Role of Social Media on e-Asean Framework of the AEC
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Role of Social Media on e-ASEAN Framework Fleire Castro Principal Consultant/Owner Third Team Media
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Fleire Castro's presentation for the NICT Summit 2014 at the Intercontinental Manila - Role of Social Media on e-Asean Framework of the AEC
Transcript of Role of Social Media on e-Asean Framework of the AEC
Role of Social Media on e-ASEAN Framework
Fleire Castro Principal Consultant/Owner
Third Team Media
BI Cares campaign of Bureau of Immigration
Reactions and feedback from netizens
6 e-ASEAN Framework Elements 1. connectivity 2. local content 3. a seamless environment for electronic
commerce 4. a common marketplace for ICT (information,
communication and technology) goods and services
5. human resource development 6. e-governance
Source: wearesocialsg
Social, Digital, Mobile in the Philippines
Source: wearesocialsg
Time Spent on the Internet
Source: wearesocialsg
Internet Indicators in the PH
Source: wearesocialsg
Social Indicators and Social Media Use in the PH
Source: wearesocialsg
Social Indicators and Social Media Use in the PH
The Philippines is ripe for social media marketing and engagement to become a major channel in delivering information
for G2C program implementation.
Let’s give Filipinos a choice on WHERE they want to interact
with their government.
Role 1: Social media is vital for
policy makers to identify policy and advocacy areas.
Citizen participation and crowdsourcing
Listening in to conversations
Listening in to conversations
Listening in to conversations
Role 2: Social media is
a front-line ICT channel for e-Governance.
Top mentioned: MMDA
Top mentioned: DepEd
Top mentioned: PNP
Real-time conversations
The best time to start incorporating social media
on programs is NOW.
Where are the hourly updates before Haiyan
happened?
Keep citizens in the loop
Top mentioned: PAGASA
The e-ASEAN framework includes e-Governance and the best channel to invest
in is social media. It’s where the Filipinos are.
