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  • Rohm and Haas Company Annual Meeting of Shareholders

    May 5, 2008 RAJ GUPTA

    With the business proceedings now complete, let me thank you for

    your continued support of the Board and management of the company.

    This year marks the ninth annual shareholders meeting where I have

    had the privilege of standing before you as Chairman and CEO of

    Rohm and Haas, and this is clearly an exciting time in your companys

    history we are nearing the centennial anniversary of Rohm and Haas,

    an enterprise that has successfully navigated dramatic and dynamic

    changes in our industry because of our strong focus on core values of

    innovation, customer relationships, people and integrity.

    Many of you in this room today have played critical roles in our

    success. But my goal today is not to stand here and tell the story of

    our past as rich and special as it is but rather to share with you

    our exciting future.

    Our agenda today is simple: I will provide you the historical context

    for our performance as a company and our vision and strategy going

    forward. Pierre Brondeau will walk you through our strategic plan to

    transform this company into a faster growing, highly profitable

    specialty materials company, and Jacques Croisetiere will provide the

    key metrics and measures by which you can track our progress. I will

    then return at the end to take your questions.

    - 1 -

  • Vision 2010: Transforming ROH

    At last years annual meeting, I shared with you a simplified chart that

    summarized the five pillars of our Vision 2010

    strategy. Today you will hear about the substantial progress we have

    made on implementing this plan I am proud to say we have

    exceeded even our highest ambitions for progress on this strategic

    transformation.

    And while tracking progress towards implementation of the strategic

    plan is critical, we remain focused on delivering short-term results as

    well. Once implemented, you should expect that by 2010 we will be in

    the Top Quartile of Total Shareholder Returns vs. the major market

    indices.

    Raising the Bar (5- and 10-year TSR) Our Vision 2010 strategy was

    created to build a less cyclical, faster-growing and more profitable

    company for our shareholders. In essence, we raise the bar at Rohm

    and Haas. In very measurable terms, these charts show our historical

    performance against the major market indices for our business and

    establish the foundation upon which we are building our growth

    engines of Electronics, Coatings and our Niche businesses, as well as

    the expansion into Rapidly Developing Economies.

    Thirty-one Years of Dividend Growth

    We are particularly proud of our long history of dividend increases,

    with 31 consecutive years of increasing dividends, at a 10.2%

    compound annual rate. I am pleased to announce once again today

    that the Board of Directors has approved an 11 percent increase in the

    regularly quarterly dividend to 41 cents a share, demonstrating our

    - 2 -

  • strong commitment to reward our shareholders in a balanced manner.

    This also indicates our confidence in the bright future for the company

    and our ability to generate excellent cash from operations.

    Organizational Alignment and Todays Discussion

    But strong historical financial performance alone is not sufficient to

    gain your continued support. We are raising the bar on our

    expectations through a comprehensive portfolio transformation and

    global positioning. Pierre will walk you through the core elements of

    this strategy, but before I invite him to the podium, let me express to

    you my excitement for the actions taken by the Board last evening

    when they elected him President and COO. I have known Pierre for

    the 20 years he has been with the company and have found him to be

    an exceptional leader and a smart business executive. Together with

    Jacques Croisetiere, our Executive Vice President and CFO who was

    also recently named Chief Strategy Officer, the three of us are

    committed to working together to assure that the higher bar we have

    set for your company becomes a reality in the next two years.

    I am more excited about this company and our future as I have ever

    been in my 37 years with Rohm and Haas. Let me ask Pierre, and

    then Jacques, to provide you with the details that support my

    enthusiasm and confidence in our future.

    And now it is my pleasure to welcome Pierre Brondeau, President and

    Chief Operating Officer, to the podium. Pierre?

    - 3 -

  • PIERRE BRONDEAU Thank you, Raj. And thank you all for joining us today. I appreciate

    the opportunity to address this group here at the Chemical Heritage

    Foundation, and all of you joining us by webcast as well. Welcome.

    I will focus today on the implementation of our Vision 2010 strategy,

    and the progress we have made to date on achieving our goals.

    ROH Today A Truly Global Company

    Before we discuss Vision 2010, I would like to take a look at Rohm and

    Haas Company today. As you can see here, our 2007 sales of $8.9

    billion are well balanced across the globe:

    51 percent of 2007 sales were generated outside North America.

    Excluding our Salt business (which is a North America only

    operation), nearly 60 percent of our sales were generated

    outside of North America last year.

