Romancing the Media for Speakers and Trainers
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Transcript of Romancing the Media for Speakers and Trainers
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Romancing the Media How speakers and trainers can create a buzz in the media
ANDREW CHOW
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What will this be?
YOU
What kind of News Maker?
Ice Breakers
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Understanding Publicity
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Which programs on Singapore Radio are suitable for you?
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Expert Views
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Daily Motivational
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Group Interactive
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Conversational
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Business Nuggets
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Malaysia (BFM 89.9, the Business Radio) • Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game – (11am weekdays) offers personal development opportunities,
• Techtalk – (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre – (1pm weekdays)
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Making a Connection with the Media (Singapore & Malaysia)
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Do your research on media/press related to your field
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Write your press release the way you want it to be Read
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Start Communicating with them even before you have a story
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Organise a joint-event with the media
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How to Propose a series of Talk Shows/Interviews
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Start with a general overview
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Prepare all the Questions for your Host
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Prepare 2 versions of answers: Short & Long
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Leverage on current hot topics (link to your forte)
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Becoming a Regular Guest How to get invited back on radio over
and over again
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Mention other topics of interest in the conversation
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Remember the host’s Professional Interest
• Recommended other great guests to their shows
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Remember the host’s Professional Interest
Refer other speakers to radio host
Michael Podolinsky
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Make your pitch only at the very end
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After the interview, fulfill all promises made on air quickly
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Build Rapport with Host on air Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a break
• Be Personable (mention the host name often)
• Prepare give-away to listeners
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How to leverage on media features for marketing?
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Share on Social Media
• Slideshare : Powerpoint
• Podcast : Radio
• Youtube : TV
• Blog : transcript of interview
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Spin it on other Mass Media
• Send info to other media for new pitches
• Follow the format and record your own version
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Questions & Answers
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"Meet the Entrepreneurs Charity Concert 2012"
Monday, 16th January 2012 Serangoon Gardens Country Club
7pm-10pm