900,000

Cost of your

Presentation is…

Have you

ever thought

of???

discussion points for

Respecting the value of time

Its time to calculate ROI of presentation

Empowering the team through effective presentation

Presentation by

ICS Varma CiplaSAP Core team, India

* This presentations is made for sensitizing the marketing

team(impulse) in Cipla Ltd.,

Launching You are

Yesterday today tomorrow

50% 17% 70%

To increase

market

share

And overall

presence in

the market

Planned a

Video

conference

Because this is

the most

feasible and

cost effective

mode of

launch

available

You have

sent the

communication

to the team

Final count

down started

And

Ready for the

final take off

the story is

perfect…

till this stage

But have you

ever calculated

the cost

incurred

for your

presentation? Hmm!!!

Urology, Supra are, Critical care

consider one of the smallest

division in Cipla

Let us see an

example

182 Territory managers

2 Product managers 1 Medical services

48 Business managers

3 HO managers

15 Sales managers

the team

involves in a

launch

Expenditure in lakhs + No of effective man ours

1 2 3 4

5 Total cost

HO

SM

BM

TM

VC Charges

6*8=48 hrs

48*8=384 hrs

15*8=120 hrs

182*8=1456 hrs

40*8=320 hrs

Calculate the

cost involved

So….

add value

through

your

presentation

Because

time

is Money

Cost

of

this

Pre

sent

atio

n

Lets take our

1st step

2 Sr PMs 4 PMs

3 HO managers

Expenditure in lakhs + No of effective man ours

1 2 3 4

5 Total cost

HO Mgr

PMT

48*8=384 hrs

6*3+18 hrs

182*8=1456 hrs

3*3=9 hrs +20=29hrs

Time is money 1

Let your presentation a powerful tool of marketing

Always consider your presentations as investment

Ensure proper returns from your presentation

2

3

4

2

3

4

T

A

K

E

H

O

M

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THANKS