Roca Group BIM projectImplementation & tips for manufacturers

Joaquim HerradaProject Manager

Information Technology

Contents01 History

02 The Group Today

03 Worldwide Presence

04 Business Areas

05 Our Global Brands

06 BIM project

BIM?

Pilot – 2.013

2.014

Next steps

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01 HistoryA family with a global vision

Roca became one of the first Spanish companies

to enter the new air conditioning market.

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01 HistoryCompany Roca Radiadores S.A started its business activity in Gavà (Barcelona)

dedicated to the manufacture of cast-iron radiators for home heating.

The company began to make cast-iron baths.

Roca entered the vitreous china sanitary ware sector.

The company began to produce faucets.

The company entered the ceramic tiles sector.

Roca drove its international

expansion by opening commercial

subsidiaries, agreements with

leading companies, and corporate

acquisitions.

1917 1936 19541929 1979 80s 90s1963

The Roca Group sold the heating and air-conditioning businesses

and concentrates on the bathroom sector.

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01 History

Roca bought the Keramik Laufen firm in Switzerland, which at that

moment was the world’s fourth largest manufacturer of vitreous china

sanitary ware. This acquisition signified a 50% leap in turnover.

From then on, Roca continued its process of

internationalization by expanding its presence through

different strategic purchases or greenfield developments

in the BRIC’s, Croatia, Romania, Malaysia, Switzerland

and Egypt.

1999 2005 21st Century

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02 The Group TodayA world leader

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World leader in the sanitary ware sector.

02 The Group Today

Active in 135 markets

around the globe.

Leader in Europe,

Latin America,

India and Russia. Strong presence in

China, Middle East,

Asia, Australia

and Africa.

Turnover in 2013:

€1,572 million. Directly employs

21,000 people worldwide.

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03 Worldwide presenceOur products are sold in more than 135 countries

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03 Worldwide presence77 factories in 18 countries

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03 Worldwide presenceOur factory locations

LATIN AMERICA (12)ASIA (19)EUROPE - AFRICA (46)

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04 Business AreasWorld leader in the sanitary ware sector

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04 Business Areas

Top quality design & constant adaptation to new

market trends.

Roca’s products are the result of a manufacturing

process that places them at the very forefront of

world technology.

Respectful towards the environment (minimizes

the use of water and energy).

Adaptation to the market

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04 Business AreasVitreous china

Roca provides everything needed to fit out a complete bathroom.

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04 Business AreasFaucets

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04 Business AreasFurniture

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04 Business AreasBathtubs

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04 Business AreasShower trays

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04 Business AreasShower spaces, cabins and columns

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04 Business AreasShower screens

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04 Business AreasAccessories

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04 Business AreasSpas

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04 Business AreasWellness toilets

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04 Business AreasKitchen sinks and faucets

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04 Business AreasInstallation systems

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04 Business AreasCeramic tiles for indoor and outdoor use

Roca has ceramic tile factories in Spain and Brazil.

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05 Our Global BrandsROCA: The leading global bathroom brand

LAUFEN: Bathroom culture since 1892

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5.1. Our Local Brands

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06 BIM project

“BIM Components Strategic Recommendations” conference held in Roca Barcelona Gallery in February 2.013 strongly introduces the BIM concept and triggers the need to be present as BIM manufacturers.

BIM is coming…• United Kingdom In June 2011, the UK government published "Building Information Modeling (BIM) Working Party Strategy", where the government announced its intention to require all 3D BIM in construction projects from 2016.

• Norway BIM is essential for major infrastructure and all government buildings. From 2014 all newly built hospitals should be carried out using the latest version of openBIM (IFC).

• United States Since 2007, the General Services Administration requires that the geometric definition and spatial construction projects are managed by BIM format. The Corps of the Navy (USACE) demands the same from 2008.

• Singapore The Building and Construction Authority has a roadmap for BIM that pushes its construction industry to be using BIM widely by 2015.

BIM?

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06 BIM project

Main objectives

Select a representative short list of 50 products to be used in the pilot project.

Create BIM objects of these products using both Revit and ArchiCAD formats.

Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users.

Acquire the knowledge to produce the objects in-house with the optimum quality standards.

Control the ownership of our products’ objects and distribute channels to the users.

Make the most from the experience to decide on how to face the massive production of BIM objects in terms of internal specifications and meta-data automated population from ECM database

Define the strategy for the mid and long term production of objects: internal vs. external and the partners to choose.

Pilot – 2.013

Schedule

Defined and finished in 8 weeksTasks 06/03 06/10 06/17 06/24 07/01 07/08 07/15 07/22

Preparation

Data Preparation

Data Collection

StandardPreparation

Standard Definition

Prototype

Looking for Early Testers

Developing 12 Early Prototypes (6 models). Internal testing

PrototypeApproval

Testing EarlyPrototypes.

Preparation of prototypes

Developing 100 Prototypes (50 models). Internal Testing

Pilot Series

Testing Prototypes.

Massive population testsDocumentation draft

Closing

Marketing Campaign Design

Fine tuning. Closing documentation

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06 BIM projectPilot – 2.013

Kick-Off

Early Prototypes

· Roca Group products for Prototype Generation are selected· All necessary Data is Provided· BIM Objects Standards are established· List of preferred tester profiles is given

Early Prototypes Test Results

Release CandidatePrototypes

International Testers are Localized

RC PrototypesTest Results

Documentation Draft

· Final Prototypes· Final Documentation · Business Case

Object generation workflow

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06 BIM projectPilot – 2.013

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06 BIM project

Lessons learnt

• Define the BIM components specification needs (“Roca Group BIM”)

• Define the strategy to create, maintain, distribute and control the ownership of the components

• Acquire the know-how to produce the components in-house

• Obtain an estimation of costs and time to produce large number of BIM components

Key strategic decisions

• Identify metadata source and build the procedures to populate objects.

• Identify 3D files resources and adapt them for proper geometry compatibility.

• Validate the quality of the components in a professional environment

• Define object distribution methodology or use publishing platforms.

• Use metrics to analyze downloads and ROI.

Pilot – 2.013

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06 BIM project

Main objectives

Select a large number of products (400 from Roca + 400 from Laufen).

Create BIM objects of these products using both Revit and ArchiCAD formats.

Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users.

Publish BIM objects in our websites and/or in external distribution platforms.

Obtain analytics from downloads for market discovery and users feedback.

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06 BIM project

Decisions

Roca Group signed in May a global agreement with Bimobject.

Services agreement was also included covering:

BIM objects generation.

Portal services.

Private cloud.

BIM Analytics PRO.

BIM objects generation is ongoing and first product ranges will be ready by March 2.015

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06 BIM project

BIM portfolio

Consolidate offering by converting more product portfolio into BIM objects Targeting UK 2.016

Discover real demand of products in BIM formats by professionals to add to the offeringBIM analyticsCommercial networks

Extend BIM catalog to other brands in the Group.

Organizational procedures

CAD designers to generate BIM friendly geometry.Marketing department to ensure data population and correctness in BIM objectsCommercial department to set up market prospectors (BIM analytics users)

Technology enhancements

Adapt our websites to the private cloud system.Improve our metadata workflow to include new BIM requirements.

Next steps

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06 BIM project

Ask yourself

WhyIdentify if you need to offer BIM contents. (Answer = yes).

WhenPlan your target date for offering BIM objects, but also to accept requests from users.

WhatDefine the portfolio of products you want to offer.

WhoChoose a supplier to generate BIM objects or do it by your means.

HowAdapt your organization and processes to be capable to generate the information.

Recommendations

Thank you