Rohm and Haas Company -...
Transcript of Rohm and Haas Company -...
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Rohm and Haas Company Annual Meeting of Shareholders
May 5, 2008 RAJ GUPTA
With the business proceedings now complete, let me thank you for
your continued support of the Board and management of the company.
This year marks the ninth annual shareholders meeting where I have
had the privilege of standing before you as Chairman and CEO of
Rohm and Haas, and this is clearly an exciting time in your companys
history we are nearing the centennial anniversary of Rohm and Haas,
an enterprise that has successfully navigated dramatic and dynamic
changes in our industry because of our strong focus on core values of
innovation, customer relationships, people and integrity.
Many of you in this room today have played critical roles in our
success. But my goal today is not to stand here and tell the story of
our past as rich and special as it is but rather to share with you
our exciting future.
Our agenda today is simple: I will provide you the historical context
for our performance as a company and our vision and strategy going
forward. Pierre Brondeau will walk you through our strategic plan to
transform this company into a faster growing, highly profitable
specialty materials company, and Jacques Croisetiere will provide the
key metrics and measures by which you can track our progress. I will
then return at the end to take your questions.
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Vision 2010: Transforming ROH
At last years annual meeting, I shared with you a simplified chart that
summarized the five pillars of our Vision 2010
strategy. Today you will hear about the substantial progress we have
made on implementing this plan I am proud to say we have
exceeded even our highest ambitions for progress on this strategic
transformation.
And while tracking progress towards implementation of the strategic
plan is critical, we remain focused on delivering short-term results as
well. Once implemented, you should expect that by 2010 we will be in
the Top Quartile of Total Shareholder Returns vs. the major market
indices.
Raising the Bar (5- and 10-year TSR) Our Vision 2010 strategy was
created to build a less cyclical, faster-growing and more profitable
company for our shareholders. In essence, we raise the bar at Rohm
and Haas. In very measurable terms, these charts show our historical
performance against the major market indices for our business and
establish the foundation upon which we are building our growth
engines of Electronics, Coatings and our Niche businesses, as well as
the expansion into Rapidly Developing Economies.
Thirty-one Years of Dividend Growth
We are particularly proud of our long history of dividend increases,
with 31 consecutive years of increasing dividends, at a 10.2%
compound annual rate. I am pleased to announce once again today
that the Board of Directors has approved an 11 percent increase in the
regularly quarterly dividend to 41 cents a share, demonstrating our
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strong commitment to reward our shareholders in a balanced manner.
This also indicates our confidence in the bright future for the company
and our ability to generate excellent cash from operations.
Organizational Alignment and Todays Discussion
But strong historical financial performance alone is not sufficient to
gain your continued support. We are raising the bar on our
expectations through a comprehensive portfolio transformation and
global positioning. Pierre will walk you through the core elements of
this strategy, but before I invite him to the podium, let me express to
you my excitement for the actions taken by the Board last evening
when they elected him President and COO. I have known Pierre for
the 20 years he has been with the company and have found him to be
an exceptional leader and a smart business executive. Together with
Jacques Croisetiere, our Executive Vice President and CFO who was
also recently named Chief Strategy Officer, the three of us are
committed to working together to assure that the higher bar we have
set for your company becomes a reality in the next two years.
I am more excited about this company and our future as I have ever
been in my 37 years with Rohm and Haas. Let me ask Pierre, and
then Jacques, to provide you with the details that support my
enthusiasm and confidence in our future.
And now it is my pleasure to welcome Pierre Brondeau, President and
Chief Operating Officer, to the podium. Pierre?
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PIERRE BRONDEAU Thank you, Raj. And thank you all for joining us today. I appreciate
the opportunity to address this group here at the Chemical Heritage
Foundation, and all of you joining us by webcast as well. Welcome.
I will focus today on the implementation of our Vision 2010 strategy,
and the progress we have made to date on achieving our goals.
ROH Today A Truly Global Company
Before we discuss Vision 2010, I would like to take a look at Rohm and
Haas Company today. As you can see here, our 2007 sales of $8.9
billion are well balanced across the globe:
51 percent of 2007 sales were generated outside North America.
Excluding our Salt business (which is a North America only
operation), nearly 60 percent of our sales were generated
outside of North America last year.