    Rapidly Developing Economies, or RDEs, represented 24 percent

    of the companys sales in 2007, and is steadily becoming a

    larger contribution to total sales we are on target to reach our

    goal of a 35 percent RDE contribution by 2010.

    ROH Today Three Core Business Groups

    Our core business groups are Specialty Materials, Electronic Materials

    and Performance Materials.

    The largest, Specialty Materials, generates sales of about $5

    billion annually. This business includes most of the Rohm and

    Haas acrylic chain, with 3 distinct business units: Primary

    - 4 -

  • Materials, Paint & Coating Materials, and Packaging & Building

    Materials.

    Next is our $1.7 billion Electronic Materials business, which

    serves the semiconductor, packaging, circuit board, and displays

    markets.

    Third is our Performance Materials business. This business

    group includes the companys activities in water, energy, food,

    and hygiene, with business units such as Ion Exchange Resins,

    Biocides, Agrofresh and others.

    Of course we also have the Salt business, which represented

    12% of our 2007 sales, and while not core to our growth

    strategy, still plays an important role in our present business

    performance.

    From an end-market viewpoint, we continue to serve very diversified

    markets with the two largest, Building and Construction and

    Electronics, representing more than half of our sales.

    ROH Today Positioned for Growth

    I would like to focus the rest of my presentation on Rohm and Haass

    core growth segments. Each of these markets has growth rates which

    are above the global GDP, and we hold a leadership position in each of

    them. These segments are Electronic Materials, Paint and Coatings

    and differentiated Niche businesses in energy, water, hygiene and food.

    It is important to note that most of our resources will be directed to

    these three groups.

    Before discussing the critical objectives for each of these businesses, I

    would like to add a few other points about the company portfolio:

    - 5 -

  • These three segments represent more than half of the sales

    of the company, and will contribute an even larger share in

    2010 but Rohm and Haas will not be successful without the

    other business units delivering on their financial targets and

    fulfilling their respective strategic roles.

    One example is the importance of our Primary Materials

    business group. This business needs to be able to deliver the

    lowest-cost monomers to our downstream businesses all over

    the world, as illustrated by the recent Joint Venture we

    established in Saudi Arabia for a 250KT acrylic plant.

    Finally, acquisitions and divestitures are critical to our future

    to deliver a faster growing and more focused portfolio, and as

    you will see in a few minutes, we have been very busy on this

    front in the past twelve months.

    Vision 2010: What to Expect

    We have made tremendous progress toward achieving our Vision 2010

    objectives:

    Building a $3.5 billion Electronic Materials business with a strong

    position in the semiconductor, circuit board and packaging

    industries, and also an exciting portfolio of technologies for the

    displays industry. Our latest acquisition of the Korean company

    Gracel provides us with a complete product line for LCD, Plasma

    Displays and OLED. This business should reach $500 million to

    $600 million by 2010.

    Targeting $3 billion in sales for our Paint and Coatings franchise.

    This will be accomplished by strengthening our position in

    architectural coatings, but just as importantly by penetrating

    - 6 -

  • more aggressively the industrial space and going beyond acrylic

    technology.

    Building a $1.5 billion portfolio of highly differentiated Niche

    businesses in line with macro trends in the fields of food, energy,

    hygiene and water. These are critical needs of a growing planet

    and complement our sustainable development strategy very well.

    And as I noted earlier, increasing sales in RDEs to 35% of the

    company total.

    Vision 2010: Progress to Date

    As Raj noted in his remarks, quite a bit has been accomplished since

    we launched Vision 2010 in October 2006. These slides outline the

    primary accomplishments to date within our three growth areas, and

    show how they relate to our Vision 2010 goals for portfolio growth,

    RDE expansion and product innovation.

    I will not go through each of these achievements in detail, but I will

    highlight just a few:

    In Electronics, I already mentioned our display materials

    business, but I would like to reiterate my excitement to have

    now acquired an OLED company with a technology that will

    completely change the way we make Displays in the future.

    In the Coatings area we have acquired FINNDISP, a Finnish

    company with operations in Russia and Scandinavia that gives us

    a stronger position in Russia and Central and Eastern Europe,

    and a new technology platform that we will leverage around the

    world.

    - 7 -

  • Also in Coatings, with our newly announced JV in Saudi Arabia

    we are expecting to have a strong, global supply of acrylic

    monomers at the most competitive price.

    And in Niche businesses, our partnership with Syngenta creates

    a $500 million business opportunity for our Invinsa technology.

