Rose of Tralee 2013 Case Study

7/27/2019 Rose of Tralee 2013 Case Study

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ROSE OF TRALEE DIGITAL PLATFORMS REVIEW

RESULTS:

The multi-platform Rose of Tralee 2013 campaign has been a first for RT and has provenenormously successful. Live and on-demand streaming alone resulted in 127,470 streams compared with 44,892 the previous year. Helped by that proposal which went viral fromthe RT YouTube channel, the on-demand clips generated an additional 400,000 views.

Results have been outlined below.

GRAND TOTAL (All digital platforms live & on-demand & clips): 527,388 VIEWS

RTE PLAYER TOTAL: 121,001 STREAMS

YOUTUBE TOTAL (on-demand & live): 406,000 VIEWS/STREAMS

ROSE OF TRALEE 2013

LIVE & ON-DEMAND (excl. YouTube clips)

Player DeliveryLive from the RedRoom

Rose of Tralee MainShow RoT Grand Total

Live 8,195 42,864 51,059

On-Demand 9,201 60,741 69,942

YouTube Live 6,469 N/A

%INTL 42% approx

Total 2013 23,865 103,605 127,470 *

Total 2012 44,892

*YouTube Live did not feature in 2012. Grand total on RTE Platforms alone is 121,001 in 2013


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Clip titles uploaded 19th and 20th August Views to Date Thursday 22nd August

Behind the Scenes promo Rose of Tralee 2013 2,024

New Orleans Proposal Rose of Tralee 2013 295,123

Funniest Rose of Tralee Moments RT Player Picks 6,779

Interview backstage with Rose of Tralee couple 34,973

RT One TV Rose of Tralee Promo 733

Dublin Rose Hip Hop Dance 555,267

Leitrim Rose Brush and Barrel Dance 10,041

Dublin Rose and Derek from Crystal Swing recreate THAT dance 6,447

A Bedtime story with the Darwin Rose 4,549

Something fish going on in Tralee 891

RT Six News Interview with newly engage couple 5,169

Rose of Tralee Harlem Shake 5,678

Philadelphia Rose and Shane Filan - Live from the Red Room 1,655

Walking on Cars - Live from the Red Room 1,443

Rose of Tralee Elvis style - Live from the Red Room 687

Texas Rose interview in full 15,680

Escorts explain whats in a Roses handbag 846

Shane Filan memories of Rose of Tralee 720

First Day as Rose of Tralee One News 1,700

Everything To Me Shane Filan performance 2,232

LIVE STREAM:YouTube live stream Live from the Red Room Night One

2,548

LIVE STREAM:

YouTube live stream Live from the Red Room Night Two

3,921

Total 406,387


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SOCIAL MEDIA COVERAGE: TWITTER


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YouTube international homepage featuring RT clip of proposal

YouTube channel rebrand


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RTE Player ROI / INTERNATIONAL

Most Popular list August 21st2013


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RTE.IE Homepage Takeover:


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Facebook


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Additional Press & Publicity:

Some additional online articles that feature the Red Room and Youtube clips:

http://www.breakingnews.ie/discover/did-she-accept-we-think-so-604169.html

http://thedailyedge.thejournal.ie/dublin-rose-crystal-swing-dance-1045690-Aug2013/?utm_source=shortlink
https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.htmlhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.htmlhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fthedailyedge.thejournal.ie%2fdublin-rose-crystal-swing-dance-1045690-Aug2013%2f%3futm_source%3dshortlinkhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.breakingnews.ie%2fdiscover%2fdid-she-accept-we-think-so-604169.html


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http://www.spin1038.com/page/1.32.68/7950/0/Hip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttp://www.independent.ie/blog/5-cringe-moments-from-the-rose-of-tralee-29513601.http://www.dailyedge.ie/rose-of-tralee-proposal-interview-1045034-Aug2013/http://her.ie/media/picture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401

Prominent link from the Rose of Tralee homepage:

http://roseoftralee.ie/

Coverage on radio included Mooney and the Ray D'Arcy Show.
https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2froseoftralee.ie%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fher.ie%2fmedia%2fpicture-here-is-the-ring-new-orleans-rose-says-yes-to-live-television-proposal-399401https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.dailyedge.ie%2frose-of-tralee-proposal-interview-1045034-Aug2013%2fhttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.independent.ie%2fblog%2f5-cringe-moments-from-the-rose-of-tralee-29513601https://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazinghttps://owa.rte.ie/owa/redir.aspx?C=3c1621493916406bb54389e57e19b45d&URL=http%3a%2f%2fwww.spin1038.com%2fpage%2f1.32.68%2f7950%2f0%2fHip_hop_Dublin_Rose_dances_with_Derek_from_Crystal_Swing..._its_amazing


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Rose of Tralee 2013 Case Study

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