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Rosalind G. Brewer - Walmartcdn.corporate.walmart.com/e9/4f/171d80b746809eba450198... ·...
Transcript of Rosalind G. Brewer - Walmartcdn.corporate.walmart.com/e9/4f/171d80b746809eba450198... ·...
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Rosalind G. Brewer President and CEO
Sam’s Club
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Sam’s Club leadership team
Jeff Gruener Replenishment, Planning &
Innovations
Whitney Head General Counsel
& Asset Protection
Michael Dastugue Finance & Real Estate
Racquel Harris Member Strategy,
Marketing & Insights
Charles Redfield Merchandising
Ismat Mirza People
Don Frieson Operations
Jamie Iannone samsclub.com
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Today’s focus
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• Making investments to deliver on our member promise
• Data is fueling our forward-looking perspective of the business
• Merchandise transformation is accelerating
• Access enhancements are integrating the physical and digital
Sam’s Club
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FY15 1H results were mixed
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Sales
Gross profit rate
Operating expenses
Membership income
Operating income
Inventory Financial results excluding fuel
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Making improvements on all fronts
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Merchandise
Digital and physical
Membership
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Credit value for ALL members
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Sam’s Club MasterCard®
• 5% cash back on fuel
• 3% cash back on dining and travel
• 1% cash back on everything else
Maximum of $5K in Cash Back rewards can be earned in a calendar year.
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Cash rewards for PLUS members
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Sam’s Club Plus Cash Rewards
• Exclusive Plus benefit
• Earn $10 for every $500 spent
• Redeemable for cash or credit
Members can earn $10 in Cash Rewards for every $500 in qualifying pre-tax purchases during a membership year with a maximum reward of $500 per 12-month period.
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Our members are changing
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Boomers Millennials Small Business
• Quality and value-oriented
• Proactive about health
• Highly price conscious • Early trend adopters
• Convenience-driven • “One-stop-shop” • Easy fulfillment
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Utilizing data better than ever before
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Engagement Prospecting Renewal
Awareness Consideration Acquisition Day 1
Renewal Day 365
On-going engagement
Engagement On-boarding
Prioritize target member
Create emotional connections
Capture critical moment of truth
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Exceeding member expectations…
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…with merchandise
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Charles Redfield Executive Vice President, Merchandising
Sam's Club
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Focused on newness
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Newness creates
EXCITEMENT
Excitement drives
TRAFFIC
Traffic drives
ENGAGEMENT
Engagement drives
RETENTION
Retention drives
ADVOCACY
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Changing how we buy and assort clubs
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SPRING SUMMER FALL / HOLIDAY
GAP
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Tracking with current member trends
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Healthy for you
Ready for you
Exciting for you
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Merchandise key trends
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Ready for the holiday season
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Exceeding member expectations…
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…by integrating digital and physical
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Jamie Iannone President and CEO
samsclub.com
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Digitally-engaged membership base
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Laying the foundation for accelerated omnichannel growth
samsclub.com fueling digital migration
Portfolio of digital platforms
Club Pickup delivering convenient access
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Using mobile to connect with the member
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1 2 3 Easy
access Simplified shopping
Personalized experience
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Improving all four mobile platforms
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iPhone
All New App: FY15 Q2
iPad
All New App: FY15 Q1
Android
All New App: FY14 Q4
mWeb
Ongoing site improvements
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Completely new iPhone app launched
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Building momentum with Club Pickup
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Online Order picking Member pickup
• Smart ordering tools
• Text notifications
• Wider assortment
• Next generation handheld devices and processes
• Improved fulfilment accuracy
• Improved communication • Smoother operational
processes • Member check-in kiosk
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Club Pickup
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Efficient capital strategy
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CapEx Detail FY14 Actual
FY15 Original
FY15 Revised
guidance
FY16 Projected
Units
New, relocation, & expansion 20 17 - 22 ~20 9 - 12
Remodel projects 69 55 - 60 55 - 60 60 - 65
Square footage
Net retail square footage 1.7M ~2.0M ~2.0M ~1.0M
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Sam’s Club
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• Making investments to deliver on our member promise
• Data is fueling our forward-looking perspective of the business
• Merchandise transformation is accelerating
• Access enhancements are integrating the physical and digital
Key takeways
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Q A