to access the firm’s Digital Biology technology platform and secure exclusive rights for the development of innovative consumer products, U.K. firm announces Sept. 16. Unilever and Ampere scientists will work together on “the core biology of aging” for a “range of benefit areas of interest to Unilever,” company says. Unilever Chief R&D Officer Genevieve Berger touts firms’ “commitment to develop superior products across a number of categories and exclusivity that will potentially give us competitive advantage in the marketplace.” Deal is in line with Unilever’s “open innovation” approach, and such efforts will help the company meet consumer demand for healthy living as the market for aging products increases, firm notes. Though terms of the deal were not disclosed, work will begin immediately, the companies say. Unilever recently announced an undisclosed investment in Solazyme, a firm that produces renewable oil and bioproducts from algae that can be used as a substitute for petroleum and plant oils in personal-care products (“The Rose Sheet” Sept. 20, 1010).

L’Oreal opens factory in Russia: French cosmetics giant announces Sept. 23 the opening of its first factory in Russia. The 10,000-square-meter facility is expected to reach an output of 120 million units per year and has the option to expand production two-fold “as demand continues to evolve.” The plant – L’Oreal’s 38th manufacturing facility – is located south of Moscow and will manufacture shampoo, hair conditioner and hair dye for firm’s L’Oreal Paris and Garnier brands for distribution in Russia, Ukraine and other Central European countries. L’Oreal sales in Russia have tripled since 2004, reaching €563 mil. ($757 mil.) in 2009. The factory’s opening “reflects L’Oreal’s commitment to locate industrial operations teams as close as possible to key markets to seize opportunities more effectively and to be more responsive, bringing success to product launches in Russia,” Operations Managing Director Jean-Philippe Blanpain says.

NPA offers discount on certification: The Natural Products Association is making its certification program “more accessible” to personal-care marketers by offering a discount on pricing for certification of products that use NPA-certified ingredients, the Washington D.C.-based organization announces Sept. 23. Deal offers 25 percent off products containing four or more NPA-certified natural ingredients and 50 percent off products using exclusively NPA-certified natural ingredients. “This new discount shows our ongoing commitment to helping millions of consumers find natural products that support and enhance their natural lifestyles,” says NPA Executive Director and CEO John Gay. Since launching the NPA certification program in 2008, the organization has granted certification to almost 500 products and ingredients.

Japan drives anti-aging skin-care market: According to market research firm Mintel, the number of anti-aging skin-care products launched in Japan from 2007 to 2009 increased 85%, compared to a 27% increase in the U.S. during the same time period. Longevity among Japanese women leads the world and its steady increase, “traditional eating habits and long history of whitening beauty are just a few of the reasons this region continues to excel in the personal-care industry,” Mintel’s Hinako Sugioka says in Sept. 22 release. Sales of anti-aging skin-care products in the U.S. topped $1.8 bil. in 2009, with growth attributed to increased interest in health and wellbeing among women in the U.S. The market has also shown resilience to the economic downturn, with many women unwilling to stop buying anti-aging skin-care products, Sugioka noted.

Rose sheet 9.27.10

Business

Transcript of Rose sheet 9.27.10