SPORTS    AND  SOCIAL  MEDIA  

By  Elly  Deutch    

November  11,  2012  

   

My  Background  

Today’s  Agenda  

l Defining  social  media  

l  IdenCfying  “Inline”  media  opportuniCes  

l How  social  connects  to  sports  

l Professional  sports  league  policies  

l What  athletes  and  teams  are  doing  social  right  

l Next  trends  for  sports  

l How  to  make  your  brand  social  

What  is  social  media?  Group  of  Internet-­‐based  applicaCons  that  build  on  the  ideological  and  technological  foundaCons  of  Web  2.0,  and  that  allow  the  creaCon  and  exchange  of  user-­‐generated  content    

Web  2.0  and  Social  Media  Overview  

Streamlining  the  conversaCon  

OLD  WAY  OF  COMMUNICATION    MONOLOGUE     NEW  WAY    

DIALOGUE  

Traditional Media

Social and Online Media

INLINE MEDIA

       

Good  Stories  Can  Generate  “Inline”  AXenCon  

8  

Tradi5onal    Media  

Social  And  Online  Media  

World  perspecCve  of  social  media  

1.15  billion  monthly  acCve  users  (874  million  via  mobile)  

100  hours  of  video  uploaded  to  YouTube    every  minute  

500  million  tweets  delivered  daily  

How  Social  Connects  to  Sports  

Creates  transparency    

 

 

             

         

         Builds  community  

 

 

Generates  fan  apprecia5on  and  revenue    

Pro  League  Policies  

Who’s  doing  it  right  

CreaCng  a  brand  online  

If  you  Google  yourself,  are  you  happy  with  the  results?    

Fans  are  what  makes  your  company  5ck,  so  it’s  impera5ve  to  listen  and  learn  from  their  feedback.    -­‐  Look  for  what  people  are  currently  saying  about  you  online  

-­‐  Keep  an  open  mind  and  take  everything  into  consideraCon  

-­‐  IdenCfy  key  influencers  

-­‐  Decide  which  networks  generate  the  most  conversaCons  

-­‐  Track  senCment  over  Cme  

-­‐  Analyze  customer  feedback  

-­‐  Assess  and  plan  on  best  ways  to  engage  

How  to  make  your  brand  social  

l Listen  to  your  community  

l Set  goals  

l Engage  in  conversaCon  

l Be  creaCve  

l Measure  and  analyze  progress  

l Re-­‐evaluate  and  execute  

l Do  it  again  

Next  trend  for  Sports:  Geo-­‐LocaCon  

Observe Your Audience

Take an interest in the community and understands the social dynamic

Image  

Be Valuable

Add value to the conversation and recognize/reward participants

Be Notable

Provide a reason to come and socialize – and then share the experience with colleagues/friends

Bring Catnip

Determine the handful of things that will keep the community engaged

Have Rules

Establish guidelines to codify the culture you would like to promote and set the expectations for behavior.

Distributed  

Lead from the Back

Let the most passionate fans drive the heard

Ride The Waves

It is really hard to create enough energy to build a wave, much more effective and efficient to ride existing waves. Link initiatives to community hot topics.

Key  Takeaways  l Be  social,  don’t  just  be  online  

l UClize  “celebrity”  branding  of  players,  teams,  and  media  professionals  

l Engage,  interact  and  be  transparent  with  fans  and  followers  

l Set  up  a  strategic  plan  for  your  organizaCon,  including  analysis  tacCcs  on  how  to  track  your  success  

l Have  fun!  

QUESTIONS/CONTACT  

Elly  Deutch  Website:  EllyDeutch.com      

Email:  ellydeutch@gmail.com  

TwiXer:  @deutchE    

LinkedIn:  ellydeutch