Rapidly Developing Economies, or RDEs, represented 24 percent
of the companys sales in 2007, and is steadily becoming a
larger contribution to total sales we are on target to reach our
goal of a 35 percent RDE contribution by 2010.
ROH Today Three Core Business Groups
Our core business groups are Specialty Materials, Electronic Materials
and Performance Materials.
The largest, Specialty Materials, generates sales of about $5
billion annually. This business includes most of the Rohm and
Haas acrylic chain, with 3 distinct business units: Primary
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Materials, Paint & Coating Materials, and Packaging & Building
Materials.
Next is our $1.7 billion Electronic Materials business, which
serves the semiconductor, packaging, circuit board, and displays
markets.
Third is our Performance Materials business. This business
group includes the companys activities in water, energy, food,
and hygiene, with business units such as Ion Exchange Resins,
Biocides, Agrofresh and others.
Of course we also have the Salt business, which represented
12% of our 2007 sales, and while not core to our growth
strategy, still plays an important role in our present business
performance.
From an end-market viewpoint, we continue to serve very diversified
markets with the two largest, Building and Construction and
Electronics, representing more than half of our sales.
ROH Today Positioned for Growth
I would like to focus the rest of my presentation on Rohm and Haass
core growth segments. Each of these markets has growth rates which
are above the global GDP, and we hold a leadership position in each of
them. These segments are Electronic Materials, Paint and Coatings
and differentiated Niche businesses in energy, water, hygiene and food.
It is important to note that most of our resources will be directed to
these three groups.
Before discussing the critical objectives for each of these businesses, I
would like to add a few other points about the company portfolio:
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These three segments represent more than half of the sales
of the company, and will contribute an even larger share in
2010 but Rohm and Haas will not be successful without the
other business units delivering on their financial targets and
fulfilling their respective strategic roles.
One example is the importance of our Primary Materials
business group. This business needs to be able to deliver the
lowest-cost monomers to our downstream businesses all over
the world, as illustrated by the recent Joint Venture we
established in Saudi Arabia for a 250KT acrylic plant.
Finally, acquisitions and divestitures are critical to our future
to deliver a faster growing and more focused portfolio, and as
you will see in a few minutes, we have been very busy on this
front in the past twelve months.
Vision 2010: What to Expect
We have made tremendous progress toward achieving our Vision 2010
objectives:
Building a $3.5 billion Electronic Materials business with a strong
position in the semiconductor, circuit board and packaging
industries, and also an exciting portfolio of technologies for the
displays industry. Our latest acquisition of the Korean company
Gracel provides us with a complete product line for LCD, Plasma
Displays and OLED. This business should reach $500 million to
$600 million by 2010.
Targeting $3 billion in sales for our Paint and Coatings franchise.
This will be accomplished by strengthening our position in
architectural coatings, but just as importantly by penetrating
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more aggressively the industrial space and going beyond acrylic
technology.
Building a $1.5 billion portfolio of highly differentiated Niche
businesses in line with macro trends in the fields of food, energy,
hygiene and water. These are critical needs of a growing planet
and complement our sustainable development strategy very well.
And as I noted earlier, increasing sales in RDEs to 35% of the
company total.
Vision 2010: Progress to Date
As Raj noted in his remarks, quite a bit has been accomplished since
we launched Vision 2010 in October 2006. These slides outline the
primary accomplishments to date within our three growth areas, and
show how they relate to our Vision 2010 goals for portfolio growth,
RDE expansion and product innovation.
I will not go through each of these achievements in detail, but I will
highlight just a few:
In Electronics, I already mentioned our display materials
business, but I would like to reiterate my excitement to have
now acquired an OLED company with a technology that will
completely change the way we make Displays in the future.
In the Coatings area we have acquired FINNDISP, a Finnish
company with operations in Russia and Scandinavia that gives us
a stronger position in Russia and Central and Eastern Europe,
and a new technology platform that we will leverage around the
world.
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Also in Coatings, with our newly announced JV in Saudi Arabia
we are expecting to have a strong, global supply of acrylic
monomers at the most competitive price.
And in Niche businesses, our partnership with Syngenta creates
a $500 million business opportunity for our Invinsa technology.
