Role of Technology in Smart Communities - cisco.com · Presentation_ID © 2009 Cisco Systems, Inc....
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 Role of Technology in Smart Communities Amr Salem Director, Emerging Markets Smart+Connected Communities
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Transcript of Role of Technology in Smart Communities - cisco.com · Presentation_ID © 2009 Cisco Systems, Inc....
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Role of Technology in Smart Communities
Amr SalemDirector, Emerging MarketsSmart+Connected Communities
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“Cisco is quietly preparing for markets that
don’t exist – yet.”
“Cisco is quietly preparing for markets that
don’t exist – yet.”
March 7, 2009
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4
The Internet of ThingsThe Internet of Things
Source: Forrester Research
2001 20062002 2003 2004 2005 2008 2009 20102007
14 Billion
14 Billion
300 Million300 Million
Industrialisation of the InternetIndustrialisation of the Internet
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Smart+Connected Communities
Running a City on Networked Information
Running a City on Networked Information
Helps Transform Helps Transform economic developmenteconomic developmentcitizen quality of lifecitizen quality of life
city managementcity management
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Why build Smart+Connected Communities?
Within 20 years, a city of 5 million
City revenues+$15B
Energy efficiency +30%
New jobs 375,000
GDP growth9.5%
Source: Smart2020 (http://www.smart2020.org/)
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved.
How do “Smart+Connected Communities”deliver these values?
Value AddedServices
Industrial servicesPublic servicesResidential services
Revenues from services
Connectivity
Connectivity services provide basic wired and mobile connectivity to IP based public and private networks
Connectivity revenuesMain sources of monetary value (upside)
XaaSArchitecture
All systems and services benefit from a common platform architecture
CAPEX savingsOPEX savingsXaaS
Description
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Connected Community EffectConnected Community Effect
Smart Solutions
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Smart+Connected Transportation
Improve sustainability, reduce environmental impact
Increase productivity during commute
Deliver key citizen services anytime, anywhere
t
Optimize city transportation and logistics
Enhancing the Travel Experience
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Smart+Connected Safety and SecurityProtect Citizens and Secure Communication
Informed assessment, coordinated response
Automatic and unobtrusive detection and prevention
Increase effectiveness of response
Reduce human error and time lag
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Smart+Connected HealthDelivering Better Care to Citizens
Safeguard patient records and clinical applications
Improve quality of care and simplify communications
Prompt and secure access to digital images
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Smart+Connected UtilitiesManaging Growing Energy, Water & Gas Demand
More utilities for more people
Lower energy costs
t
y
Reduce carbon emissions
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Connected Community EffectConnected Community Effect
Energy Management
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Energy is becoming a Global Concern
Transportation25%
Manufacturing25%
Buildings(Real Estate)50%
The distribution of energy consumption by sector
Sources: BOMA 2006, EIA 2006, AIA 2006
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Traditionally, all systems are built independently and supplied through different contracts…
Cab
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Systems
Acc
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VideoIntercom
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PhysicalSecurity(CCTV)
ParkingManagement
Telephone TV
… But there is too much overlap …
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
What if we remove the overlapping systems?
Services
SystemsSt
orag
e &
Ana
lytic
s
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Acc
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Con
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Gat
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Bar
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Cab
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VideoIntercom
PhysicalSecurity(CCTV)
ParkingManagement
Telephone TV
Lower Cost (CAPEX and OPEX)Better Controls
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Services
Systems
Stor
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& A
naly
tics
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o Fe
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Acc
ess
Con
trol
Gat
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Bar
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Cab
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Physical ConnectivitySystems Integration
Service Delivery
FMBMSEnergyMgmt.
HomeAutom.
VideoIntercom
PhysicalSecurity(CCTV)
ParkingManagement
Telephone TV
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Example: Energy Management
Energy
current typical design
optimum design
- Prioritization- Re-design- Automated load Mgt.
Time
- CAPEX savings on Equipment and Space- OPEX savings on Maintenance and Energy
20© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00
EnergyWise Management Scenario:Reducing Headquarters Peak Power Usage
EnergyWise controls laptops, phones, and building cooling
Peak power reached – smooth and time shift power use
Laptop to battery powerEligible phones to night sleep modeBuilding temperature increased
•Identify Eligible Phones, Laptops, Building HVAC
•Policy Added and Distributed to Network
•Peak Power Alert
•EnergyWise Management Monitors Power
• Location Services•EnergyWiseManagementApplication • Building Software
•+2 degreeC
•Micro-Gen
21© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00
EnergyWise Management Scenario:Reducing Bank Branch Carbon Footprint
Operation 9 to 5
Power off phones after hours and power on phones next day
Legacy phone and switch
Branch Office
WAN
PSTN
Call Manager
EnergyWiseManagementApplication
EnergyWise Enabled
Switch Turns On Port Power
Time is 7 AM Switch Executes Policy
Switch Turns Off Port Power
Time Is 7 PM Switch Identities Phones Executes Policy
Policy Communicated Across Switches
Policy Added to Network
EnergyWise Application Asks to Turn Off Power at 7 PM
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Normal City Service InfrastructureNormal City Service ProvidersNormal City Service ExperienceNow add in enhanced technology servicesThis isn’t the experience of a Smart City!
Connected Community EffectConnected Community Effect
Citizen Quality of Life
23© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00
City of San Francisco: the connected bus
24© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00
Connected Transportation: Personal Travel Assistant
25© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00
City of San Francisco – San Francisco leading: EcoMap
© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 26
Smart City BillImproved Convenience – One Payment For All Services
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Smart+Connected City: Incheon, Korea
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+
+
+
+
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What do I do?
1- Call Cisco!! Or just come to Networkers Bahrain 2010
2- Define your vision and associated services catalogue
3- Define the impact of these services on your Infrastructure
4- Include in the design from day ONE
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Smart+Connected CommunitiesLearning from the Legacy
Running a City on Networked Information
Running a City on Networked Information
Helps Transform Helps Transform economic developmenteconomic developmentcitizen quality of lifecitizen quality of life
city managementcity management
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