Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike...

16
Rocky Mountain Endurance 2014 Sponsorship Program

Transcript of Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike...

Page 1: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Rocky Mountain Endurance2014 Sponsorship Program

Page 2: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Who We Are

Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events and cross country races.

It is RME’s mission to promote endurance adventures through

competitive races, the Junior League program and community events.

Page 3: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME – 2014 Race Series

Ridgeline Rampage / April 19 & 20 /

Castle Rock, CO

Battle the Bear / May 3 & 4 / Lakewood,

CO

Indian Creek / May 17 & 18 / Sedalia, CO

PV Derby / May 31 & June 1 / Elbert, CO

Breckenridge 100 / July 12 & 13 /

Breckenridge, CO

Peaceful Valley Triathlon / Aug 23 & 24 /

Elbert, CO

The Mountain Bike race is on Saturday

and the

Trail Running race is on Sunday at each

weekend event.

Page 4: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME’s Future Vision

Rocky Mountain Enduranceis expanding to include:

Competitive Race Team Junior League Evolve Events

Off-Road Triathlons

Regional & International Guiding and Tours

Page 5: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Trail Running Series

New in 2014 RME will include Trail Running at each of

our MTB races Popular 10k and Half-

Marathon distances Team Competition Series Standings

An exciting and new Demographic

Page 6: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME Race Team

RME Race Team = top finishing athletes competing in local and national races.

RME Race Team members partner with our Junior League participants to give back to the community through a youth mentorship program.

Team racers are paired with Junior riders to mentor athletic development.

Page 7: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME Junior League

Benefits Include: Coaching/

Mentoring Peer Support Youth Courses Junior League

Specific Pit Zones

The Junior League introduces youth to mountain biking and provides the support and coaching

necessary for the development of dedicated young athletes.

Page 8: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME Evolve Events

Festival Style Family Events:

Races, Rides, & other adventures

Coaching and skills clinics Just-for-fun marked courses Bike maintenance

instruction Bike demos Women’s specific clinics Kids riding camps Fun for the whole family!

More to come as we evolve…

Page 9: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

RME Participants

Event attendance average of 500 to 800 racers

Event attendance average of800 spectators

Estimated 15,000 racers & spectators for the entire series

All ages and athletic levels

80% male racers, 20% female

85% of participants have college degrees

70% of participants are married

60% of participants have children

Rocky Mountain Endurance Demographics

Page 10: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Why partner with RME?

Inspires young athletes Provides coaching and support Introduces juniors to cycling Helps keep youth active and fit Creates positive brand

impression with families involved in the league

Promotes community sporting events

Grows the sport of cycling and other activities!

By supporting RME, you are assisting in the creation and implementation of youth specific programs such as our

Mountain Bike Junior League.

The Junior League!

Page 11: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Why partner with RME?

Active sponsor promotion through athlete blogs, race reports, newsletters, social media (Facebook and Twitter)

Influence of a dedicated fan base through developed respect and admiration.

Community partnership through a youth mentorship program- RME Junior League

Promote brand marketing to their fans and spectators

Partnering with RME allows you to align your brand with our team of elite athletes

Our Race Team!

Page 12: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Why partner with RME?

United Cerebral Palsy Mountain Hope Summit Foundation Colorado High School Cycling

League High Country Conservation Center

Our sponsors are recognized for making a positive impact in the broader community. Five percent of race proceeds

aredonated to charities. Foundations we support:

Charitable Foundations

Page 13: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Sponsorship as an Investment

Sponsorship of Rocky Mountain Endurance provides an excellent return on investment by providing brand visibility and an opportunity to demonstrate corporate interest in outdoor adventures, youth fitness, and community events. It is a viable way to gain exposure for your business and appeal to a diverse target audience.

Through advertising, community outreach, and event presence,

Rocky Mountain Endurance provides a unique opportunity to:

Promote sales of product and highlight your specialized services to an excited audience

Establish your company as a partner of choice Receive recognition for your company’s support of community events Gain the interest of potential new customers Market your product to a large demographic including sports enthusiasts,

active adults, families, athletes, and community supporters

Page 14: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Sponsorship VisibilityRocky Mountain Endurance works closely with our sponsoring partners to ensure that our marketing plan reaches common goals and maximizes the return on sponsor investment. We have a 12 month marketing campaign that incorporates a variety of promotional channels to maximize sponsorship visibility.

Event Publicity and Advertising: Sponsors’ banners are presented throughout event venues. Expo booths are encouraged; sponsors can distribute promotional materials and samples. RME leader’s jerseys include sponsor’s logos.

Email Advertising: RME’s monthly e-newsletter reaches over 9,000 recipients. Web Advertising: Sponsor logos and company links are highly visible on the RME

website. Social Media Advertising: Through our Facebook site, race reports, and athlete

blogs, sponsors will receive increased social media traffic and web site visits. Print Advertising: Promotional event posters with sponsor logos are displayed

the entire event series in venues throughout Colorado. Magazine Advertising: Mountain Flyer Magazine features advertisements,

articles and race reviews on RME events. Word of Mouth: Association with Colorado’s premier mountain bike series and

The Junior League

Page 15: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

A peek at RME…

Enjoy a n inside look at RME events, by clicking on the following link

Breckenridge 100

Battle the Bear

PV Derby

Page 16: Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

Contact Us

Thank you for considering a partnership with Rocky Mountain

Endurance!

We look forward to a great 2014 season!

Contact RME

Christy GraceOperations Manager

970-222-4281

[email protected]

rockymountainendurance.com

Ride Run Evolve