Rockin' Open Graph Implementation By Joe Warner
-
Upload
search-marketing-expo-smx -
Category
Social Media
-
view
464 -
download
0
description
Transcript of Rockin' Open Graph Implementation By Joe Warner
![Page 2: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/2.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
PLACING THE CODE
![Page 3: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/3.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Optimization Requires Flexibility
![Page 4: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/4.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 5: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/5.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 6: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/6.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Wordpress Facebook Open Graph Meta Tags for WordPress https://wordpress.org/plugins/wonderm00ns-simple-facebook-open-graph-tags/
Magento Social Meta Tags for Open Graph and Twitter Cards http://solutions.mediarocks.de/en/products/social-meta-tags-magento-extension
Drupal Open Graph Meta Tag https://www.drupal.org/project/opengraph_meta
![Page 7: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/7.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
BEST PRACTICES
![Page 8: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/8.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 9: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/9.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
og:$tle The %tle of the page, excluding any branding. og:site_name The name of the website. Not the URL, the name. og:url Canonical URL for SEO (no parameters). og:descrip$on Descrip%on of the content, 2 -‐ 4 sentences. og:image Image of the content, at least 1200x630 pixels.
![Page 10: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/10.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 11: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/11.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Use global values and exis%ng data.
og:%tle = exis%ng page %tle tag og:site_name = define global name of site og:url = exis%ng canonical tag or page URL og:descrip%on = exis%ng meta descrip%on tag og:image = define global branded image
![Page 12: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/12.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Don’t Set It and Forget It. Must hand optimize values to increase engagement
![Page 13: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/13.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 14: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/14.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
To enable Facebook Insights:
1. Go to hLps://www.facebook.com/insights/ 2. Click “Add your Domain” 3. Add Code to your Website
4:admins Iden%fies admins. Single ID or a comma-‐separated list.
![Page 15: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/15.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 16: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/16.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
hLps://developers.facebook.com/docs/sharing/best-‐prac%ces
![Page 17: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/17.jpg)
DEBUGGING
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 18: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/18.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
FB Debugger is Your Friend hLps://developers.facebook.com/tools/debug/
![Page 19: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/19.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 20: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/20.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 21: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/21.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 22: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/22.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 23: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/23.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 24: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/24.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 25: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/25.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 26: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/26.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 27: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/27.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Verify Page & Image URLs 1) Check for URL rewrite issues 2) Verify canonical tag 3) Use HTTP(S) consistently 4) Whitelist FB Crawlers
![Page 28: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/28.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
![Page 29: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/29.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Offer Mul%ple Images
![Page 30: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/30.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Tag Your Media
hLps://developers.facebook.com/docs/web/share
![Page 31: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/31.jpg)
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Pre-‐cache Images
hLps://developers.facebook.com/docs/sharing/best-‐prac%ces
![Page 32: Rockin' Open Graph Implementation By Joe Warner](https://reader036.fdocuments.us/reader036/viewer/2022062514/5592b9341a28ab3b658b4653/html5/thumbnails/32.jpg)
For more information visit https://developers.facebook.com/docs/opengraph
Joe Warner, CTO | [email protected]
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.