ROI, ROR, or both... in social media?
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Transcript of ROI, ROR, or both... in social media?
to R.O.I Return On Investment or to R.O.R Return On Relationship in social media
is this the question? Source: Return on Relationship by Ted Rubin
Ted Rubin, author Return on Relationship
“a brand is what a business does a reputation is what people remember”
to many businesses, social is still
a campaign based tactic #of likers, impressions, returns, euros & cents
etc…..
which is a good staff quantify goals & KPI’s
show money to the CEO you get to keep your job:
“your investment show returns, revenues”
still, remember that social is about
communication, not advertising
social is about developing relationships &
nurturing them with each & everyone of your likers, followers…
today’s social consumer expects to speak with
the brand, opens a one to one dialogue.
social is about developing relationships &
nurturing them with each & everyone of your likers, followers…
today’s social consumer expects to speak with
the brand, opens a one to one dialogue.
sounds familiar? back to the good old days
before mass advertising? the days of face to face marketing
and sales?
what an incredible & innovative
idea!
so… getting the attention of people
you want to attract is a constant count of progress
relationships must be built in trust, honesty, transparency
like real life!
then and only then, people will share
thus… in humans we build!
fact: people, not platforms,
drive p2itive & meaning3l engagement in the new digital era
social media develops a “service attitude”,
a great way to enhance relationships with customers,
partners, suppliers, clients
social media develops a “service attitude”,
a great way to enhance relationships with customers,
partners, suppliers, clients
it's not about telling people how great you are
it’s all about what other people say, 4periences they share
about your brand, and that’s make it magical!
it might be a good time to start changing your scope of thinking…
⤹… from convince & convert
to converse & convert
listen
ask how can I serve you
make it about them know the people in your audience
aim for engagement
do you like it? download it, share it
want to find more? contact us
[email protected] www.thebuzzfirm.gr www.facebook.com/thebuzzfirm www.gplus.to/thebuzzfirm