ROI is in the I of the Beholder #RecruitClever webinar

barclayjones.comImproving profitability through effective digital marketing and technology solutions

@Barclay_Jones

@APSCo_org

#RecruitClever

ROI… on Recruitment Technology and Digital Marketing

(it’s in the I of the Beholder)

http://www.barclayjones.com/




@Barclay_Jones

@APSCo_org

#RecruitClever

@[email protected]




http://www.twitter.com/lisamarijones



@Barclay_Jones

@APSCo_org

#RecruitClever

Lisa JonesLisaMariJones

Wayne BarclayWayneABarclay











@Barclay_Jones

@APSCo_org

#RecruitClever

What We Do We Do Well

We support Recruitment Leaders to grow their businesses and improve profitability through effective digital marketing

and technology solutions

Digital Marketing

for Recruiters





@Barclay_Jones

@APSCo_org

#RecruitClever

Who are you?

(Recruitment Leader / Marketer / Recruiter / Technology Leader?)





@Barclay_Jones

@APSCo_org

#RecruitClever

What are your 2016 goals?





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Increasing headcount this

year?





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Who do you recruit?





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Could your recruiters make

at least ONE MORE

placement per year?





@Barclay_Jones

@APSCo_org

#RecruitClever

2016 – it’s all about ROI!

Say “No!” to option paralysis

Say “Meh!” to pointless short-term tactics

Say “Why?” to “Can I have …?”

Say “Yes please” to growth!





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI…

It’s in the I of the beholder





@Barclay_Jones

@APSCo_org

#RecruitClever

How do we measure ROI?

Show me the Money!

but… Tweets and CRM systems don’t place people, recruiters do……and that takes time!





@Barclay_Jones

@APSCo_org

#RecruitClever

How should we measure ROI?

More Money (sane profits)

More Time

More Happiness

Our clients say more about how they feel……than how much £££ they’ve lost





@Barclay_Jones

@APSCo_org

#RecruitClever

Happy, Profitable, Time to Chill?

Nope!

My staff don’t trust me to deliver

Fear of missing out means lots of comfort blankets

I’m worried my staff are taking too long

I have no idea how much this is costing

My database is worth nothing

Stressed and lack of confidence

I’m worried about my data

LinkedIn is a risk!

My staff have invisible processes and data

Growing is painful!





@Barclay_Jones

@APSCo_org

#RecruitClever

We promise to:

Talk about• Recruitment Technology

• Digital Marketing for Recruiters

Ways to measure ROI

Strategies to get that ROI





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI from Recruitment

Technology

Wayne Barclay





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Do you have a full time, in-

houseIT resource?





@Barclay_Jones

@APSCo_org

#RecruitClever

Question

Which Recruitment CRM do you

have?





@Barclay_Jones

@APSCo_org

#RecruitClever

Getting ROI from Recruitment CRM

Go live is NOT the end of the project

Don’t abdicate

Invest in training and support

Plan for long term benefits





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI = Wasted Time

Remove repetition and duplication

1 consultant spends an average 30 minutes per day bypassing CRM templates, creating and duplicating emails

10 consultants = 5 hours per day or 1,200 hours or 50 full days per year duplicating effort!





@Barclay_Jones

@APSCo_org

#RecruitClever

Ask yourself:

How much money and happiness can you get from an extra 1,200 hours per year?





@Barclay_Jones

@APSCo_org

#RecruitClever

Case study – 10 recruiters….

Effective Recruiters who use systems and processes generate extra revenue, by an average £30k per consultant.

Businesses with good CRM habits don’t lose key clients when consultants leave! How much is your key account worth - £1million?

It’s the 8th, 9th 10th conversation that wins you business. How many consultants forget to log or plan future conversations?! One client landed £350k





@Barclay_Jones

@APSCo_org

#RecruitClever

Recruiters waste ½ day per week sourcing from job boards / LinkedIn / Social streams etc…

75% of candidates sourced are updates to your CRM not newly created candidates

Put data quality measures in place for adding candidates to your CRM

ROI from Sourcing





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI from your database

How much more time, £££ and happiness can you get from a

database with data on?





