Rodeo  Drive  Concours  d’Elegance  2015  Page  1  

   FOR IMMEDIATE RELEASE June 22, 2015

THE 22ND ANNUAL RODEO DRIVE CONCOURS CELEBRATED FATHER’S DAY WITH MORE THAN 100 CARS DISPLAYED ALONG RODEO DRIVE

Alfa Romeo Selected as 2015 Honored Marque

1938 Alfa Romeo 8C 2900B Short Chassis Touring Spyder by Ray Scherr

Received Best of Show Award

BEVERLY HILLS, Calif. – Tens of thousands gathered on Rodeo Drive to celebrate Father’s Day with the

biggest turnout ever for the annual Concours d’Elegance event. The 2015 edition of the Rodeo Drive

Concours featured Alfa Romeo as the “Honored Marque.”

“The Rodeo Drive Concours is a favorite Father’s Day tradition in Beverly Hills,” said Mayor Julian Gold.

“It’s a day-long celebration of the finest automobiles in the world and a wonderful way for the entire family

to celebrate their fathers in classic Beverly Hills style.”

The event began on the 200 block at the intersection of Rodeo Drive and Wilshire Boulevard with the

Honored Marque, Alfa Romeo. Celebrating their return to North America and 105th anniversary this month,

the brand showcased the all-new 2015 Alfa Romeo 4C Coupe, the open-air 4C Spider that arrives this

summer and a 1965 Giulia TZ by David Sydorick.

“As an event that exudes style, elegance and automotive passion, we’re honored that the Rodeo Drive

Concours d’Elegance selected Alfa Romeo as this years Honored Marque,” said Reid Bigland, Head of Alfa

Romeo North America. “And the timing of the Rodeo Drive Concours d’Elegance couldn’t be better as Alfa

Romeo celebrates its 105th anniversary in June, our 4C Coupe continues to excite North American driving

-more-

Rodeo  Drive  Concours  d’Elegance  2015  Page  2  

enthusiasts and our all-new 4C Spider arrives this summer with its combination of supercar-level

performance and open-air freedom.”

Also on the 200 block of Rodeo Drive, The Auto Gallery showcased a 2016 FIAT 500X, 2015 McLaren

570S, 2015 McLaren 650S, 2015 Pagani Huayra, 2015 Maserati GranTurismo and a 2015 Maserati Ghibli.

Auctions America showed off a 2004 Ferrari Enzo, 1967 Ferrari 330 GTS and a unique 1938 Mercedes-Benz

540K Special Roadster at the intersection of Dayton Way and Rodeo Drive. A few steps away, Galpin Ford

showcased their 2015 Galpin Rocket. Also on the 300 block of Rodeo Drive, Maserati North America

brought their Quattroporte GTS, Ghilbli SQ4 and the GranTurismo Convertible. Two 2015 Tesla Model S

P85D customized by T Sportline and Al & Ed’s Autosound made an appearance, along with a pink Tesla,

known as Breast Car, to raise awareness for breast cancer.

At the intersection of Brighton Way and Rodeo Drive, the best of the best Winner’s Circle featured examples

from Carrozzeria Touring Superleggera. These included a 1932 Alfa Romeo 8C Touring Spider owned by

Chuck Wagner, a 1949 Alfa Romeo 6C 2500 Villa d’Este coupe owned by Tim Walker and this year’s Best

of Show winner, a 1938 Alfa Romeo 8C 2900B Short Chassis Touring Spyder by Ray Scherr.

Also at the Brighton Way and Rodeo Drive intersection, Toyota displayed their new Fuel Cell vehicle, the

Mirai. This vehicle provides next generation mobility with an advanced technology fuel cell powertrain.

Down the 400 block, Beverly Hills BMW showed off their BMW 650i Convertible. A few steps away,

Highline Autos displayed a 2015 Dodge Viper with an 8.4L V10 engine, 645 horsepower, manual

transmission and leather and suede interior. The Petersen Automotive Museum displayed the exotic “Round

Door” Rolls Royce, along with a 1933 Duesenberg SJ Convertible Coupe by Murphy. At the end of Rodeo

Drive near Santa Monica Boulevard, Ferrari North America and Ferrari Beverly Hills showcased a 2015

California T, 2013 Ferrari FF and a 1961 Ferrari 250 PF Cab.

“The annual Rodeo Drive Concours is a world-class event that checks every box! Sensational cars, free to

the public and a great place to celebrate Father’s Day with the entire family,” said Rodeo Drive Concours

Committee Chairman Bruce Meyer. “It’s one of those special events that appeals to everyone. The

combination of fashion, architecture, great cars and the best people watching makes it a unique tradition

every Father’s Day.”

-more-

Rodeo  Drive  Concours  d’Elegance  2015  Page  3  

The Rodeo Drive Committee – in conjunction with the City of Beverly Hills – selected the theme “Highways to

Heaven” to honor Route 66, Autobahn and Autostrade. Route 66 was one of the original highways within the

U.S. Highway System. Established in 1926, Route 66 ran through Chicago to Los Angeles covering 2,448

miles. Germany’s Autobahn, also known as the German term Bundesautobahen, is the federal controlled-access

highway system in Germany that has no mandated speed limit for some classes of vehicles. Italy’s Autostrade is

the Italian national motorways system. This system is the main toll road in North and Central Italy.

The Rodeo Drive Concours d’Elegance is produced by the Rodeo Drive Committee with support from the City

of Beverly Hills. Alfa Romeo was featured as the 2015 Honored Marque. Partners include The Auto Gallery,

Toyota, Maserati North America, Ferrari North America, Ferrari Beverly Hills, Two Rodeo Drive, GEARYS

Beverly Hills, Auctions America, Beverly Hills BMW, Galpin Ford, Petersen Automotive Museum, the Beverly

Wilshire, A Four Seasons Hotel, Lladro, Beverly Hills Conference & Visitors Bureau, Al & Ed’s Autosound,

T Sportline, Roaming Hunger and the Beverly Hills Boy Scouts Troop 110. Media partners include the Beverly

Hills Courier and Highline Autos Magazine. For more information about Rodeo Drive and the Rodeo Drive

Concours, please visit www.rodeodrive-bh.com. For images from the event, please visit

https://www.dropbox.com/sh/pdch5gw4c79n7gt/AABh0hdCxpsH92DbpxUy7M44a?dl=0 .

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique

destination for both Southern California residents, as well as visitors from around the globe. The more than

100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this

famed street. For more information about Rodeo Drive, please visit www.rodeodrive-bh.com and follow us

on Facebook at @RodeoDriveBeverlyHills, Twitter and Instagram at @RodeoDriveBH.

# # #

Media Contact:

Kady York 818.438.6654 Kadydyork@gmail.com