Finally, I would like to restate our commitment to technology in every
segment we participate in. Technology has been the hallmark of Rohm
and Haass success over the years, and we will not succeed without
being regarded by our customers as the undisputed technology leader.
Vision 2010: Where is it Leading Us?
In summary, in 2010 Rohm and Haas will be a stronger, faster-
growing and more profitable company, with a portfolio that is more
geographically balanced, and has a greater contribution of sales and
earnings from the core businesses weve discussed today. We are
building this portfolio on our core strengths, and our higher
investments in the fastest growing parts of the globe, complemented
with strategic bolt-on acquisitions. It is an exciting plan well underway,
and holds great promise for shareholder rewards.
Thank you for allowing me to share our progress with you today, and
now it is my pleasure to introduce Jacques Croisetiere, Executive Vice
President, Chief Financial Officer and Chief Strategy Officer. Jacques?
JACQUES CROISETIERE
Thank you very much, Pierre, and thank you all for taking the time to
join us today.
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The Evolution of Rohm and Haas
As Pierre and Raj have described, we are fundamentally reshaping the
company through our Vision 2010 strategic plan, to create a faste r-
growing, more focused, and more profitable company. We believe
that, at the end of the day, this will result in greater rewards for you,
our owners, by delivering higher levels of Total Shareholder Return, or
TSR.
Before I walk through the way we link our Vision 2010 goals and
shareholder return, lets quickly review how the company has evolved
over the past 10 years, and how this leads to our confidence in
reaching our Vision 2010 goals.
The period of 1998 to 2001 was a time of major change for Rohm and
Haas. We executed more than 40 transactions, the largest of which
was our acquisition of Morton International in 1999. Just as the full
impact of these transactions began to be felt, the economy turned
downward and one of our key end markets, electronics, made a
profound regional shift away from the West, our position of strength at
the time, to Asia.
From 2002 to 2006, we drove tremendous improvement in
performance as we repositioned our electronics business to Asia and
drove for integration benefits across our chemical businesses. We
grew sales at a compound annual rate of 10%, and increased EPS by
nearly 300% in this five year period.
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In late 2006, we announced our Vision 2010 strategy. Despite the
current macroeconomic uncertainty, we believe strongly in our ability
to deliver our original goals demand growth of 5-7% and EPS growth
of 12 -14% over the 2006 to 2010 period.
Supported by our healthy, consistent dividend growth, delivering this
level of EPS growth should generate greater returns to shareholders.
Top Quartile TSR
Put most simply, our Vision 2010 strategy has one overarching goal:
delivering higher shareholder returns. By reaching our EPS growth
targets, supported by our solid dividend yield, we believe we should
deliver total shareholder returns of greater than 15%. To put this in
perspective, the top TSR quartile for our peer group -- the S&P 500
Materials Index -- delivered 13% returns over the past ten years.
We believe that by delivering on three key pillars sales growth,
profitability, and cash flow we can drive to this higher level of
shareholder return. Our priorities are clear drive 5-7% sales growth,
focused on Electronics, Coatings and Rapidly Developing Economies;
improve our EBITDA margins; grow earnings at twice the rate of our
revenue growth; and continue our disciplined deployment of cash flow
reinvesting in growth and productivity projects that return greater
than 15%, maintaining a strong dividend payout, and funding further
growth through bolt-on acquisitions.
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First Pillar - Sales Growth:
First, in order to drive to 5-7% sales growth, we are focusing on
building our business where end markets show growth greater
than GDP, and in the Rapidly Developing Economies of the world.
This is our most important goal, and growth will be achieved
using multiple strategies. Here are a few of the actions currently
in motion:
- Gaining share in mature economies through innovative
products and technical services
- Relentlessly managing product line in high growth sectors
with leading customers
- Leveraging our ability to better serve customers with our
extensive manufacturing footprint and improving asset
productivity
- Accelerating investment in capital and human resources in
RDEs
- Investing in the future by developing new business platforms
- Improving on sales effectiveness and customer services
- And obviously focusing on adjusting our portfolio of
businesses to meet our long-term growth aspirations
Delivering on these growth strategies will substantially change
the makeup of our company. Our three core areas Electronics,
Coatings, and Niche businesses should represent roughly three
quarters of our sales in 2010, as opposed to just over half in
2006. Additionally, our regional balance will greatly improve
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with our sales distributed nearly equally across the Americas,
Asia, and Europe.
