Human Attraction What characteristics visually stimulate a human ?

Pheromones

Human pheromones are brain substances that trigger responses of attraction. Our mission was to observe in a public space what attracts people in a retail and

scenically diverse environment.

Retail attraction

Retail visually

Retail is a industry that relies on consumer attraction to manufactured goods. For initial sensory to view each competitors offerings, we view shoppers who are vividly dressed in attire that is vibrant.

They are entering the retail store , LEGO. This store is targeted to a younger crowd , but attracts an older crowd in this story of photos who are as colorful as the store itself. The pheromones in this ideal is COLOR.

We can observe from the neutrally dressed consumer that his phemorones are not stimulated and he does not enter the LEGO store. His natural attraction is not to color, and proves that stimulation of the senses can potentially vary.

Tourist Attraction

Besides the natural attraction visually of consumers, we also solemnly and collaboratively observed where people sat. Public seating is something that is also correlated to human attraction by choosing the environment they wish to be in

Sensory Seating

The observations we have made conclude that a monochrome color is less desirable for seating then a polychromatic seating environment.

The dense seating on the bench is across from the vividly colorful LEGO store.

The monochromatic glamorous seating that is empty is in the Swarovski store. Directly across from the store is public seating in a more diverse public setting.

We can see the other people go where other people are, regardless of the color or appearance. People are attracted to the likes of other people, a pheromones that is triggered by visual attraction and assumption of following.

Tendency to Match

We noticed that several couples/friends/families dressed alike. Similar dress codes include:• Color Schemes• Prints• Tones• Overall Style

This suggests that groups of people influence each other’s styles, and ultimately their purchasing choices.

Graphics

‘Country styled’ boots

Vertical stripes, similar hues

Classical styles, same hues

Similar green hue White and blue horizontal stripes

Colored pants

Similar neutral colors

Hand Fixation

Most people were holding something in their hands. Items included: cell phones, cameras, sunglasses, shopping bags

This highlights the growing fixation on keeping your hands busy in public AND private spaces