Roger Berry - Managing Director / Chief Executive / Sales Director / Brand Manager / Regional Manager / Sales and Marketing Manager /Consultant

Roger BerryManaging Director | Chief Executive | Sales Director

Lower House, Chelworth, Malmesbury, Wiltshire SN16 9SF07815 954236 | roger.berry@btinternet.com

ProfileA dynamic, positive and proactive Managing Director committed to developing productive relationships that deliver both profit and progress. Drives forward to increase the bottom line by streamlining operations and motivating staff. Delivers a superior customer experience and flourishes under pressure.

Inspirational Chief Executive with proven abilities in client management and project leadershipSpecialises in growing businesses in terms of sales and profitabilityPossesses over 16 years experience as Managing Director for a variety of successful SMEs

Looking to secure a position as Managing Director, Chief Executive or Sales Director where advanced people management skills and sales techniques can be used to their fullest effect in leading a company forward.

Skills MatrixBusiness development | business management | business transformation | commercial management | sales direction | sales management | sales generation | sales development | service delivery | process improvement | change management | P&L management | strategic thinking | strategic development | strategic planning | project management | process management | full project lifecycle | team building | team management | team development | staff engagement | staff development | client engagement | client development | client management | revenue management | revenue improvement | performance management | performance improvement | problem resolution | issue resolution | operational management | new customer acquisition | customer relationship management | finance management | finance development | quality control |

Personal AttributesAn empathetic, fair and measured Chief Executive with extensive sales skills Innovative, energetic and adaptable individualA charismatic and experienced leader with a strong work ethic

Career DetailHealthmatic Ltd - Managing Director | Partner Jan 2006 - PresentManaging Director | Partner of a £5.5m facilities management business for 120 local authorities across 350 locations. Fully accountable for ensuring the business understands the needs of the client and is fully transparent. Overseeing the operational management of public service innovations, budget control and offering a stronger and more efficient service delivery. Further accomplishments as Managing Director | Partner are:

Increased business by 550% with a business share value rising from zero to £6m Improved the customer base from 49 local authorities to 120 Won a combined local authority bid on 2 consecutive occasions valued at £565,000 a year (£3.4M) Won a bid at Bath and North East Somerset for £6M over 15 years

Ridley Quiney Ltd - Managing Director Aug 2001 - Dec 2005Managing Director of a £32m international company with full P&L responsibility. Total focus on sales growth, business strategy and correcting sub-standard margin trading. Additionally analysed acquisitions, rationalised supplier and employee numbers and revised CRM. Conducted quality control and policy improvement.

Oversaw a profit rise from break even to £170,000 a month within 12 months by concentrating on sales, repositioning, overhead control and working as a team

Increased annual sales from £21m to £32m over a 5 year period Went from a £230,000 loss to £2m profit in 5 years Secured Macfarlane's business which was worth over £500k p.a.

Thanet Press - Managing Director Aug 2000 - Jun 2001Managing Director primarily focused on evaluating the business and undertaking a strategic review. Conducted meticulous analysis of a critical change management process. Totally restructured the business to negate the need for a Managing Director at the Thanet Press production engine.

Resulted in a bottom line increase of over 50%

Roger Berry - Managing Director / Chief Executive / Sales Director / Brand Manager / Regional Manager / Sales and Marketing Manager /Consultant

Replaced £3m of lost sales within 6 months and saved press from closure due to expert interim management and streamlining the site management to the group base

Bibby and Baron - Managing Director Oct 1998 - Aug 2000Headhunted to become Managing Director with the remit to increase sales and improve the bottom line. Rationalised operations and improved relations by revitalising the remaining manufacturing workforce. Pioneered an innovative sales and marketing strategy. Undertook complete board restructure. Overhauled machinery stock. Corrected customer service issues and secured additional major customers.

Added £4m to sales and £2.5m to the bottom line after 18 months Improved material margin by 5% with a £800,000 profit increase in 12 months Moved the business to another site following the hostile bid from Macfarlane for the group, British

Polythene Industries Achieved benefit of £3m per annum following the successful move of £11m of the £13m annual turnover Major clients included Tate and Lyle, M and S, Safeway, UCI and RHM

QCI - Consultant Dec 1997 - Jan 1999Consultant who played a vital role in major clients developing meaningful CRM skills due to facilitating change with a diverse approach. Delivered the company’s assessment and correction package. A major client, Bibby and Baron, hired me as Managing Director after working with them since October 1998.

Offered first rate solution selling and buy-in alongside workshops, assessment and delivery Hired as Managing Director at Bibby and Baron as a result of the consultancy performance in Jan 1999

Dart Container Corporation - Regional Manager, EMEA Nov 1987 - Nov 1997Regional Manager instrumental in building a profitable £10m food packaging business. Concentrated on high level marketing and research. Undertook comprehensive team and telesales training. Established Europe-wide relationship management. Effectively repositioned brand and maximised on profits.

Built up a 35% market share at 20% net return from scratch over 10 years Broke new ground, adjusted product configuration and transformed the captive market Conceived and implemented an annual and 5 year business plan

JW Bollom - Brand Manager Nov 1986 - Nov 1987Built a profitable retail brand then sold into B and Q, Payless and Homebase. Collaborated with agencies on packaging. Built and retained a retail sales force. Worked on advertising and market positioning.

Sweetheart International - Sales and Marketing Manager Apr 1983 - Nov 1986Responsible for northern Europe with key accounts including McDonalds, Wimpy and ACS. Achieved profitable growth from £1.75m to £3.2m. Supervised 2 UK sales people and the Scandinavian sales team.

Forecast sales and production and conducted comprehensive sales training

International Paint - Area Sales Manager Jan 1981 - Apr 1983Fiddleford Inn - Manager Jul 1980 - Jan 1981

Education and QualificationsBSc in Psychology, Southampton University3 A Levels in Maths, Physics and Economics, Wycliffe College11 O Levels, Wycliffe College

Further SkillsIT Proficiency - Lotus 123, Excel, Freelance Graphics, Windows and Microsoft WordLanguages - Conversational French

Hobbies and InterestsAway from the Managing Director world I am a councillor for North Wiltshire District Council, chair of the health select committee and unitary member for Wiltshire Council.Please view this link for further information http://www.nonexecutivedirectors.com/roger-berry-ned-12001.html

References are available upon request