ROMAIN COLLEGE OF BUSINESS“WEBPAGE

PROPOSAL”

PRESENTED BY: RYAN LOEHRLEIN, BRIE PHILLIPS,

MARIAH MARCUSON

"Our vision is to provide a premier learning experience in business that emphasizes an entrepreneurial mindset

which involves innovative thought and openness to new ideas"

Contents

Introduction ___________________________________________________________ Error! Bookmark not defined.

Website Details ________________________________________________________ Error! Bookmark not defined.

Website Background Research ____________________________________ Error! Bookmark not defined.-5

Comparison Between Curent and Potential Webpages ________________________________________________ 6

First Impression (Ideas and Concept Breakdown) ____________________________________________________ 7

Navigation / Content (Ideas and Concepts Breakdown) ______________________________________________ 8

Inovative/Response Time/Completness (Ideas and Concepts Breakdown) _________________________ 9

Conclusion ___________________________________________________________ Error! Bookmark not defined.0

Page 1

Introduction

The Freshman (hereafter known as the Provider) is pleased to submit a proposal for the web site

development of the Romain College of Business (hereafter known as the Client). This proposal

describes technological advancements, social impacts, statistical analysis, functionality,

simplicity, and how it can help develop students’ lives.

In the digital age, a web site will frequently serve as the front entrance into the University of

Southern Indiana, but in this case the Romain College of Business. This is one of the most

critical times to capture and sustain the correct crowd to allow flow to the website. Our mission

is to present you a professional on-line presence that will generally enhance the Romain College

of Business’s image and branding, as well as move prosperous students into the university.

When creating this website, we made sure to use our resources to the best advantage. During the

conception of the webpage we came up with the idea to do a survey gathering data for ages 12-

22. This survey asked generic questions that guided us in how we created and developed our

webpage. Over 170 people took this survey which allowed us copious amounts of statistical

referencing.

Page 2

Website Details

In order to develop a successful and powerful website, our team initially broke down the project’s core

requirements / guidelines. When we distributed these requirements we brainstormed and used a

systematic flow chart to help us determine the best possible outcome for the webpage.

FIRST IMPRESSIONS

In this subsection, we developed and broken down further sections. This section is going to be

broken up in looks/ascetics, URL name, home page, clarity of selling point, and the ability to take

action. On the following pages our ideas and concepts will be explained further and more detailed

for clarity.

NAVIGATION

In this subsection, we distributed the requirements into how easy the website is to operate and

use.

CONTENT

In this subsection, we developed seven different classifications that we focused on during the

design and idea phase. The concepts that we focused on were how useful the information was,

maintaining social values, exceeding business requirements, having a higher level of interaction,

including visual aids or infographics, and making the sites accessible to everyone.

INOVATION

In this subsection, our team focused on three subsections that contain unique elements, variation

of how things are implemented, and making sure the website is engaging.

RESPOSIVNESS

In this subsection our team is focusing on streamlining the code which will allow for a faster

response time.

COMPLETENESS

The completeness of our website will be showcases in the prototype that we have created. We

used different website tools to help us in developing the prototype, but it is all created by HTML

coding language.

Page 3

Website Background Research

STATISTICAL ANALYSIS

The way we were able to generate precise and accurate data for the Romain College of

Business’s webpage, was by conducting a survey. In this survey, we asked various

questions that allowed us to make an analysis of what students at the University of

Southern Indiana expected from a webpage.

SURVEY QUESTIONS

The figure to the right is

the survey we sent to over

250 individuals. We

received an overwhelming

amount of support with

over 170 people taking the

survey which provided us

with ample amount of

information. On the

following or concurring

page we will go in depth

with our findings from the

surrey before we start

explaining how our

webpage was designed.

Page 4

Website Background Research Continued

SURVEY SUMMARY

With the survey, we were able to gather statistical data from over 170 students. We used this data to

determine how our website would formatted. In the concurring pages, we will break down each

question asked on the survey so it is easier to interpret the results.

In the figure above we asked how many hours a week students spend on the Internet. Out of the 170

individuals that took the survey, over 50% of them stated that they spent over 9 hours per week on

the Internet. This question was the baseline question and was reliant on the concurring questions. In

the next figure the question is asking how many hours per week do student spend on social media.

When we reviewed, the data we were surprised to see that 43.9% of the students spend that amount

of time on social media platforms. This means that only 3 hours are spent browsing the Internet.

Based on this information our team made the first deciding factor. We determined since social media

platforms are where most of a student’s internet time is spent on, we would design the webpage like

social media platforms. This helped us understand and create a better design flow based on student’s

preferences. In the next figure we asked what a student’s first impression of a webpage is based upon.

The students almost unanimously agreed that it needed to have a strong graphic design feature, as

well as being functional to everyone. From these first three figures we were able to establish a strong

identity for our webpage, but we wanted to do more background research.

Page 5

In the next two questions we asked parallel systematic references to see if the student’s mindset

would vary. These bar graphs helped to determine the importance of different types of information/

technology that appeals to all students.

