ROI Communication Capabilities Presentation August 2007.

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ROI Communication Capabilities Presentation August 2007
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Transcript of ROI Communication Capabilities Presentation August 2007.

Page 1: ROI Communication Capabilities Presentation August 2007.

ROI CommunicationCapabilities Presentation

August 2007

Page 2: ROI Communication Capabilities Presentation August 2007.

2August 2007ROI Communication Capabilities Presentation

Communication is… As old as civilization Fundamental to who we are Essential for

how we interact

Increasingly

important to

business

success

“Ask a group of employees about communication at work… You will soon discover that communication is like the air they breathe. It’s the climate they work in and the process by which work gets done.”

Roger D’Aprix

Author and Internal Communications Pioneer

Page 3: ROI Communication Capabilities Presentation August 2007.

3August 2007ROI Communication Capabilities Presentation

Communication Matters

And we are passionate about it

We are ROI Communication

Page 4: ROI Communication Capabilities Presentation August 2007.

4August 2007ROI Communication Capabilities Presentation

About ROI Communication

• The ROI team is composed of more than 60

professionals with experience at the highest levels of

business, government and the media

• We are a dynamic company committed to excellence

and integrity in everything we do

We are an internal communication consulting firm focused on helping large organizations adapt and succeed in times of change.

We work with our clients to design and execute proactive communication strategies that engage employees, enhance leadership credibility, and improve business

performance.

Page 5: ROI Communication Capabilities Presentation August 2007.

5August 2007ROI Communication Capabilities Presentation

Our Tools and Capabilities

Journey Maps

Event Planning

Meeting Facilitation

Surveys

Blogs RSS Feeds

Message Development

Speechwriting

Social Networking

Intranets

Communication Coaching

Pulse SurveysAudience Segmentation

Focus Groups Print Collateral

Instructional Design Webinars

Manager ToolkitsCommunication Audits

Podcasts

Webcasts

Interim Staffing WikisProject Management

Journey Maps

Event Planning

Meeting Facilitation

Surveys

Blogs RSS Feeds

Message Development

Speechwriting

Social Networking

Intranets

Communication Coaching

Pulse SurveysAudience Segmentation

Focus Groups Print Collateral

Instructional Design Webinars

Manager ToolkitsCommunication Audits

Podcasts

Webcasts

Interim Staffing WikisProject Management

Page 6: ROI Communication Capabilities Presentation August 2007.

6August 2007ROI Communication Capabilities Presentation

What We Do

Employee engagement

Leader and manager

communication

Internal branding

Communication strategy and planning

Change communication

Communication governance

Interimstaffing

Communication measurement

Communicating business strategy

Page 7: ROI Communication Capabilities Presentation August 2007.

7August 2007ROI Communication Capabilities Presentation

Are you surfing the wave of organizational change?

Change CommunicationChange Communication

Our work with you• Articulate leadership’s vision

• Tell the story with honesty and clarity

• Align messaging

• Create communication and engagement strategies that move employees from awareness through behavior change

• Guide managers to lead the change

• Gather metrics that illustrate and track business results

Outcome

An organization where everyone understands the change and is ready to get on board

June 2007ROI Communication Capabilities Presentation

Page 8: ROI Communication Capabilities Presentation August 2007.

8August 2007ROI Communication Capabilities Presentation

Are you planting the seeds to develop an integrated communication strategy?

Communication Strategy and Planning

Our work with you• Engage teams in an interactive

process to capture current state and create the future state vision

• Perform a communication audit and stakeholder analysis

• Create strategic project plan to orchestrate the process with clear definition of dates, vehicles and accountabilities

• Draft messages and action plans that drive understanding and behavior change

• Define leaders’ and managers’ communication roles

• Set and measure success targets

Outcome

A strategy and plan to achieve measurable communications that engage employees and strengthen the business

August 2007ROI Communication Capabilities Presentation

Page 9: ROI Communication Capabilities Presentation August 2007.

9August 2007ROI Communication Capabilities Presentation

Employee Engagement

Are you looking for ways to encourage

employees to spread their wings?

Our work with you• Assess current employee

engagement through quantitative and qualitative methods

• Identify employee engagement drivers

• Develop engagement plan that supports business goals

• Deliver communications that intrigue, inform and excite employees

• Design workshops to educate leaders and managers on their role in employee engagement

Outcome

Employees actively give their all at work

Page 10: ROI Communication Capabilities Presentation August 2007.

10August 2007ROI Communication Capabilities Presentation

Communicating Business Strategy

Are you helping your employees keep

their eyes on the prize?

