Ronald Prins - The Smart Work Center Project in Amsterdam

May, 21 – 22, 2009 Seoul

The

CUD Smart Work Center Project

the City of Amsterdam

Sustainable Metropole

Connected Urban Development Global Conference 2009

May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009

Sustainable Energy Strategy


What is a Smart Work Center?

A Professional Facility close to residential areas for workers to work fromNot just an alternative to the traditional office or home work place, but an additional place to work fromA facility that offers a broad array of services which help optimize ‘A Day in the Life of’ a (knowledge) workerA place to work for workers from varying employers, branches and sectorsA facility that is supported and endorsed by the City of Amsterdam but enabled by a replicable business modeland private investments


The Road Traveled…

15 months of preparations prior to Launch (sept. 08)A multiple-Stakeholder group from the outset: private investors and companies, Cisco, Cities of Amsterdam and AlmereBusiness Model forged together with partnersAmsterdam’s multiple roles…


Role of the City of Amsterdam in overall project

Program & Project Partner:Vision Facilitator, bringing together public and private stakeholdersPart of Amsterdam’s wider Eco-StrategyFinancial support enabling a basic TelepresenceinfrastructureFacilitating the SWC Umbrella Organization

EmployerEat your own Dog Food! Amsterdam Employees among the first users

May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009Smart Work Center: an Integrated Service Concept

Flexible work stationsConference roomsLounge work placesCisco Telepresence facilitiesRestaurant/ Business Club/ CateringChild day careBankIT SupportNotary and legal adviceEasy physical access, close proximity to highway


Smart Work Center Concept


Opening Pilot Smart Work Center

Amsterdam Mayor Job Cohen, Almere Mayor Annemarie Jorritsma, Cisco Europe President Chris Dedicoat officiating the pilot CUD Smart Work Center per Telepresence, September 23, 2008


From Pilot to Scaling

Smart Work Center User Survey Scaling Effort: new SWCs opening up in the NetherlandsUmbrella Organization for SWC Providers


Main findings user evaluation study Conducted by the Telematica Institute, November -March 09

Current users are positiveAverage grade on SWC experience (scale 1-10): 7.7Reduction of travel time is main motivation with choice of location as value differentiator (significant difference betweenIBM/HP users (car oriented) versus gemeente Amsterdam users (public transport oriented)Average time gain is 66 minutes per SWC working day

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Main findings user survey (2)SWC enables new ways of working

Evidence for SWC concept leading to more flexible and more productive working practice. Typical work activities and characteristics match well with SWC model. Adequate ICT in place to work remotely (all cases VPN access).Main work strategy of current population is geared towards concentrated work activities on selected days in the week. Physical contact with colleagues remains important and is planned on other days of the week.Main value differentiator with home-based work is difference in mindset: In SWC mindset more easily set to work; no unwanted mixing with private life issues (disturbances)


% people who see points below as bottlenecks for further growth of concept

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0% 20% 40% 60% 80% 100%

The location is wrong

SWS is seen as a pilot, not as a sustainable alternative

Managers are not convinced of added value

More employees should be able to use SWC

More organisations should be able to use SWC

Better facilities and services are needed

More facilities and services needed

More locations needed


Scaling SWCs in the Netherlands (Randstad Region)


Umbrella Organization for SWCs

Organization is currently being foundedSingle point of contact for Employers for multiple Smart Work locationsOnline, Multimodal Reservation SystemPlatform for diverse stakeholders, both public and private

Role of Amsterdam: support scaling efforts beyond the actual project commitments of the CUD Smart Work Center Pilot


Lessons Learned

Governance / P.P.P. Partnerships is very importantThe challenge is not technology, work place designs or business models……the challenge is cultural, psychologicalAmsterdam as an employer: a lot of internal resistancePlan immediately beyond the Pilot. Pilots provide important lessons, but fail by definition from an economic perspective (lack of scale)SWCs must be a solution in a wider urban Eco-strategy in order to be effective

Ronald Prins - The Smart Work Center Project in Amsterdam

Technology

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