ROCK STAR SOCIAL MEDIA

The Power of the 3 E’s

Social Presence vs

Social Sales• Presence: Fans, Followers, Likes, Shares, Comments, Engagement

• Sales: Generating Leads, Driving Traffic to your Website or Store to BUY

• woobox.com

• Set Goals: # Followers; $Sales; $Weekly Budget for FB Ads; # of Contest Entries

• Keep your branding consistent, but not “salesy”

OZZY’S TOP ROCKSTAR SOCIAL MEDIA TIPS

• Replace Coffee & E-mails —> Coffee Social Media

• Use 30 Minute Checklist

• Know your strategy: Presence vs Sales

• Strategize:

• Daily Themes

• What’s Your Schtick?

• Use HootSuite, Edgar, Snap Retail - social media manager tools & plan out your social media in one day for an entire 1-2 months in advance

BEST FREE PHOTO & IMAGE APPS & TOOLS

• Apps:DipticTextsPhoto

• canva.com - graphic design for dummies

• Replace Coffee & E-mails —> Coffee Social Media

• Use 30 Minute Checklist

• Know your strategy: Presence vs Sales

• Strategize:

• Daily Themes

• What’s Your Schtick?

• Use HootSuite, Edgar, Snap Retail - social media manager tools & plan out your social media in one day for an entire 1-2 months in advance

OZZY’S TOP ROCKSTAR SOCIAL MEDIA TIPS

TELL PEOPLE

WHAT TO DO

Always have a call to action:

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PATIENCE. PERSISTENCE.It took over 2 years for Client, Stillgoode Consignments to reach over

70,000 followers and another year to start realizing10% of gross sales from Facebook. Today, 20% of their $2 million in sales comes from

Facebook and they spend 10% of their gross revenues on Facebook ads.

3 E’S

• Educate• Entertain• Empower

BRETT MICHAELS’ TWITTER TIPS

• Follow Celebs & Comment• Post schedules, menus,

product lists & services• Post daily themed content

- but don’t link Twitter & Facebook!

• Twitter ad campaigns• Make specific offers, not

ambiguous offers:

• Ambiguous Offer: “Get a sneak peak how experts boost their metabolism in 4 minutes each day.” (live link)

• Specific Offer: “Free Kit: The Best 4 Minute Work-Out to Boost Fat Burning” (live link)

STEVIE NICKS’ YOU TUBE TIPS

Film 1-3 minute videos

Behind the scenesRaw testimonies

ProductsHow To’s

Solve people’s problems

If you must fiverr.com

Key words in title

For BEST SEO - write up a transcription of your video, (hire a student, not a pro)

THE REAL ROCK STARS OF INSTAGRAM

Meet Norm the Pug & Biddy - the Traveling Hedgehog

VISIT SLIDESHAREFind & Follow Colleen Lloyd-Roberts for your

free copy of this Rock Star Social Media Presentation

CONGRATULATIONS!YOU ARE A SOCIAL MEDIA ROCKSTAR!