Second Pillar - Profitability:
In terms of profitability, we intend to drive faster EBITDA dollar
growth and expand our already healthy return on capital
employed. We will accomplish this by:
Growing high-return businesses, while focusing low-return
businesses on improving margins;
Utilizing a capital-light operating model in RDEs;
Increasing the use of alliances;
And improving working capital performance.
Pricing for value while also recovering the rapidly escalating
raw material and energy costs.
Third Pillar Cash Flow:
We will continue our disciplined approach to deploying our strong
cash flow, through:
Reinvesting in our core businesses through capital projects
that support growth or productivity improvement and provide
high returns, with a portfolio of capital projects that yields
returns greater than 15%
Growing dividends at the expected rate of long-term earnings
growth
Augmenting our organic growth with highly focused bolt-on
acquisitions
Repurchasing shares where appropriate
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We are proud of our strong history of returning cash to
shareholders with 70% of cash from operations over the past
five years returned to shareholders through share repurchases
and dividends and we fully intend to maintain this rigor going
forward.
So in closing, we feel we have a clear understanding of the key pillars
necessary to drive higher shareholder returns. We have clear metrics
in place to track our progress against these pillars. We are confident
that delivering on these goals supported by incentive programs
aligned with these drivers of TSR will allow us to reach our aspiration
of top quartile performance.
Now, let me turn it back over to Raj, who will provide a few closing
remarks, then open the meeting to your questions. Raj?
RAJ GUPTA
Thank you, Jacques.
While our strategy is clear, well articulated and implementation well
underway, you might be asking how we continue our historical
earnings trajectory in the midst of the challenging business cycle we
now find ourselves in? Clearly while we are busy with the
implementation of Vision 2010, we also must face the stark realities of
a struggling economy in the U.S., unprecedented costs of raw
materials, energy and freight, tightening financial markets, and a
general weakening of the North American economic outlook and
confidence by the consumer. There is no doubt that these conditions
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prove to be a challenge for us, but we are addressing them with
aggressive cost management, rapid pricing strategies to keep pace
with rising costs, and continued intensity on the relationships with our
customers that represent true value. At the same time, because
todays Rohm and Haas is in many ways a very different company than
the one in place when we last faced an economic downturn, we are
better able to navigate these conditions and maintain our long term
growth strategies in higher growth markets around the globe.
Pierre shared with you in detail whats different about our company
today particularly in our portfolio and global footprint. But despite
these changes, many things have and will continue to remain the same.
As I mentioned earlier, we are clearly raising the bar at Rohm and
Haas, but the qualities that remain steadfast are: our commitment to
transparency, integrity and responsible operation. And of course,
excellent governance of your company by an experienced and
dedicated Board of Directors. By building on the strong foundation of
our founder, Otto Haas, and then carried forth by tens of thousands of
employees over our last 99 years, we are assuring a future that is as
strong and promising as that which was started just several blocks
from here nearly a century ago.
Before I welcome your questions, I would like to take a moment to
address the Rohm and Haas employees with me here today in
Philadelphia, and around the world joining us by webcast. At the heart
of our Vision 2010 strategy is people attracting and deploying the
right talent in the right places. It is all of you, our employees, who
make this a successful company. On behalf of the Board and
management, I thank each of you for your commitment, energy and
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intensity you bring every day to your work. Together we will realize
the promise of Vision 2010. If it is not too presumptuous, can I ask all
of you in the room with me today to then join in a generous round of
applause for our 15,700 employees around the globe who makes us
the pre-eminent company that we are.
Now, thank you for that acknowledgement, and for your continued
interest in Rohm and Haas Company. Let me now take your questions.
If you would like to ask a question, please raise your hand to be
recognized, wait for one of the microphones so everyone in the room
and webcast can hear you, and please identify yourself before asking
your question.
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Once again, thank you for your attendance today, and I look forward
to seeing you here again next year, when we will update you on our
progress toward Vision 2010, and celebrate the centennial year of your
company.
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