roche-bobois presentation
Transcript of roche-bobois presentation
The Roche Bobois group
Two families - ROCHE & CHOUCHAN families: One storyIn 1960 the two pioneers meet at the Copenhagen Furniture Fair, and the idea of importing Scandinavian furniture comes to life.
Simultaneously, the Roche Bobois domestic franchise network is created.
Mr François ROCHE Mr Philippe ROCHE
The Roche Bobois Group
235 stores
37 countries
Sales 2008: € 396 M
Master franchisee
25 stores
in France
Sales 2008: € 27 M
96 stores
10 countries
Sales 2008: € 65 M
Cession of the brand in July 2009
80 stores
4 countries
Sales 2008: € 121 M
436 stores – Sales: € 609 M
Worldwide presence of the Roche Bobois brandWorldwide presence of the Roche Bobois brandWorldwide presence of the Roche Bobois brand
17 NEW SHOWROOMS IN 2009
AUSTRIA ViennaCHINA Shenzhen (Les Provinciales)CYPRUS Paphos FRANCE Athis Mons, Maisonément, Val d’Europe
(suburbs of Paris)ISRAEL Tel AvivITALY Sassari, PesaroKUWAIT Kuwait CityQATAR Doha SPAIN Madrid, Gerona U.A.E. DubaiUKRAINE Kiev USA Fort Myers (Estero)VENEZUELA Caracas
The Roche Bobois philosophy
CreativityDesigners collaborationPrecursor of lifestyle tendencies (new art of sitting, corner sofa, tv units, Les Provinciales evolutions…)Constant Evolution of the store concept (room sets, importance of accessories, spectacular/impressive presentation,…)
QualityUse of the best leathers and woods Collaboration with the best manufacturers of the furniture sector Implementation of ISO norms
InnovationTechnical: New leathers, Daquacryl, slatted wood, aluminium
structure dining tables, folding, springs in sitting cushions…Industrial vision: Eco conception / sustainable development
designers and architects• Massimo Iosa Ghini• Christophe Delcourt• Sacha Lakic• Cedric Ragot• Daniel Rode• Roberto Tapinassi• Maurizio Manzoni
• Vladimir Kagan• Luigi Gorgoni• Marc Berthier• Pierre Paulin• Hans Hopfer
• EUROPEAN CRAFTSMENSHIP
• ATTENTION TO DETAILS
• EXCLUSIVE DESIGNS
• CLASSIC SOPHISTICATION
• IMPECCABLE LINES & STYLE TRANSLATE INTO CHIC MODERNISM
• LONG STANDING TRADITION OF COLLABORATING CLOSELY WITH ARCHITECTS & DESIGNERS TO DEVELOP ITS NEW COLLECTIONS
• THE FUNCTIONALITY OF EACH PIECE IS ALWAYS PART OF THE EQUATION
• DESIGN IS TO BE LIVED WITH, NOT ONLY FOR LOOK
• RB IS A CONSTANT STUDENT IN DESIGN
• WITH AN INTEGRATIVE, NO SHARP-EDGE PHILOSOPHY
creative fabrics, finishes, & woods
• Kenzo• Missoni Home
– Create exclusive patterns & materials
• Daquacryl– Trademark finish
• Alpi Veneers
• Oak• Beech• Walnut• Cherry
OakConsidered a noble wood, oak is much appreciated in furniture
design for its look and durability. Certain pieces are entirely made of oak, but it can also be used only for the inside of a piece or the sides and bottoms of drawers.
Beech woodThis pale wood is used for seats. It can be easily sculpted and
gives richness to the staining. Highly resistant, it is a perfect material for crafting chairs requiring precise joinery.
Cherry woodIt actually refers to wild cherry trees. Its warm color and fine grain
are widely used in cabinet making.
WalnutA highly resistant wood, walnut has a very fine grain and smooth
finish. Its darker color and marked veins and crown are used for decorative purposes.
.
Eco – Conception
• Sustainable resources policy• forests• Limiting the transport of raw materials• Selecting efficient and recyclable materials• Using solid slated wood rather than composite• Water-based glue, non-toxic • Valuing the craftsmanship and manual workforce• Furniture with classic lines which will last for
generations.. not ‘disposable’ furniture.
Benefits
Light weight
98% solid wood (wood strips + veneer)
2% « white wood glue » NON TOXIC
Very close to solid wood
Steady, not affected by hygrometry
Wood structures – Slated wood
Drawbacks
Non-applicable for curved items
Expensive
Examples: majority of Jocilma furniture + Assemblage + Nao Mai + Country chic LMP …
Slated wood slats assembled alternately Generaly 3 or 5 layersJocilma slated pannels ≈ € 12 / M2
SOLID SLATED WOOD
LES CONTEMPORAINS
MAH-JONG - Hans Hopfner - 1970 classic example of modular seating
Designed by Studio Roche Bobois
LITTORAL SOFA
GRAPHIC SOFA Philippe Bouix
VANITY – Luigi Gorgoni2009 COLLECTION
SERENITE SECTIONAL
ORIGINELSECTIONAL
ENIGME SOFA – 2009 COLLECTION Designer Philippe Bouix
CROISETTE 2009 NEW COLLECTION
ECLAT SOFA 2009 COLLECTION
Two types of mechanical headrests
“EASY” “ULTIMATE”
Leathers & sofas - headrests
Leather - the 3 types of treatments
TREATMENT PROCESS: COATING
Once the skins have been dyed, a coating is applied for the finishing process.
There are 3 main types of finishings:
• PIGMENTED COATING / FINISH
• ANILINE FINISH
• SEMI ANILINE FINISH
Dany Tannery provides skins for brands like Prada, Dior, Gucci.
