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Rock Your CIO’s World with

a Sensational SharePoint

Strategy

Impact 2011

Jane Headon

Nov 2011

#janeheadon

#impact2011syd

Outside Your CIO’s Office

Agenda

Trends

Social Meets SharePoint

Case Study

Digital Workplace

User Experience & Content

Bringing it all together

Trends - Collaboration

• The Next Wave of Productivity Gains: making relationships work in a competitive global environment

• Maintaining the human connection across a disparate & highly mobile workforce: Work is becoming ‘what you do, not a place you go’.

• From ‘Systems of Record’ to ‘Systems of Engagement’ - where the real work gets done

• Deeper engagement with customers, inside the organisation, and with the partner ecosystem

Trends - Social

Social tools allow people to connect and interact with

unprecedented speed and ease.

Actions such as send, reply and forward are being replaced by

more collaborative actions such post, follow, comment, share,

like and tag.

By 2014, social networking services will replace email as the

primary vehicle for interpersonal communications for 20% of

business users.

By 2015, the 20% of enterprises that employ social media

beyond marketing will lead their industries in revenue growth.

Trends – Consumerisation of IT

Our IT-enabled consumer experiences are

deeply collaborative, highly effective, and

efficient.

Business needs these same capabilities

“Why can’t I implement this critical business

application on my iPad just I can with ….? “

Trends - Mobile

Demand for BYO IT is becoming mainstream

Highly empowered tech-savvy individuals are

demanding it (and won’t let I.T. get in the way)

Gartner data shows tablets alone are going to

have effective parity with PCs in just 3 years

Issues around cost, security, policy

Trends - Cloud

Benefits in cost, agility, scalability, flexibility

There are privacy, security, commercial,

contractual, regulatory, cost, risk and

governance factors to consider

Getting Started

Current State

SharePoint Meets Social

What’s Hot. What’s Not.

The Social Spectrum

Me Profiles

Microblogs

Activity Streams

We Communities

Discussions

Tagging

Team Blog

Us Ideas & Innovation

Enterprise Q&A

Expertise Location

Learning

Source: Chess - State of the Enterprise 2.0

Reasons for Manager Resistance

Reasons for resistance can be attributed to a lack of understanding of the purpose

and benefits of collaboration

1. Where can social interactions create new

business value for my customers, employees

and partners?

2. What are the use cases?

3. How will I get employees and customers to use

it for real business?

4. How do our concepts of control, governance,

privacy and security need to change to deal

with the new world?

5. What is the projected value for my new social

business solution?

6. Is a single technology solution the answer?

How do I avoid yet another silo?

Getting Started with Social

A Day in the Life…Sales Exec I Need To….

Bring together a team of experts to help me close deals

Ask questions about products and pricing, case studies, testimonials

Coordinate cross-business-unit interaction with large, global accounts

Share win stories, lessons learnt

But….

Now I Can

Ask Qs in an area SMEs will see

Rate or comment on case studies and other sales aids

Collaborate with prospects and customers in a private extranet group

Pick up on customer & competitive intelligence, industry trends

And….

I feel anxious

about ‘putting

myself out

there’

Isn’t it just about

making people

feel good?

We’d need very

strict policies to

specify who can

do what

Social & Crossing the Chasm

KISS - Frictionless

Get It In Context – find the moments

Content

Communicate

Measure

Engage the right people -new roles?

Reward

“Some things never change….”

SharePoint & Social Holes

My Site inflexible:

> can’t surface activity stream on homepage

> activity stream not real-time

Can’t ‘like’ or ‘comment’ or use hashtags

Suggestions & Recommendations - v light

No Ideation, Enterprise Q&A, Gamification

Blogs, wikis, discussion boards - clumsy

Team Sites are content-oriented, structured – what about

informal communities?

“Why can’t it be more like….LinkedIn, GooglePlus …”

SharePoint Plus - Options

SharePoint Social Features

1

2 a.

2 b.

3

Yammer

Yammer

2 c. SalesForce/

Chatter

Partial Full

Newsgator

Basic Features Only

Improved Microblogging

Separate profiles

Adds mobile capability

Still an island

Can’t do with free version

Improved Microblogging

Separate profiles

Adds Mobile capability

Usage limitations?

Fully integrated, single profile

Mobile

In context, single UX

Social Integration – the next horizon

1

2

3

Social standalone

Social embedded as a silo

Social everywhere

Connective tissue

Social CRM ERP

CRM Social

Social

CRM ERP

Intranet

Intranet

Gartner: “By 2016, 15% of businesses will deploy a horizontal social technology layer that

integrates with several business applications”.

SCM

SCM

Digital Workplace

SharePoint & the

The Digital Workplace

Social

Managed

Collaborative

The New Intranet

Creative, coordinated, goal oriented

Real time, constant movement, unpredictable

Content, Apps: Authoritative, Stable, Reference

Refer, Learn, Publish

Work, Create, Do

Discover, Discuss

Customers, Partner, Competitors, Opinion Leaders

Source: Jane McConnell, NetStrategy

“There’s No Such Thing As Information Overload,

Just Filter failure” - Clay Shirky

Opportunities:

Audience Targeting

Personalisation

Email Alerts

RSS Feeds

Search

Getting Personal

Still Can’t Find

What You’re Looking For?

Featured content

Related searches

Navigators with exact counts

Document previews

Document thumbnails

Relevance enhanced by user tagging and rating

FAST

User Experience.

It’s not a ‘nice to have’.

User Experience

Your system will live or die based on the user

experience

“Great IA and UX people can create and

satisfy user desires that even the users would

not know how to formulate. That’s pure Steve

Jobs”.

Jane McConnell

Is it time to put a new face on your assets?

Visual Branding

Interaction Design

Information Architecture

Inspiration: Karen McGrane

Bond Art & Science

Content…

Is No Longer King.

People are.

Or….?

1. Make it original.

2. Make it useful.

3. Make it fresh

4. Go out on a limb.

5. Don't ignore comments.

6. Put things in perspective.

7. Match the message to the medium.

10. Be empathetic.

Content Tips

Horses for Courses

Your culture is unique

Your requirements are unique

Your strategy should be unique too.

What’s the Hurry?

Your competitors may already have this edge

It IS coming, be on the front foot

I.T. will have to face the security, governance,

risk

“You have to grab onto the new

communication and collaboration systems or

you will simply end up as roadkill”

Charles Moore - AIIM

Back to the CIO’s Office…

Strategy - End to End

Workshops

Analysis of Existing

Research

Workplace

Demographics

Competitive Analysis

Industry Trends

Distill

Requirements into

Capabilities

Strategic

Alignment

Capacity to

Implement

Architecture

Technology

Enablement

People

Processes

Change

Prioritise

Sequence

Roadmap

Listen &Identify Validate & Align Enablement Sequence

Business Strategy Workplace Demographics

Culture

Maturity

Social & Mobile New collaboration tools

Personal Sites, activity

streams, videos, ideation

Intranet Integrated, unified

Content

User Experience

Personalisation

Search

Document Management

Collaboration Traditional tools eg. team sites

Unified Comms

Extranet

Governance, Training, Change, Measurement

Strategic Alignment ie. Digital Strategy

Information Management –

Strategy Elements

It’s all about the

Relevance

Attributions

Jane McConnell -NetStrategy

Dion Hinchcliffe – The Dachis Group

Charles Moore - AIIM,

AIIM – Social Business Systems

Chess – State of E2.0

Groundswell - Forrestor

Newsgator | Jive | Yammer | Socialcast

Images:

iStock

Jessica Headon

Despair

#janeheadon

#impact2011syd