With all of the data collected we were able to start building and designing a webpage that in theory

would be the perfect website. We are going to implement all of the statistics that we have collected

developmental phase of our webpage.

Page 6

Comparison between Current and Potential Webpages

These two images will be referenced throughout the first impression, ideas and concept breakdown.

THE FRESHMAN WEBAGE DESIGN

ROMAIN COLLEGE OF BUSINESS CURRENT WEB PAGE

Page 7

First Impressions (Ideas and Concepts Breakdown) *All concepts will be listed in bullet point format or flow charts for better visual representation.

LOOK AND FEEL

Clean Cut

o We are going to use a geometrical approach for a cleaner appearance.

Golden Spiral

o We are using a famous mathematical formula that will draw your eye to the website because

it is close to the perfect geometrical shape. The golden spiral, or Fibonacci, sequence is

adapted throughout the entire webpage for a more appealing visual representation.

HOME PAGE

Diamonds

o As we noticed in the survey, students are more acquitted to use a social media platform

before a webpage.

We are going to design our homepage in a modern social media platform setup but

for academics. As you can see below, there are different diamond shapes. Each shape

will have an image according to the core subject that you can click on to obtain

information via link. This is the same concept Instagram uses.

Menu

o The menu will operate like a normal menu bar, but it will be limited to three selections to

allow easier webpage browsing.

Contact Information

o In the survey students requested a better way to obtain contact information for different

competitions, events, and their professors. We are going to have a detailed page strictly for

contact information that uses a search bar for easy navigation.

Social Media

o On the home page, we are going to link social media through a lie feed. This social media

platform will let us bring college students excitement back to regular web pages.

Call to action

o Another core concept for the home page is having a login setting where mass notifications

can be sent to the individuals signed up. These messages will be about anything from events

to social gatherings.

Page 8

Navigation/Content (Ideas and Concepts Breakdown)

NAVIGATION

Simplistic and easy approach.

o In the survey, functionality and simplicity were two of the key factors student emphasized.

To make sure that these factors are meet we are making sure that the website is simplistic for

almost enough for any age group.

There will be minimal button clicking or scrolling.

All buttons will have visual representation (student survey request)

o The buttons will take the individual directly to a subpage with all

information that they need regarding the button selected.

CONTENT

Perceived Usefulness

o All information of the webpage will be on the site for a specific reason.

We plan on having a “diamond” for resumes, success stories, past/present/future

students, competition, program descriptions, and any additional information

requested by students.

All information will be organized in a unique, geometrical approach that

incorporates simplicity.

Business Requirements

o All information of the webpage will be professional. The page will be clean and sleek.

The social media live feed will also be scanned by an HTML code to eliminate

profanity or inappropriate messages.

Social Values

o On the website we plan on having many different social aspects ranging from live social

media to private messaging.

o Our goal for the webpage is to have a dynamic social status that will encourage students to

get involved with the Romain College of Business.

Some social elements that are under consideration are weekly competition posts

about events happening on campus or in society. If the individual that posted the

material has the best post they will be featured on the homepage.

Level of useful information

o Ideas for useful information that were not discussed in perceived usefulness are calendars

with dates and times of events, and educational forms from student’s perspective.

Educational forms is a section on the webpage that upcoming seniors post so

younger students can understand how they were able to succeed in their major.

It can also be used for resume building, professor’s classroom settings, and

blog posts.

Values of visuals

o Our website is designed off of the survey, in which the students voted for a high level of

visual aids that include; live feed social media platforms, videos, google maps, online

PowerPoints, and interactive learning tools.

Page 9

Innovative/Response Time/ Completeness (Ideas and Concepts Breakdown)

UNIQUE ELEMENTS

In our design we have many unique elements ranging from the “diamond effect” to the live feed social

media platforms.

The layout of our website is also unique because it is not the traditional format of a website for a

College of Business.

o The uniqueness of the format will draw more students in to explore the different aspects.

We have also revised the typical aspect of an educational website. In most scenarios these websites

are designed in a bland format that is not interactive, but the webpage that we designed has a

complete 180 degree spin.

RESPONSE TIME

The webpage is designed to streamline the HTML code. Since the code is streamlined the website has

a higher operating rate which allows it to be faster and more efficient. The HTML source code has

been narrowed down to only 343 lines of code.

COMPLETENESS

The website that we have designed is complete regarding the background research, content,

thoroughness, and execution. This website is ready to be taken to the next leave with a small leavel of

work.

Page 10

Conclusion

The freshman (Provider) is pleased to submit a proposal for the web site development of the Romain College

of Business (Client). This proposal described technological advancements, social impacts, statistical analysis,

functionality, simplicity, and how it can help develop students’ lives.

This webpage was designed with statistics and background research in mind which helped us propel into the

design/ prototyping phases. This website has been carefully chiseled to create a masterpiece that draws

students. Our team believes that this website is the future of the Romain College of Business.