Role of Social Media in Entertainment Marketing by Mark Greenspan
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Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in ad revenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx? R=1008308
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As social media goes from buzzword to a key driver in entertainment marketing campaigns, this panel features executives from some of the most important social technology providers and expert marketers discussing how the strategic use of social media can jump start your marketing campaign and help you reach relevant audiences in measurable and lasting ways.
Transcript of Role of Social Media in Entertainment Marketing by Mark Greenspan
Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in ad revenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in ad revenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
Marketers Shifting Budgets from Traditional to Digital Media http://www.marketingcharts.com/direct/marketers-shifting-budgets-from-traditional-to-digital-media-21246/
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus
TV Viewers Carry the Conversation to Social Networks, MAY 16, 2012 http://www.emarketer.com/Article.aspx?R=1009051
Consumers Create Own Social TV Experiences, MAY 31, 2012 Facebook, group texts and social TV apps are popular for interaction, http://www.emarketer.com/Article.aspx?R=1009084
Consumers Create Own Social TV Experiences, MAY 31, 2012 Facebook, group texts and social TV apps are popular for interaction, http://www.emarketer.com/Article.aspx?R=1009084
