Role of Networks or Industry Bodies in Shaping the User Experience
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Shaping User Experience Daniel Powel October 12 th 2010
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Transcript of Role of Networks or Industry Bodies in Shaping the User Experience
Shaping User Experience
Daniel Powel
October 12th 2010
2001
2003
The journey...
PublisherCoC
2003 CanSpam
2005 BigDaddy
IAB VCIAB
Toolbar
Today’s Discussion
• Getting information right
• ASA
• UGC and social
• Software/toolbars
• Quality, how good is good enough?
• Retargeting, contextual etc...
• Is it up to the merchant?
• Transparency
• Fragmentation
The Panel
We’re all out....
ASA
Social/UGC
Toolbars
How good is good enough?
Contextual/Retargeting
Is it up to the merchant?
Transparency
• PPC terms. Does the merchant have a closed group?
• How or what they de-duplicate?
• Do they provide exclusive codes?
• When an advertiser takes action against another publisher?
• Postview?
• Accreditation?
Questions?