Role of Social TV in Building the Brand
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Role of Social TV in Building the Brand
Stephen Henrik Digital Product Development
Casie Stewart Director of Social Media @CommunityAgency
2ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012
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Contents
1. What is Social TV? 2. Social TV stats 3. Branding & Broadcast 4. Branding for advertisers 5. The ecosystem
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1. What is Social TV?
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It’s a prime-time, real-time digital water cooler
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But it’s still family time!
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And it’s still friend time!
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It’s second screens…
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…that let you be social in real-time outside of home
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You can even be a part of the broadcast if you like
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2. Social TV Stats
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It’s more about Gen Y
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It’s more about tablets
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Tablet activity during TV
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Activity differs by age
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3. Branding & Broadcast
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Social TV = Better TV It’s about INNOVATION
Taking traditional media and mixing
it with social media for real-time engagement.
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Multi-Platform (Transmedia) Storytelling
Smart is The New
Mainstream
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Real-Time Engagement & Ratings
SeeVibes : Canada’s leader in
Digital Social TV Ratings
Appointment Television
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OPPORTUNITY with Auto Content Recognition
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Social & Broadcast
#samemessage
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4. Branding for
Advertisers
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The Social Shopping Network
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Social Media, Broadcast & Consumer Products
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5. The ecosystem
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Thanks! Questions?
Stephen Henrik Digital Product Development @StephenHenrik [email protected]
Casie Stewart Director of Social Media @CommunityAgency @CasieStewart [email protected]