    Finally, I would like to restate our commitment to technology in every

    segment we participate in. Technology has been the hallmark of Rohm

    and Haass success over the years, and we will not succeed without

    being regarded by our customers as the undisputed technology leader.

    Vision 2010: Where is it Leading Us?

    In summary, in 2010 Rohm and Haas will be a stronger, faster-

    growing and more profitable company, with a portfolio that is more

    geographically balanced, and has a greater contribution of sales and

    earnings from the core businesses weve discussed today. We are

    building this portfolio on our core strengths, and our higher

    investments in the fastest growing parts of the globe, complemented

    with strategic bolt-on acquisitions. It is an exciting plan well underway,

    and holds great promise for shareholder rewards.

    Thank you for allowing me to share our progress with you today, and

    now it is my pleasure to introduce Jacques Croisetiere, Executive Vice

    President, Chief Financial Officer and Chief Strategy Officer. Jacques?

    JACQUES CROISETIERE

    Thank you very much, Pierre, and thank you all for taking the time to

    join us today.

    - 8 -

  • The Evolution of Rohm and Haas

    As Pierre and Raj have described, we are fundamentally reshaping the

    company through our Vision 2010 strategic plan, to create a faste r-

    growing, more focused, and more profitable company. We believe

    that, at the end of the day, this will result in greater rewards for you,

    our owners, by delivering higher levels of Total Shareholder Return, or

    TSR.

    Before I walk through the way we link our Vision 2010 goals and

    shareholder return, lets quickly review how the company has evolved

    over the past 10 years, and how this leads to our confidence in

    reaching our Vision 2010 goals.

    The period of 1998 to 2001 was a time of major change for Rohm and

    Haas. We executed more than 40 transactions, the largest of which

    was our acquisition of Morton International in 1999. Just as the full

    impact of these transactions began to be felt, the economy turned

    downward and one of our key end markets, electronics, made a

    profound regional shift away from the West, our position of strength at

    the time, to Asia.

    From 2002 to 2006, we drove tremendous improvement in

    performance as we repositioned our electronics business to Asia and

    drove for integration benefits across our chemical businesses. We

    grew sales at a compound annual rate of 10%, and increased EPS by

    nearly 300% in this five year period.

    - 9 -

  • In late 2006, we announced our Vision 2010 strategy. Despite the

    current macroeconomic uncertainty, we believe strongly in our ability

    to deliver our original goals demand growth of 5-7% and EPS growth

    of 12 -14% over the 2006 to 2010 period.

    Supported by our healthy, consistent dividend growth, delivering this

    level of EPS growth should generate greater returns to shareholders.

    Top Quartile TSR

    Put most simply, our Vision 2010 strategy has one overarching goal:

    delivering higher shareholder returns. By reaching our EPS growth

    targets, supported by our solid dividend yield, we believe we should

    deliver total shareholder returns of greater than 15%. To put this in

    perspective, the top TSR quartile for our peer group -- the S&P 500

    Materials Index -- delivered 13% returns over the past ten years.

    We believe that by delivering on three key pillars sales growth,

    profitability, and cash flow we can drive to this higher level of

    shareholder return. Our priorities are clear drive 5-7% sales growth,

    focused on Electronics, Coatings and Rapidly Developing Economies;

    improve our EBITDA margins; grow earnings at twice the rate of our

    revenue growth; and continue our disciplined deployment of cash flow

    reinvesting in growth and productivity projects that return greater

    than 15%, maintaining a strong dividend payout, and funding further

    growth through bolt-on acquisitions.

    - 10 -

  • First Pillar - Sales Growth:

    First, in order to drive to 5-7% sales growth, we are focusing on

    building our business where end markets show growth greater

    than GDP, and in the Rapidly Developing Economies of the world.

    This is our most important goal, and growth will be achieved

    using multiple strategies. Here are a few of the actions currently

    in motion:

    - Gaining share in mature economies through innovative

    products and technical services

    - Relentlessly managing product line in high growth sectors

    with leading customers

    - Leveraging our ability to better serve customers with our

    extensive manufacturing footprint and improving asset

    productivity

    - Accelerating investment in capital and human resources in

    RDEs

    - Investing in the future by developing new business platforms

    - Improving on sales effectiveness and customer services

    - And obviously focusing on adjusting our portfolio of

    businesses to meet our long-term growth aspirations

    Delivering on these growth strategies will substantially change

    the makeup of our company. Our three core areas Electronics,

    Coatings, and Niche businesses should represent roughly three

    quarters of our sales in 2010, as opposed to just over half in

    2006. Additionally, our regional balance will greatly improve

    - 11 -

  • with our sales distributed nearly equally across the Americas,

    Asia, and Europe.

