Visa Digital SolutionsRocio BeckhamCommunity Issuers

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Notice of ConfidentialityThis presentation is furnished to you solely in your capacity as a customer of Visa and/or participant in the Visa payments system. By accepting this presentation, you acknowledge that the information contained herein (the "Information") is confidential and subject to the confidentiality restrictions contained in Visa’s operating regulations, which limit your use of the Information. You agree to keep the Information confidential and not to use the Information for any purpose other than in your capacity as a customer of Visa or as a participant in the Visa payments system. The Information may only be disseminated within your organization on a need-to-know basis to enable your participation in the Visa payments system. Please be advised that the Information may constitute material nonpublic information under U.S. federal securities laws and that purchasing or selling securities of Visa Inc. while being aware of material nonpublic information would constitute a violation of applicable U.S. federal securities laws.

Forward-Looking Statements Today’s presentations may contain, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on our current assumptions, expectations and projections about future events which reflect the best judgment of management and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by our comments today. You should review and consider the information contained in our filings with the SEC regarding these risks and uncertainties. Visa disclaims any obligation to publicly update or revise any forward-looking statements or information provided during today’s presentation.

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• EMV: What’s the status of chip?• Digital Landscape: How do you

remain competitive?

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EMV Update: What’s the status of chip?

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U.S. EMV chip migration status as of August 2016

Sources: Current cards based on MARS data through August 31, 2016.1Visa branded chip cards processed as chip transactions.2Magstripe transactions using a Visa branded chip card in a chip terminal.

18.6%US credit card chip on

chip PV adoption

8.2%US debit card chip on

chip PV adoption

2.8%US EMV credit card

fallback rate

5.7%US EMV debit card

fallback rate

187.2MUS issued EMV Visa

debit cards (7% increase from July)

1.46MUS EMV Visa acceptors

(6% increase from July)

176.2MUS issued EMV Visa

credit cards (3% increase from July)

Adoption (number of cards)

Usage1 Fallback2

29.8%US credit card chip on

chip transaction38.3% by PV

13.8%US debit card chip on

chip transaction20.4% by PV

2.3%US EMV credit card

fallback rate2.3% by PV

4.0%US EMV debit card

fallback rate4.0% by PV

50% of US cards now have chips

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64%

42%

32%

0%

10%

20%

30%

40%

50%

60%

70%

U.S. EMV chip migrationEMV chip as % of U.S. total

Liability shift credit cards

activated locations*

debit cards

*Total Face to Face merchant locations is 4.6M. Previous calculations used the total number of merchant locations which included non Face to Face locations, and totaled 8.0M.Sources: MARS Details

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Chip Acceptance Locations by State

OR

MT

IDWY

CA

NVUT

CO

AZ NM

TX

OK

KS

NE

SD

WA

NDMN

IA

MO

AR

WI

IL

MI

INOH

PA

NY

KY

WV

TN

VA

NC

SC

MSAL GA

FL

ME

DENJ

VT NHMARI

MDDC

CT

LA

AK

HI

Source: Visa Net Data as of August 31, 2016. US Acquired, POS EM 05

Currently in the US, 32% of merchant locations accept chip cardsPenetration of Chip Locations

35%+30-34%25-29%20-24%

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EMV chip usage

US$20.7 Billion

International U.S.-issuedVisa chip card approval rate

96.8%25 32

79176

220303

345440

482

May'15

Jul'15

Sep'15

Nov'15

Jan'16

Mar'16

Apr'16

May'16

June'16

Number of Visa U.S.chip payment transactions

(Millions)

Source: VisaNet settlement and authorization data

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U.S. EMV Visa Credit and Visa Debit migration forecast

Calendar year

34%

51%

15%

32%

13%

26%

3% 10%

76%

56%50%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016

Credit cards

Debit cardsMerchant locations

Chip-on-chip adoption (based on PV)

Liability shift ForecastActuals

Note: These forecasts are based on information currently available to Visa. Actual results will depend on a variety of factors, both known and unknown, and could vary significantly.Top 25 credit and debit issuers and merchants were individually evaluated. Remaining issuers assumed 3 year conversion window (i.e., no mass reissuance). Remaining merchants estimatedby the conversion rates of their acquirers. Excludes Interlink.Source: October Monthly Executive EMV Migration Report, MARS, excludes Interlink, Interviews with top issuers, acquirers, processors, merchants, and EMV hardware and software providers

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Chip Card Transactions: Improving the Cardholder Experience

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Insert the card face up,chip end first

Remove card when prompted. Processing should take

3 seconds or less.Follow prompts on screen

to finalize transaction

How Quick Chip for EMV works at the POS

2

Removecard

1

Insertcard

3

Followprompts

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How Visa Quick Chip processing worksbehind the scenesAs with magnetic stripe processing, the cardholder can insert the card at any time during the check-out process

Store chip data in terminalInsert card Receive approvalRequest authorization CardholderleavesRemove card

Store chip data in terminal Receive approvalRequest authorizationCardholder

leavesFinalize amount

Quick Chip processing

Standard chip processingInsert card

$12.34

Finalize amount

$12.34

Remove card

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Benefits of Visa Quick ChipEasy implementationBased on standard, secure EMV processing

No additional testingOnly requires small changes to the application

No card-based changesCan immediately impact all Visa cards

IntegratesWorks with any Cardholder Verification Method

Improved customer satisfactionImproves with a faster, safer transaction

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EMV Summary

• Issuance continues to grow• Fallback Management has improved as the

merchants execute EMV strategies.• Counterfeit Fraud has decreased as result of EMV.• EMV: More improvements to come, like Visa Quick

Chip.

