Ronnie Caplan Resume

8/6/2019 Ronnie Caplan Resume

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RONNIE CAPLAN4555 Bonavista Ave., Suite # 610 416 997-7735Montreal, Quebec H3W 2C7 [email protected]

www.creativeartsandevents.webs.com www.popartphotography.weebly.com

EVENT PRODUCER * CREATIVE DIRECTOR * SALES CONSULTANT * WRITER

An innovative Marketing Communications and Event Branding leader with a passion for producingimmediate, sustainable and breakthrough impact for clients - driving bottom line results and ensuringstakeholder satisfaction with solutions designed to appeal to all senses in todays age of technology.

A strategic thinker and tireless performer, has assembled a multi-dimensional array of successes inCreative ventures across North America - managing an entrepreneurial event enterprise as well asworking collaboratively with front-running marketing, branding, PR / promotions and event planning firms.This includes developing multimedia content, orchestrating campaigns, producing events, facilitatingmeetings, selling product and providing quality service.

Known for imaginative programming that motivates audiences with the best of live and digital worlds,building positive brand images that reinforce desired marketing messages. Puts together exciting pitchesand proposals that capture new business, solidify existing accounts and extend visibility. Very strong innurturing cross-functional relationships and external liaisons that ensure a total team approach.

AREAS OF DEMONSTRATED EXPERTISE

Event Design / Branding / Planning Multimedia Materials Business DevelopmentCorporate Communications Media Launches / PR Events Account ManagementMarketing / Promotions Strategy Incentive Programming Project LeadershipConcept Development Website / Image Enhancement On-Site ProductionGraphic Design Multi-Level Marketing Vendor / Supplier RelationsEntertainment / Special FX Injections Writing

Has built Event Marketing enterprise from scratch, attracting new clients and broadening product/servicemix to address changing marketplace trends. Consistently met sales goals ($1.75M +)

Ideally suited for an ongoing leadership role in a growing marketing/communications organization seekingto take its business to the next level. In the interim, able to contribute immediate value on a contractproject basis, with an injection of content/program expertise to jump start or expedite a creative initiative.
mailto:[email protected]://www.creativeartsandevents.webs.com/mailto:[email protected]://www.creativeartsandevents.webs.com/


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PROFESSIONAL EXPERIENCE

BREAKTHROUGH MEETINGS & EVENTS INC. Since 1996Event Communications consultancy

MANAGING DIRECTORPlans, creates and produces all aspects of small to large scale corporate events, meetings andconferences. Directs sponsorship and branding initiatives for corporate clients across all industry sectors. Built up incentive, award gala and product launch markets Expanded business to manage blockbuster sales events and road shows throughout North America Lead marketing strategist in unique business ventures for key clients such as American Express, Coca

Cola, Air Canada, IBM, Microsoft, Honda, McDonalds, Procter & Gamble, Glaxo, Fidelity Investments,Campbells Soup Company . . .

Performed numerous special projects and freelance contract assignments, including:

EXTRAORDINARY EVENTS (LOS ANGELES)CREATIVE DIRECTOR at one of the worlds largest, award-winning event production companies

HFC FINANCIAL (USA)EVENT PRODUCER for a series of North America-wide incentive events for groups of more than1000 top performing employees handling everything from site selection to thematic production,entertainment, transportation, food & beverage design and collateral printed materials

THE MARK OF A LEADER / LEAGUE OF ROCK (TORONTO)SALES MANAGER , selling unique team building music interventions and keynote speakers to anarray of Fortune 500 corporations

SENSIX COMMUNICATIONS & EVENTS (TORONTO) INC. 1989 1996Leading Event Production company PARTNER

As co-founder, spearheaded company growth - establishing and maintaining its excellent reputation in theToronto events and communications market. Developed strong revenue base and repeat clientele. Supervised client liaison and conducted full cycle of account management: from initial consultation,

site inspections, creative planning sessions and client presentations through to strategy fulfillment,event execution, ROI analysis and final billing / supplier reconciliations.