    Second Pillar - Profitability:

    In terms of profitability, we intend to drive faster EBITDA dollar

    growth and expand our already healthy return on capital

    employed. We will accomplish this by:

    Growing high-return businesses, while focusing low-return

    businesses on improving margins;

    Utilizing a capital-light operating model in RDEs;

    Increasing the use of alliances;

    And improving working capital performance.

    Pricing for value while also recovering the rapidly escalating

    raw material and energy costs.

    Third Pillar Cash Flow:

    We will continue our disciplined approach to deploying our strong

    cash flow, through:

    Reinvesting in our core businesses through capital projects

    that support growth or productivity improvement and provide

    high returns, with a portfolio of capital projects that yields

    returns greater than 15%

    Growing dividends at the expected rate of long-term earnings

    growth

    Augmenting our organic growth with highly focused bolt-on

    acquisitions

    Repurchasing shares where appropriate

    - 12 -

  • We are proud of our strong history of returning cash to

    shareholders with 70% of cash from operations over the past

    five years returned to shareholders through share repurchases

    and dividends and we fully intend to maintain this rigor going

    forward.

    So in closing, we feel we have a clear understanding of the key pillars

    necessary to drive higher shareholder returns. We have clear metrics

    in place to track our progress against these pillars. We are confident

    that delivering on these goals supported by incentive programs

    aligned with these drivers of TSR will allow us to reach our aspiration

    of top quartile performance.

    Now, let me turn it back over to Raj, who will provide a few closing

    remarks, then open the meeting to your questions. Raj?

    RAJ GUPTA

    Thank you, Jacques.

    While our strategy is clear, well articulated and implementation well

    underway, you might be asking how we continue our historical

    earnings trajectory in the midst of the challenging business cycle we

    now find ourselves in? Clearly while we are busy with the

    implementation of Vision 2010, we also must face the stark realities of

    a struggling economy in the U.S., unprecedented costs of raw

    materials, energy and freight, tightening financial markets, and a

    general weakening of the North American economic outlook and

    confidence by the consumer. There is no doubt that these conditions

    - 13 -

  • prove to be a challenge for us, but we are addressing them with

    aggressive cost management, rapid pricing strategies to keep pace

    with rising costs, and continued intensity on the relationships with our

    customers that represent true value. At the same time, because

    todays Rohm and Haas is in many ways a very different company than

    the one in place when we last faced an economic downturn, we are

    better able to navigate these conditions and maintain our long term

    growth strategies in higher growth markets around the globe.

    Pierre shared with you in detail whats different about our company

    today particularly in our portfolio and global footprint. But despite

    these changes, many things have and will continue to remain the same.

    As I mentioned earlier, we are clearly raising the bar at Rohm and

    Haas, but the qualities that remain steadfast are: our commitment to

    transparency, integrity and responsible operation. And of course,

    excellent governance of your company by an experienced and

    dedicated Board of Directors. By building on the strong foundation of

    our founder, Otto Haas, and then carried forth by tens of thousands of

    employees over our last 99 years, we are assuring a future that is as

    strong and promising as that which was started just several blocks

    from here nearly a century ago.

    Before I welcome your questions, I would like to take a moment to

    address the Rohm and Haas employees with me here today in

    Philadelphia, and around the world joining us by webcast. At the heart

    of our Vision 2010 strategy is people attracting and deploying the

    right talent in the right places. It is all of you, our employees, who

    make this a successful company. On behalf of the Board and

    management, I thank each of you for your commitment, energy and

    - 14 -

  • - 15 -

    intensity you bring every day to your work. Together we will realize

    the promise of Vision 2010. If it is not too presumptuous, can I ask all

    of you in the room with me today to then join in a generous round of

    applause for our 15,700 employees around the globe who makes us

    the pre-eminent company that we are.

    Now, thank you for that acknowledgement, and for your continued

    interest in Rohm and Haas Company. Let me now take your questions.

    If you would like to ask a question, please raise your hand to be

    recognized, wait for one of the microphones so everyone in the room

    and webcast can hear you, and please identify yourself before asking

    your question.

    * * *

    Once again, thank you for your attendance today, and I look forward

    to seeing you here again next year, when we will update you on our

    progress toward Vision 2010, and celebrate the centennial year of your

    company.

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