7/30/2019 Role and Responsibility of Sales Manger

1/8

7/30/2019 Role and Responsibility of Sales Manger

2/8

Home Appliances company

began its operation in 1980

7/30/2019 Role and Responsibility of Sales Manger

3/8

Products

Refrigerators

Deep Freezers

Washing Machines

Microwave Oven Air Conditioners

price

Refrigerators (Rs.22490-Rs.44,990)

Deep Freezers (16,000-23,000) Washing Machines (Rs.7990 -Rs.39,690)

Microwave Oven (4000-13000)

Air Conditioners (20000-25000)

7/30/2019 Role and Responsibility of Sales Manger

4/8

Promotion

News

TV commercials

Print ads

PlacementTheir products are available in every big

city.

7/30/2019 Role and Responsibility of Sales Manger

5/8

Building a Strong Network

Appoint is not enough

Channel Purification

Portfolio of Dealers

7/30/2019 Role and Responsibility of Sales Manger

6/8

Branch expenses

gives incentives, bonus and rewards

7/30/2019 Role and Responsibility of Sales Manger

7/8

Execution

Feedback

7/30/2019 Role and Responsibility of Sales Manger

8/8

Sales force is not only hired by sales

manager.

Sales manager helps in recruiting