Managed all branding and promotional initiatives.

VARIOUS CREATIVE VENTURES Prior to 1989ART DIRECTOR / COPYWRITER / SALES MANAGER


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Sample Projects and Client Engagements:

Client Industry Project scope: Role

HFC Financial(US)

Financial A jungle party smack dab in the middle of the El Yunque Puerto Ricanrainforest for incentive winners / top performers. Event planning &execution (site selection, transportation, entertainment, dcor, catering . ..)

Producer / CreativeLead / AccountManager /Consultant

Bell Canada Telecommunications

A two-city simultaneous satellite product launch, writing & producing alive television show that bounced back & forth between 1000s of employees watching in both Ottawa and Toronto. Event planning &execution (catering, staging, entertainment, logistics, scenario, graphicdesign, multimedia, collateral printed material, branding, contentdevelopment, executive leadership . . . )


Tourism Toronto Travel A 3-city Tourism Toronto USA experiential Promo Tour / Road Show(Chicago, New York, Washington). Event Planning & execution (logistics,thematic branding strategy, graphic design, printed collateral, dcor,entertainment . . .)


NorthernTelecom

Telecommunications

Trade show booth design, including interactive scenario to promote a newproduct

Creative Lead /Account Manager /Consultant

ParamountCanadasWonderland

Travel /Entertainment

Media Launch to announce Canada Wonderlands acquisition byParamount Parks, resulting in widespread increased interest in the themepark (scenario, logistics, catering, theme design, entertainment, SpecialFX. . . )


Lancome Personal BeautyProducts

Media Launch for Poeme perfume. Event planning & execution (thematicdcor & branding, catering, scripting, entertainment, Special FX. . . )


Merck Frosst Pharmaceutical Workshop development and delivery for internal training of their salesstaff (integrated marketing, branding, content development, multimedia,

Producer / CreativeLead / Account


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graphic design, staging, scripting ) Manager /Consultant

Toyota Automotive 25 th Anniversary Celebration. Event Planning & execution (thematic dcor& branding, staging, entertainment . . . )

Producer / CreativeLead / AccountManager /

Consultant

Gordon FoodServices

Consumer Goods FoodDiversified

4-city trade & road show. Event planning & execution. Created /developed attendee contest, trade show radio concept, (brand strategy,printed collateral, graphic design, show / booth designs,soundscaping . . .)


CanadianMarketingAssociation

Marketing Gala Awards & Dinner Dance. 5 years in a row. Event Planning &execution. (branding, thematic dcor, staging & multimedia design,graphic design, content development, scripting, executive leadership . . . )


SignatureVacations

Travel Launch of Signature Vacations (in conjunction with Leo Burnett) a 3-cityexperiential road show across Canada. Event planning & execution(multimedia, staging, thematic branding, dcor, entertainment, scripting. .. )


TD Waterhouse Financial Merger / press launch for new name & logo for 4,500 guests in theoutdoor courtyard of Commerce Court (in conjunction with StrategicObjectives) in the heart of Torontos financial district. A banner displayingthe new logo was unveiled from the top of two 150 high cranes. Eventplanning & execution (branding, staging, logistics, audio, Special FX . . .)


Proctor &Gamble

Housewares &Accessories

Internal National Meeting / Sales Conference. Event Planning & execution(multimedia design, content development, staging, thematic branding,graphic design, entertainment . . . )


MarketingAwards

Advertising Annual Awards Gala held at Roy Thomson Hall, Toronto. Event planning &execution. Developed Sun Tzu theme, carrying over into staging,multimedia, scripting, opening video module, graphic design,MEGAprojections, executive leadership . . . )



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Maid of the Mist Tourism / Travel /Attraction

Press Conference, Dinner Party & Celebration for the media launch of theMaid of the Mist 6 in a clear span tent for 1000 guests, incorporating anInternational theme. Event planning & execution (tenting, floor plan,logistics, thematic dcor, branding, experiential entertainment, food &beverage design, multimedia, staging. . . )


Network Appliance

Computer Fire & Ice Cirque theme at The Bellagio Hotel in Las Vegas for a computertechnology

companys branding & sales conference. Event planning & execution(entertainment, staging, floor plan, printed collateral, graphic design . . .)


