Role of Media in promoting investment into Zimbabwe · Team Zimbabwe Coordinated PR •Define our...
Transcript of Role of Media in promoting investment into Zimbabwe · Team Zimbabwe Coordinated PR •Define our...
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Role of media in promoting investment into Zimbabwe
Presented by
Rita Chinyoka
Publisher
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Role of Media
"One of the objects of a newspaper is to understand the popular feeling and give
expression to it, another is to arouse among the people certain desirable sentiments; the third is fearlessly to expose popular defects"-Mahatma
Gandhi.
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Who we are
Largest independent Media House in ZimbabweMulti platforms
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Why we do what we do
• At AMH we’re passionate about the success of our country, Zimbabwe. Through all our endeavours, publications and multimedia platforms we strive to empower Zimbabweans to be the masters of their own destiny.
• We dream of a country of opportunity which invests in its people’s potential and allows them to excel; a country with an economy where individuals reap the fruits of their endeavours with minimal hindrance from the state and from the scourge of corruption.
• We fearlessly to expose popular defects….but what impression are we creating and how does it affect investor confidence
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China making in roads into
Zim
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Policies which are enriching the elite
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Govt will want a large
share of my
busines
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Under-mining of education
system question-able skills in future
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Govtsqueezing every cent
out of profitable businesses
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Media’s New PR Role Promoting Zimbabwe
UNWTO BUSH PARTY
FOR 500 DELEGATES
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Media Attracting the Right Investors
ASHISHAFRICA’S
YOUNGEST BILLIONAIRE
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Team Zimbabwe Coordinated PR
• Define our strengths and weaknesses as a country.
• Assess our current investment reputation - different stakeholders will want to know different things.
• Develop a strategy which will provide focus and direction.
• Launch a coordinated PR Campaign with a simple compelling message about why investors should come
– South Korea approach
– Happy Harare
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ZimbabweBest Investment Destination
Campaign