Mediq Danmark A/SSource: www.mediqdanmark.dk

Rollout of CRM-on-Demand in Denmark

Mediq Danmark A/S is the leading trading company in Denmark supplying medical devices to the Danish health care sector. Mediq Danmark A/S is part of the private equity own Mediq Group, with activities in 14 European countries and in the US. The owners are the Amarican Advent International. Who are one of the largest and most experienced equity funds within health care and life science.

A challenge of Mediq Group is to deal with country-specifi c characteristics that result from different health systems and legal regulations.

Mediq Danmark A/S has launched an initiative for CRM implementation to optimize the sales processes.

www.mediqdanmark.dk

Case Study | Customer: Mediq Danmark A/S

Mediq Danmark A/S is the leading trading company in Den-

mark supplying medical devices to the Danish health care

sector. Mediq Danmark A/S is part of the private equity own

Mediq Group, with activities in 14 European countries and in

the US. The owners are the Amarican Advent International.

Who are one af the largest and most experienced equity funds

within health care and life science.

Mediq Danmark A/S provides medical devices and services to

private clients, hospitals, institutions and industry.

Customer benefi ts Sales processes were optimised by integrating and

saving manual steps. This way, preparing specifi c

proposals in daily business has become a lot less

time-consuming.

Tender marketing was successfully implemented and

provides Mediq Danmark A/S an overview, information

and visits both on buying group and account level.

Mediq had started a project regarding the introduction of a

CRM system. Mediq‘s Corporate IT has been responsible for

the defi nition, controlling and implementation of the IT strategy.

At fi rst, the project was started in the Netherlands and

tailored to the local requirements. After that, a roll-out was

scheduled to take place at the other subsidiaries of the

Mediq Group in a total of 14 countries.

Therefore, an adaption of the CRM system to the local

requirements became necessary.

Services Roll-out planning and implementation based on Oracle

CRM on Demand

Developing own solution within the global template

and coordination with headquarters

Adaption to various sales and marketing processes

Pre-analysis in 2012

Mediq Headquarters had started a global initiative to intro-

duce a CRM solution based on Oracle CRM on Demand. The

solution was developed by Mediq Netherlands and is the

global template for all countries part of Mediq headquarters.

The Danish Mediq subsidiary had started a CRM purposes to

introduce the global template in Denmark with local amend-

ments. ec4u was the selected partner to start with a prelimi-

nary analysis to fi nd the gaps between local requirements and

the global template. After presenting the result to the local

senior management and the decision that the ec4u approach

will satisfy the needs in an excellent way, ec4u started with

“The cooperation with ec4u has more than fulfi lled our expectations. They were very fl exible in implementing the solution and always able to adapt to our specifi c needs and wishes, even at short notice. For Mediq, it was a real advantage to have one service provider for the entire end-to-end process.“

Betina Klit HansenCRM&Web Manager, mediq Danmark A/S

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Case Study | Customer: Mediq Danmark A/S

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Introducing CRM On Demand in Salesthe fi rst workshops to get into the details of the customer

processes. Together with several business owners, ec4u

designed and presented options to slightly add some local

bits to the global template for fulfi lling the local needs and

improving local business processes within the global CRM.

From January to May, a state of the art CRM was ready to

be used by Mediq DK. For having an effi cient rollout ec4u

and mediq agreed on the train the trainer concept, sugge-

sted by ec4u.

The customer The project