BrunicoCommunications

Publishing Inaugural Annual Awards Gala, The Golden Marble Awards Gala,celebrating advertising to children at Chelsea Piers in NYC. Eventplanning & execution (staging, floor plan, multimedia, scripting, openingvideo module, graphic design, executive leadership . . .)


AtmosphereCommunications

Agency Brand strategy, corporate identity, marketing communications initiativesincluding website, printed collateral, graphic design, credentialspresentation

Creative Lead /Account Manager /Consultant

Hudsons BayCompany

Retail Award Ceremony / formal sit-down Dinner Party for 1200 guests. Eventplanning & execution (staging, floor plan, entertainment, scripting,choreography, production, thematic dcor & branding . . . )


BackstageProductions

Agency Copywriting / scripting Account Manager /Copywriter

GlaxoSmithKline Pharmaceutical Internal National Meeting / Sales Conference. Event Planning & execution(multimedia design, content development, staging, thematic branding &dcor, graphic design, entertainment . . . )

Producer /Consultant / AccountManager / CreativeLead

IBM Computers New building opening / Media Launch. Event planning, graphic design,creative direction & execution

Producer / CreativeLead / AccountManager /


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Consultant

BASF Chemicals New head office Opening & staff Gala Party. Event planning & execution(tenting, graphic design, entertainment, logistics, staging, catering . . . )


Coopers &Lybrand

Financial 85 th Anniversary Celebration. Held on the playing field of TorontosSkydome,, complete with everything from carnival games to hot airballoon rides (catering, logistics, scripting scenario, printed collateral,entertainment, staging . . . )


American BarAssociation

Law Annual Meeting (staging, multimedia, scripting, logistics. . . ) Producer / CreativeLead / AccountManager /Consultant.


Incentive Awards Gala Spain: Event planning & execution (completethematic scenario, staging, dcor, entertainment, headliner, food &beverage design, collateral printed pieces, graphic design, floor plan,logistics . . . )


AmericanExpress

Financial Annual Meeting (staging, multimedia, logistics. . . ) Producer / CreativeLead / AccountManager /Consultant


Incentive Awards Gala Cruise: Event planning & execution (completethematic scenario, staging, dcor, entertainment, headliner, food &beverage design, collateral printed pieces, graphic design, floor plan,logistics . . .)


SunquestVacations

Travel Brochure Launch / Trade show: Event planning & execution (completethematic scenario, staging, dcor, entertainment, food & beverage design,collateral printed pieces, graphic design, floor plan, logistics . . .)


City of Toronto Government / Promotional copy for tourism / travel brochure Account Manager /


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Travel Copywriter

Airmiles Transport Promotional copy / restaurant reviews for member brochure Account Manager /Copywriter

Molson

Amphitheatre

Tourism / Travel /

Attraction

Opening Media Launch (dcor, staging, logistics, special FX) Producer /

Consultant / AccountManager / CreativeLead

Oglivy Renault Law Team building program Producer /Consultant / AccountManager / CreativeLead

Ontario Hydro Environment /Electricity

Internal National Meeting / Sales Conference. Event Planning & execution(multimedia design, content development, staging, thematic branding &

dcor, graphic design, entertainment . . . )

Producer /Consultant / Account

Manager / CreativeLead

Hudsons BayCompany

Retail Media Launch of a Southeast Asian Promotion. Event Planning &execution (complete scenario, multimedia, lighting, staging,entertainment, thematic dcor, floor plan, food & beverage design,logistics. . .)

Producer /Consultant / AccountManager / CreativeLead

Royal Trust Financial Internal National Meeting / Sales Conference. Event Planning & execution(multimedia design, content development, staging, thematic branding &dcor, graphic design, entertainment . . . )

Producer /Consultant / AccountManager / Creative

Lead

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