ROI on social media.

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GARY VAYNERCHUK

description

What's the ROI on social media?

Transcript of ROI on social media.

Page 1: ROI on social media.

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Over the years, I’ve heard one question more than any other:

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“WHAT’S THE ROI OF SOCIAL MEDIA?”

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And I always have to laugh, because the answer is the same...

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Allow me to explain:

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a PIANO?

What’s the ROI of...

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Page 7: ROI on social media.

For me? About $26.50, but

that’s mainly people paying me to

STOP.

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For Elton John?About $400 million.

http://www.celebritynetworth.com/richest-celebrities/rock-stars/elton-john-net-worth/

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a BASKETBALL?

What’s the ROI of...

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Want to guess how much surgery costs for a torn meniscus?

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playing VIDEOGAMES?

What’s the ROI of...

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I used to bet on games of Madden

in college... so like $50?

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For Lee Jae Dong,about half a million in prize money alone.

That doesn’t even count endorsements, or his team salary... Keep in mind that

he’s 25.

http://www.esportsearnings.com/players

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a YOUTUBE CHANNEL?

What’s the ROI of...

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Ok, I actually did pretty well here since my views can convert to booksales/new

clients. But check this out... 34,738 subscribers

2,138,815 views

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Jenna Marbles:13,259,421 subscribers

1,443,599,186 views

Roughly $4.3 million

(just from ads).

http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/

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Page 18: ROI on social media.

While we’re talking about YouTube...

. . . . . .

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playing with DISNEY TOYS?

What’s the ROI of...

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For me? I dunno, maybe I could eBay

them for a few bucks...

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For the creator of the DisneyCollector YouTube Channel,

playing with toys has grossed over $5 million in

YouTube ad revenue.

http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/

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a CAMERA?

What’s the ROI of...

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For me? Literally nothing. Like absolutely positively zero

dollars.

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Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day

rate, and has used cameras to amass a $20 million fortune.

http://www.celebritynetworth.com/richest-celebrities/actors/annie-leibovitz-net-worth/

http://nymag.com/fashion/09/fall/58346/

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SPRAYPAINT?

What’s the ROI of...

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Meanwhile, a Banksy canvas is

worth something like $32,000.

http://www.mirror.co.uk/news/weird-news/banksy-sells-original-paintings-worth-2368651

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CAT PHOTOS?

What’s the ROI of...

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Page 29: ROI on social media.

For me? Probably some lols in

response to my next email.

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For Ben Huh, they created the

multi-million dollar Cheezeburger

empire.

http://www.crunchbase.com/organization/cheezburger

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So let’s come back to my original point.

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Page 32: ROI on social media.

“WHAT’S THE ROI OF SOCIAL MEDIA?”

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Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent...

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Page 34: ROI on social media.

Maybe you can score a book deal.

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Or maybe you can help your clients

achieve their business results.

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...and grow your agency to 400

people.

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Because ROI is never about the tool.

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Page 38: ROI on social media.

ROI is about the MECHANIC

using the tool.

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