Our work with you• Assess current understanding and

support of the business strategy

• Define measurable communication objectives

• Create a compelling story that brings the business strategy to life

• Ensure that the story addresses the reasons for the strategy from a marketplace perspective

• Identify the appropriate communication approaches to tell the story

• Design tools to help leaders and managers connect the business strategy to each employee’s work

Outcome

Leaders, managers and employees all follow a coordinated path to business success

Page 11: ROI Communication Capabilities Presentation August 2007.

11August 2007ROI Communication Capabilities Presentation

Are your leaders, managers and employees singing from the same song sheet?

Leader and Manager CommunicationLeader and Manager Communication

Our work with you• Develop a framework that clearly

defines leaders’ and managers’ communication roles

• Design and facilitate leadership meetings

• Develop plans and tools to help leaders and managers communicate effectively with and get input from employees

• Create custom approaches to improve leader and manager communication skills

• Write dynamic speeches and presentations for leaders

Outcome

Aligned leaders and managers who effectively communicate with one another and their employees

ROI Communication Capabilities Presentation

Page 12: ROI Communication Capabilities Presentation August 2007.

12August 2007ROI Communication Capabilities Presentation

Internal Branding

Do your employees champion

your company’s spot in the

marketplace?

Our work with you• Create alignment of external,

internal and recruiting brands

• Draft internal brand messages

• Develop inspired design and creative direction

• Design and deliver brand training and workshops

• Create tools, vehicles and programs to promote brand-right behavior

• Extend the internal brand to processes such as recruiting, onboarding and performance management

Outcome

Employees live the brand internally so customers experience it externally

Page 13: ROI Communication Capabilities Presentation August 2007.

13August 2007ROI Communication Capabilities Presentation

Are you hitting

your numbers?

Our work with you• Identify communication success

factors and measure effectiveness

• Assess communication tools, events and activities

• Conduct organizational surveys, communication audits, pulse surveys, interviews and focus groups

• Design and conduct benchmarking research

• Perform in-depth analysis, focusing on communication objectives and audience segmentation

• Create targeted recommendations for action, resulting in strategic and measurable outcomes

Outcome

Measure and demonstrate the impact of the organization’s investment in communication

Communication Measurement

Page 14: ROI Communication Capabilities Presentation August 2007.

14August 2007ROI Communication Capabilities Presentation

Communication Governance

Are you eager to blaze

the trail?Outcome

Employees receive and exchange information when and how they need it

Our work with you• Establish a communication

philosophy and set of guidelines to manage how communication takes place within your organization

• Audit and map all communication flows by business, function and region

• Define communication roles and responsibilities across the organization

• Create a process to ensure alignment of organization-wide communication

• Design and facilitate a cross-business internal communication governance team

Page 15: ROI Communication Capabilities Presentation August 2007.

15August 2007ROI Communication Capabilities Presentation

Interim Staffing

Do you need help filling

someone’s shoes?

Our work with you• Seamlessly supplement your

communication team as needed, including:

– Transitioning the communication function to meet new business needs

– Delivering complimentary skills and capabilities not presently available in-house

– Providing short-term support while permanent roles are being filled

– Staffing up for a major initiative or busy period

– Filling a position for a team member on temporary leave

Outcome

You always have the talent you need, when you need it

Page 16: ROI Communication Capabilities Presentation August 2007.

16August 2007ROI Communication Capabilities Presentation

Experience with Large Clients

Page 17: ROI Communication Capabilities Presentation August 2007.

17August 2007ROI Communication Capabilities Presentation

What is Unique about ROI Communication?

• We specialize exclusively in internal communication within large organizations

• We have extensive experience managing large projects in complex situations where we partner with many stakeholders

• We are flexible and develop customized solutions to fit the dynamics of your business

• We take complexity and turn it into understandable information, systems and processes

• We are committed to telling clients what they need to hear, not just what they want to hear

• We collaborate closely to meet client needs; the work is about your organization, not about us

Page 18: ROI Communication Capabilities Presentation August 2007.

18August 2007ROI Communication Capabilities Presentation

The ROI Communication Philosophy

PARTNER. ENGAGE. EMPOWER.

When you work with ROI, you get a true partner. Someone who listens closely, jumps right in, and works with you side by side.

We help you develop plans and tactics to engage and mobilize your workforce, providing both strategic counsel and hands-on support.

We help you empower your employees to accomplish your business objectives—and we empower you to make an even greater impact on your organization.

TM

Page 19: ROI Communication Capabilities Presentation August 2007.

Thank You! Contact Information:ROI Communication

831.430.0170www.roico.com

5274 Scotts Valley DriveScotts Valley, CA 95066

Barbara Fagan-Smith: [email protected]