Ronald Brockman (ActiveVideo) @ CMC TV in the Cloud & On deman

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© 2013 ActiveVideo Networks, Inc. – Confidential. 1 CloudTV Unleash Your UI September 2013

description

De presentatie die Ronald Brockman gaf over ActiveVideo en TV in the Cloud tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand

Transcript of Ronald Brockman (ActiveVideo) @ CMC TV in the Cloud & On deman

Page 1: Ronald Brockman (ActiveVideo) @ CMC TV in the Cloud & On deman

© 2013 ActiveVideo Networks, Inc. – Confidential. 1

CloudTV™ Unleash Your UISeptember 2013

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Experience Fragmentation

Device Proliferation

Why TV Everywhere is Not Everywhere!

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OTT Device Connected TVSTB

STBBroadcom/Sigma/

SoC

Linux/VxWorks

PowerTV/Rovi

SARA/Rovi Guide

OTT DeviceBroadcom

Linux

Roku NDK, QT Webkit

Roku UI

Connected TV

Intel/Marvell SoC

Android/Linux

Webkit/Opera/Maple

UI

© 2013 ActiveVideo Networks, Inc. – Confidential. 3

The Problem: UIs & Service Built to Device Capabilities

OTT Device Connected TVSTB

Intel/Marvell SoC

Android/Linux

Webkit/Opera/Maple

UI

Broadcom

Linux

Roku NDK, QT Webkit

Roku UI

Broadcom/Sigma/SoC

Linux/VxWorks

PowerTV/Rovi

SARA/Rovi Guide

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Hardware

OS

Software

UI

CloudTV™

© 2013 ActiveVideo Networks, Inc. – Confidential. 4

OTT Device Connected TVSTB

STBUnleash UI From Device DependencyRender the UI in the Cloud as HTML5Deliver UI as a Video Stream Across Any Network; Any Device

CloudTV™

Our Approach: Decouple the UI & Service from the Device

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The Evolution of Active Video

5+ years ago <2 years ago Today

Interactive AppsVideo QAM

MPEG QAM STBs

VOD & NavigationIP & DOCSIS

H.264QAM & IP STBs

Guide & EPGAll IP

Virtualized PlatformH.264 & HEVCCE & IP STB

Platform Scale

Netw

ork

Sca

le

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Thank you.