Rockstart Presentation Final(print version)4.30.12
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Transcript of Rockstart Presentation Final(print version)4.30.12
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Rockstart Proposal
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Youth Culture
CURRENT SITUATION
Idle time after school is THE crucial time to engage adolescent youth
Music and Sports are our best chance to engage
Popular music is not taught in schools
Todays lyrical content reinforces Immoral behavior
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Music Participation Declining In Schools
• Participation in Band and Orchestra drops in correlation to age (HMS 32% average decline by grade (6th - 8th), National Decline of 22% for Black and Latino students in any form of arts education from 1982-2008)
• No funding for popular instruments, Music funding declining (39% over the past 10 years)
• Most popular instruments not taught• Classical and Jazz music becoming irrelevant in youth culture
(The average age of Classical and Jazz audiences is rising faster than any other grouping)
PROBLEM
Sources: National Endowment of the Arts (NEA), The National Assembly of State Arts Agencies (NASAA),
and Highland Middle School
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Alarming Trends
Source: National Endowment of the Arts (NEA)
PROBLEM
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Funding Is Declining
• Local funding for the arts has declined by 20% between 2008 – 2011
• State art agencies lost 39% of their appropriated funds between 2001 - 2011
• More cuts expected in 2012
PROBLEM
Source: National Assembly of State Arts Agencies (NASAA)
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Media Consumption By Age
AGE CONSUMPTION BEHAVIOR
Up to age 10 Watches T.V. with parents Group discussion on content preferences
10 to age 12Urban youth listen to
music 4.43 hours a day (28% of the day)
In room w/o parents: some of the dialogue
concerning content ends
13 and above“ “
Seldom to no discussion on content
Source: USA Today Dec 2011 (Society for the Advancement of Education)
PROBLEM
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Pop Music VS Family Values
PROBLEM
• The top recording artist of this decade is Eminem, his lyrics graphically describe rape, murder, domestic violence, incest, drugs and sex– The #1 consumer of rap and hip/hop music is white
urban youth Source: Wall Street Journal/Boston Globe/Wikipedia
• The correlation between record sales & jail cells• Content of Top 10 songs over the past 4 years
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But… Music is vital• Defines Identity 4.43 hours a day spent listening to music
• Primary avenue of expression• Playing in a band facilitates
teamwork, self-confidence, discipline, creativity
• Academic improvement regardless Of socioeconomic background
Source: Dr. James Catterall, UCLA
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SOLUTION : Redeem Music• Redeem Music – Redeem Lives (Student Bands, Pro Bands, Local Venues)
• ROCKSTART (After school music program)
• Recording studio (To support all entities)
SOLUTION
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We listened for one year and over 3,000 hours to… And learned from…
• Students• School Principals/Teachers/Counselors And Administrators• Parents• Industry experts• Community partners
SOLUTION
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ROCKSTART
• Pay model (w/ scholarships)• Use School Facilities• Partner for Concerts• Volunteer Participation• Self sustaining after initial start up costs
SOLUTION
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More than Music
• Scholarships• Free transportation• Free instruments• Partnership with school to improve grades, behavior and attendance• Community (engages peers and parents)
SOLUTION
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Students that participate in
school music programs are twice as likely to attend
college
1976 20090%
10%20%30%40%50%60%70%80%90%
Hispanic
Asia/Pacific Islander
Black
White
Source: US Dept of Education, Nat’l Ctr for Education Statistics 2011
National Avg Music Students
1 x
2 x
Rate of College Attendance
Source: Bands Across the USA
Over 60% of the students In our beta test were non
white
College Attendance By Ethnicity
The College FactorSOLUTION
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Key Benefits
• Academic Improvement• Builds self confidence• Breaks through economic/cultural barriers to create community• On stage and in school vs on the street and on
police rolls
SOLUTION
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From the Principal
ROCKSTART’S IMPACT• 83% of ROCKSTART student grades were better for the quarter they
participated in ROCKSTART than the quarter they did not - On average +6.8% (almost a full grade point)
• 13 of 19 students started with at least 1 and as many as 5 F’s, 6 weeks later 70% of the 13 were cleared to fully participate• For the 4 students that were not cleared, a performance plan was
crafted to meet their specific academic and emotional needs
• “ROCKSTART BREAKS THROUGH CULTURAL, ACADEMIC AND SOCIOECONOMIC BARRIERS. At Highland we see many students working together that normally would not.” – Anissa Bereano, Principal HMS
• “We have seen a TREMENDOUS BOOST to the SELF CONFIDENCE and SELF ESTEEM of the students that participated in ROCKSTART.”
– Maureen McDermott, Counselor HMS
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Funding Needs
• Band Setups (2 band sets per school)– Middle Schools 5 Schools @ $9,500 $47,500– Alternative Schools 2 Schools @ $11,000 $22,000– High Schools4 Schools @ $12,500 $50,000
• Equipment for school concerts $20,000• Administration/Overhead $50,000• Instructors for first year ($8,400 per school @ 5 schools) $42,000
• Recording Studio Equipment $85,000
Total Funding Needs $316,500
PROPOSAL