Leathers & sofas - factory
Quality selection process (Dany Tannery)
Each hide is inspected and irregularities are saved on a computer (Tre Erre)
Leathers & sofas - factory
Leather cuts (Tre Erre)
Leathers & sofas - factory
Tre Erre has a constant leather inventory
Leathers & sofas - factory
Straight english stitching
Double stitching
Double english stitching
Leathers & sofas - stitchings
Saddle stitching
Selection of stitching
Leathers & sofas - stitchings
English pipe stitching Pipe stitching
Selection of stitching
Spring system usually used inside seat cushions (Tre Erre)
Legend Bookcase - designed by Christophe Delcourt
NUAGE SWIVEL ARMCHAIR
Manufacturing a Nuage chair (Tre Erre)
Production
SKOOL ARMCHAIR
FLEUR DE FER
2- SEAT SOFA BED
intramuros
• Modular elements with adjustable width• Available in 7 laquer colors • Alpi veneer
RIVE DROITE WALL UNIT Christophe Delcourt
JEU DE CUBES STORAGE UNIT - Luigi Gorgoni
Key facts about DAQUACRYL©
What is the difference between Daquacryl and Lacquer?
Lacquered furniture has a thin coat of pigment/paint – very delicate
Daquacryl is used like a wood veneer on a particle board structure 3 mm thick - panels of 305 x 203 cms
Daquacryl is a sheet of PMMA on particle board
PMMA: PolyMethyl MethAcrylate = Acrylic Resin
Easily cut and bent – when heated it becomes soft allowing it to take any desired shape or angle
Easy maintenance – cleaned with window cleaner and scratches are easily removable
Wide choice of colors – 22 standard + 6 metallic finish
Daquacryl
LES VOYAGES
Nairobi Collection
• Helmut Jousten, Specialist in wooden decorative arts
• ROCHE BOBOIS STUDIOS
• Result of various encounters with the wood carvers on the island of Java, on the slopes of the Muria volcano, where many of these craftsmen live.
• Hand sculpted panels – Alveoles motif– Griffes motif– African motif
KANSAI MODULAR SOFA
MIKADO 2
BEL AIR 2009 COLLECTION designed by Sacha Lakic
LES PROVINCIALES
THE ROCHE BOBOIS PROVINCIALES FAMILY
PRESTIGE Lines: Louis XV, Directoire
CHARM Lines: Interprétation of French Provencial
CLASSIC Lines: Pure simple designs placed emphasis on materials & textures
MODERNITY Lines: Modern lines with a traditional touch, furniture of the trades
THE ROCHE BOBOIS PROVINCIALES FAMILY oche Bobois Provinciales families
• Lines: Consensual, simple, straight for living room’s furniture; more curves for the bedroom
• Inspiration: Simplified style from XIXth century: Louis Philippe, Restauration, Directoire and « les meubles de métiers »
(craftmen furniture pieces)
• Manufacturing: Modern: it keeps a traditional part but adds more modern processes and stable materials (veneer, slated
panels…)
• Finish: For a long time only in antiquarian cherry, now opens up to more colors with traditional finishes
• Price: Entry price of « Les Provinciales » collection, more expensive for products with more complexity (Belledonne)
Classic
CLASSIC - PARTI PRIS SOFA
CLASSIC – TRIANON BEDROOM
R R Bobois Provinciales families
• Lines: Modern lines with a traditional touch.
• Inspiration: Early 20th century
• Manufacturing: Industrialized, with innovative and modern processes. Finish with aanual treatment (Country-Chic and Architecte collections illustrate the industrial and cabinetmakers’ pieces)
• Finish: Mostly in colors, sometimes associated with antiquarian cherry wood (Architecte). The sophisticated colors and decorations (Crémone, Country-Chic) emphasize this post industrial era.
• Price: Mid to high price range due to an expensive finish or feature (Hortense legs). A higher positioning for Architecte and Country-Chic (cherry and oak) due to more complex lines.
Modernity
Modernity - Architecte CollectionModernity - Architecte
Modernity - Architecte
THE ROCHE BOBOIS PROVINCIALES FAMILY che
• Lines: More pronounced, thicker, heavy decorations
• Inspiration: The XVIIIth greatest styles: Louis XV, Louis XVI, Directoire…
• Manufacturing: Traditional (joints, finish, parquetry tops…)
• Finish: Essentially waxed (antiquarian cherry), opens up to more colors associated with aged waxed woods (cherry, oak, walnut…)
• Price: High-end positioning, more expensive prices due to a higher complexity of manufacturing and finish process.
Prestige
R
MANOIR DINING ROOM – 2009 COLLECTIION
PRESTIGE
VILLANDRY DINING ROOM
PRESTIGE
VOLUTES CONSOLE
Roche Bobois Provinciales families
• Lines: Simple and elegant, precise proportions and design, very feminine
• Inspiration: The XVIIIth greatest styles (Louis XV, Louis XVI and Transition, Directoire…) in a simplified approach
• Manufacturing: Solid wood, traditional assembly
• Finish: Only colored patinas, large choice of options (colors, finishes, decors)
• Price: Wide price range: from very low price for basic line products (Tonnelle) to mid price for more sophisticated products (Collonges).
Charm
JOSEPHINE BEDROOM
VALLAURIS
Tiramolia Fully modular children’s room
Designed by
Carlo Marelli & Massimo Molteni
Tiramolia
• Bookshelf with lacquered shelves
• Melamine top tray & texture sliding doors
• Bed with padded adjustable headboard on lacquered panel
• 28 colors lacquers
• wood finishes - melamine
Teen Bedrooms
accessories
• Murano vases • Exclusive designs wool silk rugs• Lamps
EXCLUSIVE DESIGNED WOOD / SILK RUGS