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![Page 1: Role of Latvian tourism development agency in promotion of active and nature tourism Armands Slokenbergs Director, Latvian Tourism Development Agency Sigulda,](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649e365503460f94b25b2a/html5/thumbnails/1.jpg)
Role of Latvian tourism development agency in promotion of active and
nature tourism
Armands SlokenbergsDirector,
Latvian Tourism Development Agency Sigulda, 17.04.2013.
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Basic principles of developing tourism products
• Following an in-depth analysis of the market, draws up the marketing strategy and communication plan for each high-priority tourism market, based on: – Precisely defined segments of the target market; – The territory; – Tourism products offered to the respective market segment in
the given territory.
• Agency specifies themes and criteria for themed products and/or campaigns;
• Agency markets the product part of the promotion campaigns of the national tourism products;
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Nature areas of different type
• Baltijas Sea and Riga Bay coast and the related biotopes and territories
• Inland waters – rivers and lakes, and their banks
• Bogs/marshes
• Meadows
• Wetlands
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Foreign travelers in Latvia
Avots: CSB, 2013
Russia21%
Germany11%
Lithuania8%
Estonia8%Finland
7%
Norway6%
Sweden5%
UK3%
Italy3%
Poland3%
USA2%
Belarus2%
France2%
Danmark2%
Other Countries17%
Year 2012, stays in acommodations.
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Leisure activities visitswww.latvia.travel
Skiing and snowboarding13%
Adventure Parks16%
Horse Riding16%
Go-Kart9%
Active recreation with children34%
Watersport3%
Wind Sports3%
Aerodium1%
Orienteering and Geocaching4%
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Cooperation withTourism development
agency
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Cooperation on interactive environment
• Associations, workshops;
• Banner exchange;
• Links;
• Support in local tourism campaigns;
• Support in social media pages;
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Cooperation with marketing
• Representation in international exhibitions in fares;
• Cooperation with Associations;Participation in workshops, networking, journalists and tour operator visits;
• Cooperation with distribution of information and print materials for tourists;
• Present Latvia with Agency marketing materials
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Tourism Marketing
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Official tourism portal of Latvia www.latvia.travel
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Printed materials
• Region (Kurzeme, Vidzeme, Zemgale, Latgale) Tourism Maps
• Latvia -Tourism Map• Baltic States - Tourism Map• Recration for families with childrens in
Latvia – Tourism map• Nature Tourism in Latvia - Tourism map
Product Brochures:
• Brochure "Latvia. Best enjoyed slowly"• Brochure "TOP 10 Tourism Destinations in
Latvia"• Brochure "Top travel itineraries in Latvia"• Brochure "Riga, European Capital of Culture
2014«• Brochure «Nature Tourism Routs»
www.tava.gov.lv/lv/tava-izdotas-publikacijas
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13
Local tourism campain «Discover Latvia anew»
(«Atklāj Latviju no jauna!»)
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Follow @
www.tava.gov.lv
www.latvia.travel
and