Meet Romeo

The Cats Meow of Social Media

Accomplishments

Media Coverage

How?!

Accomplishments

$15,000+ in Donations

Success Factors

1) Brand Relevant Conversations2) Engaged with Community3) Clear, Consistent Sense of

Purpose4) Timeliness

I can haz I can haz Twitter?Twitter?I can haz I can haz Twitter?Twitter?

Starting Out with Twitter Donates 5 cents

for every follower

Followers hand reviewed to block “bots” and junk

Daily “Wake Up Tactic of the Day” tweets = hallmark

Twitter Momentum

• Pet Lovers• Animal Advocates• Artists

Tight/Focused Community

Who are these people?!

Establishing Home Base

185 incoming links

500 visitors/day

1 new posts/day

324 Fans

Cross posted Tweets (some, not all)

Promote blog posts

Threaded conversations allow animal lovers to find/friend each other

Facebook: For my fans…

FURPOWER FundraisingUmbrella term refers to any/all fundraising to help animals.

Sponsors1) Sponsorships paid directly to charity of the month = tax deductible advertising

2) Bi-monthly donations for a giveaway – usually sponsor related products/services

#PawPawty24-Hour Twitter “rave” with “anipals” – all animal tweeters. Uses the #pawpawty hashtag

Spirit is to raise money ($1000/pawty averaging $10 per gift)

Worldwide – spearheaded by @FrugalDougal from England; loyal supporters from US, NZ, Wales, Spain

Every party supports a charity; Romeo gets every other month

DJ (blip.fm) scheduled by hour; door prizes every 30 minutes (48-prizes!) Community engaged to fight for a cause

Success Factors

1) Brand Relevant Conversations> Relevant, targeted and entertaining tweets & posts

2) Engaged with Community> In tune with nuances, dynamics & vernacular

3) Clear, Consistent Sense of Purpose> Romeo = icon for animal fundraising

4) Timeliness> Updated content & replies make Romeo seem “real”

Thank You!