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Digital Landscape:Are you prepared to participate?

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Visa Digital, designed for today’s payment needs

eCommercemCommerce

In-App Contactless Internet of things

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Mobile Commerce continues to grow…

$0

$100

$200

$300

$400

2013 2014 2015e 2016eeCommerce Mobile commerce

19%24%

28%33%

10%

eCommerce YoY growth

(2014 – 2015)

32%Mobile commerce YoY

growth(2014 – 2015)

mCommerce is Increasing as a Share of eCommerce

Source: eMarketer – U.S. Retail Ecommerce and Mobile Commerce Comparative Estimates; comScore Thanksgiving-Cyber Monday Period estimates

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• Drive cardholders to spend using Visa Checkout by promoting and publishing merchant offers:

o Higher conversion rateso Displays dynamic issuer card art, driving 8x

higher conversion2

o Offers: E.g. Walgreens, 1-800-Flowers and Starbucks

• Encourage cardholders to sign up for tap and pay solutions via marketing efforts to establish your card as top of wallet

• Develop an effective mobile app strategyo Offer own mobile app in marketplace or use

Visa’s white-label appo Connected Card & Instant Digital Card

Issuance: Get to cardholders first (establishing top of wallet) by encouraging cardholder to automatically sign up for solution upon card activation in issuer mobile app

Strategies to Drive Top of Mind

• Utilize high impact digital marketing channels

• Develop integrated campaigns across multiple touch points

• Use enrollment and/or usage incentives to drive behavior change

• Leverage analytics for better targeting and campaign optimization

• Sustain marketing efforts over extended period of time

Digital Marketing Tactics

Digital Strategy

Establishing top of wallet, top of merchant, and top of phone is crucial for issuers in the fast evolving, and crowded, payments space

Drive top of phone

behavior amongst

cardholder base

Drive top of merchant behavior amongst

cardholder base

Note: All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa.

1comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel, December 2015;. 2 Internal Visa analysis, January 2015

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Driving Top of Merchant: Visa Checkout Performance

14MEnrollments to date

83%Active users

$132B Merchant TAPV

940+ Signed Issuers

1comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data derived from the comScore research panel of one million U.S. PC/laptop users measuring panelists’ purchases at 12 e-commerce domains, Apr.-Oct. 2015 (2) Milward Brown Visa Checkout Customer Experience, March 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers. (3) Proprietary Visa data that measures consumer activity in the Visa Checkout lightbox. Data reporting period from November 18 - December 8, 2015

Visa Checkout customers make 30% more transactions per person compared to overall customers.1

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What Visa Checkout solves forVisa Checkout is a service that helps consumers pay, and merchants accept payments online, simply and easily for eCommerce

Challenging

Liberating

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Note: Live or signed. 1Denotes live and signed merchants. 2May also have web and mobile integration. All brand names and logos are the property of their respective owners and usage herein may not imply product endorsement or affiliation with Visa.

Visa Confidential

Leading Brands see the Value to Their BusinessWeb/Mobile Integration1 Live In-app

Integration2

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• Offers a greater choice for how consumers pay with PayPal and Venmowallets.

• Visa cards will be a clear and equal option for payment during enrollment and subsequent payments.

• Visa Issuer’s digital card images will be incorporated into payment flows.

• Instant withdrawal of money from PayPal and Venmo to bank accounts via the Visa Debit card, leveraging Visa Direct.

Driving Top of Wallet: PayPal

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Driving Top of Phone

… and there’s more to come.

Issuer Apps

Note: All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa

Card on File (COF) Clients

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Driving Top of Phone: Visa Digital Card App

• Reduces the cost of innovation and removes the client from the arms race.

• Reduce reliance on internal technologies and technology ques.

• Compresses time to market. • Visa is Secure, compliant & scalable

Enables newchannels

Interoperable

Improves portfolio profitability

Secure

Minimizesclient

impact

Enhanced Visa Services

Supports new participation

Dual App Strategy

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Parallel App approachMore organizations across industries adopt a parallel app strategy.

Higher adoption of Parallel Apps across segments

Mobile Banking Apps

Mobile Payment Apps

26 * May require some processor dependencies. 0600 Message set

Visa Alerts API

Visa CBP SDK

Visa MLC

Next BIGThing X10!

Card Controls

Your Customers

Debit Processor

Credit Processor

Prepaid Processor

Enabling Visa assets Visa Digital Commerce App

1

Next BIGThing X10!

Card Controls

Visa Alerts API

Visa CBP SDK

Visa MLC

Your Customers

Pre-Integrated Visa Hosted White Labeled*

Debit Processor

Credit Processor

Prepaid Processor

2

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Digital Landscape Summary

Visa Digital Solutions – innovation designed to help you capture mobile commerce market share by establishing your institution as Top of Mind by enabling:

• Top of Merchant: Visa Checkout

• Top of Wallet: PayPal

• Top of Phone: ApplePay, Samsung Pay, Android Pay, Visa Digital Commerce App (white label)

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Community Issuer Websitewww.visa.com/communityissuersAhead We Gohttps://www.youtube.com/watch?v=uAzjSb9qtbU