Rochester Regional Business Plan Contest

Semi-Finals Presentation

4/19/06

Tens of thousands of jobs lost due to shifts in manufacturing business

8% decline in the overall population of upstate New York

25% decline in the population in the age range of 18-34 years old

The NeedThe Need

<Play DVD Clip>

The Solution: ROMAThe Solution: ROMA

Summary of SolutionSummary of Solution

Create a landmark attraction in downtown Rochester.

Inject economic and social stimulus into the downtown environment.

“Image Center of the

World”

Thriving Art Culture

Community & Municipal Support &

Commitment

Value Proposition: Economic ImpactValue Proposition: Economic Impact

Metro Area New YorkPopulation 20,124,377

Public Art Project The GatesAttendees 4,000,000Economic Uplift $254,000,000

Cincinnati1,948,264

The Pig Gig968,000

$59,400,000

Multiples:Attendee-Population Multiple 0.20 0.50$/Attendee Multiple $63.50 $61.36

Rochester1,081,883

0.35$62.43

ROMA376,288

$23,492,334

Value Proposition: Economic Impact Value Proposition: Economic Impact (quantified potential)(quantified potential)

Business ModelBusiness Model

ROMA

Photo ArtistsArt Consumers

$

Art Art

$$

Sponsors

$

$$$

ROMA Sources of Income2006 2007 2008 2009 2010

Sponsorship & Membership 68% 64% 55% 47% 28%

Commercial ActivitiesWeb gallery sales 12% 7% 12% 22% 40%Physical gallery and merch sales 18% 24% 23% 21% 20%Photo contest entry fees 3% 3% 5% 6% 7%Other 0% 2% 5% 4% 5%

Benchmarks for Sponsorship & Membership Contributions (2005)George Eastman House 82%Strong Museum 72%

Rollout & FundingRollout & Funding

2006

Pilot LaunchPilot Launch

Total Funding: $150,000Total Funding: $150,000

A small, contained A small, contained launch to demonstrate launch to demonstrate value and evaluate value and evaluate business model.business model.

2007-2009

Full LaunchFull Launch

Total Funding: Total Funding: $750,000/year$750,000/year

2010

Ongoing ExpansionOngoing Expansion

Total Funding: Total Funding: $500,000/year$500,000/year

$25,000 raised to

date

Increasing commercial revenue

Yearly investment option provides logical exit points

Financial ProjectionsFinancial Projections

Major Cost BreakdownMajor Cost Breakdown

ROMA Expense (Personnel - Fully Loaded)2006 2007 2008 2009 2010

Total 48,750 349,125 429,975 560,001 588,001% total ROMA expense 38% 37% 30% 33% 31%

ROMA Expense (Art)2006 2007 2008 2009 2010

# New Works 15 103 155 155 155

Printing & Hanging 28,688 284,349 545,260 545,260 545,260Maintenance 5,738 56,870 109,052 109,052 109,052Total 34,426 341,219 654,312 654,312 654,312% total ROMA expense 27% 36% 45% 39% 34%

Organization & Management TeamOrganization & Management Team

Executive Advisory Board

Managing Board Members

MarketingBusiness

Strategy & Operations

Art Grant Writing

Volunteer Pool ( SMEs, general help)

Govt. & Community Relations

ROMA Organizational Structure

Executive Advisory Board

Managing Board Members

MarketingBusiness

Strategy & Operations

Art Grant Writing

Volunteer Pool ( SMEs , general help)

Govt. & Community Relations

ROMA Organizational Structure

Kenichiro Sato (President and Art Director):Artist and former Art Director, Nakamoto Museum of Contemporary Art in Sendai, Japan

Phil Laporta (Director, Government & Community Relations):21 years of experience in city and state government

Adam S Bates (Director, Business Strategy & Operations):Internet technology startup, digital media, and online marketing expertise

Johanna Ambrose (Director, Marketing):Accomplished marketing and PR professional

John Lam (Director, Grant Writing)Local social entrepreneur

InertiaInertia

• Funding• Legal & Accounting• Strategic Partnerships

Key Areas of Need

http://OutdoorMuseum.com

Jozen-ji StreetJozen-ji Street

Hikari-no PageantHikari-no Pageant 2.1 Million Visitors2.1 Million Visitors

Ichiban-cho ArcadeIchiban-cho Arcade

TanabataTanabata 2.5 2.5 Million VisitorsMillion Visitors

International Photo ExhibitionInternational Photo Exhibition

International Photo ExhibitionInternational Photo Exhibition

International Photo ContestInternational Photo Contest

Rochester Historical ExhibitionRochester Historical Exhibition

Photo Mosaic Photo Mosaic

Moment of InspirationMoment of Inspiration

ProjectorsProjectors

ProjectorsProjectors

Sept. 2006

Summer, 2007

Photo Mosaic

International Photo Exhibition