@Barclay_Jones

@APSCo_org

#RecruitClever

Ideas for Strategy

Effective recruiters Sort your Codes out! Clean up your data! Record lead

conversations Use templates Leaders use reports /

dashboards





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI from your Technology Resources

It’s not just about “up time” –raise your expectation

Get users involved in business-led goals

They cost money hence should return value





@Barclay_Jones

@APSCo_org

#RecruitClever

How can your IT Resources Deliver ROI?

Money: Clean data is worth is £ Time: Drive recruiter

effectiveness and source quicker

Happiness: Happy recruiters will share knowledge and best practice with those around them. Leaders will feel loved too!





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI from Digital

Marketing

Lisa Jones





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Do you have a full time, in-

house marketer?





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI on Marketing?“What’s the ROI of

your mother?”

Gary Vaynerchuk





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI on Digital Marketing?

You think ROI is difficult to prove?I say…

“Just because you think you can’t prove ROI doesn’t mean you

shouldn’t try!”





@Barclay_Jones

@APSCo_org

#RecruitClever

Metrics

Start with community size (meh!) Then impressions / engagement Take no prisoners on leads

generated (yippee!) Hound the billers to convert! (Take the credit!)

…“fluffy” metrics make for “whatever!” and queries about ROI…





@Barclay_Jones

@APSCo_org

#RecruitClever

Ideas for Strategy

Improve your adverts Increase recruiter

effectiveness Outbound marketing Downloadable content Lead analytics





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

LinkedIn Recruiter Licences / Premium

Accounts?





@Barclay_Jones

@APSCo_org

#RecruitClever

Poll

Broadean / Idibu / Logic Melon?





@Barclay_Jones

@APSCo_org

#RecruitClever

Question

How much do you spend on job

adverts per year?

Time to write and post advert

Cost of job boards

Cost to

sift

through

spammer

s





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI from your Marketing Resources

It’s not just about brand, content and community numbers – raise your expectation!

Get them involved in business-led goals They cost money hence should return value





@Barclay_Jones

@APSCo_org

#RecruitClever

How can your Marketers Deliver ROI?

Money: Generate convertible leads

Time: Drive recruiter effectiveness

Happiness: Improve brand and support internal recruitment strategy / growth





@Barclay_Jones

@APSCo_org

#RecruitClever

We promised to:

Talk about• Recruitment Technology

• Digital Marketing for Recruiters

Ways to measure ROI

Strategies to get that ROI





@Barclay_Jones

@APSCo_org

#RecruitClever

Any takeaways?

What are you going to do now?





@Barclay_Jones

@APSCo_org

#RecruitClever

More events?

Work ON your business, not just in it!





@Barclay_Jones

@APSCo_org

#RecruitClever

ROI is in the I of the Beholder

APSCo Marketing Forum

“Come along and see me at the APSCo Marketing Forum on Tuesday 22 March to discover how you can show the value of your marketing efforts.”





@Barclay_Jones

@APSCo_org

#RecruitClever

Content Marketing that Delivers ROI

Marketing with the Recruitment Sector

“I'll be joining a host of keynote speakers on Friday 28 April to show Recruitment Marketing Leaders why marketing needs to be top of their agenda this year”





@Barclay_Jones

@APSCo_org

#RecruitClever

UK Recruiter Technology Showcase

“We’ll be at the UK Recruiter Technology and Supplier Showcase on Thursday 16 June. These yearly events are invaluable for recruitment leaders and IT leaders!”





@Barclay_Jones

@APSCo_org

#RecruitClever

Want ROI from your recruitment tech

digital marketing?

Type “ROI” into your chat box and we’ll get

in touch after the webinar!

We Love Effective Recruiters

We improve profitability through effective digital marketing and technology

solutions





@Barclay_Jones

@APSCo_org

#RecruitClever




ROI is in the I of the Beholder #RecruitClever webinar

Recruiting & HR

Transcript of ROI is in the I of the Beholder #RecruitClever webinar