Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group.
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Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group
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Transcript of Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group.
Roll-your-own smokers and quitting through the Quitline
Judy Li, MSc
Researcher
The Quit Group
The New Zealand Quitline
The Quitline offers
• Brief advice on quitting over the phone
• Written material on quitting
• Heavily subsidised nicotine patches and gum
The Quitline evaluation
• Cohort study of 2,002 Quitline callers
• Interviews at 3 weeks, 6 months and 12 months
• Data on demographic and smoking characteristics, and quitting outcomes
• Data weighted by ethnicity and gender
Aims of analysis
1. Who uses roll-your-own tobacco, tailor-made cigarettes, or mixed?
2. Do Quitline callers who smoke different types of tobacco, have different quitting outcomes?
Type of tobacco
• Mixed – 9%
• Roll-your-own tobacco (RYO) only – 39%
• Tailor-made cigarettes (TM) only – 52%
Gender & ethnicity
0
10
20
30
40
50
60
70
80
Female Male
TM (%)Mixed (%) RYO (%)
01020304050607080
Māori non Māori
Age & Marital Status
0
5
10
15
20
25
30
35
40
15-19 20-24 25-29 30-39 40-49 50-59 60+
010203040
50607080
Married/ living withpartner
Separated/divorced/ widowed
Never married
TM (%)Mixed (%) RYO (%)
Employment status & income
TM (%)Mixed (%) RYO (%)
0
10
20
30
40
50
60
70
0
10
20
30
40
50
<$20,000 $20,000 - $39,999
$40,000 or over
Qualification & years been smoking
0
10
20
30
40
50
Nosecondary
school
Secondaryschool
National/trade
certificate
Tertiary
TM (%)Mixed (%) RYO (%)
010203040506070
<5 years 5-14 years 15+ years
First cigarette of a day & number of cigarette per day
0
10
20
30
40
50
60
70
80
>=30 minutes after waking < 30 minutes after waking
TM (%)Mixed (%) RYO (%)
0
10
20
30
40
50
60
70
80
<10 10-19 20+
Outcome measures
• Logistic regression model
• Dependent variables– 7 day point prevalence quit at 6 months– 7 day point prevalence quit at 12 months
• Intention-to-treat approach
7 day point prevalence quit at 6 months
• Significant = age, gender, ethnicity, income, employment status, marital status, type of tobacco, first cigarette of a day and number of cigarettes
• Not significant = qualifications and years been smoking
7 day point prevalence quit at 6 months
Māori non Māori
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Mixed RYO TM
7 day point prevalence quit at 12 months
• Significant = age, gender, ethnicity, income, qualifications, employment status, marital status, type of tobacco, first cigarette of a day, number of cigarettes and years been smoking
7 day point prevalence quit at 12 months
Māori non Māori
0.00
0.100.20
0.300.40
0.50
0.600.70
0.800.90
1.00
Mixed RYO TM
Tobacco type & ethnicity
• No significant associations with quit rate and tobacco type (after adj.)
• Although Māori have consistently lower quit rates
• No significant associations with quitting outcomes and ethnicity (after adj.)
Discussion
• RYO, TM and mixed tobacco is appealing to different smokers
• Tobacco type and ethnicity do not explain significant variation in quit rate
• Future research
Acknowledgements
• Li-Chia Yeh and Craig Wright, Ministry of Health
• Ministry of Health
• BRC Marketing & Social Research – Evaluation Team
• Quitline callers who agreed to be interviewed as part of this evaluation
Roll-your-own smokers and quitting through the Quitline
Judy Li, MSc
Researcher
The Quit Group
