Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief...
11
Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012
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Transcript of Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief...
Rooibee Red Tea CompanySeries A-1
$1.5 Million Preferred Stock Offering
Heather HowellChief Executive Officer
August 15, 2012
The only full line of USDA Organic ready-to-drink rooibos tea
One of the fastest growing beverage categories • 2011 RTD tea sales grew 5.2% to $6.5 billion • 2014 RTD tea sales growth to reach $8.3 billion • Rooibee Red Tea sales have tripled year over year 2010, 2011, 2012 Consumers are aspiring to a healthy lifestyle
Rooibee Red Tea is very well positioned • First to market with rooibos ready-to-drink bottled tea • Taste Profile is excellent and award winning
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Factors for Success in a Beverage Company
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Great Product (with Great Branding)
National Distribution achieved in 2011 (UNFI, KeHE)
Sales and Marketing Strength • Presence Marketing, Inc. • The Matrix Group • Focus on Tastings
Ability to Drive Revenue Growth • COGS improvement in future
Management with Beverage Company Experience
• Naturally Caffeine-Free
• All Natural
• Low in Calories
• Rich in Anti-Oxidants
• A Full Serving of Vitamin C
• Certified USDA Organic
RooibeeRedTea.com
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Major Customers
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Everything is Bigger in Texas
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Leadership Team
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ManagementHeather Howell, CEO 15 years experience in executive roles for Fortune 500 and Fortune 100 companies
Jeff Stum, Founder, COO Former Brown-Forman Marketing Executive
Barbara T. Smith, Controller, HR Coordinator
Independent DirectorsPhoebe Wood, former CFO Brown-
Forman Serves on 3 public company boards: Invesco, Coca-Cola Enterprises, and Leggett & Platt
Ted Nixon, Chairman and CEO DDW Color
Dana Bowers, former owner and founder of iPay Technologies Ernst & Young Entrepreneur of the Year
Financials
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Sales Strategy • 2012 regional expansion (East Coast, Midwest, Southeast - UNFI and KeHE distribution)
• 2013 national expansion (national retail
chains) • 2014 kids line extension
Series A-1 Preferred Shares • $1.5 million raise • $5 million pre-money valuation • 1/3 committed • $25,000 minimum investment
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Marketing
Working CapitalR&D • Kids line extension
COGS Improvement • Plant-based plastic bottles
Use of Proceeds
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Exit Strategy
At 200,000 cases gain national attention (2013 Forecast)
At 500,000 cases become a “Takeover Target” (2014 Forecast)
Likely Purchaser: • Major Beverage Company with National and International Distribution
Rooibee Red Tea CompanySeries A-1
$1.5 Million Preferred Stock Offering
• Niche Product • Fast Growing Beverage Category • Nationwide Distribution • Award Winning Taste & Team
Contact: Heather HowellChief Executive Officer
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