Rodriguez presentation
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Connect. Engage. Deploy.
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Transcript of Rodriguez presentation
Connect. Engage. Deploy.
Before the
Internet, we
used to
gather to
share our
passions
Today, social media helps us
connect, engage, and deploy…
Anytime.
Anywhere.
Connect.To be the conduit between the audience and valuable content and resources
(…just a few)
ChannelsSocial Media
• 901 million users, 425 million mobile
• 20% of all web pages viewed
• Average 20 minutes per visit
• Posting from 1-4 pm = higher response
Source: Facebook (2012)
• 465 million users
• 84% retweet due to personal connection
• 69% decide who to follow based on
suggestion from friend
• Best to tweet after lunch, early in week
Source: Twitter (2012)
YouTube
• 800 million unique viewers monthly
• 600 million mobile views per day
• #2 search engine (Google is #1…and
Google owns YouTube)
• 3rd most popular website (after Google
and Facebook)
Source: YouTube(2012)
One message before Social Media…
One message after Social Media…
Engage.
you need a
social media strategy
Set Goals
Listen and Learn
Analyze and Optimize
Deploy.
First Shot FiredTech CU sends initial noticeCredit union notifies members that the 52-year
cooperative wants to convert to a bank, taking over
$150 million worth of capital.
June 14, 2012
A case study…
Immediate ResponseDraft opposition email, setup sitesPurchased domain (www.savetcu.org), created
Tumblr page, WordPress
site, Facebook, Twitter, MailChimp, PayPal, and
Google Drive accounts.
Within 72 hours
Connect with MembersEmail sent, directing members to webMembers use social media channels to express their
anger, form arguments, and mobilize against the
credit union. Volunteers register.
Within 2 weeks
Facebook SuccessMore “like” David than GoliathWithin one month, Save TCU’s Facebook page gets
more likes than Tech CU’s page which was created
over two years ago.
Within 4 weeks
Victory!Social media helps gain 77% of the voteFirst time social media is used to oppose conversion.
Leadership is spread among many, provides solid
base for engagement and action.
Within 100 days
Before the
Internet, we
used to
gather to
share our
passions
Today, social media helps us
connect, engage, and deploy…
to share our
passions
and change
the world.
